Pierre, SD Airbnb Market Data, Statistics, and Occupancy Rates

Pierre Short-Term Rental Market Overview

Pierre, South Dakota's compact capital city, presents an appealing short-term rental opportunity driven by an above-average revenue-to-price ratio and occupancy that outpaces the state average by seven percentage points. With just 30 active Airbnb listings and an average annual revenue of $35,430 against home values around $451,140, investors benefit from relatively low entry costs paired with meaningful income potential. The market's small supply base and government-related demand create a niche worth serious consideration.

Key Market Statistics

According to Rabbu market data, the Pierre short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Pierre

Pierre's combination of affordable property prices, above-average revenue yield, and limited competition makes it a compelling niche market for STR investors seeking favorable cash-flow dynamics.

Expert Market Assessment

"Pierre earns an Attractive Opportunity designation with a 74 out of 100 ROI score, underpinned by its above-average revenue-to-price ratio — the strongest factor in its evaluation. Seasonality is pronounced: July peaks at $5,349 in average monthly revenue while December bottoms out near $1,181, creating a roughly 4.5x swing that investors should plan around with conservative cash reserves. The small listing count keeps the competitive landscape manageable, and government-driven midweek demand offers a baseline that pure tourist markets often lack. Investors who target 3-bedroom properties can capture the strongest returns, with annual revenue averaging $47,462 — well above the market-wide figure."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Pierre

Average revenue by month in Pierre

Pierre shows strong summer seasonality, with July ($5,349) and June ($4,383) delivering the highest revenue and December ($1,181) and March ($1,612) marking the slowest periods — a roughly 4.5x peak-to-trough spread that investors should factor into cash-flow planning. A notable secondary bump in October ($3,405) and November ($3,636) suggests fall-season demand, likely tied to hunting or legislative activity.

Active Airbnb listings by property size in Pierre

The 30 active listings in Pierre are fairly evenly distributed: 9 two-bedroom units lead, followed by 8 three-bedrooms and 6 one-bedrooms. The relatively balanced supply across sizes means no single segment is dramatically underserved, though the smaller one-bedroom count could present an opening for investors targeting budget-conscious travelers.

Average daily rate (ADR) by property size in Pierre

ADR climbs sharply with size in Pierre — from $133 for 1-bedroom listings to $269 for 3-bedrooms, roughly doubling the nightly rate for two additional bedrooms. The 3-bedroom premium looks particularly compelling given that RevPAN data confirms these larger properties are converting that higher rate into actual revenue rather than sitting vacant.

Average RevPAN by property size in Pierre

Three-bedroom properties deliver the strongest RevPAN at $127, nearly doubling the $70–$72 range where 1- and 2-bedroom units cluster together. This gap indicates that 3-bedroom listings capture substantially more revenue per available night, making them the clear efficiency leaders in Pierre's market.

Average occupancy rates by property size in Pierre

One-bedroom units lead occupancy at 53%, while 3-bedrooms hold at 47% and 2-bedrooms trail at 40%. The relatively modest spread suggests that all property sizes maintain reasonable demand, though the lower 2-bedroom occupancy combined with mid-range ADR makes that segment the least efficient of the three.

Average monthly revenue by property size in Pierre

Three-bedroom properties dominate monthly revenue at $3,955, nearly 2.5 times the $1,592 earned by 1-bedroom units. Two-bedroom listings fall in between at $2,316, confirming that larger properties in Pierre capture significantly more income despite slightly lower occupancy rates.

Average annual revenue by property size in Pierre

At $47,462 per year, 3-bedroom properties in Pierre generate over twice the annual revenue of 1-bedroom units ($19,110) and roughly 70% more than 2-bedrooms ($27,792). For investors targeting the strongest absolute return, the 3-bedroom configuration offers the most compelling revenue profile in this market.

Most common amenities for Airbnb listings in Pierre

Parking is universal across Pierre's listings (100%), reflecting the car-dependent nature of this small capital city, while kitchen access (90%), washer/dryer (73–77%), and BBQ grills (63%) round out the essentials. Pet-friendliness at 63% and lake access at 30% signal that outdoor recreation and extended-stay comfort are key guest expectations — amenities worth prioritizing for competitive positioning.

