Pleasanton, CA Airbnb Market Data, Statistics, and Occupancy Rates

Pleasanton Short-Term Rental Market Overview

Pleasanton, CA is a compact short-term rental market with just 29 active Airbnb listings, offering investors a low-competition environment in the East Bay suburbs. The market's 50% average occupancy rate outperforms the California state average of 43%, while the $173 average daily rate sits well below the $551 state average — reflecting the suburban, business-travel-oriented nature of demand rather than a resort premium. With average annual revenue of $28,627, Pleasanton is best suited for investors targeting supplemental income from accessory units or spare bedrooms rather than full-time vacation rental plays.

Key Market Statistics

According to Rabbu market data, the Pleasanton short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026.

Why Investors Consider Pleasanton

Pleasanton's low listing count and above-average occupancy relative to California create a niche opportunity for investors who can capitalize on steady East Bay business and leisure demand.

Expert Market Assessment

"Pleasanton represents a modest but stable STR opportunity, best characterized as a supplemental-income market rather than a high-yield destination play. Revenue follows a clear seasonal arc: summer months from June through September are the strongest earners, with August topping out at $3,044, while winter months like January and February dip below $1,750. The real story here is the outsized gap between one-bedroom and two-bedroom performance — two-bedrooms generate nearly 3.5 times the annual revenue of one-bedrooms, making property configuration arguably the single most important investment decision in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Pleasanton

Average revenue by month in Pleasanton

Revenue in Pleasanton follows a clear summer peak, with August leading at $3,044 and January marking the low point at $1,716 — a spread of about 77%. The strongest five-month stretch runs from May through September, all exceeding $2,500, which gives investors a reliable high-earning window to offset softer winter months.

Active Airbnb listings by property size in Pleasanton

The market's 29 listings are concentrated in one-bedroom (15 units) and two-bedroom (8 units) configurations, with no larger property sizes represented in the data. This narrow supply distribution suggests potential opportunity for investors who can offer differentiated larger properties, though demand for bigger units in this suburban market would need validation.

Average daily rate (ADR) by property size in Pleasanton

Two-bedroom listings command $227 per night — nearly 2.7 times the $83 ADR of one-bedrooms — representing a significant premium that reflects the added value of space and privacy for guests. This steep ADR jump between sizes makes the two-bedroom configuration the clear sweet spot for maximizing nightly rates in Pleasanton.

Average RevPAN by property size in Pleasanton

RevPAN tells the full picture: two-bedrooms generate $150 per available night compared to just $40 for one-bedrooms, a nearly 4x difference driven by both higher rates and better occupancy. For investors focused on per-night yield, two-bedroom properties are overwhelmingly the stronger play in this market.

Average occupancy rates by property size in Pleasanton

Two-bedroom properties maintain a 66% occupancy rate versus 48% for one-bedrooms, suggesting that guests in Pleasanton have a stronger preference for the additional space and are booking two-bedrooms more consistently. The 18-percentage-point gap means two-bedroom investors benefit from both higher rates and more reliable bookings — a rare double advantage.

Average monthly revenue by property size in Pleasanton

Monthly revenue diverges sharply by size: two-bedrooms average $3,821 per month while one-bedrooms bring in just $1,092, making the larger configuration roughly 3.5 times more productive. This gap is the most important data point for investors choosing between property types in Pleasanton.

Average annual revenue by property size in Pleasanton

Two-bedroom properties generate an average of $45,861 annually, compared to $13,108 for one-bedrooms — a $32,753 difference that can dramatically shift the investment math. Investors evaluating Pleasanton should weight their analysis heavily toward two-bedroom configurations, where the return potential is substantially stronger.

Most common amenities for Airbnb listings in Pleasanton

Parking tops the list at 100% prevalence, followed closely by kitchen (97%), washer (97%), and dryer (93%) — a profile that signals guests expect home-like convenience rather than hotel-style luxury. Workspace availability at 79% reinforces the business-traveler angle, while the 55% pet-friendly rate suggests a growing expectation that could become table stakes for competitive listings.

Short-Term Rental Regulations in Pleasanton

Understanding local STR regulations is essential before investing in Pleasanton. Here's the current regulatory landscape:

Permit Requirements

The City of Pleasanton and the State of California may require short-term rental hosts to obtain permits, register their properties, or secure a business license before listing. Investors should verify current requirements directly with the Pleasanton city planning department and the California Department of Tax and Fee Administration.

