Plymouth, MA Airbnb Market Data, Statistics, and Occupancy Rates

Plymouth Short-Term Rental Market Overview

Plymouth, MA stands out as a coastal New England market where short-term rental investors can tap into strong summer demand driven by beachgoers and history enthusiasts. With an average annual revenue of $67,907 across 121 active listings and an above-average revenue-to-price ratio, the market offers a compelling entry point compared to the broader Massachusetts landscape. The average daily rate of $402 sits well below the $582 state average, yet larger properties can command significantly higher nightly rates, creating layered opportunity across property sizes.

Key Market Statistics

According to Rabbu market data, the Plymouth short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Plymouth

Plymouth draws investor attention because its above-average revenue-to-price ratio and iconic coastal location create a favorable return profile for seasonally oriented STR portfolios.

Expert Market Assessment

"Plymouth represents an attractive but decidedly seasonal opportunity. Revenue swings dramatically from winter lows around $1,651 in February to summer highs of $13,717 in August — a spread that rewards investors who can manage cash flow through quieter months. The ROI score of 58 out of 100 reflects genuine upside, particularly on the revenue-to-price front, tempered by average occupancy stability and a supply-demand balance that's trending toward more competition. Investors targeting larger properties in the 5- to 6+-bedroom range stand to capture the strongest annual returns, but should weigh the rapid growth in new listings when projecting forward performance."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Plymouth

Average revenue by month in Plymouth

Plymouth's revenue cycle is sharply seasonal, with August ($13,717) and July ($12,996) delivering more than seven times the revenue of the slowest month, February ($1,651). This dramatic spread means investors should plan for roughly five strong earning months (May–September) and budget for significantly lower income from October through April.

Active Airbnb listings by property size in Plymouth

Supply is relatively balanced across smaller sizes, with one-bedroom (31), three-bedroom (28), and two-bedroom (26) listings leading the count. Larger properties — five-bedroom (8) and six-plus-bedroom (7) — are notably scarce, which could represent an opportunity given their outsized revenue potential.

Average daily rate (ADR) by property size in Plymouth

ADR climbs steeply with property size, from $246 for one-bedroom units to $884 for six-plus-bedroom homes. Interestingly, three-bedroom listings ($348) price slightly below two-bedrooms ($395), suggesting that mid-size properties may face more competitive pricing pressure in this market.

Average RevPAN by property size in Plymouth

Six-plus-bedroom properties deliver the strongest RevPAN at $210, followed by five-bedrooms at $126 and two-bedrooms at $105. Four-bedroom listings lag at just $64 in RevPAN despite a $493 ADR, indicating that low occupancy (13%) is significantly eroding their effective earning power.

Average occupancy rates by property size in Plymouth

One-bedroom listings fill the most nights at 30% occupancy, while four-bedroom properties trail at just 13% — a gap that directly impacts revenue consistency. Two- and three-bedroom units cluster around 27–29%, offering a more balanced occupancy profile for investors prioritizing steady bookings.

Average monthly revenue by property size in Plymouth

Monthly revenue scales meaningfully with size: six-plus-bedroom properties earn an average of $12,469 per month, nearly four times the $3,189 generated by one-bedroom units. Three-bedroom listings at $6,030 per month represent a solid mid-tier option, earning close to the market-wide average of $5,658.

Average annual revenue by property size in Plymouth

At the top end, six-plus-bedroom properties generate an average of $149,633 annually, while five-bedrooms follow at $101,738 — both configurations clearing six figures. One- and two-bedroom units produce $38,272 and $42,120, respectively, offering lower absolute returns but potentially better yields relative to their acquisition cost.

Most common amenities for Airbnb listings in Plymouth

Parking (98%) and kitchens (92%) are near-universal, reflecting Plymouth's car-dependent, family-oriented guest profile. Notably, 46% of listings highlight waterfront access and 42% offer beach access — amenities that likely command premium pricing and should be prioritized by investors seeking to differentiate their property.

Understanding Plymouth's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Plymouth's ROI score of 58 out of 100 places it in the 'Attractive Opportunity' band, anchored by an above-average revenue-to-price ratio that suggests the income potential here is favorable relative to property costs. Occupancy stability and market growth trend are both average, while the supply-demand balance rates below average — a reflection of the 129% year-over-year surge in new listings that could intensify competition. Investors should pair these data points with thorough local regulatory research and a realistic cash-flow plan that accounts for Plymouth's pronounced seasonality.

