Placerville, CA Airbnb Market Data, Statistics, and Occupancy Rates

Placerville Short-Term Rental Market Overview

Placerville sits in the heart of California's Gold Country, offering investors a small but growing short-term rental market with 52 active Airbnb listings and average annual revenue of $27,646. With an ADR of $253—well below the $551 state average—and a 32% occupancy rate, the market rewards operators who can capture summer and holiday demand. Listing growth of 115% year-over-year signals rising investor interest, though the below-average revenue-to-price ratio means careful deal sourcing is essential to generate attractive returns.

Key Market Statistics

According to Rabbu market data, the Placerville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Placerville

Placerville attracts investors seeking an affordable California foothold with strong seasonal tourism demand from Gold Country visitors, wine tasters, and outdoor recreation enthusiasts.

Expert Market Assessment

"Placerville represents a competitive opportunity where selective investors can still find worthwhile deals, but the market's below-average revenue-to-price ratio means not every property will pencil out. Seasonality is pronounced—July and August generate the lion's share of annual revenue, while April and May dip below $1,250 per month. Larger properties clearly outperform: 3-bedroom listings achieve a 46% occupancy rate and $42,800 in annual revenue, far exceeding the market average. Investors who target well-located, amenity-rich homes with three or more bedrooms and manage pricing dynamically through the shoulder months will be best positioned to capitalize on this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Placerville

Average revenue by month in Placerville

Placerville's revenue curve is sharply seasonal: July ($4,049) and August ($3,587) deliver the strongest months, while April ($1,212) and May ($1,222) mark the lows—a roughly 3.3× spread from trough to peak. Winter holidays provide a secondary bump, with December ($2,911) and January ($2,830) outperforming most shoulder months.

Active Airbnb listings by property size in Placerville

One-bedroom listings dominate supply with 16 of the 52 active units, followed closely by 2-bedrooms at 14. Three- and four-bedroom properties are notably underrepresented (8 and 6 listings respectively), which may signal a supply gap—particularly given their superior revenue and occupancy performance.

Average daily rate (ADR) by property size in Placerville

ADR climbs steadily with bedroom count, from $142 for 1-bedrooms to $374 for 4-bedrooms—a 163% premium. The jump from 2-bedrooms ($230) to 3-bedrooms ($266) is more modest, suggesting 3-bedroom homes may offer a favorable rate-to-acquisition-cost balance for investors.

Average RevPAN by property size in Placerville

Three-bedroom properties deliver the highest RevPAN at $123, followed closely by 4-bedrooms at $115, while 1- and 2-bedroom units trail significantly at $45 and $51 respectively. This gap underscores that larger properties in Placerville convert their pricing power into meaningfully better revenue per available night.

Average occupancy rates by property size in Placerville

Three-bedroom listings lead occupancy at 46%—well above the market average of 32%—while 2-bedrooms lag at just 23%. One-bedroom (32%) and 4-bedroom (31%) units land near the market mean, making 3-bedrooms the clear standout for cash-flow consistency.

Average monthly revenue by property size in Placerville

Four-bedroom properties are the top monthly earners at $6,135, nearly three times the revenue of 2-bedroom units ($1,930). Three-bedroom homes also perform well at $3,566 per month, while 1-bedrooms ($2,274) outpace 2-bedrooms despite similar supply levels, likely due to better occupancy.

Average annual revenue by property size in Placerville

Annual revenue scales dramatically with size: 4-bedroom homes average $73,622—nearly 2.7× the market-wide average of $27,646—while 3-bedrooms generate $42,800. Two-bedroom units at $23,170 represent the lowest annual return, suggesting investors targeting revenue maximization should focus on 3+ bedroom configurations.

Most common amenities for Airbnb listings in Placerville

Parking and kitchen access top the amenity list at 90% each, reflecting guest expectations for self-contained stays in a semi-rural setting. Outdoor-oriented features like patios (83%), outdoor furniture (58%), and BBQ grills (54%) are also prevalent, while hot tubs (12%) and pools (8%) remain rare—potentially offering differentiation opportunities for new listings.

Understanding Placerville's ROI Score: 50/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Placerville's ROI score of 50 out of 100 places it in the Competitive Opportunity band, reflecting a market where demand and investor interest are present but returns require more deliberate property selection. The below-average revenue-to-price ratio is the primary drag—average home values of $706,103 paired with $27,646 in annual revenue mean breakeven math can be tight on a market-wide basis. Occupancy stability, market growth, and supply/demand balance all rate as average, so pairing this data with thorough local regulatory research and targeting higher-performing property sizes (3–4 bedrooms) will be key to unlocking stronger returns.

