Picayune, MS Airbnb Market Data, Statistics, and Occupancy Rates

Picayune Short-Term Rental Market Overview

Picayune, MS is a small but evolving short-term rental market with just 26 active Airbnb listings and average annual revenue of $11,512 per property. With an average daily rate of $135—well below the $318 Mississippi state average—and home values around $292,085, the market offers an affordable entry point for investors willing to navigate lower occupancy. Year-over-year listing growth of 100% signals rising investor interest, though the 25% average occupancy rate suggests demand hasn't yet caught up with expanding supply.

Key Market Statistics

According to Rabbu market data, the Picayune short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Picayune

Affordable home prices and a favorable supply/demand balance make Picayune worth considering for investors comfortable with a lower-volume, emerging STR market.

Expert Market Assessment

"Picayune presents a competitive but selective opportunity for STR investors. The market's ROI score of 38 out of 100 reflects average revenue-to-price ratios paired with below-average occupancy stability—meaning consistent cash flow isn't guaranteed without careful property selection and pricing strategy. Seasonality is moderate: revenue peaks in July ($1,192) and November ($1,206), while February dips to $626, creating a roughly 2x spread between best and weakest months. Investors targeting 3-bedroom properties will find the strongest returns, but the overall market rewards patience and operational discipline over passive income expectations."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Picayune

Average revenue by month in Picayune

Revenue in Picayune shows a clear seasonal pattern, peaking in November ($1,206) and July ($1,192) while bottoming out in February ($626)—a nearly 2x swing that investors should plan around. The summer-through-fall stretch from May to December consistently exceeds $800/month, making it the market's revenue backbone.

Active Airbnb listings by property size in Picayune

Supply is nearly evenly split across 1-bedroom (7), 2-bedroom (7), and 3-bedroom (8) listings, totaling 26 active properties. This balanced distribution means no single property size dominates, though the significantly higher revenue of 3-bedrooms suggests that segment may be underserved relative to demand.

Average daily rate (ADR) by property size in Picayune

ADR jumps meaningfully at the 3-bedroom tier ($154) compared to 1-bedrooms ($89) and 2-bedrooms ($96), representing a 60%+ premium for just one additional bedroom. The modest $7 gap between 1- and 2-bedroom rates suggests limited pricing power for mid-sized units, making the jump to 3 bedrooms the clearest way to capture higher nightly rates.

Average RevPAN by property size in Picayune

Three-bedroom properties lead RevPAN at $56, nearly triple the $19 earned by 1-bedrooms and almost five times the $12 for 2-bedrooms. This dramatic gap reflects both higher rates and substantially better occupancy for larger units, making 3-bedroom configurations the standout performers on a per-available-night basis.

Average occupancy rates by property size in Picayune

Occupancy varies dramatically by size: 3-bedroom listings fill 37% of available nights, while 1-bedrooms sit at 22% and 2-bedrooms trail at just 13%. The strong occupancy advantage of larger properties suggests that guests visiting Picayune tend to be families or groups seeking more spacious accommodations.

Average monthly revenue by property size in Picayune

Three-bedroom properties generate $1,564 per month on average—more than 2.5 times what 1- and 2-bedroom listings earn (both around $611/month). This stark gap means the revenue case for investing in Picayune rests heavily on acquiring larger properties.

Average annual revenue by property size in Picayune

At $18,777 annually, 3-bedroom properties earn roughly 2.5 times the $7,335–$7,343 generated by 1- and 2-bedroom units. For investors evaluating return potential against Picayune's $292,085 average home value, targeting 3-bedroom configurations offers the most viable path to meaningful revenue.

Most common amenities for Airbnb listings in Picayune

Kitchens (100%) and parking (96%) are virtually universal in Picayune listings, reflecting the practical expectations of guests in a smaller Southern market. Self check-in and washers (both 69%) are also common, while outdoor amenities like backyards (50%) and workspaces (50%) offer differentiation opportunities for hosts looking to stand out.

Understanding Picayune's ROI Score: 38/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Picayune's ROI score of 38 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has potential but requires more selective deal sourcing to generate strong returns. Key factors include an average revenue-to-price ratio, below-average occupancy stability that could challenge cash-flow consistency, and an above-average supply/demand balance that indicates the market isn't yet oversaturated. Investors should pair these data points with thorough local regulatory research and focus on 3-bedroom properties where performance metrics are substantially stronger.

