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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Placentia offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Placentia, CA presents an attractive short-term rental opportunity with an ROI score of 60 out of 100, driven by above-average occupancy stability and a market-wide average occupancy rate of 47% — four points above the California state average. With 55 active Airbnb listings generating an average annual revenue of $59,876 and an ADR of $301, the market is compact enough to limit oversaturation while still demonstrating meaningful earning potential. Proximity to major Orange County attractions and a suburban setting that appeals to families and groups give Placentia a distinctive positioning within Southern California's competitive STR landscape.
According to Rabbu market data, the Placentia short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 55 |
| Average Daily Rate (ADR) | vs. $551 state avg. | $301 |
| Average Occupancy Rate | vs. 43% state avg. | 47% |
| RevPAN | ADR * Occupancy Rate | $140 |
| Average Monthly Revenue | Historical 12-month average | $4,989 |
| Average Annual Revenue | Historical 12-month average | $59,876 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to Placentia for its favorable occupancy dynamics relative to California peers, manageable competition, and the revenue potential of larger properties in a family-friendly suburban market.
Key investment factors
"Placentia earns an "Attractive Opportunity" designation, reflecting a healthy balance between demand and revenue relative to property values. Seasonality is a clear factor — July revenues nearly double the January lows — but the shoulder months (March, October, December) hold up well enough to avoid a dramatic off-season collapse. Larger properties, especially 4- and 5-bedroom homes, deliver the strongest returns, while the small total supply creates breathing room for well-positioned listings. Investors who pair smart pricing strategies with the amenities guests expect here should find this market rewarding without the volatility of more saturated California destinations."
— Rabbu Market Analysis Team
Placentia shows pronounced summer seasonality, with July topping out at $7,995 in average revenue — more than double January's $3,640 low. The shoulder months of March ($5,493) and October ($4,508) provide moderate income, suggesting that while summer drives the bulk of returns, the market doesn't completely shut down in the off-season.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$3,640 |
| February |
|
$3,832 |
| March |
|
$5,493 |
| April |
|
$4,461 |
| May |
|
$4,512 |
| June |
|
$5,907 |
| July |
|
$7,995 |
| August |
|
$6,852 |
| September |
|
$4,346 |
| October |
|
$4,508 |
| November |
|
$3,932 |
| December |
|
$4,393 |
Supply is concentrated at the ends of the size spectrum: one-bedroom and four-bedroom listings each account for 15 of the 55 active properties, while two- and three-bedroom units are notably underrepresented with just 7 and 6 listings respectively. This mid-range gap could represent an opportunity for investors who can source two- or three-bedroom properties at competitive price points.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
15 |
| 2 bedrooms |
|
7 |
| 3 bedrooms |
|
6 |
| 4 bedrooms |
|
15 |
| 5 bedrooms |
|
9 |
ADR climbs steeply from $96 for one-bedroom units to $341 for three-bedrooms, then levels off at $422–$427 for four- and five-bedroom properties. The premium-to-cost trade-off appears strongest in the three-bedroom segment, where the ADR jump from two bedrooms ($190) is substantial without requiring the higher acquisition cost of a four- or five-bedroom home.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$96 |
| 2 bedrooms |
|
$190 |
| 3 bedrooms |
|
$341 |
| 4 bedrooms |
|
$422 |
| 5 bedrooms |
|
$427 |
RevPAN scales consistently with property size, rising from $42 for one-bedroom units to $264 for five-bedroom homes. Five-bedroom properties deliver more than six times the revenue per available night of one-bedrooms, reflecting both higher rates and the strongest occupancy in the market at 62%.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$42 |
| 2 bedrooms |
|
$78 |
| 3 bedrooms |
|
$132 |
| 4 bedrooms |
|
$202 |
| 5 bedrooms |
|
$264 |
Five-bedroom properties lead occupancy at 62%, followed by four-bedrooms at 48%, while mid-size units (two- and three-bedrooms) lag at 39–41%. This pattern suggests larger homes — likely appealing to families and groups visiting Orange County attractions — enjoy the most consistent bookings and cash-flow stability.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
