Pittsboro, NC Airbnb Market Data, Statistics, and Occupancy Rates

Pittsboro Short-Term Rental Market Overview

Pittsboro, NC is a small but growing short-term rental market with 41 active Airbnb listings and an 88% year-over-year increase in supply — a signal that investors are taking notice of this Chatham County community. Average annual revenue sits at $21,872, with an ADR of $162 that falls well below the $262 North Carolina state average, while occupancy of 27% also trails the statewide 34% benchmark. The market's ROI score of 54 out of 100 reflects a competitive opportunity where selective deal sourcing matters, particularly given elevated home values averaging $833,019.

Key Market Statistics

According to Rabbu market data, the Pittsboro short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Pittsboro

Investors are drawn to Pittsboro's fast-growing supply as a sign of emerging demand, though the below-average revenue-to-price ratio requires careful property selection to achieve meaningful returns.

Expert Market Assessment

"Pittsboro currently presents a moderate opportunity for STR investors willing to be strategic about property type and pricing. The market shows clear seasonality, with revenue peaking in October at $2,423 and dipping to around $988 in January — a spread that underscores the importance of budgeting for slower winter months. With a below-average revenue-to-price ratio and average home values exceeding $833,000, achieving strong cash-on-cash returns will require targeting the right property configuration and maintaining competitive pricing through the off-season."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Pittsboro

Average revenue by month in Pittsboro

Revenue in Pittsboro follows a pronounced seasonal curve, peaking in October at $2,423 and bottoming out in January at $988 — nearly a 2.5x spread. The spring-through-fall stretch from March to November consistently exceeds $1,600 per month, giving investors roughly nine months of stronger earning potential before the winter dip.

Active Airbnb listings by property size in Pittsboro

One-bedroom listings dominate the market with 19 of 41 total properties, followed by 14 two-bedroom units and just 5 three-bedroom homes. The scarcity of 3-bedroom supply could represent an opportunity for investors, especially since larger properties command higher ADRs and annual revenue in this market.

Average daily rate (ADR) by property size in Pittsboro

ADR rises steadily from $121 for 1-bedroom properties to $191 for 3-bedrooms, representing roughly a 58% premium for the step up in size. The 2-bedroom tier at $155 offers a solid middle ground, particularly when paired with its stronger occupancy performance.

Average RevPAN by property size in Pittsboro

Two-bedroom listings deliver the highest RevPAN at $56, more than double the $24 generated by 1-bedroom units and well ahead of 3-bedrooms at $39. This gap signals that 2-bedroom properties strike the best balance between nightly rate and fill rate in Pittsboro's current market.

Average occupancy rates by property size in Pittsboro

Occupancy rates vary sharply by size, with 2-bedroom listings leading at 36% — nearly matching the state average — while 1-bedroom (20%) and 3-bedroom (21%) properties lag significantly. For cash-flow stability, the 2-bedroom segment clearly offers the most reliable demand.

Average monthly revenue by property size in Pittsboro

Three-bedroom properties edge out 2-bedrooms for top monthly revenue at $2,513 versus $2,462, while 1-bedroom listings trail considerably at $890 per month. The narrow gap between 2- and 3-bedroom earnings, combined with the 2-bedroom's superior occupancy, makes the mid-size option particularly compelling on a risk-adjusted basis.

Average annual revenue by property size in Pittsboro

Annual revenue for 3-bedroom listings reaches $30,164, closely followed by 2-bedrooms at $29,544, while 1-bedroom properties generate just $10,686. Investors targeting the $29K–$30K annual revenue range will find that both 2- and 3-bedroom configurations deliver similar top-line potential, though the path to that revenue differs in occupancy and rate dynamics.

Most common amenities for Airbnb listings in Pittsboro

Parking leads the amenity list at 95% prevalence, followed by patio or balcony and self check-in at 85% each — reflecting guest expectations for rural convenience and independent access. Workspace availability at 71% hints at remote-worker appeal, while lake access remains a rare differentiator at just 2% of listings.

Understanding Pittsboro's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Pittsboro's ROI score of 54 out of 100 places it in the Competitive Opportunity band, meaning investor interest and guest demand are present but returns require careful deal selection. The below-average revenue-to-price ratio is the primary drag, driven by home values averaging $833,019 against modest annual revenue of $21,872, while average occupancy stability and above-average market growth offer some counterbalance. Pairing this data with thorough local regulatory research and targeting higher-performing property configurations — particularly 2-bedrooms — will be key to unlocking value here.

