Pleasant Grove, UT Airbnb Market Data, Statistics, and Occupancy Rates

Pleasant Grove Short-Term Rental Market Overview

Pleasant Grove, UT is a small but growing short-term rental market nestled along the Wasatch Front, with just 28 active Airbnb listings and an average annual revenue of $18,417 per property. While the market's average daily rate of $123 sits well below the Utah state average of $494, the compact supply and above-average occupancy stability suggest there's genuine local demand — particularly for family-oriented stays and visitors exploring nearby outdoor recreation. Investors should note that home values averaging $819,573 create a challenging revenue-to-price ratio, making selective deal sourcing essential for viable returns.

Key Market Statistics

According to Rabbu market data, the Pleasant Grove short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Pleasant Grove

Pleasant Grove appeals to investors seeking an early-stage Utah market with stable occupancy and room for differentiation, though elevated home prices require careful deal selection.

Expert Market Assessment

"Pleasant Grove represents a competitive opportunity where the economics require careful positioning rather than a blanket buy-and-list approach. The ROI score of 37 out of 100 reflects the tension between solid occupancy stability and a below-average revenue-to-price ratio driven by home values near $820K. Seasonality is notable — July revenue of $2,255 is nearly double February's $1,160 — so investors need to plan for meaningful income swings between peak summer and the quieter winter months. Three-bedroom properties stand out as the configuration worth targeting, delivering both the highest occupancy (42%) and the strongest annual revenue at $23,195."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Pleasant Grove

Average revenue by month in Pleasant Grove

Pleasant Grove shows clear summer seasonality, with July ($2,255) and August ($2,102) generating nearly double the revenue of the softest month, February ($1,160). Shoulder months like March, September, and December cluster around $1,460–$1,480, offering moderate but not negligible income outside peak season.

Active Airbnb listings by property size in Pleasant Grove

Supply is concentrated in one- and two-bedroom listings (9 each), with only 6 three-bedroom properties on the market. The relative scarcity of three-bedroom units — combined with their stronger performance metrics — may signal an opportunity for investors willing to target that configuration.

Average daily rate (ADR) by property size in Pleasant Grove

ADR scales steadily from $84 for one-bedroom listings to $138 for three-bedrooms, a 64% premium that reflects the added space and group capacity. The jump from one- to two-bedrooms ($84 to $116) represents the steepest per-bedroom rate increase, suggesting that even a modest size upgrade meaningfully improves pricing power.

Average RevPAN by property size in Pleasant Grove

Three-bedroom properties deliver the highest RevPAN at $58, nearly double the $30 earned by one-bedroom units, thanks to a combination of higher nightly rates and the best occupancy in the market. Two-bedroom listings land at $39, making the step up to three bedrooms the clearest value inflection point for investors focused on revenue efficiency.

Average occupancy rates by property size in Pleasant Grove

Three-bedroom listings lead occupancy at 42%, outpacing both one-bedroom (36%) and two-bedroom (34%) units. This pattern suggests that guest demand in Pleasant Grove skews toward family-sized accommodations, giving larger properties a meaningful edge in booking consistency.

Average monthly revenue by property size in Pleasant Grove

Three-bedroom properties earn an average of $1,932 per month, roughly 57% more than one- and two-bedroom listings which cluster tightly at $1,226 and $1,229 respectively. The near-identical performance of the two smaller configurations underscores that adding a second bedroom alone does little to move the revenue needle in this market.

Average annual revenue by property size in Pleasant Grove

At $23,195 annually, three-bedroom properties generate roughly $8,400 more per year than one-bedroom ($14,712) or two-bedroom ($14,753) listings. For investors weighing acquisition costs against income potential, three-bedroom homes offer the strongest return configuration in Pleasant Grove's current market.

Most common amenities for Airbnb listings in Pleasant Grove

Parking (100%), kitchen (96%), and self check-in (96%) are virtually universal among Pleasant Grove listings, signaling that guests consider these baseline necessities rather than differentiators. Amenities like hot tubs (18%) and pet-friendliness (14%) are far less common and could serve as competitive advantages for hosts looking to stand out in this small market.

Understanding Pleasant Grove's ROI Score: 37/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Pleasant Grove's ROI Score of 37 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has real demand but higher property prices compress the revenue-to-price ratio below average levels. The bright spot is above-average occupancy stability, which provides more predictable booking income, though below-average market growth trends and a merely average supply/demand balance temper the overall outlook. Investors should pair these metrics with thorough local regulatory research and target property configurations — particularly three-bedrooms — where the numbers work best.