44% |
| 2 bedrooms |
|
41% |
| 3 bedrooms |
|
39% |
| 4 bedrooms |
|
48% |
| 5 bedrooms |
|
62% |
Monthly revenue peaks at $7,783 for five-bedroom properties, with three-bedroom ($6,929) and four-bedroom ($6,525) listings also performing strongly. One-bedroom units trail significantly at $1,267 per month, making them challenging for investors unless acquired at a steep discount or used as part of a multi-unit strategy.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,267 |
| 2 bedrooms |
|
$3,280 |
| 3 bedrooms |
|
$6,929 |
| 4 bedrooms |
|
$6,525 |
| 5 bedrooms |
|
$7,783 |
Five-bedroom homes lead the market at $93,397 in average annual revenue, closely followed by three-bedrooms at $83,154 — a noteworthy figure given three-bedrooms typically cost less to acquire. One-bedroom listings, at $15,211 annually, generate relatively modest returns, reinforcing that larger configurations offer meaningfully better income potential in Placentia.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$15,211 |
| 2 bedrooms |
|
$39,366 |
| 3 bedrooms |
|
$83,154 |
| 4 bedrooms |
|
$78,306 |
| 5 bedrooms |
|
$93,397 |
Parking and a washer are table stakes in Placentia, present in 100% of listings, with kitchens (98%) and dryers (91%) close behind. Self check-in (89%) and backyards (75%) are near-essentials, signaling that guests expect a full home-like experience — investors listing without these amenities will likely struggle to compete.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Washer |
|
100% |
| Kitchen |
|
98% |
| Dryer |
|
91% |
| Self Check-in |
|
89% |
| Backyard |
|
75% |
| Workspace |
|
73% |
| Outdoor Furniture |
|
60% |
| BBQ Grill |
|
53% |
| Patio or Balcony |
|
53% |
| Pets |
|
42% |
| Pool |
|
26% |
| EV Charger |
|
16% |
| Hot Tub |
|
15% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Placentia Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Placentia's ROI score of 60 out of 100 places it in the "Attractive Opportunity" band, anchored by above-average occupancy stability and average marks for revenue-to-price ratio, market growth, and supply/demand balance. The occupancy strength is particularly encouraging — it suggests demand is holding up even as the listing base expands — while the average revenue-to-price ratio reflects the reality of investing in a high-home-value California market. Investors should pair these metrics with thorough local regulatory research and a clear property-size strategy to maximize returns.
Understanding local STR regulations is essential before investing in Placentia. Here's the current regulatory landscape:
The City of Placentia and the State of California may require short-term rental hosts to obtain a business license, STR permit, or both before listing a property. Investors should verify current requirements directly with the Placentia city clerk's office and review California's evolving STR regulatory framework.
Common restrictions in California STR markets include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and caps on the number of permits issued per area. HOA rules can add another layer of limitation, so investors should review any applicable covenants before purchasing.
Short-term rental operators in California are generally subject to transient occupancy tax (TOT), and some jurisdictions may also require collection of state sales or tourism-related taxes. Platforms like Airbnb often handle tax collection on behalf of hosts, but owners should confirm compliance with both Placentia and Orange County tax authorities.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Placentia can provide current regulatory guidance.
Financing an Airbnb investment in Placentia requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Placentia's STR market is expected to maintain steady demand supported by its above-average occupancy stability. Seasonal patterns suggest revenues will continue to peak strongly in June through August — July alone averaged $7,995 per listing — with softer winter months hovering around $3,600–$3,900. ADR growth of 1–3% is plausible given the market's moderate supply expansion (136% year-over-year listing growth), though investors should monitor whether new supply begins to pressure occupancy. Overall, the balance between demand drivers and a still-manageable inventory count suggests a stable performance window ahead."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical performance as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax requirements vary and should be independently verified before making investment decisions.
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