Plymouth, MI Airbnb Market Data, Statistics, and Occupancy Rates

As of Apr, 27 2026

Rabbu ROI Score

64 / 100

Plymouth offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.

Plymouth Short-Term Rental Market Overview

Plymouth, MI is a charming suburban market roughly 30 miles west of Detroit that currently hosts 50 active Airbnb listings generating an average annual revenue of $39,198 per property. With an ADR of $192 — well below the $350 Michigan state average — and above-average occupancy stability, the market offers an accessible entry point for investors seeking steady cash flow rather than premium nightly rates. A 124% year-over-year increase in active listings signals rapidly growing host interest, making now a critical time to evaluate positioning before supply catches up with demand.

Key Market Statistics

According to Rabbu market data, the Plymouth short-term rental market shows:

Key Airbnb and short-term rental market statistics.
Metric Context Value
Active Airbnb Listings As of Apr, 27 2026 50
Average Daily Rate (ADR) vs. $350 state avg. $192
Average Occupancy Rate vs. 42% state avg. 37%
RevPAN ADR * Occupancy Rate $70
Average Monthly Revenue Historical 12-month average $3,266
Average Annual Revenue Historical 12-month average $39,198

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Plymouth

Plymouth's combination of above-average occupancy stability, moderate home values for the metro Detroit area, and growing visitor interest makes it an appealing market for investors seeking dependable suburban STR returns.

Key investment factors

  • Proximity to Detroit metro area drives a consistent mix of leisure visitors and business travelers
  • Above-average occupancy stability reduces the risk of prolonged vacancy periods
  • ADR of $192 sits well below Michigan's $350 state average, suggesting room for rate optimization with quality upgrades
  • Larger properties (3–4 bedrooms) deliver outsized revenue, with 4-bedroom units averaging nearly $60,000 annually
  • Plymouth's walkable downtown, seasonal festivals, and small-town character attract weekend and event-driven bookings

Expert Market Assessment

"Plymouth presents an attractive opportunity for STR investors willing to navigate a market in its growth phase. Seasonality is moderate — July peaks at $4,101 in average monthly revenue while February dips to $1,943 — meaning hosts can expect meaningful but not extreme fluctuations throughout the year. The ROI score of 64 out of 100 reflects a healthy balance between revenue potential and property costs, bolstered by above-average occupancy stability. Investors targeting 3- or 4-bedroom properties stand to benefit most, as these configurations deliver significantly higher annual revenue while occupancy rates remain comparable to smaller units."

— Rabbu Market Analysis Team

Understanding Plymouth's ROI Score: 64/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

Factor Plymouth Performance Weight
Revenue-to-Price Ratio Average 40%
Occupancy Stability Above average 30%
Market Growth Trend Average 15%
Supply/Demand Balance Average 15%

What This Means for Investors

Plymouth's ROI score of 64 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where revenue potential aligns reasonably well with property costs. Above-average occupancy stability is the standout factor, suggesting that hosts here enjoy more predictable booking patterns than many comparable markets, while revenue-to-price ratio, market growth, and supply/demand balance all rate as average. Investors should pair these data points with local regulatory research and a realistic assessment of acquisition costs to determine whether Plymouth fits their portfolio goals.

Short-Term Rental Regulations in Plymouth

Understanding local STR regulations is essential before investing in Plymouth. Here's the current regulatory landscape:

Permit Requirements

Hosts operating short-term rentals in Plymouth, Michigan should verify whether the city requires a specific STR permit or registration, as local municipalities in Wayne County may have their own licensing processes. It's advisable to contact Plymouth's city planning or clerk's office directly to confirm current requirements before listing a property.

Key Restrictions

Common restrictions that may apply in Plymouth include occupancy limits tied to property size, minimum-stay requirements, noise and nuisance ordinances, and off-street parking mandates. Investors should also check whether their property falls under a homeowner association with its own STR limitations, as HOA rules can be more restrictive than municipal code.

Tax Obligations

Short-term rental hosts in Michigan are generally subject to state sales tax and may owe local or county accommodation taxes. Many booking platforms collect and remit Michigan's 6% sales tax automatically, but hosts should verify whether additional local levies apply and ensure they remain in compliance with all filing obligations.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Plymouth can provide current regulatory guidance.

