Pinehurst, NC Airbnb Market Data, Statistics, and Occupancy Rates

Pinehurst Short-Term Rental Market Overview

Pinehurst, NC — renowned as a premier golf destination — draws a steady stream of leisure travelers and tournament visitors, creating a distinct niche for short-term rental investors. With 202 active Airbnb listings, an average daily rate of $285 (above the $262 state average), and average annual revenue of $32,884, the market offers meaningful earning potential for well-positioned properties. However, a 24% average occupancy rate (below the 34% state average) and elevated home values averaging $904,354 mean investors need to be selective in deal sourcing to achieve strong returns.

Key Market Statistics

According to Rabbu market data, the Pinehurst short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Pinehurst

Pinehurst attracts investor attention thanks to its premium ADR, golf tourism demand, and outsized revenue potential in larger properties, though elevated home prices and below-average occupancy require careful deal selection.

Expert Market Assessment

"Pinehurst represents a competitive opportunity — the kind of market where returns are achievable but not automatic. The above-average ADR and strong revenue ceiling for larger properties (6+ bedrooms earn nearly $118,838 annually) are compelling, yet the below-average revenue-to-price ratio and 24% occupancy signal that not every property will pencil out. Seasonality is moderate: revenue dips notably in January ($1,398) and February ($1,629) before climbing through spring and peaking in summer and fall. Investors who target the right property size, price strategically during shoulder months, and differentiate with amenities are most likely to outperform in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Pinehurst

Average revenue by month in Pinehurst

Revenue in Pinehurst swings from a low of $1,398 in January to a peak of $3,606 in July — a spread of roughly 2.6x — with a secondary surge in October ($3,156) likely tied to fall golf season. Investors should plan for notably lean winter months while capitalizing on strong spring-through-fall demand.

Active Airbnb listings by property size in Pinehurst

Two-bedroom listings lead supply with 51 active properties, closely followed by 3-bedrooms (47) and 4-bedrooms (39), while 5-bedroom (21) and 6+ bedroom (13) listings are comparatively scarce. The lower supply of larger properties, combined with their significantly higher revenue, may signal an opportunity for investors willing to acquire premium-sized homes.

Average daily rate (ADR) by property size in Pinehurst

ADR scales steeply with property size in Pinehurst, rising from $128 for 1-bedroom listings to $857 for 6+ bedrooms — a nearly 7x premium. The sharpest jump occurs between 4-bedroom ($316) and 5-bedroom ($572) properties, suggesting that the 5-bedroom tier represents a notable pricing sweet spot for group-oriented guests.

Average RevPAN by property size in Pinehurst

Five-bedroom properties deliver the strongest RevPAN at $159, significantly outpacing the next tier (4-bedrooms at $72) and even 6+ bedrooms ($114), which are dragged down by lower occupancy. This makes the 5-bedroom configuration the clear efficiency leader in terms of revenue generated per available night.

Average occupancy rates by property size in Pinehurst

Occupancy rates across property sizes range from 13% (6+ bedrooms) to 28% (5 bedrooms), with most mid-sized configurations clustering between 23% and 27%. The 5-bedroom segment stands out with the highest occupancy, while 6+ bedroom properties — despite commanding premium nightly rates — fill significantly fewer nights, which investors should factor into cash-flow projections.

Average monthly revenue by property size in Pinehurst

Monthly revenue climbs steadily with size, from $1,341 for 1-bedroom properties to $9,903 for 6+ bedrooms. Five-bedroom homes average $5,393 per month, offering a strong middle ground between the ultra-premium 6+ category and more accessible 3- and 4-bedroom options ($2,867 and $3,279, respectively).

Average annual revenue by property size in Pinehurst

Annual revenue ranges from $16,093 for 1-bedroom listings to $118,838 for 6+ bedrooms, with 5-bedroom properties earning $64,723 — a compelling return profile given their relatively low supply. The steep revenue curve favors larger properties, though investors should weigh acquisition and operating costs against the incremental revenue each additional bedroom delivers.

Most common amenities for Airbnb listings in Pinehurst

Kitchens (99%) and parking (97%) are near-universal in Pinehurst listings, reflecting the self-catering, drive-in nature of the market's guest base. Outdoor features like patios (82%), backyards (51%), and BBQ grills (49%) are common differentiators, while pools (12%) and pet-friendliness (19%) remain relatively rare — offering potential competitive advantages for investors who include them.

Understanding Pinehurst's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Pinehurst's ROI Score of 54 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has real earning potential but requires more deliberate deal selection than higher-scoring markets. The below-average revenue-to-price ratio is the primary drag, driven by elevated home values relative to achievable revenue, while occupancy stability, market growth, and supply/demand balance all score in the average range. Investors should pair this data with thorough local regulatory research and focus on property types — particularly 4- and 5-bedroom homes — where RevPAN and occupancy metrics are strongest.

