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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Peoria presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Peoria, AZ sits within the Phoenix metro's popular West Valley corridor, drawing a mix of spring-training baseball visitors, snowbirds, and families seeking resort-style amenities. With 250 active Airbnb listings generating an average annual revenue of $34,637 and an ADR of $264 — well below the $434 state average — the market offers a more accessible price point for guests while still delivering meaningful returns. However, a 48% occupancy rate that trails the 53% state average and a 146% year-over-year surge in listing supply signal that competition is intensifying, making deal selection critical.
According to Rabbu market data, the Peoria short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 250 |
| Average Daily Rate (ADR) | vs. $434 state avg. | $264 |
| Average Occupancy Rate | vs. 53% state avg. | 48% |
| RevPAN | ADR * Occupancy Rate | $128 |
| Average Monthly Revenue | Historical 12-month average | $2,886 |
| Average Annual Revenue | Historical 12-month average | $34,637 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Peoria appeals to investors because of its strong seasonal demand from snowbirds and spring-training visitors, relatively affordable entry compared to Scottsdale and other East Valley markets, and potential for premium returns on larger or highly amenitized properties.
Key investment factors
"Peoria presents a competitive but navigable opportunity for investors willing to be selective. The market's deep seasonality — March revenue of $6,519 dwarfs the June trough of $1,601 — means that annual returns hinge heavily on capturing peak winter and spring demand. With average home values at $700,626 and annual revenue around $34,637, the revenue-to-price ratio is average, and the below-average growth trend and supply/demand balance reflected in the ROI score of 48 underscore the need for disciplined deal sourcing. Investors who target larger properties and maximize outdoor amenities can still carve out above-market returns, particularly during the lucrative January-through-April window."
— Rabbu Market Analysis Team
Peoria's revenue curve is steeply seasonal: March leads at $6,519, more than four times the June low of $1,601, with February ($4,747) serving as the other standout month. Investors should expect roughly 55–60% of annual revenue to concentrate in the January–April window, making cash-flow planning for the summer essential.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$3,194 |
| February |
|
$4,747 |
| March |
|
$6,519 |
| April |
|
$3,036 |
| May |
|
$2,164 |
| June |
|
$1,601 |
| July |
|
$1,716 |
| August |
|
$1,841 |
| September |
|
$1,830 |
| October |
|
$2,514 |
| November |
|
$2,767 |
| December |
|
$2,703 |
Three-bedroom homes dominate supply with 76 listings, followed closely by 4-bedrooms at 66, while 2-bedroom units are notably underrepresented at just 19 listings. The thin 2-bedroom supply could represent an opportunity for investors who want to enter at a lower acquisition cost while facing less direct competition.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
6 |
| 1 bedroom |
|
51 |
| 2 bedrooms |
|
19 |
| 3 bedrooms |
|
76 |
| 4 bedrooms |
|
66 |
| 5 bedrooms |
|
23 |
| 6+ bedrooms |
|
9 |
ADR scales sharply with size — from $117 for 1-bedroom units up to $838 for 6+ bedroom properties — reflecting strong group-travel demand in the Peoria market. Studios command a surprisingly high $324 ADR, likely driven by boutique or resort-style units, while the 3-to-4-bedroom sweet spot ($247–$300) offers a solid rate without the operational complexity of larger homes.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$324 |
| 1 bedroom |
|
$117 |
| 2 bedrooms |
|
$176 |
| 3 bedrooms |
|
$247 |
| 4 bedrooms |
|
$300 |
| 5 bedrooms |
|
$373 |
| 6+ bedrooms |
|
$838 |
The 6+ bedroom category delivers the highest RevPAN at $341, followed by studios at $217, while 1-bedroom units lag at just $53 per available night. For mid-range investors, 4-bedroom properties offer the strongest RevPAN ($139) among conventional property sizes, suggesting a favorable balance of rate and occupancy.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$217 |
| 1 bedroom |
|
$53 |
| 2 bedrooms |
|
$104 |
| 3 bedrooms |
|
$128 |
| 4 bedrooms |
|
$139 |
| 5 bedrooms |
|
$137 |
| 6+ bedrooms |
|
$341 |
Studios lead occupancy at 67%, and 2-bedroom units follow at 59%, while larger 5-bedroom and 6+ bedroom properties hover in the 37–41% range. This pattern suggests smaller, more affordable units stay booked more consistently, which can benefit investors prioritizing cash-flow stability over peak-night revenue.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
67% |
| 1 bedroom |
|
46% |
| 2 bedrooms |
|
59% |
| 3 bedrooms |
|
52% |
| 4 bedrooms |
|
46% |
| 5 bedrooms |
|
37% |
| 6+ bedrooms |
|
41% |
Monthly revenue climbs with property size from $1,096 for 1-bedrooms to $8,237 for 6+ bedroom homes, though studios are an outlier at $7,871 — likely reflecting a small, premium-positioned subset of listings. The 4-bedroom tier ($3,469/month) exceeds the market-wide average and represents a practical balance of revenue potential and acquisition cost.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$7,871 |
| 1 bedroom |
|
$1,096 |
| 2 bedrooms |
|
$2,384 |
| 3 bedrooms |
|
$2,671 |
| 4 bedrooms |
|
$3,469 |
| 5 bedrooms |
|
$4,496 |
| 6+ bedrooms |
|
$8,237 |
At the top end, 6+ bedroom properties generate approximately $98,855 annually and studios bring in $94,462, though both categories have very limited supply (9 and 6 listings respectively). For investors targeting more liquid segments, 4-bedroom homes at $41,632 and 5-bedrooms at $53,956 offer the strongest annual revenue potential among property types with meaningful inventory.
