Pendleton, SC Airbnb Market Data, Statistics, and Occupancy Rates

Pendleton Short-Term Rental Market Overview

Pendleton, SC is a small but growing short-term rental market with just 20 active Airbnb listings and an average annual revenue of $20,478 per property. While the average daily rate of $202 sits well below the South Carolina state average of $358, the market has seen remarkable year-over-year listing growth of 162%, signaling rising investor interest. With an ROI score of 51 out of 100, Pendleton offers a competitive opportunity where selective deal sourcing and strategic property positioning will be key to unlocking returns.

Key Market Statistics

According to Rabbu market data, the Pendleton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Pendleton

Pendleton attracts investor attention for its relatively low entry costs, proximity to Clemson University and the South Carolina Upstate region, and rapidly growing demand signaled by 162% year-over-year listing growth.

Expert Market Assessment

"Pendleton represents a competitive but narrow opportunity — the market's small inventory of 20 listings and below-average occupancy rate of 24% mean that returns depend heavily on choosing the right property type and pricing strategy. Revenue peaks sharply in summer and early fall, with July averaging $2,414 per listing, while the winter months can be challenging with February dropping to just $793. Three-bedroom properties clearly outperform, generating a RevPAN of $61 compared to $28 for one-bedroom units, which suggests that family-sized accommodations are where the demand concentrates. The 51/100 ROI score confirms this is not a passive-income market — success here requires hands-on management and smart positioning."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Pendleton

Average revenue by month in Pendleton

Pendleton's revenue cycle peaks sharply in midsummer through early fall, with July ($2,414) and September ($2,404) leading the way, while February ($793) marks the annual low. The roughly 3x spread between peak and trough months signals strong seasonality that investors should account for when projecting cash flow.

Active Airbnb listings by property size in Pendleton

The market's 20 listings are concentrated in just two size categories: one-bedroom (7 listings) and three-bedroom (8 listings), with no two-bedroom, four-bedroom, or studio options visible in the data. This gap could represent an opportunity for investors willing to offer mid-size or larger properties to serve underrepresented traveler segments.

Average daily rate (ADR) by property size in Pendleton

ADR jumps significantly from $97 for one-bedroom units to $247 for three-bedroom properties — a 2.5x premium that reflects the higher value guests place on space and group accommodations. Given that three-bedroom acquisition costs don't typically scale at the same rate, the premium-to-cost trade-off favors larger units in this market.

Average RevPAN by property size in Pendleton

Three-bedroom properties deliver a RevPAN of $61, more than double the $28 generated by one-bedroom listings. This gap, driven by both higher nightly rates and comparable occupancy levels, makes three-bedroom units the clear leader in revenue efficiency for Pendleton investors.

Average occupancy rates by property size in Pendleton

One-bedroom listings edge out three-bedroom properties in occupancy at 29% versus 25%, though both remain well below the state average of 38%. The relatively narrow gap suggests that neither size category has a significant demand advantage, and market-wide occupancy improvement would benefit all property types.

Average monthly revenue by property size in Pendleton

Three-bedroom properties average $2,302 per month, roughly double the $1,140 earned by one-bedroom listings. For investors focused on monthly cash flow, three-bedroom units clearly deliver the volume needed to cover carrying costs in this market.

Average annual revenue by property size in Pendleton

At $27,633 annually, three-bedroom properties generate about twice the revenue of one-bedroom units ($13,680), making them the stronger configuration for return potential. Against an average home value of $415,029, investors should carefully evaluate whether smaller or larger properties offer better yield relative to their specific acquisition costs.

Most common amenities for Airbnb listings in Pendleton

Kitchens (100%) and parking (95%) are near-universal in Pendleton's listings, reflecting guest expectations for self-catering stays and car-dependent travel. Backyards and patios (both at 75%) signal that outdoor space is a differentiator, while amenities like pools (10%) and EV chargers (5%) remain rare and could serve as competitive advantages for new listings.

Understanding Pendleton's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Pendleton's ROI score of 51 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has genuine demand but requires disciplined deal selection to generate attractive returns. The revenue-to-price ratio and occupancy stability both rate as average, while market growth trend scores below average — a reflection of the rapid supply increase that could dilute per-listing performance. Investors should pair this data with thorough local regulatory research and focus on three-bedroom properties, which demonstrate meaningfully stronger revenue metrics across the board.

