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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Placida offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Placida, FL is a small coastal market on Charlotte Harbor that punches above its weight during the winter tourism season, with average annual revenue of $50,928 across just 34 active listings. An ADR of $364 sits below the Florida state average of $498, but the market's limited supply and strong seasonal demand create a favorable entry point for investors targeting the Southwest Florida vacation corridor. Year-over-year listing growth of 81% signals rising investor interest, though the compact size of the market means even modest supply additions can shift the competitive landscape.
According to Rabbu market data, the Placida short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 34 |
| Average Daily Rate (ADR) | vs. $498 state avg. | $364 |
| Average Occupancy Rate | vs. 54% state avg. | 38% |
| RevPAN | ADR * Occupancy Rate | $140 |
| Average Monthly Revenue | Historical 12-month average | $4,244 |
| Average Annual Revenue | Historical 12-month average | $50,928 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Placida's blend of waterfront appeal, limited competition, and strong seasonal demand makes it a compelling market for investors seeking vacation rental income in Southwest Florida.
Key investment factors
"Placida earns an "Attractive Opportunity" designation with a 65/100 ROI score, reflecting a balanced profile of average revenue-to-price ratios and occupancy stability alongside above-average growth momentum. The market's seasonality is pronounced — March leads at $7,529 in average revenue while September bottoms out at just $1,660 — so investors need to plan for meaningful off-peak softness. Three-bedroom properties are the clear workhorses here, delivering roughly $55,500 in annual revenue with the highest occupancy rates in the market. For investors comfortable with a seasonal cash-flow profile and willing to optimize for the strong winter tourism window, this compact Florida Gulf Coast market offers genuine upside."
— Rabbu Market Analysis Team
Placida's revenue profile is highly seasonal, peaking in March at $7,529 and bottoming out in September at just $1,660 — a spread of nearly $5,900. The winter-spring corridor from December through April accounts for the lion's share of annual earnings, making cash-flow planning around this cycle essential for investors.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$4,684 |
| February |
|
$6,142 |
| March |
|
$7,529 |
| April |
|
$5,212 |
| May |
|
$3,877 |
| June |
|
$3,742 |
| July |
|
$4,760 |
| August |
|
$2,739 |
| September |
|
$1,660 |
| October |
|
$2,438 |
| November |
|
$3,390 |
| December |
|
$4,749 |
Supply is evenly split between 2-bedroom and 3-bedroom properties at 12 listings each, while 1-bedroom units account for just 6 listings. The relatively thin 1-bedroom supply could signal either limited demand for smaller units or a potential niche opportunity, though revenue data suggests larger properties significantly outperform.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
6 |
| 2 bedrooms |
|
12 |
| 3 bedrooms |
|
12 |
ADR climbs from $245 for 1-bedroom units to $358 for 2-bedrooms and $381 for 3-bedrooms, showing a steep jump from 1 to 2 bedrooms but a more modest premium moving to 3. Investors eyeing 2-bedroom properties get close to the 3-bedroom rate at potentially lower acquisition costs, though the occupancy gap between the two sizes tells a different story.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$245 |
| 2 bedrooms |
|
$358 |
| 3 bedrooms |
|
$381 |
Three-bedroom properties dominate RevPAN at $205 per available night — nearly 53% higher than the $134 for 2-bedrooms and more than triple the $59 for 1-bedrooms. This gap reflects the compounding advantage of both higher nightly rates and significantly better occupancy for larger units in Placida.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$59 |
| 2 bedrooms |
|
$134 |
| 3 bedrooms |
|
$205 |
Occupancy rises sharply with size: 1-bedrooms average just 24%, 2-bedrooms land at 37%, and 3-bedrooms reach 54% — the only category matching the Florida state average. For investors prioritizing consistent bookings and cash-flow reliability, 3-bedroom properties clearly offer the most stable occupancy profile.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
24% |
| 2 bedrooms |
|
37% |
| 3 bedrooms |
|
54% |
Two-bedroom and 3-bedroom listings generate nearly identical monthly revenue at $4,651 and $4,626 respectively, while 1-bedroom units trail far behind at $1,187. The revenue parity between 2- and 3-bedroom properties is notable, though 3-bedrooms achieve this with higher occupancy and RevPAN rather than rate alone.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$1,187 |
| 2 bedrooms |
|
$4,651 |
| 3 bedrooms |
|
$4,626 |
Annual revenue tells a clear story: 2-bedroom and 3-bedroom properties both land near $55,500–$55,800, while 1-bedrooms generate just $14,254. For return potential relative to investment size, the 2- and 3-bedroom configurations are where Placida's revenue opportunity is concentrated.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$14,254 |
| 2 bedrooms |
|
$55,812 |
| 3 bedrooms |
|
$55,513 |
Washer, dryer, and kitchen amenities are nearly universal (94–97%), while BBQ grills and patios also appear in 91% of listings — reflecting guest expectations for home-like comfort in a coastal vacation setting. Waterfront access (56%) and beach access (44%) are strong differentiators, and a pool (41%) could serve as a competitive edge for properties without direct water proximity.
| Amenity | Trend | Value |
|---|---|---|
| Washer |
|
97% |
| Dryer |
|
97% |
| Kitchen |
|
94% |
| BBQ Grill |
|
91% |
| Patio or Balcony |
|
91% |
| Parking |
|
71% |
| Outdoor Furniture |
|
71% |
| Backyard |
|
59% |
| Self Check-in |
|
56% |
| Waterfront |
|
56% |
| Beach Access |
|
44% |
| Pool |
|
41% |
| Workspace |
|
38% |
| Pets |
|
35% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Placida Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
Placida's ROI score of 65 out of 100 places it in the "Attractive Opportunity" band, reflecting average revenue-to-price ratios and occupancy stability paired with above-average market growth. The growth trend is a bright spot, suggesting increasing traveler demand is outpacing the supply expansion, even as listing counts have risen 81% year-over-year. Investors should pair these metrics with thorough research on Charlotte County regulations and seasonal cash-flow planning to build a realistic return model.
Understanding local STR regulations is essential before investing in Placida. Here's the current regulatory landscape:
Short-term rental operators in Placida, Florida are generally required to register with both the state's Department of Business and Professional Regulation (DBPR) and Charlotte County. Investors should verify current permit and licensing requirements directly with local authorities before listing a property.
Common restrictions in Florida coastal communities can include occupancy limits tied to bedroom count, minimum stay requirements, noise ordinances, parking regulations, and HOA or community deed restrictions that may prohibit or limit short-term rentals. It's important to review any applicable homeowners association covenants, as these can be more restrictive than county or state rules.
Florida imposes a state sales tax and a county-level tourist development tax on short-term rental income, and platforms like Airbnb typically collect and remit a portion of these on behalf of hosts. Investors should confirm their full tax obligations with Charlotte County and the Florida Department of Revenue to ensure compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Placida can provide current regulatory guidance.
Financing an Airbnb investment in Placida requires lenders who understand STR income. Rabbu partner lenders offer:
"With above-average market growth trends already baked into Placida's ROI profile, we estimate continued demand strengthening over the next 12–18 months, particularly during the peak winter window from December through April. ADR could see modest increases of 2–4% as the area benefits from broader Southwest Florida tourism tailwinds, while occupancy may settle in the 36–42% range annually given the pronounced seasonality. Investors should plan for lean months between August and October, when monthly revenue can dip below $2,500, and budget accordingly to ensure cash-flow stability year-round."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or external events such as hurricanes. Individual property results will vary based on location, condition, pricing strategy, and management quality.
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