Pharr, TX Airbnb Market Data, Statistics, and Occupancy Rates

Pharr Short-Term Rental Market Overview

Pharr, TX is a small short-term rental market in the Rio Grande Valley with just 79 active Airbnb listings and an average annual revenue of $10,342 per listing. With an ADR of $104—well below the $276 Texas state average—and occupancy sitting at 31%, the market presents limited income potential at current performance levels. However, relatively affordable home values averaging $236,049 may appeal to investors willing to do deeper property-level analysis to uncover niche opportunities.

Key Market Statistics

According to Rabbu market data, the Pharr short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Pharr

Pharr's low entry costs relative to the rest of Texas attract attention, but weak revenue metrics and rapid supply growth require careful property-specific evaluation before committing capital.

Expert Market Assessment

"Pharr currently presents limited investment potential, with below-average performance across revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance. The sharp increase in listings—165% year over year—without a corresponding lift in occupancy or rates suggests the market is absorbing supply faster than demand is growing. Seasonality is pronounced: December ($1,285) and July ($1,092) are clear revenue peaks, while January through May largely underperform. Investors who proceed should focus on 3-bedroom properties and operational efficiency to maximize returns in what remains a challenging environment."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Pharr

Average revenue by month in Pharr

Revenue in Pharr swings nearly 2x between the lowest month (January at $646) and the highest (December at $1,285), with a secondary summer peak in July ($1,092). This sharp seasonality means investors should plan for several months of sub-$750 revenue and budget cash reserves accordingly.

Active Airbnb listings by property size in Pharr

The market's 79 listings are concentrated in 2-bedroom and 3-bedroom properties (32 each), with only 12 one-bedroom units. The relative scarcity of 1-bedroom supply could represent a niche opportunity, though their lower revenue ceiling should be weighed carefully.

Average daily rate (ADR) by property size in Pharr

ADR climbs from $69 for 1-bedroom units to $126 for 3-bedroom properties, nearly doubling across the size spectrum. The jump from 2-bedroom ($86) to 3-bedroom represents a $40 premium that, combined with higher occupancy, makes the larger configuration notably more attractive.

Average RevPAN by property size in Pharr

Three-bedroom properties deliver the strongest RevPAN at $42, outperforming both 1-bedrooms ($26) and 2-bedrooms ($20) by a wide margin. The 2-bedroom segment's low RevPAN reflects its combination of moderate rates and the weakest occupancy in the market at 24%.

Average occupancy rates by property size in Pharr

One-bedroom listings lead in occupancy at 38%, followed by 3-bedrooms at 34%, while 2-bedroom units lag at just 24%. The 2-bedroom occupancy gap is notable and may signal oversupply in that segment relative to demand.

Average monthly revenue by property size in Pharr

Three-bedroom properties are the clear top earners at $1,078 per month, generating 46% more revenue than 2-bedroom units ($740) and 67% more than 1-bedrooms ($645). For investors targeting monthly cash flow, the 3-bedroom configuration stands well above smaller alternatives in this market.

Average annual revenue by property size in Pharr

Annual revenue ranges from $7,745 for 1-bedroom listings to $12,938 for 3-bedroom properties, making the larger units the strongest candidates for covering carrying costs on a $236,049 average home. Even at the top end, however, annual revenue remains modest relative to acquisition costs, underscoring the importance of property-level underwriting.

Most common amenities for Airbnb listings in Pharr

Kitchens (98%), parking (91%), and washer/dryer (89%/85%) are near-universal in Pharr's listings, setting a high baseline for guest expectations. Differentiators like pools (10%) and hot tubs (5%) remain rare, suggesting an opportunity to stand out—though investors should weigh the added cost against the market's modest revenue ceiling.

Understanding Pharr's ROI Score: 25/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Pharr's ROI score of 25 out of 100 places it in the "Limited investment potential" band, with all four calculation factors—Revenue-to-Price Ratio, Occupancy Stability, Market Growth Trend, and Supply/Demand Balance—rating below average. The rapid influx of new listings without corresponding demand growth is a key concern, as it pressures both occupancy and pricing power. Investors interested in this market should pair Rabbu's data with thorough local regulatory research and property-specific financial modeling to identify whether individual deals can outperform the broader market trends.

