Plano, TX Airbnb Market Data, Statistics, and Occupancy Rates

Plano Short-Term Rental Market Overview

Plano sits in the heart of the Dallas–Fort Worth metroplex, giving it access to a deep pool of corporate travelers, families visiting the area, and event-driven demand. With 213 active Airbnb listings, a 42% occupancy rate that beats the Texas state average of 33%, and an average daily rate of $191, the market delivers roughly $30,779 in average annual revenue per listing. Higher home values ($711,548 on average) and a 169% year-over-year increase in listing supply mean investors need to be strategic with deal selection, but the underlying demand fundamentals remain compelling.

Key Market Statistics

According to Rabbu market data, the Plano short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Plano

Plano's position within the booming DFW metroplex creates diversified demand from corporate relocations, family visits, and regional events, though rising competition requires disciplined deal selection.

Expert Market Assessment

"Plano presents a competitive but viable STR opportunity within the broader DFW ecosystem. Revenue peaks during summer — July leads at $3,111 per month — while February marks the softest period at $1,920, creating a roughly 60% swing that investors should plan for with conservative cash-flow models. The market's ROI score of 45 out of 100 reflects average revenue-to-price and occupancy metrics alongside below-average growth and supply/demand balance, meaning the best returns will go to investors who target the right property type and price point rather than those buying broadly. Larger homes in particular stand out as income drivers, but acquiring them at the right basis is essential given elevated home values."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Plano

Average revenue by month in Plano

Revenue in Plano follows a clear summer peak, with July leading at $3,111 and February bottoming out at $1,920 — a spread of roughly $1,200 that investors should factor into cash-flow planning. A secondary uptick in October ($2,702) suggests fall business or event-driven demand provides a welcome mid-autumn boost.

Active Airbnb listings by property size in Plano

One-bedroom units dominate supply with 73 listings (34% of the market), followed by 4-bedrooms at 54. Notably, 2-bedroom listings are the scarcest at just 14, which could signal either low demand for that configuration or a potential gap worth exploring for investors looking to differentiate.

Average daily rate (ADR) by property size in Plano

ADR scales steadily from $80 for 1-bedroom properties to $343 for 6+ bedrooms, with the most dramatic jump occurring between 1-bedroom and 2-bedroom units ($80 to $199). The premium flattens between 3-bedroom ($242) and 4-bedroom ($247) listings, suggesting that the strongest ADR-to-cost trade-off may sit at the 2–3 bedroom level for cost-conscious investors.

Average RevPAN by property size in Plano

Six-plus bedroom properties deliver the highest RevPAN at $166, followed by 5-bedrooms at $123 — both well above the market average of $79. One-bedroom units lag significantly at $36 RevPAN, indicating that despite high supply, smaller listings struggle to generate meaningful nightly revenue after accounting for occupancy.

Average occupancy rates by property size in Plano

Occupancy is most consistent for 2-bedroom and 6+ bedroom listings, both reaching 49%, while 4-bedroom properties lag at 35%. This polarization suggests that budget-friendly small units and premium large homes each find their audience, but mid-size properties face stiffer competition for bookings.

Average monthly revenue by property size in Plano

Monthly revenue ranges from $935 for 1-bedroom units to $5,095 for 6+ bedroom properties, with a meaningful jump between 4-bedroom ($3,277) and 5-bedroom ($4,532) configurations. Investors targeting stronger monthly cash flow will find the clearest upside in the 5+ bedroom segment, where higher ADR and solid occupancy compound effectively.

Average annual revenue by property size in Plano

Annual revenue potential climbs sharply with size: 5-bedroom properties average $54,386 and 6+ bedrooms reach $61,150, compared to just $11,222 for 1-bedroom units. Even moving from 3-bedroom ($34,515) to 4-bedroom ($39,325) adds roughly $4,800 in annual income, reinforcing that larger properties offer the most compelling return potential in Plano.

Most common amenities for Airbnb listings in Plano

Parking is virtually universal at 100%, and kitchen, washer, and dryer amenities each exceed 90% — these are table stakes in Plano. The 83% prevalence of dedicated workspaces signals strong business-traveler expectations, while pools (36%) and hot tubs (17%) remain differentiators that could help listings stand out in a crowded market.

Understanding Plano's ROI Score: 45/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Plano's ROI score of 45 out of 100 places it in the 'Competitive Opportunity' band, reflecting average revenue-to-price and occupancy stability metrics alongside below-average marks for market growth trend and supply/demand balance. The rapid influx of new listings is compressing returns market-wide, so investors who succeed here will likely do so by targeting underserved property sizes or premium amenity packages rather than relying on broad market tailwinds. Pairing this data with thorough local regulatory research and conservative underwriting will be essential to identifying deals that pencil at current home values.

