Placitas, NM Airbnb Market Data, Statistics, and Occupancy Rates

Placitas Short-Term Rental Market Overview

Placitas, NM is a small, intimate short-term rental market with just 18 active Airbnb listings and an ROI score of 58 out of 100, placing it in the "Attractive Opportunity" tier. While the average daily rate of $118 sits well below New Mexico's $249 state average, the market benefits from above-average occupancy stability, positive growth trends, and a favorable supply/demand balance. With average annual revenue of $22,885 per listing and notable seasonality that peaks in October, Placitas appeals to investors seeking a desert-community niche with limited competition.

Key Market Statistics

According to Rabbu market data, the Placitas short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Placitas

Investors consider Placitas for its low competition, above-average occupancy stability, and growing demand in a scenic New Mexico community near Albuquerque.

Expert Market Assessment

"Placitas presents a moderate opportunity for STR investors who are comfortable with a niche, low-volume market. The combination of above-average occupancy stability and a favorable supply/demand balance helps offset a below-average revenue-to-price ratio driven by elevated home values averaging $852,637. Seasonality is pronounced — February dips to around $1,073 in monthly revenue while October surges to $2,927 — so investors should plan cash flow around a roughly 2.7x spread between peak and trough months. For those who can acquire property at or below market averages, the limited competitive landscape and growing demand make this a market worth watching closely."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Placitas

Average revenue by month in Placitas

Placitas shows strong seasonality with October as the clear peak at $2,927 in average revenue — more than 2.7 times the February low of $1,073. Summer months (June–August) form a secondary high season averaging $2,233–$2,436, while winter months from November through February generally stay below $1,850, making cash flow planning essential for investors.

Active Airbnb listings by property size in Placitas

The market is heavily concentrated in one-bedroom properties, which account for 12 of the 18 active listings. The remaining listings likely include larger or studio-type properties, but the data suggests that investors offering two-bedroom or larger configurations could tap into an underserved segment with less direct competition.

Average daily rate (ADR) by property size in Placitas

One-bedroom properties in Placitas command an average daily rate of $103, which sits below the overall market ADR of $118. This gap hints that the few non-one-bedroom properties in the market may achieve higher nightly rates, potentially rewarding investors who bring larger or more differentiated accommodations.

Average RevPAN by property size in Placitas

One-bedroom listings generate a RevPAN of $34, closely aligning with the market-wide average of $33. This indicates that revenue per available night is fairly consistent across the small market, though limited data on larger property sizes makes direct comparisons difficult.

Average occupancy rates by property size in Placitas

One-bedroom properties achieve a 34% occupancy rate, which is notably higher than the overall market average of 28%. This suggests one-bedrooms are the most reliably booked property type in Placitas, offering steadier cash flow for investors focused on consistency over peak-night premiums.

Average monthly revenue by property size in Placitas

One-bedroom units bring in an average of $1,674 per month, falling slightly below the market-wide average of $1,907. The difference suggests that the small number of larger or more unique properties in the market are earning meaningfully more on a monthly basis.

Average annual revenue by property size in Placitas

One-bedroom properties average $20,088 in annual revenue, compared to $22,885 across all property types. Investors considering larger configurations could potentially capture the higher end of that revenue spectrum, though acquisition costs and available inventory should factor into the decision.

Most common amenities for Airbnb listings in Placitas

Every listed property in Placitas offers parking (100%), and kitchens (94%) and backyards (83%) are near-universal — reflecting guest expectations for a self-sufficient desert getaway. Workspaces (56%) and pet-friendliness (50%) also feature prominently, signaling demand from remote workers and travelers with pets, while hot tubs (33%) and pools (11%) remain differentiators rather than baseline requirements.

Understanding Placitas's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Placitas earns a 58 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" band. The market's strongest signals are above-average occupancy stability, market growth trend, and supply/demand balance — three of four key factors lean in the investor's favor. The main drag is a below-average revenue-to-price ratio, driven by home values averaging $852,637 against annual revenue of $22,885, so investors should pair this data with careful acquisition cost analysis and local regulatory research before committing.

