Pawhuska, OK Airbnb Market Data, Statistics, and Occupancy Rates

Pawhuska Short-Term Rental Market Overview

Pawhuska, OK — widely recognized as the home of Ree Drummond's Pioneer Woman empire — offers a compelling revenue-to-price ratio for short-term rental investors, with average home values around $239,687 and annual STR revenue averaging $19,051. The market is small at just 43 active listings, but that limited supply paired with a strong culinary-tourism draw creates a niche opportunity. An ROI score of 66 out of 100 places Pawhuska in the "Attractive Opportunity" tier, though investors should factor in below-average occupancy stability when modeling cash flow.

Key Market Statistics

According to Rabbu market data, the Pawhuska short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Pawhuska

Pawhuska's favorable revenue-to-price ratio and niche tourism appeal make it a market worth evaluating for investors seeking affordable entry points with meaningful upside.

Expert Market Assessment

"Pawhuska represents a moderate-to-attractive opportunity for STR investors who understand its seasonal rhythms and niche demand profile. Revenue peaks sharply in June and July — averaging $2,106 and $2,144 respectively — then dips to roughly $904 in January, creating a pronounced seasonal swing that cash-flow planning must account for. The market's strength lies in its favorable acquisition costs and the outsized returns available from 4-bedroom properties, though below-average occupancy stability (27% market-wide vs. 28% state average) means consistent management and pricing strategy matter more here than in higher-demand metros."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Pawhuska

Average revenue by month in Pawhuska

Pawhuska shows clear summer-driven seasonality, with July ($2,144) and June ($2,106) delivering the strongest revenue and January ($904) marking the low point — a spread of roughly $1,240 between peak and trough. A secondary bump in October ($1,899) suggests fall tourism provides a welcome revenue lift before the quieter winter months.

Active Airbnb listings by property size in Pawhuska

One-bedroom units make up the largest share of supply at 13 listings, followed by 2-bedrooms (11) and 3-bedrooms (9), while 4-bedroom properties are the scarcest with just 5 listings. The limited supply of larger homes, combined with their outsized revenue potential, suggests an underserved segment that investors could target.

Average daily rate (ADR) by property size in Pawhuska

ADR scales sharply with size in Pawhuska — 1-bedroom listings average $130/night while 4-bedroom properties command $323, nearly 2.5 times higher. The jump from 3-bedrooms ($195) to 4-bedrooms ($323) is especially pronounced, indicating strong premium pricing power for larger group-friendly accommodations.

Average RevPAN by property size in Pawhuska

Four-bedroom properties dominate RevPAN at $96 per available night, more than double any other size category and well above the market average of $48. One-bedroom units hold a respectable $46 RevPAN thanks to their higher occupancy, while 2-bedrooms lag at $31, suggesting that mid-size listings face the toughest revenue efficiency challenge.

Average occupancy rates by property size in Pawhuska

One-bedroom listings lead occupancy at 36%, significantly outpacing 2-bedrooms (19%) and 3-bedrooms (22%), with 4-bedrooms landing at 30%. The wide gap between 1-bedroom and 2-bedroom occupancy is notable — investors considering 2-bedroom acquisitions should carefully evaluate whether the lower fill rates still support positive cash flow.

Average monthly revenue by property size in Pawhuska

Four-bedroom properties are the clear top earners at $3,258 per month, roughly 1.75 times the revenue of the next best category (1-bedrooms at $1,858). Two- and 3-bedroom units generate $1,498 and $1,334 respectively, making them the weakest performers in terms of monthly income despite representing a significant share of supply.

Average annual revenue by property size in Pawhuska

On an annual basis, 4-bedroom properties stand out at $39,103 — more than double the 3-bedroom figure of $16,014 — and offer the strongest return potential relative to their higher nightly rates and solid occupancy. One-bedroom units generate $22,298 annually, making them a reasonable choice for investors seeking lower acquisition costs with dependable, if more modest, income.

Most common amenities for Airbnb listings in Pawhuska

Every listing in Pawhuska offers parking (100%), reflecting the car-dependent nature of this rural Oklahoma market, while self check-in (86%) and kitchens (79%) signal guest expectations for convenience and self-sufficiency. Outdoor-focused amenities like backyards (77%), patios (67%), and outdoor furniture (63%) are also prevalent, underscoring that ranch-country charm and outdoor space are key differentiators for guests choosing a Pawhuska stay.

Understanding Pawhuska's ROI Score: 66/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Pawhuska's ROI score of 66 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio — the most heavily weighted factor — which reflects how affordable property values amplify STR income potential here. Occupancy stability scores below average, however, reminding investors that consistent bookings aren't guaranteed and that active pricing management is essential. Pairing this data with thorough local regulatory research and a realistic seasonal cash-flow model will help investors determine whether Pawhuska fits their portfolio strategy.

