Phillips, WI Airbnb Market Data, Statistics, and Occupancy Rates

Phillips Short-Term Rental Market Overview

Phillips, WI is a small Northwoods market with just 24 active Airbnb listings and a strong seasonal tilt toward summer lake getaways. Average annual revenue comes in at $21,082 against average home values of $342,209, yielding modest but accessible returns for investors willing to work with the pronounced seasonality. The market's supply grew 217% year over year, signaling rising investor interest, though occupancy sits at 22% — well below the 38% Wisconsin state average — meaning selective deal sourcing and sharp pricing strategy matter here.

Key Market Statistics

According to Rabbu market data, the Phillips short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Phillips

Phillips appeals to investors seeking affordable Northwoods lake properties in a market where low supply and strong summer tourism create revenue concentration during peak months.

Expert Market Assessment

"Phillips presents a competitive but niche opportunity best suited for investors who understand seasonal vacation-rental dynamics. Revenue peaks sharply in July and August — averaging $3,882 and $3,942 respectively — then drops below $600 in spring, creating a wide seasonal swing that demands careful cash-flow planning. The favorable supply/demand balance and affordable entry price relative to Wisconsin peers are genuine advantages, though average occupancy stability and below-average market growth trend mean returns hinge on operational execution and guest experience rather than broad market tailwinds."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Phillips

Average revenue by month in Phillips

Revenue in Phillips swings dramatically by season: August leads at $3,942 and July follows closely at $3,882, while April bottoms out at just $562 — a nearly 7× spread that underscores the market's heavy dependence on summer lake tourism. The October bump to $2,172 extends the earning window slightly beyond the traditional summer peak.

Active Airbnb listings by property size in Phillips

Supply is concentrated in two- and three-bedroom properties, with 8 and 9 listings respectively accounting for the bulk of the 24 active listings. This narrow size distribution suggests potential opportunity for investors who can differentiate with larger or more unique properties.

Average daily rate (ADR) by property size in Phillips

Three-bedroom properties command a significant ADR premium at $237 versus $160 for two-bedroom units — a 48% jump that likely reflects greater group capacity and enhanced amenity packages. Given that both sizes sit well below the $368 state ADR average, Phillips positions itself as a value-oriented vacation destination.

Average RevPAN by property size in Phillips

Three-bedroom listings deliver a RevPAN of $60 compared to $33 for two-bedroom units, making them the clear efficiency winner after factoring in occupancy. That nearly 2× gap suggests that the added nightly rate of larger properties more than compensates for any marginal occupancy difference.

Average occupancy rates by property size in Phillips

Occupancy rates are relatively low across both sizes, with three-bedroom units at 25% and two-bedroom properties at 21%. The modest 4-percentage-point gap indicates that larger properties capture slightly more consistent bookings, though both sizes face significant vacancy during off-peak months.

Average monthly revenue by property size in Phillips

Three-bedroom properties average $2,119 per month — roughly 55% more than the $1,364 earned by two-bedroom listings. For investors weighing acquisition costs, the revenue gap makes a compelling case for targeting three-bedroom configurations in this market.

Average annual revenue by property size in Phillips

At $25,434 in average annual revenue, three-bedroom properties outperform two-bedroom units ($16,373) by over $9,000 per year. Investors targeting stronger gross yield should prioritize the three-bedroom segment, which offers the best revenue-to-effort ratio in Phillips.

Most common amenities for Airbnb listings in Phillips

Parking appears in 100% of listings, reflecting the car-dependent rural setting, while kitchens (92%), BBQ grills (83%), and backyards (79%) signal that guests expect a self-sufficient, outdoor-oriented experience. Notably, 58% of listings feature lake access and waterfront positioning — amenities that likely correlate with top-performing properties in this market.

Understanding Phillips's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Phillips earns an ROI score of 51 out of 100, placing it in the Competitive Opportunity band — meaning the fundamentals are there but the market demands careful deal selection. Revenue-to-price and occupancy stability both rate as average, while an above-average supply/demand balance works in investors' favor; however, below-average market growth trend tempers the upside. Pairing this data with thorough local regulatory research and a strong seasonal pricing strategy will be key to unlocking profitable returns here.