Short-Term Rental Regulations in Pinehurst

Understanding local STR regulations is essential before investing in Pinehurst. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Pinehurst, NC may be required to obtain permits or register their property with the Village of Pinehurst or Moore County. Investors should verify current permit and licensing requirements directly with local planning and zoning authorities before listing a property.

Key Restrictions

Common STR restrictions in markets like Pinehurst can include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and HOA covenants that may prohibit or limit short-term rentals. Given the residential character of many Pinehurst neighborhoods, HOA rules deserve particularly close attention during due diligence.

Tax Obligations

Short-term rental hosts in North Carolina are generally subject to state and local occupancy taxes, as well as applicable sales tax. Platforms like Airbnb often collect and remit certain taxes on behalf of hosts, but operators should confirm their full obligations with the North Carolina Department of Revenue and Moore County tax office.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Pinehurst can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Pinehurst's short-term rental market is expected to maintain its event-driven demand pattern, with peak revenue months like July ($3,606) and October ($3,156) continuing to anchor annual earnings. Listing supply has grown 60% year over year, which could put modest downward pressure on occupancy if demand doesn't keep pace — expect average occupancy to hover in the 22–26% range. ADR may edge up 1–3% as larger, premium properties continue commanding strong nightly rates, though investors should watch whether supply growth begins to outpace demand. Those targeting 4- and 5-bedroom configurations appear best positioned to capture group and event-related bookings through the forecast period."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Pinehurst, NC

What is the average Airbnb occupancy rate in Pinehurst?

The average Airbnb occupancy rate in Pinehurst is currently 24%, which is below the North Carolina state average of 34%. Occupancy varies by property size, with 5-bedroom homes reaching the highest rate at 28% and 6+ bedroom properties sitting at 13%. The lower overall occupancy reflects Pinehurst's event- and season-driven demand, where properties may see strong bookings during peak periods but quieter stretches in the off-season.

How much do Airbnb hosts make in Pinehurst?

On average, Airbnb hosts in Pinehurst earn approximately $2,740 per month or $32,884 per year based on the trailing 12 months of historical booking data. Revenue varies significantly by property size — 1-bedroom listings average about $16,093 annually, while 5-bedroom homes bring in roughly $64,723 and 6+ bedroom properties can earn around $118,838 per year. Individual results depend on factors like location, property quality, pricing strategy, and guest experience.

Is Pinehurst a good market for Airbnb investment?

Pinehurst scores a 54 out of 100 on Rabbu's ROI Score, placing it in the 'Competitive Opportunity' category. The market benefits from strong ADR ($285, above the state average), premium revenue potential for larger properties, and steady golf tourism demand. However, elevated home values averaging $904,354 and a below-average revenue-to-price ratio mean investors need to be strategic about acquisition price and property type. Those who source deals carefully and target high-demand configurations like 4- or 5-bedroom homes are best positioned for solid returns.

What is the average daily rate (ADR) for Airbnb in Pinehurst?

The average daily rate for Airbnb listings in Pinehurst is $285, which is about 9% higher than the North Carolina state average of $262. ADR scales sharply with property size: 1-bedroom listings average $128 per night, 3-bedrooms reach $220, 5-bedrooms command $572, and 6+ bedroom properties average $857 per night. This premium pricing reflects the resort-destination character of the market and guest willingness to pay more for larger, amenity-rich accommodations.

Are short-term rentals legal in Pinehurst?

Short-term rentals are generally permitted in Pinehurst, NC, though operators may need to obtain local permits or register with the Village of Pinehurst or Moore County. Regulations can include zoning restrictions, occupancy limits, and HOA covenants, so investors should always verify current rules with local planning and zoning offices before purchasing or listing a property.

When is peak season for Airbnb in Pinehurst?

Peak season in Pinehurst runs primarily from spring through fall, with the highest average monthly revenue occurring in July ($3,606), followed by August ($3,325), October ($3,156), and May ($3,144). The off-season is most pronounced in January ($1,398) and February ($1,629), creating a roughly 2.6x spread between peak and trough months. This pattern aligns with Pinehurst's outdoor and golf tourism seasons.

How many Airbnbs are there in Pinehurst?

There are currently 202 active Airbnb listings in Pinehurst as of April 2026. The supply is distributed across property sizes, with 2-bedroom listings being the most common (51), followed by 3-bedrooms (47), 4-bedrooms (39), 1-bedrooms (30), 5-bedrooms (21), and 6+ bedrooms (13). Notably, listing supply has grown 60% year over year, signaling increasing investor interest in this market.

How is Airbnb revenue calculated in Pinehurst?

The annual and monthly revenue figures for Pinehurst are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks and slower months. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Pinehurst market
• Average daily rate, occupancy, and RevPAN metrics with state-level benchmarks
• Monthly and annual revenue breakdowns by property size and season
• Home value data from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions as of the date shown; future results may differ. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.