Short-Term Rental Regulations in Pendleton

Understanding local STR regulations is essential before investing in Pendleton. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Pendleton, SC may need to obtain a business license or STR permit from the Town of Pendleton or Anderson County. Investors should verify current registration and permitting requirements directly with local authorities before listing a property.

Key Restrictions

Common restrictions that may apply to short-term rentals in South Carolina communities include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. HOA covenants and deed restrictions can also limit or prohibit STR activity in certain neighborhoods, so reviewing these before purchasing is essential.

Tax Obligations

South Carolina imposes a state accommodations tax on short-term rentals, and local jurisdictions may levy additional hospitality or tourism taxes. Platforms like Airbnb often collect and remit state-level taxes on behalf of hosts, but operators should confirm whether any local tax obligations require separate filing.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Pendleton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Pendleton's STR market is likely to see continued supply growth as new investors enter, which could put pressure on an already modest 24% average occupancy rate. Seasonal patterns suggest revenue will remain concentrated in the summer and early fall months, with July through September historically delivering $2,300–$2,414 in monthly revenue. ADR may hold steady or see incremental gains of 1–3%, but occupancy stability will be the metric to watch as the supply base expands. Investors entering this market should plan for softer winter months — particularly February, when average revenue dips to around $793."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Pendleton, SC

What is the average Airbnb occupancy rate in Pendleton?

The average Airbnb occupancy rate in Pendleton is currently 24%, which falls below the South Carolina state average of 38%. One-bedroom listings tend to have slightly higher occupancy at 29%, while three-bedroom properties average around 25%. These figures reflect the trailing 12-month performance of active listings in the market.

How much do Airbnb hosts make in Pendleton?

Airbnb hosts in Pendleton earn an average of $1,706 per month, which translates to approximately $20,478 in annual revenue based on trailing 12-month data. Earnings vary significantly by property size — one-bedroom listings average about $13,680 per year, while three-bedroom properties bring in roughly $27,633 annually. Peak months like July and September can push monthly revenue above $2,400.

Is Pendleton a good market for Airbnb investment?

Pendleton carries an ROI score of 51 out of 100, placing it in the 'Competitive Opportunity' category. The market shows strong investor interest with 162% year-over-year listing growth, and average home values of $415,029 provide a reasonable entry point. However, the 24% occupancy rate and pronounced seasonality mean investors need to be strategic about property type and pricing. Three-bedroom properties tend to deliver the strongest returns, and careful deal sourcing is important in this competitive environment.

What is the average daily rate (ADR) for Airbnb in Pendleton?

The average daily rate for Airbnb listings in Pendleton is $202, which is below the South Carolina state average of $358. ADR varies considerably by property size: one-bedroom listings average $97 per night, while three-bedroom properties command $247 per night. This pricing reflects the market's positioning as a more affordable alternative within the state.

Are short-term rentals legal in Pendleton?

Short-term rentals generally operate in Pendleton, SC, but specific regulations regarding permits, licenses, and zoning may apply at the local or county level. Investors should check with the Town of Pendleton and Anderson County for current requirements, including any business license or STR registration obligations, before purchasing or listing a property.

When is peak season for Airbnb in Pendleton?

Peak season in Pendleton runs from July through September, when average monthly revenue reaches $2,340–$2,414 per listing. October and November also perform well, averaging $1,849 and $1,902 respectively. The slowest period is winter, with February averaging just $793 in monthly revenue. This seasonality pattern likely reflects increased travel to the South Carolina Upstate area during warmer months.

How many Airbnbs are there in Pendleton?

As of April 2026, there are 20 active Airbnb listings in Pendleton. The market has experienced significant growth, with a 162% year-over-year increase in active listings. The current inventory is split primarily between one-bedroom properties (7 listings) and three-bedroom properties (8 listings).

How is Airbnb revenue calculated in Pendleton?

The annual and monthly revenue figures for Pendleton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks (like July at $2,414) and slower periods (like February at $793). Individual results can vary based on property quality, pricing strategy, and how actively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Pendleton market
• Average daily rates, occupancy rates, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.