Payson, UT Airbnb Market Data, Statistics, and Occupancy Rates

Payson Short-Term Rental Market Overview

Payson, UT is a small but emerging short-term rental market with just 19 active Airbnb listings and an average annual revenue of $20,054 per property. With an ADR of $135—well below the $494 state average—and above-average occupancy stability, the market appeals to investors looking for affordable entry into Utah's growing tourism corridor. The 57% year-over-year growth in active listings signals rising investor interest, though the compact supply base means individual operators can still differentiate.

Key Market Statistics

According to Rabbu market data, the Payson short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Payson

Payson combines affordable Utah property prices with above-average occupancy stability and a favorable supply/demand balance, making it attractive for cost-conscious STR investors.

Expert Market Assessment

"Payson earns an 'Attractive Opportunity' designation with a balanced profile: strong occupancy stability and favorable supply/demand dynamics offset a below-average revenue-to-price ratio. Seasonality is moderate—July peaks at $2,457 in average monthly revenue while February dips to $1,264, creating a roughly 2:1 spread that's manageable for cash-flow planning. The market's small listing count and rapid growth suggest it's transitioning from niche to established, offering a window for investors who move decisively. Properties that capitalize on summer demand while maintaining winter bookings through competitive pricing and strong amenity packages will be best positioned."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Payson

Average revenue by month in Payson

Revenue in Payson follows a clear summer peak, with July leading at $2,457 and August close behind at $2,285, while winter months like February ($1,264) and November ($1,297) represent the low points. The roughly $1,200 spread between peak and trough months signals moderate seasonality that investors can plan around with adjusted pricing strategies.

Active Airbnb listings by property size in Payson

The available breakdown shows 2-bedroom units account for 7 of the 19 active listings, making them the most visible property size in Payson. The limited size diversity suggests potential opportunity for investors willing to list larger or smaller configurations that are currently underrepresented.

Average daily rate (ADR) by property size in Payson

Two-bedroom properties in Payson command an ADR of $99, which is below the market-wide average of $135, indicating that larger or more unique properties in the market are pulling rates higher. Investors considering 2-bedroom units should focus on amenity differentiation and strong guest experiences to push nightly rates above this baseline.

Average RevPAN by property size in Payson

Two-bedroom listings generate a RevPAN of $40, reflecting the interplay of their $99 ADR and 41% occupancy rate. While modest, this figure provides a reliable baseline for cash-flow modeling in the market's most common property configuration.

Average occupancy rates by property size in Payson

Two-bedroom properties achieve 41% occupancy, outperforming the market-wide average of 34% by a meaningful margin. This suggests that 2-bedroom units align well with guest demand in Payson, offering more consistent booking activity and steadier cash flow.

Average monthly revenue by property size in Payson

Two-bedroom listings average $1,028 per month, which falls below the market-wide average of $1,671, indicating that higher-bedroom-count properties or unique listings are generating significantly more revenue. Investors targeting 2-bedroom units should budget conservatively and consider this figure as a floor rather than a ceiling.

Average annual revenue by property size in Payson

At $12,341 in average annual revenue, 2-bedroom properties represent the entry-level earning tier in Payson's STR market. The gap between this figure and the market-wide $20,054 average suggests that properties with more bedrooms or premium features could substantially outperform.

Most common amenities for Airbnb listings in Payson

Kitchen and parking are universal at 100% of Payson listings, while laundry facilities (95%) and self check-in (95%) are near-standard, signaling that guests expect a home-like, self-service experience. Differentiators like hot tubs (5%) and EV chargers (5%) remain rare, presenting an opportunity for hosts to stand out with targeted amenity upgrades.

Understanding Payson's ROI Score: 56/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Payson's ROI Score of 56 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by above-average occupancy stability and a favorable supply/demand balance that outweigh a below-average revenue-to-price ratio. The market growth trend rates as average, reflecting steady but not explosive expansion alongside the 57% listing growth. Investors should pair these metrics with thorough local regulatory research and property-specific financial modeling to confirm that projected returns align with their investment goals.