Key Restrictions

Common restrictions in California STR markets can include occupancy limits, minimum night stays, noise and nuisance ordinances, parking requirements, and caps on the number of permits issued. HOA rules are especially relevant in Pleasanton's suburban neighborhoods, where covenants may restrict or prohibit short-term rentals entirely. Always review CC&Rs and local zoning before purchasing.

Tax Obligations

Short-term rental hosts in California are typically subject to transient occupancy taxes (TOT), and Pleasanton may impose its own local TOT rate in addition to state and county obligations. Platforms like Airbnb often collect and remit some taxes on behalf of hosts, but investors should confirm their full tax responsibilities with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Pleasanton can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Pleasanton's STR market should continue to benefit from its proximity to major Bay Area employers and the Tri-Valley business corridor. Seasonal patterns suggest summer months will remain the strongest earning window, with August revenues historically reaching around $3,044 — roughly 75% above the January low of $1,716. ADR growth of 1–3% is plausible given limited new supply, though occupancy is unlikely to shift dramatically from the current 50% baseline. Investors entering this market should plan for meaningful seasonal variation and budget conservatively around the trailing twelve-month averages."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Pleasanton, CA

What is the average Airbnb occupancy rate in Pleasanton?

The average Airbnb occupancy rate in Pleasanton is currently 50%, which is notably higher than the 43% California state average. Two-bedroom properties perform even better at 66% occupancy, while one-bedrooms average 48%. These figures reflect trailing performance of active listings in the market.

How much do Airbnb hosts make in Pleasanton?

On average, Airbnb hosts in Pleasanton earn approximately $2,385 per month or $28,627 per year based on trailing 12-month booking data. However, earnings vary significantly by property size — two-bedroom listings average $3,821 per month ($45,861 annually), while one-bedrooms bring in about $1,092 per month ($13,108 annually). Individual results depend on factors like property quality, pricing strategy, and guest experience.

Is Pleasanton a good market for Airbnb investment?

Pleasanton offers a niche STR opportunity characterized by low competition (just 29 active listings) and above-average occupancy relative to California as a whole. The market is best suited for investors with two-bedroom properties who can capture the significantly higher ADR and occupancy rates that larger units command here. While it's not a high-revenue destination market, the limited supply and steady suburban demand create a stable foundation for supplemental rental income.

What is the average daily rate (ADR) for Airbnb in Pleasanton?

The average daily rate across all Pleasanton Airbnb listings is $173, which is well below the $551 California state average. This reflects the market's suburban character rather than any weakness — one-bedrooms average $83 per night, while two-bedrooms command $227. The lower ADR is offset by solid occupancy, particularly for two-bedroom properties.

Are short-term rentals legal in Pleasanton?

Short-term rental regulations can vary and evolve, so it's essential to check directly with the City of Pleasanton's planning department for current rules on STR permits, zoning restrictions, and any applicable licensing requirements. California also has state-level tax obligations that apply to short-term rental operators. We recommend consulting with a local real estate attorney or regulatory specialist before investing.

When is peak season for Airbnb in Pleasanton?

Peak season in Pleasanton runs from June through October, with August delivering the highest average monthly revenue at $3,044. July and September also perform strongly at $2,989 and $2,673 respectively. The slowest months are January ($1,716) and February ($1,739), creating a roughly 77% spread between the peak and trough — meaningful seasonality that investors should factor into cash-flow planning.

How many Airbnbs are there in Pleasanton?

As of April 2026, there are 29 active Airbnb listings in Pleasanton. The supply skews heavily toward smaller properties: 15 are one-bedroom units and 8 are two-bedrooms. This limited inventory means new entrants face relatively little competition, especially in the two-bedroom category where demand metrics are strongest.

How is Airbnb revenue calculated in Pleasanton?

The annual and monthly revenue figures for Pleasanton are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Pleasanton and surrounding markets
• Occupancy rates and average daily rate trends by property size
• Revenue and yield metrics including RevPAN, monthly revenue, and annual revenue
• Amenity prevalence data across active listings to benchmark guest expectations
• Data sourced from Rabbu proprietary analytics combined with third-party providers for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permitting requirements, and tax obligations may change; always verify current rules before investing. Individual property results will vary based on location, condition, pricing strategy, and management quality.