Short-Term Rental Regulations in Plano

Understanding local STR regulations is essential before investing in Plano. Here's the current regulatory landscape:

Permit Requirements

The City of Plano, Texas may require short-term rental operators to obtain a permit or register their property before accepting guests. Investors should verify current requirements directly with the City of Plano's planning or code compliance department, as local regulations in North Texas communities can evolve quickly.

Key Restrictions

Common restrictions in suburban Texas markets like Plano can include occupancy limits tied to property size, minimum-stay requirements, noise and nuisance ordinances, parking mandates, and HOA covenants that may prohibit or limit short-term rentals. Investors should review both municipal code and any applicable homeowners association rules before purchasing a property for STR use.

Tax Obligations

Short-term rental hosts in Texas are generally subject to state hotel occupancy tax as well as any locally imposed lodging or tourism taxes. Platforms like Airbnb often collect and remit a portion of these taxes automatically, but operators should confirm their full obligations with the Texas Comptroller's office and the City of Plano.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Plano can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Plano's STR market is likely to see continued competition as supply growth outpaces demand absorption — the 169% year-over-year listing increase signals a rapidly maturing landscape. Seasonal patterns suggest summer months (June–July) will remain the revenue peak, with ADR holding steady or rising modestly by 1–3% as corporate and leisure travel in the DFW corridor stabilizes. Occupancy may face slight downward pressure from the supply influx, potentially settling in the 38–43% range market-wide, so investors who differentiate on amenities and property quality should outperform. Selective deal sourcing and attention to operational efficiency will be key to maintaining attractive margins."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Plano, TX

What is the average Airbnb occupancy rate in Plano?

The average Airbnb occupancy rate in Plano is currently 42%, which meaningfully exceeds the Texas state average of 33%. Occupancy varies by property size — 2-bedroom and 6+ bedroom listings lead at 49%, while 4-bedroom properties sit lower at 35%. This suggests that mid-size units face the most competition, whereas smaller and larger listings fill more consistently.

How much do Airbnb hosts make in Plano?

On average, Airbnb hosts in Plano earn approximately $2,564 per month or $30,779 per year based on trailing 12-month booking data. Revenue scales significantly with property size: 1-bedroom units average about $935/month ($11,222 annually), while 6+ bedroom properties pull in roughly $5,095/month ($61,150 annually). Individual performance depends on factors like location, pricing strategy, property condition, and guest experience.

Is Plano a good market for Airbnb investment?

Plano carries an ROI score of 45 out of 100 — categorized as a 'Competitive Opportunity.' The market benefits from strong occupancy relative to the state average and steady demand driven by the DFW metroplex's economic activity. However, rapidly growing supply (169% year-over-year listing growth) and average home values around $711,548 mean investors need to be selective with acquisitions. Larger properties (5+ bedrooms) tend to deliver the strongest revenue, so targeting the right property type and price point is critical.

What is the average daily rate (ADR) for Airbnb in Plano?

The average daily rate across all Plano Airbnb listings is $191, which is below the Texas state average of $276. ADR varies considerably by property size — 1-bedroom listings average $80 per night, while 6+ bedroom properties command $343. The jump from 1-bedroom to 2-bedroom ($80 to $199) is especially notable, suggesting that even modest size increases significantly impact nightly rates.

Are short-term rentals legal in Plano?

Short-term rentals operate in Plano, TX, and the city may require permits or registration for STR operators. Regulations can include occupancy limits, noise and nuisance rules, and parking requirements. Additionally, HOA restrictions may apply depending on the property's location. Investors should consult the City of Plano's code compliance office and review any applicable HOA covenants before purchasing a property for short-term rental use.

When is peak season for Airbnb in Plano?

Peak season in Plano runs from May through July, with July topping out at $3,111 in average monthly revenue. June follows closely at $3,012, and October sees a secondary bump at $2,702, likely driven by fall events and corporate travel. The slowest months are January ($2,015) and February ($1,920), so investors should budget for lower winter cash flow.

How many Airbnbs are there in Plano?

Plano currently has 213 active Airbnb listings. The supply is concentrated in 1-bedroom units (73 listings) and 4-bedroom properties (54 listings), with 3-bedroom (41) and 5-bedroom (22) listings also well-represented. Two-bedroom units are notably scarce at just 14 listings, which could represent an underserved niche depending on demand patterns.

How is Airbnb revenue calculated in Plano?

The annual and monthly revenue figures shown for Plano are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This methodology anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Plano market
• Occupancy rates and average daily rate trends across property sizes
• Revenue and yield metrics including RevPAN, monthly, and annual averages based on trailing 12-month data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data compiled from multiple providers and Rabbu proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of the dates noted and may not capture recent regulatory or market changes. Individual property results will vary based on location, condition, pricing strategy, and management quality.