Understanding Pierre's ROI Score: 74/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Pierre's ROI score of 74 out of 100 places it in the Attractive Opportunity tier, driven primarily by an above-average revenue-to-price ratio — meaning the income potential relative to acquisition cost is stronger here than in most markets. Occupancy stability, market growth, and supply/demand balance all rate as average, providing a solid but not exceptional foundation beneath that standout yield metric. Investors should pair these data points with local regulatory research and property-level due diligence to confirm that the favorable headline numbers translate to their specific investment scenario.

Short-Term Rental Regulations in Pierre

Understanding local STR regulations is essential before investing in Pierre. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Pierre, South Dakota may need to obtain local permits or register their property with the city before listing. Investors should verify current requirements directly with Pierre's city offices and South Dakota's relevant state agencies, as regulations in smaller markets can evolve quickly.

Key Restrictions

Common restrictions that may apply to STR properties in Pierre include occupancy limits, noise ordinances, parking requirements, and potential HOA covenants that could prohibit or limit short-term rental activity. Some jurisdictions also impose minimum stay requirements or cap the number of permits issued, so reviewing local zoning and community rules before purchasing is essential.

Tax Obligations

Short-term rental hosts in South Dakota are typically subject to state sales tax and any applicable municipal lodging or tourism taxes on rental income. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligation with a local tax professional to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Pierre can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Pierre's short-term rental market is expected to see continued seasonal strength in summer months, with July revenues likely staying in the $5,000–$5,500 range per listing while winter months remain softer. The 117% year-over-year growth in active listings signals rising investor interest, though the market's small base of 30 listings means supply is still well below a saturation point. We estimate ADR could hold steady or edge up 1–3% as demand from state government activity, outdoor recreation, and regional events persists, while occupancy rates should remain around 48–52% on an annual basis."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Pierre, SD

What is the average Airbnb occupancy rate in Pierre?

The average Airbnb occupancy rate in Pierre is currently 50%, which is notably higher than the South Dakota state average of 43%. Occupancy varies by property size, with 1-bedroom units leading at 53%, followed by 3-bedrooms at 47% and 2-bedrooms at 40%.

How much do Airbnb hosts make in Pierre?

Airbnb hosts in Pierre earn an average of $2,952 per month and approximately $35,430 per year, based on the trailing 12-month historical performance of active listings. Revenue varies significantly by property size — 3-bedroom properties average $3,955 monthly ($47,462 annually), while 1-bedroom units bring in about $1,592 per month ($19,110 annually). Peak summer months like July can push monthly revenue above $5,300.

Is Pierre a good market for Airbnb investment?

Pierre scores a 74 out of 100 on Rabbu's ROI Score, placing it in the Attractive Opportunity category. The market benefits from an above-average revenue-to-price ratio, with average home values around $451,140 and annual revenue near $35,430. Its small supply of 30 listings, state capital demand drivers, and occupancy that beats the state average all contribute to its investment appeal, though seasonal revenue swings require thoughtful financial planning.

What is the average daily rate (ADR) for Airbnb in Pierre?

The average daily rate for Airbnb listings in Pierre is $237, slightly below the South Dakota state average of $261. ADR scales meaningfully with property size: 1-bedroom listings average $133, 2-bedrooms come in at $180, and 3-bedroom properties command $269 per night.

Are short-term rentals legal in Pierre?

Short-term rentals are generally permitted in Pierre, South Dakota, though operators may need to comply with local permitting, zoning, and tax requirements. Regulations can change, so prospective investors should check directly with the City of Pierre and relevant South Dakota state agencies before listing a property to ensure full compliance.

When is peak season for Airbnb in Pierre?

Peak season in Pierre runs from June through August, with July being the strongest month at an average revenue of $5,349 per listing. June and August also perform well at $4,383 and $4,127 respectively. October and November see a secondary uptick — likely tied to hunting season and fall events — while December and March are the softest months.

How many Airbnbs are there in Pierre?

There are currently 30 active Airbnb listings in Pierre as of April 2026. The supply is distributed across 1-bedroom (6 listings), 2-bedroom (9 listings), and 3-bedroom (8 listings) properties. The market has seen 117% year-over-year growth in active listings, indicating rising investor interest in this small but growing market.

How is Airbnb revenue calculated in Pierre?

The annual and monthly revenue figures for Pierre are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how actively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Pierre, SD market
• Average daily rate, occupancy, and RevPAN trends by property size
• Monthly and annual revenue metrics based on trailing 12-month historical booking data
• Popular amenity prevalence across active listings to guide property setup decisions
• Home value data from the Zillow Home Value Index (ZHVI) for ROI context

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.