Pepin, WI Airbnb Market Data, Statistics, and Occupancy Rates

Pepin Short-Term Rental Market Overview

Pepin, WI is a small lakeside market on the Mississippi River bluffs that punches above its weight for short-term rental investors. With an average annual revenue of $44,157, an above-average revenue-to-price ratio against a $411,455 average home value, and just 30 active listings, this micro-market offers limited competition and meaningful income potential for well-positioned properties. The strong seasonal swing — summer months can generate over four times the revenue of winter — rewards investors who price dynamically and optimize for peak demand.

Key Market Statistics

According to Rabbu market data, the Pepin short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Pepin

Pepin's favorable revenue-to-price ratio, compact supply, and strong summer tourism make it an appealing niche market for STR investors seeking yield in a low-competition environment.

Expert Market Assessment

"Pepin earns an Attractive Opportunity designation, scoring 70 out of 100 on Rabbu's ROI Score. Revenue generation is the standout strength here — the above-average revenue-to-price ratio means hosts capture a meaningful share of their property's value each year. Seasonality is the primary consideration: August leads at $6,347 in average monthly revenue while April bottoms out near $1,475, creating a roughly 4:1 spread that demands disciplined budgeting. With average occupancy at 30% and ADR at $264, there's upside for operators who invest in guest experience and dynamic pricing, especially in the shoulder months of May and November."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Pepin

Average revenue by month in Pepin

Pepin displays dramatic seasonality, with August ($6,347) and September ($5,900) leading the year while April ($1,475) and March ($1,609) mark the low points — a spread of over $4,800 between peak and trough. Investors should expect roughly 60–70% of annual revenue to concentrate in the June-through-October window.

Active Airbnb listings by property size in Pepin

One-bedroom units make up the largest share of supply at 9 listings, followed by 2-bedrooms (7), 4-bedrooms (6), and 3-bedrooms (5). The relatively even distribution suggests no single property size dominates, though the slightly lower count of 3-bedroom homes could present an entry point for investors targeting that segment.

Average daily rate (ADR) by property size in Pepin

ADR scales consistently with bedroom count, from $226 for 1-bedroom units up to $340 for 4-bedroom homes — a 50% premium for tripling the bedroom count. The jump from 2 bedrooms ($233) to 3 bedrooms ($288) is the steepest percentage increase, suggesting guests are willing to pay meaningfully more for the extra space.

Average RevPAN by property size in Pepin

Four-bedroom properties deliver the highest RevPAN at $110, significantly outpacing 1-bedrooms ($76) and 2-bedrooms ($71), while 3-bedroom units lag far behind at just $22 due to their very low occupancy. This makes 4-bedroom homes the clear leaders in revenue efficiency when both rate and occupancy are factored together.

Average occupancy rates by property size in Pepin

Occupancy rates cluster around 31–34% for 1-bedroom, 2-bedroom, and 4-bedroom properties, providing reasonably consistent fill across most sizes. The glaring outlier is 3-bedroom units at just 8% occupancy, which dramatically undercuts their revenue potential despite a solid $288 ADR.

Average monthly revenue by property size in Pepin

Four-bedroom homes lead with $4,116 in average monthly revenue, followed closely by 3-bedrooms ($3,697) and 2-bedrooms ($3,653), while 1-bedroom units trail significantly at $1,079. The gap between 1-bedroom and 2-bedroom monthly revenue is over $2,500, making larger configurations substantially more attractive from a cash-flow perspective.

Average annual revenue by property size in Pepin

Annual revenue ranges from $12,956 for 1-bedroom listings to $49,392 for 4-bedroom properties, with 2- and 3-bedroom units clustered near the market average around $43,800–$44,400. For investors seeking the strongest absolute return, 4-bedroom homes offer nearly four times the annual revenue of 1-bedroom units.

Most common amenities for Airbnb listings in Pepin

Parking is universal at 100% of listings, and kitchen access plus self check-in are nearly standard at 90% each — these are table-stakes amenities that guests clearly expect. Outdoor-oriented features like backyards (70%), patios (70%), and BBQ grills (50%) reflect the market's recreational character, while lake access (30%) and waterfront (23%) represent premium differentiators that could justify higher nightly rates.

Understanding Pepin's ROI Score: 70/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Pepin's ROI Score of 70 out of 100 places it in the Attractive Opportunity band, driven primarily by an above-average revenue-to-price ratio that gives investors a strong yield relative to acquisition costs. Occupancy stability, market growth, and supply/demand balance each rate as average — solid but not exceptional — reflecting the market's seasonal nature and recent supply growth. Pairing these metrics with thorough local regulatory research and a conservative underwriting approach will help investors gauge whether Pepin's peak-season upside justifies the quieter winter months.

