Pendleton, OR Airbnb Market Data, Statistics, and Occupancy Rates

Pendleton Short-Term Rental Market Overview

Pendleton, OR is a small but growing short-term rental market with just 33 active Airbnb listings and an average annual revenue of $28,081 per property. With an average daily rate of $180 — well below Oregon's $383 state average — and home values around $429,404, the market offers a relatively affordable entry point for investors seeking exposure to eastern Oregon's tourism and event-driven demand. Listing growth of 264% year-over-year signals rising investor interest, though occupancy at 32% suggests the market is still maturing.

Key Market Statistics

According to Rabbu market data, the Pendleton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Pendleton

Pendleton appeals to investors who want an affordable Oregon market with rising demand, favorable revenue-to-price ratios, and event-driven booking spikes.

Expert Market Assessment

"With an ROI score of 57 out of 100, Pendleton represents an attractive but nuanced opportunity. The market's strength lies in its favorable revenue-to-price ratio and above-average growth trajectory, making it appealing for investors who can tolerate below-average occupancy stability. Seasonality is significant — September leads at $3,642 in average monthly revenue while January dips to just $1,017 — so cash-flow planning around these swings is essential. Investors targeting larger properties (3–4 bedrooms) will find the strongest revenue potential, though the small overall supply of 33 listings means individual property performance can vary widely."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Pendleton

Average revenue by month in Pendleton

Revenue in Pendleton follows a sharply seasonal pattern, peaking at $3,642 in September and bottoming out at $1,017 in January — a 3.6x spread that investors need to plan around. The summer-to-early-fall corridor (June through September) consistently delivers $3,000+ months, while November through March stays below $2,000.

Active Airbnb listings by property size in Pendleton

Three-bedroom properties lead the supply count with 10 listings, followed closely by 1-bedrooms at 9, while 2-bedroom (6) and 4-bedroom (5) units are less represented. The relatively thin supply across all sizes — just 33 total listings — means well-positioned properties in any category could capture meaningful market share.

Average daily rate (ADR) by property size in Pendleton

ADR jumps dramatically at the larger end of the spectrum, with 4-bedroom properties commanding $310 per night versus $127 for 1-bedrooms and $124 for 2-bedrooms. The $167 rate for 3-bedrooms represents a solid middle ground, though the leap to 4-bedroom pricing suggests a premium guest segment willing to pay nearly double for larger accommodations.

Average RevPAN by property size in Pendleton

RevPAN scales steadily with property size, from $39–$40 for 1- and 2-bedroom listings up to $86 for 4-bedroom properties. This more than 2x gap indicates that larger homes generate significantly more revenue per available night even after accounting for their lower occupancy rates.

Average occupancy rates by property size in Pendleton

Occupancy rates are remarkably uniform across property sizes, ranging from 28% for 4-bedroom homes to 32% for 2-bedroom listings. This consistency suggests that demand limitations are market-wide rather than size-specific, and investors should prioritize rate optimization over occupancy-boosting strategies.

Average monthly revenue by property size in Pendleton

Monthly revenue nearly quadruples from 1-bedroom listings ($1,001) to 4-bedroom properties ($3,778), with 3-bedrooms earning a respectable $2,443. For investors weighing acquisition costs against cash flow, the jump from 2-bedroom ($1,836) to 3-bedroom revenue provides a strong incremental return.

Average annual revenue by property size in Pendleton

Four-bedroom properties lead the market with $45,347 in average annual revenue, nearly four times the $12,023 generated by 1-bedroom units. Three-bedroom homes at $29,321 per year offer a compelling balance of revenue potential and likely lower acquisition costs compared to larger properties.

Most common amenities for Airbnb listings in Pendleton

Every active listing in Pendleton offers parking (100%), signaling it's a non-negotiable amenity in this car-dependent market, while kitchen (91%), backyard (88%), and self check-in (88%) round out the essentials. Pet-friendliness at 61% and workspace availability at 52% suggest a guest base that includes both families and remote workers, while hot tubs and gyms (3% each) represent clear differentiation opportunities.

Understanding Pendleton's ROI Score: 57/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Pendleton's ROI score of 57 out of 100 places it in the "Attractive Opportunity" band, reflecting a market with solid fundamentals tempered by some risk factors. The average revenue-to-price ratio and balanced supply/demand dynamics are encouraging, and the above-average market growth trend suggests momentum is building — but below-average occupancy stability means income can swing considerably between peak and slow months. Investors should pair this data with thorough local regulatory research and conservative cash-flow modeling to account for Pendleton's seasonal demand patterns.