Short-Term Rental Regulations in Pawhuska

Understanding local STR regulations is essential before investing in Pawhuska. Here's the current regulatory landscape:

Permit Requirements

Pawhuska and the state of Oklahoma may require short-term rental operators to obtain a business license or local permit before listing a property. Investors should verify current registration and permit requirements with Pawhuska city offices and the Oklahoma Tax Commission before purchasing.

Key Restrictions

Common STR restrictions in small Oklahoma communities can include occupancy limits, parking requirements, and noise ordinances. HOA covenants — where applicable — may further restrict or prohibit short-term rentals, so reviewing any deed restrictions before closing is essential.

Tax Obligations

Oklahoma levies state and local sales and lodging taxes on short-term rentals, and platforms like Airbnb often collect and remit some of these on behalf of hosts. Operators should confirm whether any additional municipal occupancy taxes apply in Pawhuska and ensure they're meeting all state filing obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Pawhuska can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Pawhuska's STR market is likely to see continued listing growth — active supply has already jumped 54% year-over-year — which could put modest downward pressure on occupancy unless demand keeps pace. Seasonal revenue patterns suggest summer months will remain the strongest booking window, with ADR potentially holding steady or inching up 1–3% as tourism infrastructure around the town's dining and ranch-country attractions matures. Occupancy rates may stabilize in the 25–30% range market-wide, though well-positioned larger properties could outperform. Investors entering this market should plan for meaningful revenue swings between peak summer and the slower winter months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Pawhuska, OK

What is the average Airbnb occupancy rate in Pawhuska?

The average occupancy rate for Airbnb listings in Pawhuska is currently 27%, which is just under the Oklahoma state average of 28%. Occupancy varies significantly by property size — 1-bedroom units lead at 36%, while 2-bedroom listings average just 19%. Investors should consider that occupancy in this market is seasonal, with summer months driving the strongest demand.

How much do Airbnb hosts make in Pawhuska?

Airbnb hosts in Pawhuska earn an average of $1,587 per month and approximately $19,051 per year based on trailing 12-month booking data. Larger properties perform notably better: 4-bedroom listings average $3,258 monthly and roughly $39,103 annually, while 1-bedroom units bring in around $1,858 per month. Actual earnings depend on property quality, pricing, and how well hosts manage seasonal demand fluctuations.

Is Pawhuska a good market for Airbnb investment?

With an ROI score of 66 out of 100 — rated as an "Attractive Opportunity" — Pawhuska offers a compelling entry point for STR investors. The market's biggest advantage is its above-average revenue-to-price ratio, with average home values around $239,687 supporting favorable yields. The main risk factor is below-average occupancy stability, so investors who can optimize pricing during slower months and attract guests year-round will see the best returns.

What is the average daily rate (ADR) for Airbnb in Pawhuska?

The average daily rate in Pawhuska is $177, which sits below the Oklahoma state average of $219. Rates scale meaningfully with property size: 1-bedroom listings average $130/night, 2-bedrooms come in at $163, 3-bedrooms at $195, and 4-bedroom properties command $323 per night. The lower market-wide ADR reflects the prevalence of smaller listings in the supply mix.

Are short-term rentals legal in Pawhuska?

Short-term rentals are generally permitted in Pawhuska, Oklahoma, though operators may need to secure a business license or local permit. Regulations can evolve, so it's important to check with the City of Pawhuska and the Oklahoma Tax Commission for the latest requirements around permits, taxes, and any zoning restrictions before listing a property.

When is peak season for Airbnb in Pawhuska?

Peak season in Pawhuska runs from June through July, when average monthly revenue reaches $2,106 and $2,144 respectively. October also shows a notable bump at $1,899, likely tied to fall tourism. The slowest months are January ($904) and December ($1,129), creating a significant seasonal spread that investors should account for in their financial projections.

How many Airbnbs are there in Pawhuska?

As of April 2026, there are 43 active Airbnb listings in Pawhuska. The supply has grown 54% year-over-year, indicating rising investor interest. The market is dominated by smaller properties — 13 one-bedroom and 11 two-bedroom listings — with only 5 four-bedroom units, which may signal an opportunity for investors considering larger properties.

How is Airbnb revenue calculated in Pawhuska?

The annual and monthly revenue figures shown for Pawhuska are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Pawhuska, OK
• Average daily rate, occupancy, and RevPAN metrics tracked over time
• Monthly and annual revenue averages based on trailing 12-month booking data
• Property value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence and property-size breakdowns across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations can change — always verify with municipal and state authorities before investing. Individual property results will vary based on location, quality, pricing strategy, and management approach.