Short-Term Rental Regulations in Pepin

Understanding local STR regulations is essential before investing in Pepin. Here's the current regulatory landscape:

Permit Requirements

Wisconsin requires short-term rental operators to register with the state Department of Agriculture, Trade and Consumer Protection (DATCP) and obtain a Tourist Rooming House license. Pepin may have additional local permit or registration requirements, so investors should verify current rules with both the Village of Pepin and Pepin County before listing a property.

Key Restrictions

Common restrictions in Wisconsin STR markets include occupancy limits tied to bedroom count, minimum-stay requirements during certain seasons, noise and parking regulations, and fire safety or building code inspections. HOA or deed restrictions may also apply to specific properties, so due diligence at the parcel level is essential.

Tax Obligations

Short-term rental hosts in Wisconsin are generally subject to the state's 5% sales tax plus applicable county and local room taxes, which often range from 5–8%. Platforms like Airbnb typically collect and remit state and county taxes on behalf of hosts, but operators should confirm local room tax obligations directly with Pepin County.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Pepin can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Pepin's STR market is expected to maintain its seasonal rhythm, with peak revenues concentrated from June through October. Listing counts grew 121% year over year, so new supply could moderate occupancy rates slightly, though the market's small absolute size (30 listings) means even a handful of well-run properties can outperform. ADR may inch up 2–4% as hosts continue to refine pricing for the summer surge, while off-season occupancy is likely to remain in the 15–25% range absent significant new demand drivers. Investors should budget conservatively for January through April and treat the warm months as the primary revenue engine."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Pepin, WI

What is the average Airbnb occupancy rate in Pepin?

The average occupancy rate for Airbnb listings in Pepin is currently 30%, which falls below the Wisconsin state average of 38%. Occupancy varies significantly by property size — 1-bedroom units lead at 34%, while 3-bedroom properties sit much lower at 8%. The market's strong seasonality means occupancy concentrates heavily in the summer and early fall months.

How much do Airbnb hosts make in Pepin?

Airbnb hosts in Pepin earn an average of $3,679 per month and approximately $44,157 per year based on trailing 12-month performance. Revenue scales meaningfully with property size: 4-bedroom homes average $49,392 annually, while 1-bedroom units bring in about $12,956. Peak summer months like August can generate over $6,300 in a single month.

Is Pepin a good market for Airbnb investment?

Pepin scores 70 out of 100 on Rabbu's ROI Score, earning an Attractive Opportunity rating. The market's strongest attribute is its above-average revenue-to-price ratio — hosts earn a healthy share of their property's value annually, with average homes priced at $411,455 and annual revenue near $44,157. The compact supply of just 30 listings limits direct competition, though investors should plan for pronounced seasonality and lower occupancy during winter months.

What is the average daily rate (ADR) for Airbnb in Pepin?

The average daily rate in Pepin is $264, which is below the Wisconsin state average of $368. ADR increases with property size, ranging from $226 for 1-bedroom listings up to $340 for 4-bedroom homes. This pricing reflects the market's rural lakeside positioning and relatively modest year-round demand compared to larger Wisconsin destinations.

Are short-term rentals legal in Pepin?

Short-term rentals are generally permitted in Pepin, WI, though operators must comply with Wisconsin's Tourist Rooming House licensing requirements administered by DATCP. Local regulations may impose additional registration, zoning, or safety requirements. Investors should verify current rules directly with the Village of Pepin and Pepin County before purchasing or listing a property.

When is peak season for Airbnb in Pepin?

Peak season in Pepin runs from June through October, with August delivering the highest average monthly revenue at $6,347 and September close behind at $5,900. The shoulder months of May ($2,796) and November ($3,822) offer transitional demand. Winter and early spring — particularly March and April — represent the softest period, with monthly revenues dropping below $1,700.

How many Airbnbs are there in Pepin?

There are currently 30 active Airbnb listings in Pepin as of April 2026. The supply breaks down across property sizes: 9 one-bedroom listings, 7 two-bedroom listings, 5 three-bedroom listings, and 6 four-bedroom listings. Notably, year-over-year listing growth was 121%, indicating increasing investor interest in the market.

How is Airbnb revenue calculated in Pepin?

The annual and monthly revenue figures for Pepin are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Pepin, WI market
• Average daily rate, occupancy, and RevPAN metrics by property size and month
• Trailing 12-month revenue averages grounded in actual booking performance
• Amenity prevalence data across active listings to benchmark guest expectations
• Home value estimates sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture recent market shifts. Local regulations, permit requirements, and tax obligations are subject to change — always verify with local authorities before investing.