Short-Term Rental Regulations in Pendleton

Understanding local STR regulations is essential before investing in Pendleton. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Pendleton, Oregon may need to obtain a business license or STR permit from the city before listing their property. Investors should verify current registration requirements with the City of Pendleton and Umatilla County, as local regulations can change.

Key Restrictions

Common restrictions in Oregon STR markets can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. Some properties may also be subject to HOA covenants that limit or prohibit short-term rentals, so it's important to review all applicable deed restrictions before purchasing.

Tax Obligations

STR hosts in Oregon are generally subject to state transient lodging tax, and Pendleton or Umatilla County may impose additional local lodging taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with a local tax advisor.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Pendleton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Looking ahead 12–18 months, Pendleton's above-average market growth trend is encouraging and could support modest ADR increases in the 3–5% range as the market gains visibility. Occupancy rates may settle in the 30–35% range as new supply absorbs, though strong seasonal spikes — particularly around September — hint at event-driven demand that could push peak-month performance even higher. Investors should plan for pronounced seasonality, with winter months generating roughly a third of peak-season revenue, and budget accordingly for slower periods."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Pendleton, OR

What is the average Airbnb occupancy rate in Pendleton?

The average Airbnb occupancy rate in Pendleton is currently 32%, which is just slightly below Oregon's state average of 33%. Occupancy is fairly consistent across property sizes, ranging from 28% for 4-bedroom homes to 32% for 2-bedroom units. While these rates are modest, they reflect the seasonal nature of the market and the relatively small number of active listings.

How much do Airbnb hosts make in Pendleton?

Airbnb hosts in Pendleton earn an average of $2,340 per month or approximately $28,081 per year based on trailing 12-month performance. Revenue varies significantly by property size — 1-bedroom listings average around $12,023 annually, while 4-bedroom properties bring in roughly $45,347. Peak months like September can see monthly revenue exceed $3,600, while January typically yields closer to $1,017.

Is Pendleton a good market for Airbnb investment?

Pendleton scores a 57 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from an average revenue-to-price ratio, above-average growth trends, and relatively affordable home values of about $429,404. Investors should be aware that occupancy stability is rated below average, meaning income can fluctuate throughout the year. Larger properties — particularly 3- and 4-bedroom homes — tend to deliver the strongest returns in this market.

What is the average daily rate (ADR) for Airbnb in Pendleton?

The average daily rate for Airbnb listings in Pendleton is $180, which is significantly below Oregon's statewide average of $383. ADR scales notably with property size: 1-bedroom and 2-bedroom listings average $127 and $124 respectively, while 4-bedroom properties command $310 per night. This pricing structure offers guests affordability relative to other Oregon destinations and gives hosts with larger properties a meaningful rate premium.

Are short-term rentals legal in Pendleton?

Short-term rentals are generally permitted in Pendleton, though operators may need to register with local authorities and obtain any required licenses. Oregon has statewide transient lodging tax requirements, and there may be additional local regulations in Pendleton or Umatilla County. We recommend verifying the latest permit requirements, zoning rules, and tax obligations with the City of Pendleton before purchasing or listing a property.

When is peak season for Airbnb in Pendleton?

Peak season for Airbnb in Pendleton runs from June through September, with September being the top-performing month at $3,642 in average revenue. July follows closely at $3,455, and June brings in about $3,200. The September spike is notable and likely reflects event-driven demand in the area. The slowest months are January ($1,017) and February ($1,327), creating a roughly 3.6x spread between peak and off-peak performance.

How many Airbnbs are there in Pendleton?

As of April 2026, there are 33 active Airbnb listings in Pendleton. The supply is distributed across property sizes, with 10 three-bedroom listings, 9 one-bedroom listings, 6 two-bedroom listings, and 5 four-bedroom properties. The market has seen significant growth with a 264% year-over-year increase in active listings, indicating rising investor interest.

How is Airbnb revenue calculated in Pendleton?

The annual and monthly revenue figures shown for Pendleton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, location within the market, and how effectively a listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple proprietary and third-party sources for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations can change; investors should verify current rules with local authorities before purchasing.