Short-Term Rental Regulations in Placerville

Understanding local STR regulations is essential before investing in Placerville. Here's the current regulatory landscape:

Permit Requirements

The City of Placerville and El Dorado County in California may require short-term rental permits or registration before hosting guests. Investors should verify current permit requirements directly with local planning and code enforcement offices before purchasing a property.

Key Restrictions

Common STR restrictions in California communities can include occupancy limits, minimum-night stay requirements, noise ordinances, parking mandates, and caps on the number of permits issued in a given area. HOA rules may add further limitations, so reviewing CC&Rs is advisable for any property under a homeowners association.

Tax Obligations

Short-term rental operators in California are typically subject to transient occupancy taxes (TOT), and some jurisdictions also collect tourism or business license fees. Platforms like Airbnb often handle TOT collection on behalf of hosts, but operators should confirm their specific obligations with El Dorado County and the City of Placerville.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Placerville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Placerville's STR market is likely to see continued supply growth as more investors enter the area, which could put modest downward pressure on occupancy if demand doesn't keep pace. Seasonal patterns suggest ADR could hold steady or edge up 1–3% during peak summer months, while shoulder-season occupancy may hover around 20–30%. Average market growth and supply/demand balance indicators both register as average, so performance improvements will likely depend more on individual property positioning—especially larger homes—than on broad market tailwinds."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Placerville, CA

What is the average Airbnb occupancy rate in Placerville?

The average Airbnb occupancy rate in Placerville is currently 32%, which sits below the California state average of 43%. Occupancy varies significantly by property size—3-bedroom listings lead at 46%, while 2-bedroom units average just 23%. Seasonal demand swings also play a role, with summer months driving considerably more bookings than spring and fall.

How much do Airbnb hosts make in Placerville?

Airbnb hosts in Placerville earn an average of $2,303 per month and $27,646 per year based on trailing 12-month booking data. Earnings vary widely by property size: 4-bedroom homes average $6,135 monthly ($73,622 annually), while 1-bedroom units average $2,274 monthly ($27,296 annually). Peak months like July can push monthly revenue above $4,000 for the market overall.

Is Placerville a good market for Airbnb investment?

Placerville earns an ROI score of 50 out of 100, classified as a Competitive Opportunity. Investor interest and demand are strong, but higher property prices relative to revenue potential mean deal sourcing matters more here. Larger properties (3–4 bedrooms) significantly outperform smaller ones, so targeting the right property type and managing seasonal pricing effectively can make this market work for well-prepared investors.

What is the average daily rate (ADR) for Airbnb in Placerville?

The average daily rate for Airbnb listings in Placerville is $253, roughly 46% of the $551 California state average. ADR scales meaningfully with property size—from $142 for 1-bedroom listings up to $374 for 4-bedroom homes. This relatively accessible pricing can appeal to families and groups looking for affordable Gold Country getaways.

Are short-term rentals legal in Placerville?

Short-term rentals are generally allowed in the Placerville area, though operators may need to obtain permits or register with local authorities. Regulations can vary between the City of Placerville and the broader El Dorado County jurisdiction, so investors should confirm current permit requirements, zoning rules, and any applicable restrictions before purchasing a property for STR use.

When is peak season for Airbnb in Placerville?

Peak season in Placerville runs through the summer months, with July leading at $4,049 in average revenue and August close behind at $3,587. The winter holiday season also performs well, with December averaging $2,911 and January at $2,830. The slowest months are April ($1,212), May ($1,222), and October ($1,224), creating a pronounced seasonal revenue curve.

How many Airbnbs are there in Placerville?

There are currently 52 active Airbnb listings in Placerville as of April 2026. The market has experienced significant growth, with a 115% year-over-year increase in active listings. Supply skews toward smaller properties, with 1-bedroom (16 listings) and 2-bedroom (14 listings) units making up the majority, followed by 3-bedroom (8) and 4-bedroom (6) homes.

How is Airbnb revenue calculated in Placerville?

The annual and monthly revenue figures for Placerville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drop regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Placerville market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue benchmarks based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Supply growth and amenity prevalence data for competitive analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of the date indicated and may not capture very recent market shifts. Local regulations, permit requirements, and tax obligations are subject to change; investors should verify current rules with local authorities before purchasing.