Short-Term Rental Regulations in Pleasant Grove

Understanding local STR regulations is essential before investing in Pleasant Grove. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Pleasant Grove, Utah may be required to obtain a business license or STR-specific permit from the city. Investors should verify current requirements directly with the Pleasant Grove city government and review any applicable Utah state regulations before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to property size, parking requirements to avoid neighborhood disruption, noise ordinances, and potential HOA rules that could prohibit or limit short-term rentals. Some Utah municipalities also impose minimum stay requirements or cap the number of active STR permits in residential zones, so due diligence with local planning departments is strongly recommended.

Tax Obligations

Short-term rental hosts in Utah are generally subject to state and county transient room taxes, as well as any applicable local tourism or sales taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but operators should confirm their full obligation with the Utah State Tax Commission to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Pleasant Grove can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Pleasant Grove's STR market is likely to see continued supply growth given the 212% year-over-year increase in active listings, which could place downward pressure on occupancy if demand doesn't keep pace. Summer months should remain the revenue peak, with July and August driving monthly earnings above $2,100, while winter months may hover around $1,160–$1,300. ADR growth is estimated to remain modest — perhaps 1–3% — given the market's positioning well below statewide averages. Investors entering now should plan for seasonal cash-flow variability and budget conservatively through the slower November-to-February stretch."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Pleasant Grove, UT

What is the average Airbnb occupancy rate in Pleasant Grove?

The average Airbnb occupancy rate in Pleasant Grove is currently 36%, which falls slightly below the Utah state average of 42%. However, occupancy varies by property size — three-bedroom listings lead at 42%, while one- and two-bedroom units average 36% and 34% respectively. This suggests that larger properties better match guest demand in the area.

How much do Airbnb hosts make in Pleasant Grove?

Airbnb hosts in Pleasant Grove earn an average of $1,534 per month, which works out to approximately $18,417 per year based on trailing 12-month performance. Revenue varies significantly by property size: three-bedroom listings average $1,932 per month ($23,195 annually), while one- and two-bedroom properties each earn roughly $1,226–$1,229 per month. Summer months are the strongest, with July averaging $2,255.

Is Pleasant Grove a good market for Airbnb investment?

Pleasant Grove carries a Rabbu ROI Score of 37 out of 100, placing it in the 'Competitive Opportunity' category. The market shows above-average occupancy stability, but a below-average revenue-to-price ratio due to home values averaging $819,573. Investors who target the right property configuration — particularly three-bedroom homes — and manage seasonal cash-flow swings effectively can find workable returns, but selective deal sourcing is key.

What is the average daily rate (ADR) for Airbnb in Pleasant Grove?

The average daily rate for Airbnb listings in Pleasant Grove is $123, which is considerably lower than the Utah state average of $494. ADR scales with property size: one-bedroom listings average $84, two-bedrooms average $116, and three-bedrooms average $138. This pricing reflects the market's suburban, family-oriented positioning rather than a resort or destination premium.

Are short-term rentals legal in Pleasant Grove?

Short-term rentals may be subject to local permitting and business licensing requirements in Pleasant Grove, Utah. Regulations can vary and may include restrictions on occupancy, parking, and zoning. Investors should contact the Pleasant Grove city government and review Utah state guidelines to confirm current rules before purchasing or listing a property.

When is peak season for Airbnb in Pleasant Grove?

Peak season in Pleasant Grove runs from June through August, with July being the strongest month at an average revenue of $2,255 per listing. August follows closely at $2,102, while June averages $1,823. The slowest months are February ($1,160) and November ($1,190), creating a roughly 2:1 revenue ratio between peak and off-peak periods.

How many Airbnbs are there in Pleasant Grove?

There are currently 28 active Airbnb listings in Pleasant Grove as of April 2026. The supply is evenly split between one-bedroom (9 listings) and two-bedroom (9 listings) properties, with six three-bedroom listings rounding out the market. Notably, active listings have grown 212% year-over-year, indicating rapidly increasing investor interest in this area.

How is Airbnb revenue calculated in Pleasant Grove?

The annual and monthly revenue figures for Pleasant Grove are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remaining data into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Pleasant Grove and surrounding areas
• Average daily rate, occupancy, and RevPAN trends broken down by property size
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from Rabbu proprietary analytics and third-party providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations can change; always verify current rules with municipal and state authorities before investing. Individual property results will vary based on location, condition, pricing strategy, and management quality.