| Size | Trend | Value |
|---|---|---|
| Studio |
|
$94,462 |
| 1 bedroom |
|
$13,161 |
| 2 bedrooms |
|
$28,610 |
| 3 bedrooms |
|
$32,056 |
| 4 bedrooms |
|
$41,632 |
| 5 bedrooms |
|
$53,956 |
| 6+ bedrooms |
|
$98,855 |
Kitchen (97%), parking (96%), and laundry (93–95%) are table-stakes amenities that nearly every Peoria listing offers, while outdoor living features like backyards (76%), BBQ grills (71%), and pools (60%) reflect the desert-lifestyle expectations of guests. Investors looking to differentiate should note that hot tubs (26%) and pet-friendliness (39%) remain less common and could serve as competitive advantages.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
97% |
| Parking |
|
96% |
| Washer |
|
95% |
| Dryer |
|
93% |
| Self Check-in |
|
88% |
| Backyard |
|
76% |
| BBQ Grill |
|
71% |
| Patio or Balcony |
|
68% |
| Workspace |
|
68% |
| Outdoor Furniture |
|
66% |
| Pool |
|
60% |
| Pets |
|
39% |
| Hot Tub |
|
26% |
| Gym |
|
9% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Peoria Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Below average | 15% |
| Supply/Demand Balance | Below average | 15% |
Peoria's ROI score of 48 out of 100 places it in the 'Competitive Opportunity' band, meaning investor interest and guest demand are real but higher home prices and growing competition require careful deal selection. The revenue-to-price ratio and occupancy stability both rate as average, while market growth trend and supply/demand balance score below average — largely reflecting the 146% surge in new listings. Pairing this data with thorough local regulatory research and a focus on differentiated, amenity-rich properties will help investors identify deals that outperform the market-wide averages.
Understanding local STR regulations is essential before investing in Peoria. Here's the current regulatory landscape:
Arizona's state law generally preempts local bans on short-term rentals, but the City of Peoria may still require hosts to obtain a Transaction Privilege Tax (TPT) license and register their rental property. Investors should verify current permit or registration requirements directly with the City of Peoria and the Arizona Department of Revenue before listing.
Common restrictions that may apply in Peoria include occupancy limits tied to bedroom count, noise ordinances, parking requirements for guests, and rules around signage or exterior modifications. HOA covenants in many Peoria subdivisions can impose additional limitations — including outright STR prohibitions — so reviewing CC&Rs before purchasing is essential.
Short-term rental hosts in Arizona are typically required to collect and remit state and county transaction privilege taxes, along with any applicable city taxes, on rental income. Many booking platforms collect these taxes on behalf of hosts, but operators should confirm their specific obligations with the Arizona Department of Revenue and the City of Peoria.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Peoria can provide current regulatory guidance.
Financing an Airbnb investment in Peoria requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Peoria's pronounced seasonality — with March revenues more than four times June levels — is unlikely to flatten, so investors should plan cash reserves for summer soft months. The rapid 146% growth in active listings suggests supply may continue outpacing demand gains, which could pressure occupancy rates into the 45–50% range unless new demand drivers emerge. ADR may hold steady or edge up 1–3% as larger, amenity-rich properties capture premium winter-season bookings, but market-wide RevPAN improvement will depend on whether listing growth moderates. Investors entering now should underwrite conservatively and focus on differentiated properties to stay ahead of the supply curve."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of the dates noted; market conditions can shift due to regulatory changes, economic factors, or seasonal variation. Local regulations, HOA rules, and tax obligations should be independently verified before making any investment decision.
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