Short-Term Rental Regulations in Plymouth

Understanding local STR regulations is essential before investing in Plymouth. Here's the current regulatory landscape:

Permit Requirements

The Town of Plymouth, Massachusetts may require short-term rental operators to register or obtain a permit before listing their property. Investors should verify current permit requirements directly with Plymouth's town offices and the Commonwealth of Massachusetts before purchasing or operating an STR.

Key Restrictions

Common restrictions in coastal Massachusetts communities can include occupancy limits, minimum stay requirements, noise and nuisance ordinances, parking regulations, and potential HOA restrictions that may further limit STR activity. Some municipalities also impose caps on the number of permits issued, so early research is essential.

Tax Obligations

Massachusetts requires short-term rental operators to collect and remit state room occupancy taxes, and many municipalities apply additional local excise taxes. Platforms like Airbnb often handle tax collection on behalf of hosts, but operators should confirm their specific obligations with a tax professional familiar with Massachusetts STR law.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Plymouth can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Plymouth's STR market is expected to maintain its pronounced summer-driven revenue cycle, with peak monthly earnings likely concentrated in July and August. ADR growth of 2–4% is plausible given the market's coastal appeal and limited supply of larger homes, though occupancy — currently at 25% versus the 44% state average — will need to improve for revenue gains to materialize broadly. The 129% year-over-year growth in active listings signals rising investor interest, which could moderate per-listing performance if demand doesn't keep pace. Investors entering now should plan for meaningful seasonal swings and budget accordingly for the quieter winter months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Plymouth, MA

What is the average Airbnb occupancy rate in Plymouth?

The average occupancy rate for Airbnb listings in Plymouth is currently 25%, which falls below the Massachusetts state average of 44%. This reflects Plymouth's highly seasonal demand profile, where summer months drive the bulk of bookings while winter occupancy is relatively light. One-bedroom properties lead with 30% occupancy, while four-bedroom units lag at 13%.

How much do Airbnb hosts make in Plymouth?

On average, Airbnb hosts in Plymouth earn approximately $5,658 per month or $67,907 annually based on trailing 12-month booking data. Revenue varies significantly by property size — one-bedroom listings average around $38,272 per year, while six-plus-bedroom properties can generate as much as $149,633 annually. Peak summer months like July and August can individually exceed $12,000–$13,000 in average revenue.

Is Plymouth a good market for Airbnb investment?

Plymouth scores 58 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. Its above-average revenue-to-price ratio is a notable strength, meaning the income potential is favorable relative to local property costs. However, occupancy stability is average and the supply-demand balance is currently below average due to rapid listing growth (129% year-over-year). Investors who can weather seasonal revenue swings and differentiate their property through amenities and pricing strategy are best positioned to succeed here.

What is the average daily rate (ADR) for Airbnb in Plymouth?

The average daily rate for Airbnb listings in Plymouth is $402, which is lower than the Massachusetts state average of $582. ADR scales substantially with property size: one-bedroom units average $246 per night, while six-plus-bedroom properties command an impressive $884 per night. This pricing range offers flexibility for investors at different budget levels.

Are short-term rentals legal in Plymouth?

Short-term rentals are generally permitted in Plymouth, MA, though operators may need to register or obtain a permit from local authorities. Massachusetts has statewide regulations governing STRs, including tax collection requirements. Investors should check directly with Plymouth's town government and review any applicable HOA or zoning restrictions before listing a property.

When is peak season for Airbnb in Plymouth?

Peak season in Plymouth runs from June through August, with August being the highest-earning month at an average of $13,717 in revenue, followed closely by July at $12,996. September and May also show healthy shoulder-season performance at $6,385 and $5,804, respectively. The slowest months are January and February, when average revenue dips to around $1,651–$1,836.

How many Airbnbs are there in Plymouth?

As of April 2026, there are 121 active Airbnb listings in Plymouth. The supply is fairly distributed across property sizes, with one-bedroom (31 listings), three-bedroom (28 listings), and two-bedroom (26 listings) properties making up the largest shares. Year-over-year listing growth has been significant at 129%, indicating growing investor interest in the market.

How is Airbnb revenue calculated in Plymouth?

The annual and monthly revenue figures shown for Plymouth are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how effectively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics across bedroom configurations
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value data sourced from Zillow Home Value Index (ZHVI) for investment context
• Data aggregated from multiple proprietary and third-party sources for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations and tax requirements are subject to change; investors should verify current rules with Plymouth town officials and Massachusetts state authorities.