Short-Term Rental Regulations in Payson

Understanding local STR regulations is essential before investing in Payson. Here's the current regulatory landscape:

Permit Requirements

Payson, Utah may require short-term rental operators to obtain a business license or STR-specific permit before listing their property. Investors should verify current permit and registration requirements directly with the City of Payson and Utah County authorities before purchasing.

Key Restrictions

Common STR restrictions in Utah communities include occupancy limits based on bedroom count, noise ordinances, parking requirements for guests, and potential HOA covenants that may prohibit or limit short-term rentals. Some municipalities also impose minimum stay requirements or cap the total number of permits issued, so it's essential to confirm which rules apply in Payson specifically.

Tax Obligations

Short-term rental operators in Utah are generally subject to state and local transient room taxes, as well as state sales tax. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligation with the Utah State Tax Commission to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Payson can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Payson's STR market is expected to continue its growth trajectory as new listings enter a still-undersupplied landscape. Summer months (June through August) should remain the revenue engine, with monthly earnings likely in the $2,000–$2,500 range during peak season. Occupancy may face modest downward pressure as supply grows, but stable demand fundamentals and favorable supply/demand balance suggest ADR could hold steady or inch up 1–3%. Investors entering now benefit from an early-mover advantage before the market matures further."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Payson, UT

What is the average Airbnb occupancy rate in Payson?

The average Airbnb occupancy rate in Payson is currently 34%, which trails the Utah state average of 42%. However, the market's occupancy stability is rated above average, meaning hosts can expect relatively consistent booking patterns rather than volatile swings. Two-bedroom properties—the dominant listing type—perform better at 41% occupancy.

How much do Airbnb hosts make in Payson?

Airbnb hosts in Payson earn an average of $1,671 per month, which translates to approximately $20,054 in annual revenue based on the trailing 12 months of booking data. Earnings vary significantly by season, with July being the strongest month at $2,457 and February the softest at $1,264. Two-bedroom units, which make up the bulk of supply, average about $12,341 annually.

Is Payson a good market for Airbnb investment?

Payson scores a 56 out of 100 on Rabbu's ROI Score, earning an 'Attractive Opportunity' rating. The market benefits from above-average occupancy stability and a favorable supply/demand balance, though its revenue-to-price ratio is below average given home values around $584,247. With only 19 active listings and 57% year-over-year growth, early entrants may find less competition and room to establish strong guest reviews before the market becomes more crowded.

What is the average daily rate (ADR) for Airbnb in Payson?

The average daily rate for Airbnb listings in Payson is $135, substantially lower than the $494 Utah state average. Two-bedroom properties, which represent the primary listing size in this market, average $99 per night. This lower ADR reflects Payson's positioning as a more affordable alternative to Utah's premium resort markets.

Are short-term rentals legal in Payson?

Short-term rentals operate in Payson, as evidenced by 19 active Airbnb listings in the market. However, local regulations can change, and operators may need business licenses, STR permits, or other approvals from the City of Payson or Utah County. We recommend consulting local government offices and reviewing any HOA restrictions before investing.

When is peak season for Airbnb in Payson?

Peak season in Payson runs from June through August, with July topping out at $2,457 in average monthly revenue. August follows closely at $2,285, and June rounds out the summer at $1,986. The slowest months are February ($1,264) and November ($1,297), making the summer-to-winter revenue spread roughly 2:1.

How many Airbnbs are there in Payson?

There are currently 19 active Airbnb listings in Payson as of April 2026. This represents a 57% increase year-over-year, indicating rapidly growing investor interest. The small total count means the market is still in an early growth phase, which can present both opportunity and volatility for new operators.

How is Airbnb revenue calculated in Payson?

The annual and monthly revenue figures for Payson are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rates, occupancy rates, and RevPAN metrics based on trailing 12-month data
• Monthly and annual revenue estimates derived from comparable active listings
• Property size breakdowns for key performance indicators
• Home value data sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.