Short-Term Rental Regulations in Phillips

Understanding local STR regulations is essential before investing in Phillips. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Phillips, Wisconsin may need to obtain a local permit or register with Price County and the state. Investors should verify current requirements directly with the City of Phillips and the Wisconsin Department of Revenue before listing a property.

Key Restrictions

Common restrictions in Wisconsin STR markets can include occupancy limits tied to bedroom count, minimum stay requirements, noise and parking rules, and HOA covenants that may prohibit or limit rentals. Some jurisdictions also cap the number of permits issued, so early research is essential.

Tax Obligations

Wisconsin requires short-term rental hosts to collect and remit state sales tax and any applicable local room taxes. Platforms like Airbnb often handle part of this collection automatically, but hosts should confirm their obligations with the Wisconsin Department of Revenue to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Phillips can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, expect demand in Phillips to remain heavily weighted toward the June–October window, when monthly revenues routinely exceed $2,000. ADR may edge up 1–3% as the limited supply of lake-access properties meets steady recreational demand, though occupancy is unlikely to climb much beyond 23–26% on an annual basis given the deep seasonal trough from March through April. Investors should budget for several low-revenue months and plan pricing strategies that maximize capture during peak summer weeks."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Phillips, WI

What is the average Airbnb occupancy rate in Phillips?

The average occupancy rate for Airbnb listings in Phillips is currently 22%, which falls below the Wisconsin state average of 38%. Occupancy is heavily seasonal, peaking during the summer months when lake and outdoor recreation drive bookings. Three-bedroom properties tend to perform slightly better at 25% compared to 21% for two-bedroom units.

How much do Airbnb hosts make in Phillips?

Based on trailing 12-month booking data, the average Airbnb host in Phillips earns approximately $1,756 per month or $21,082 per year. Three-bedroom properties lead with an average annual revenue of $25,434, while two-bedroom listings average $16,373. Revenue is strongly seasonal, with the bulk of earnings concentrated from June through October.

Is Phillips a good market for Airbnb investment?

Phillips earns an ROI score of 51 out of 100, placing it in the 'Competitive Opportunity' band. The market offers affordable entry with average home values around $342,209 and a favorable supply/demand balance, but below-average market growth and moderate occupancy mean investors need to be strategic about property selection and pricing. Well-located lake-access properties with strong amenity packages are best positioned to outperform.

What is the average daily rate (ADR) for Airbnb in Phillips?

The average daily rate in Phillips is $196, notably lower than the $368 Wisconsin state average. ADR varies meaningfully by property size: two-bedroom listings average $160 per night while three-bedroom properties command $237. These rates reflect the market's positioning as an accessible Northwoods getaway rather than a luxury destination.

Are short-term rentals legal in Phillips?

Short-term rentals generally operate in Phillips, WI, though hosts may need to obtain permits or register with local and state authorities. Regulations can evolve, so prospective investors should check directly with the City of Phillips and Price County for the latest permitting requirements, zoning rules, and tax obligations before purchasing a property.

When is peak season for Airbnb in Phillips?

Peak season runs from June through October, with July and August standing out as the strongest months — average revenues hit $3,882 and $3,942 respectively. The shoulder months of June ($2,088), September ($2,049), and October ($2,172) also perform well. March and April represent the deepest off-season, with revenues dipping below $600.

How many Airbnbs are there in Phillips?

As of April 2026, there are 24 active Airbnb listings in Phillips. The market's supply grew 217% year over year, indicating rapidly rising investor interest. Listings are split almost evenly between two-bedroom (8 listings) and three-bedroom (9 listings) properties, with limited representation of other sizes.

How is Airbnb revenue calculated in Phillips?

The annual and monthly revenue figures for Phillips are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Phillips, WI market
• Average daily rates, occupancy rates, and revenue per available night by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations can change; always verify with the relevant authorities before investing. Individual property results may vary significantly based on location, condition, amenities, and management approach.