Short-Term Rental Regulations in Picayune

Understanding local STR regulations is essential before investing in Picayune. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Picayune, Mississippi may need to obtain a business license or STR permit from the city. Investors should verify current registration requirements directly with the City of Picayune and Pearl River County before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits, noise ordinances, parking requirements, and minimum stay rules. HOA covenants can also impose additional limitations on short-term rentals in certain neighborhoods, so reviewing deed restrictions is essential before purchasing.

Tax Obligations

Mississippi generally requires short-term rental operators to collect and remit state sales tax and any applicable local tourism or occupancy taxes. Platforms like Airbnb often handle tax collection on behalf of hosts, but owners should confirm their specific obligations with the Mississippi Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Picayune can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Picayune's STR market is likely to see continued supply growth as more investors discover its affordability relative to Gulf Coast neighbors. Occupancy could stabilize in the 25–30% range if new listings are absorbed by seasonal and event-driven demand, particularly during the stronger summer and fall months. ADR may see modest increases of 1–3% as hosts optimize pricing, though meaningful revenue gains will depend on whether demand keeps pace with the doubling of supply. Investors should treat near-term projections cautiously and plan for significant seasonal revenue swings."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Picayune, MS

What is the average Airbnb occupancy rate in Picayune?

The average Airbnb occupancy rate in Picayune is currently 25%, which falls below the Mississippi state average of 29%. Occupancy varies significantly by property size—3-bedroom listings lead at 37%, while 2-bedroom properties lag at just 13%. Investors should factor in this variability when projecting cash flow and consider strategies like dynamic pricing and minimum-stay adjustments to improve fill rates.

How much do Airbnb hosts make in Picayune?

On average, Airbnb hosts in Picayune earn approximately $959 per month or $11,512 annually, based on trailing 12-month booking data. However, earnings vary widely by property size: 3-bedroom listings average $1,564 per month ($18,777 annually), while 1- and 2-bedroom properties each average around $611 per month ($7,335–$7,343 annually). Individual results depend on property quality, amenities, pricing strategy, and guest experience.

Is Picayune a good market for Airbnb investment?

Picayune carries an ROI score of 38 out of 100, categorized as a 'Competitive Opportunity.' The market offers affordable entry with average home values of $292,085 and an above-average supply/demand balance, but below-average occupancy stability means consistent returns require careful deal sourcing. Three-bedroom properties deliver the strongest performance, and investors who pair competitive pricing with sought-after amenities are best positioned to succeed here.

What is the average daily rate (ADR) for Airbnb in Picayune?

The average daily rate in Picayune is $135, substantially below the Mississippi state average of $318. ADR scales with property size: 1-bedroom listings average $89, 2-bedrooms come in at $96, and 3-bedroom properties command $154 per night. These lower rates reflect the market's positioning as an affordable alternative to Gulf Coast destinations.

Are short-term rentals legal in Picayune?

Short-term rentals are generally permitted in Picayune, MS, though operators may need to obtain local business licenses or permits. Regulations can vary and may include occupancy limits, parking requirements, and noise ordinances. We strongly recommend verifying current rules with the City of Picayune and Pearl River County before purchasing or listing a property.

When is peak season for Airbnb in Picayune?

Peak season in Picayune spans the summer months and extends into the fall, with November ($1,206) and July ($1,192) generating the highest average monthly revenues. May, June, September, October, and December also perform well, each exceeding $1,000 in average revenue. The slowest months are January ($656) and February ($626), so investors should budget for leaner winter earnings.

How many Airbnbs are there in Picayune?

As of April 2026, there are 26 active Airbnb listings in Picayune. The market has seen 100% year-over-year growth in listing count, indicating significant new investor activity. Supply is relatively evenly distributed across 1-bedroom (7 listings), 2-bedroom (7 listings), and 3-bedroom (8 listings) properties.

How is Airbnb revenue calculated in Picayune?

The annual and monthly revenue figures shown for Picayune are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Picayune market
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value data sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.