Short-Term Rental Regulations in Pharr

Understanding local STR regulations is essential before investing in Pharr. Here's the current regulatory landscape:

Permit Requirements

Investors operating short-term rentals in Pharr, TX should check with the City of Pharr and the State of Texas for any permit, registration, or licensing requirements that may apply. Local ordinances can change, so verifying current rules with city planning or code enforcement is always recommended before listing a property.

Key Restrictions

Common STR restrictions in Texas municipalities can include occupancy limits, minimum stay requirements, noise and parking regulations, and HOA restrictions that may prohibit or limit short-term rentals. Investors should also check whether the city imposes caps on the number of STR permits issued in specific zones.

Tax Obligations

Short-term rental operators in Texas are typically subject to state hotel occupancy tax as well as any applicable local lodging or tourism taxes. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm their obligations with the Texas Comptroller's office and the City of Pharr.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Pharr can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Pharr's STR market faces headwinds from rapid supply growth (165% year-over-year increase in active listings) that could further compress occupancy and pricing power. Seasonal patterns suggest revenue may continue to peak in December and July, with softer months like January and May averaging below $700. Investors should anticipate occupancy rates remaining in the 28–34% range unless demand catches up with supply. Any meaningful ADR improvement would likely require differentiation through property quality or targeting underserved guest segments."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Pharr, TX

What is the average Airbnb occupancy rate in Pharr?

The average Airbnb occupancy rate in Pharr is currently 31%, which sits just below the Texas state average of 33%. Occupancy varies by property size, with 1-bedroom units achieving the highest rate at 38%, while 2-bedroom listings trail at 24%. Investors should factor in this relatively low occupancy when building their financial models.

How much do Airbnb hosts make in Pharr?

On average, Airbnb hosts in Pharr earn approximately $861 per month, or about $10,342 per year based on trailing 12-month booking data. Revenue varies significantly by property size—3-bedroom listings lead at roughly $1,078 per month ($12,938 annually), while 1-bedroom units average around $645 monthly. Actual earnings depend on pricing strategy, property quality, and seasonal demand.

Is Pharr a good market for Airbnb investment?

Pharr carries an ROI score of 25 out of 100, indicating limited investment potential at the market level. Key factors like revenue-to-price ratio, occupancy stability, and supply/demand balance all rate below average. That said, lower home values ($236,049 on average) reduce capital requirements, and well-positioned 3-bedroom properties could still pencil out for investors who optimize pricing and minimize operating costs. Deeper property-specific diligence is essential here.

What is the average daily rate (ADR) for Airbnb in Pharr?

The average daily rate for Airbnb listings in Pharr is $104, considerably below the Texas state average of $276. ADR scales with property size: 1-bedroom units average $69, 2-bedrooms come in at $86, and 3-bedroom properties command $126 per night. The lower rate environment reflects the market's positioning in the affordable Rio Grande Valley region.

Are short-term rentals legal in Pharr?

Short-term rentals can be operated in Pharr, TX, but investors should verify any local permit, registration, or zoning requirements with the City of Pharr before listing a property. Texas state law also requires hosts to collect and remit hotel occupancy taxes. Regulations can change, so consulting with local authorities and a real estate attorney familiar with STR rules is recommended.

When is peak season for Airbnb in Pharr?

Peak season for Airbnb in Pharr falls in December, when average monthly revenue reaches $1,285, followed by July at $1,092 and November at $1,017. The slowest months are January ($646) and May ($687). This seasonal pattern suggests holiday travel and summer demand drive the strongest performance, while early-year months are noticeably softer.

How many Airbnbs are there in Pharr?

As of April 2026, there are 79 active Airbnb listings in Pharr. The supply is split primarily between 2-bedroom and 3-bedroom properties (32 listings each), with 12 one-bedroom units. Notably, the market saw 165% year-over-year growth in listings, meaning supply has expanded rapidly in a short timeframe.

How is Airbnb revenue calculated in Pharr?

The annual and monthly revenue figures for Pharr are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Pharr, TX
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions may have changed since the most recent update. Local regulations, HOA rules, and tax obligations should be independently verified before making investment decisions.