Short-Term Rental Regulations in Pittsboro

Understanding local STR regulations is essential before investing in Pittsboro. Here's the current regulatory landscape:

Permit Requirements

Investors operating short-term rentals in Pittsboro, North Carolina should verify whether the town or Chatham County requires a permit or registration for STR properties. Requirements can change as local governments respond to market growth, so contacting the Pittsboro planning department or Chatham County offices directly is strongly recommended before listing.

Key Restrictions

Common restrictions that may apply to STRs in this area include occupancy limits, minimum stay requirements, noise and parking regulations, and potential HOA rules that could prohibit or limit short-term rentals in certain developments. Investors should also be aware that some municipalities in North Carolina have introduced or are considering permit caps for vacation rentals.

Tax Obligations

Short-term rental operators in North Carolina are generally subject to state and local occupancy taxes, as well as applicable sales taxes. Platforms like Airbnb often collect and remit certain taxes automatically, but hosts should confirm their full obligations with Chatham County and the North Carolina Department of Revenue to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Pittsboro can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Pittsboro's rapid supply growth (88% year-over-year) will likely put continued pressure on occupancy unless demand keeps pace with new listings. Seasonal patterns suggest revenue could strengthen during the fall peak (October–November), and investors who target 2-bedroom configurations — which already show the strongest occupancy at 36% — may see ADR improvements in the range of 2–5% as the market matures. Our estimates point to occupancy stabilizing in the 25–30% range market-wide, though well-optimized properties with competitive pricing could meaningfully outperform that baseline."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Pittsboro, NC

What is the average Airbnb occupancy rate in Pittsboro?

The average occupancy rate for Airbnb listings in Pittsboro is currently 27%, which is below the North Carolina state average of 34%. Occupancy varies significantly by property size, with 2-bedroom listings achieving the highest rate at 36%, while 1-bedroom and 3-bedroom properties hover around 20–21%. Investors can improve occupancy through competitive pricing, strong amenities, and targeting peak-season demand.

How much do Airbnb hosts make in Pittsboro?

Airbnb hosts in Pittsboro earn an average of $1,822 per month, or approximately $21,872 per year based on trailing 12-month data. Earnings vary considerably by property size: 1-bedroom listings average about $10,686 annually, while 2-bedroom and 3-bedroom properties earn around $29,544 and $30,164 respectively. Individual results depend on factors like property quality, pricing strategy, and how well listings perform during peak months like October.

Is Pittsboro a good market for Airbnb investment?

Pittsboro carries a Rabbu ROI Score of 54 out of 100, classified as a Competitive Opportunity. The market has seen impressive 88% year-over-year growth in active listings, indicating strong investor interest, but a below-average revenue-to-price ratio means deals need to be sourced carefully. 2-bedroom properties stand out with the best occupancy and RevPAN metrics, making them a strong configuration to consider for investors entering this market.

What is the average daily rate (ADR) for Airbnb in Pittsboro?

The average daily rate for Airbnb listings in Pittsboro is $162, well below the North Carolina state average of $262. ADR scales with property size: 1-bedroom listings average $121 per night, 2-bedrooms average $155, and 3-bedroom properties command about $191. This lower rate structure can appeal to budget-conscious travelers while still generating solid revenue at higher occupancy levels.

Are short-term rentals legal in Pittsboro?

Short-term rentals are generally permitted in the Pittsboro, NC area, but operators should verify current permit and registration requirements with local town and county authorities. Regulations can evolve as markets grow, and restrictions related to zoning, HOA rules, occupancy limits, and minimum stays may apply. It's advisable to consult with Pittsboro's planning department and Chatham County offices before investing.

When is peak season for Airbnb in Pittsboro?

Peak season for Airbnb in Pittsboro runs from late summer through fall, with October being the highest-earning month at an average of $2,423 in revenue. November ($2,243) and July ($2,134) also perform well. The slowest months are January ($988) and February ($1,048), meaning investors should plan for a revenue spread of more than 2x between peak and off-peak periods.

How many Airbnbs are there in Pittsboro?

As of April 2026, there are 41 active Airbnb listings in Pittsboro. The market has grown rapidly, with an 88% year-over-year increase in listings. Supply is dominated by smaller properties — 19 are 1-bedroom listings, 14 are 2-bedrooms, and 5 are 3-bedrooms — which means larger property configurations remain relatively scarce.

How is Airbnb revenue calculated in Pittsboro?

The annual and monthly revenue figures shown for Pittsboro are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Pittsboro and surrounding areas
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data drawn from active listing profiles

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions may have changed since the most recent update. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.