Short-Term Rental Financing for Plymouth

Financing an Airbnb investment in Plymouth requires lenders who understand STR income. Rabbu partner lenders offer:

  • DSCR Loans: Qualify based on property income, not personal income
  • Low Down Payment: As low as 10–15% for investment properties
  • Fast Closing: 21–30 day average close times
  • STR Experience: Lenders who understand vacation rental underwriting
Connect with a Plymouth Lender →

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Plymouth's short-term rental market is expected to maintain its seasonal rhythm, with summer months continuing to anchor performance and monthly revenues likely hovering between $2,000 and $4,100 depending on season. ADR could see modest increases in the 2–4% range as newer hosts optimize pricing, though the surge in supply (124% YoY listing growth) may keep occupancy rates around 35–40% unless demand grows proportionally. Investors entering with larger properties — particularly 3- and 4-bedroom homes — should be best positioned to capture above-market returns given their stronger RevPAN performance. We estimate the supply-demand balance will remain manageable given Plymouth's appeal as a weekend getaway destination near metro Detroit."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Plymouth, MI

What is the average Airbnb occupancy rate in Plymouth?
The average Airbnb occupancy rate in Plymouth, MI is currently 37%, which trails the Michigan state average of 42%. However, Plymouth's occupancy stability is rated above average, meaning hosts here tend to see more consistent booking patterns rather than dramatic swings. Two-bedroom properties lead the pack at 41% occupancy, while 3-bedroom listings come in at 36%. These figures represent averages across all active listings, and individual results can vary significantly based on pricing strategy, property quality, and guest experience.
How much do Airbnb hosts make in Plymouth?
Airbnb hosts in Plymouth, MI earn an average of $3,266 per month, which translates to roughly $39,198 annually based on trailing 12-month booking data. Revenue varies substantially by property size: 1-bedroom listings average about $17,789 per year, while 4-bedroom properties pull in approximately $59,919 annually. Summer months are the strongest earners, with July averaging $4,101 in monthly revenue. Actual earnings depend on factors like location within Plymouth, property condition, amenities offered, and how effectively hosts manage pricing and availability.
Is Plymouth a good market for Airbnb investment?
Plymouth earns a Rabbu ROI Score of 64 out of 100, placing it in the 'Attractive Opportunity' category. The market benefits from above-average occupancy stability and a reasonable revenue-to-price ratio relative to property values averaging $668,162. With 50 active listings and 124% year-over-year growth in supply, competition is increasing — but so is demonstrated demand. Investors focusing on larger properties (3–4 bedrooms) can target annual revenues of $53,000–$60,000, which may offer compelling returns depending on acquisition costs and financing terms.
What is the average daily rate (ADR) for Airbnb in Plymouth?
The average daily rate for Airbnb listings in Plymouth, MI is $192, which is notably lower than the $350 Michigan state average. ADR scales predictably with property size: 1-bedroom units average $100 per night, 2-bedrooms come in at $153, 3-bedrooms at $221, and 4-bedroom properties command $276 nightly. This pricing structure suggests that guests are willing to pay a meaningful premium for additional space, which can work in favor of investors who acquire larger homes.
Are short-term rentals legal in Plymouth?
Short-term rentals are generally permitted in Plymouth, MI, though specific regulations may apply. As with many municipalities in Michigan, hosts may need to obtain permits or register their property with local authorities. Regulations can include occupancy limits, parking requirements, and noise restrictions. We strongly recommend contacting Plymouth's city offices or consulting a local real estate attorney to confirm the latest rules before purchasing or listing a property.
When is peak season for Airbnb in Plymouth?
Peak season for Airbnb in Plymouth runs from May through August, with July being the strongest month at an average revenue of $4,101. June ($3,946), August ($3,930), and May ($3,965) are close behind, forming a robust four-month high season. October also performs well at $3,713, likely boosted by fall foliage and seasonal events. The softest months are January ($2,439) and February ($1,943), though even the off-season generates meaningful revenue for well-managed properties.
How many Airbnbs are there in Plymouth?
As of April 2026, there are 50 active Airbnb listings in Plymouth, MI. The supply breaks down as follows: 9 one-bedroom properties, 17 two-bedroom properties, 9 three-bedroom properties, and 10 four-bedroom properties. Two-bedroom units make up the largest share of inventory at 34%. Notably, active listings have grown 124% year over year, indicating that the market is attracting significant new host interest.
How is Airbnb revenue calculated in Plymouth?
The annual and monthly revenue figures for Plymouth are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

  • Regularly updated active Airbnb and STR listing counts for Plymouth, MI and surrounding areas
  • Average daily rate, occupancy, and RevPAN trends tracked over trailing 12-month periods
  • Revenue and yield metrics broken down by property size and month
  • Popular amenity prevalence across active listings to benchmark competitive standards
  • Property value data sourced from the Zillow Home Value Index (ZHVI) for investment analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.

Next Steps

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