Short-Term Rental Regulations in Placitas

Understanding local STR regulations is essential before investing in Placitas. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Placitas and Sandoval County, New Mexico may need to register or obtain permits depending on local ordinances. Investors should verify current requirements with Sandoval County and the State of New Mexico before listing a property.

Key Restrictions

Common restrictions that may apply to STRs in the Placitas area include occupancy limits, noise ordinances, parking requirements, and minimum stay provisions. HOA rules in specific communities can also impose additional limitations on rental activity, so reviewing CC&Rs is essential before purchasing.

Tax Obligations

Short-term rental hosts in New Mexico are generally subject to gross receipts tax and may owe lodgers' tax to the county. Platforms like Airbnb often collect and remit some taxes automatically, but hosts should confirm their full obligations with state and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Placitas can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Placitas is likely to see continued supply growth after a 69% year-over-year increase in active listings, though the market's small base of 18 properties means even a handful of new entrants shifts the landscape. Seasonal patterns suggest revenue could remain strongest from May through October, with October historically delivering the highest monthly average at $2,927. We estimate ADR could hold steady or inch up 1–3% as the market matures, with occupancy likely fluctuating in the 25–35% range depending on season and new supply absorption."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Placitas, NM

What is the average Airbnb occupancy rate in Placitas?

The average Airbnb occupancy rate in Placitas is currently 28%, which falls below the New Mexico state average of 36%. However, occupancy stability in the market is rated above average, meaning bookings tend to remain relatively consistent rather than swinging wildly. One-bedroom properties — which make up the bulk of listings — achieve a slightly higher 34% occupancy rate.

How much do Airbnb hosts make in Placitas?

Airbnb hosts in Placitas earn an average of $1,907 per month, translating to approximately $22,885 in annual revenue based on trailing 12-month performance. Revenue varies significantly by season, ranging from around $1,073 in February to $2,927 in October. One-bedroom properties, which dominate the market, average about $1,674 per month or $20,088 annually.

Is Placitas a good market for Airbnb investment?

Placitas earns an ROI score of 58 out of 100 on Rabbu, placing it in the "Attractive Opportunity" category. The market's strengths include above-average occupancy stability, positive growth trends, and a favorable supply/demand balance with only 18 active listings. The main challenge is a below-average revenue-to-price ratio, as average home values of $852,637 are high relative to the annual revenue potential. Investors who can acquire property competitively or who value low competition may find this market particularly appealing.

What is the average daily rate (ADR) for Airbnb in Placitas?

The average daily rate for Airbnb listings in Placitas is $118, which is significantly below the New Mexico state average of $249. One-bedroom properties — the predominant listing type — average $103 per night. The lower ADR reflects the market's positioning as a more affordable, nature-oriented getaway rather than a luxury destination.

Are short-term rentals legal in Placitas?

Short-term rentals are generally permitted in Placitas, NM, but operators should check with Sandoval County and the State of New Mexico for current permit, registration, and tax requirements. Local ordinances and HOA rules may impose additional restrictions, so it's important to research specific regulations that apply to your property before listing.

When is peak season for Airbnb in Placitas?

Peak season in Placitas runs from roughly May through October, with October standing out as the strongest month at an average revenue of $2,927. Summer months (June–August) also perform well, averaging between $2,233 and $2,436 per month. The slowest period is January through February, when monthly revenue drops to around $1,073–$1,122.

How many Airbnbs are there in Placitas?

As of April 2026, there are 18 active Airbnb listings in Placitas. This represents a 69% year-over-year increase, though the market remains quite small in absolute terms. The limited supply means new listings face relatively little direct competition.

How is Airbnb revenue calculated in Placitas?

The annual and monthly revenue figures shown for Placitas are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Placitas, NM market
• Average daily rates, occupancy rates, and RevPAN metrics based on active listing performance
• Monthly and annual revenue estimates derived from trailing 12-month booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of April 2026; actual results may differ as conditions evolve. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.