Plymouth, NH Airbnb Market Data, Statistics, and Occupancy Rates

Plymouth Short-Term Rental Market Overview

Plymouth, NH sits at the crossroads of White Mountains recreation and Plymouth State University, creating a distinctive mix of leisure and academic-driven short-term rental demand. With just 24 active Airbnb listings, this compact market generates an average annual revenue of $33,394 per property — a meaningful figure against an average home value of $531,073. The market's ROI score of 61 out of 100 reflects an attractive opportunity where healthy revenue-to-price fundamentals and steady occupancy balance out softer growth trends.

Key Market Statistics

According to Rabbu market data, the Plymouth short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Plymouth

Plymouth's small listing count, university proximity, and year-round mountain recreation create a niche opportunity where limited competition supports above-average nightly rates relative to property costs.

Expert Market Assessment

"Plymouth represents a moderately attractive opportunity for STR investors who can tolerate pronounced seasonality. August tops the revenue calendar at $5,561 per month — more than four times April's $1,223 low — so cash-flow planning around off-peak months is critical. With average occupancy at 43% (below New Hampshire's 49% state average) and an ADR of $268, there's room to improve individual property performance through competitive pricing and amenity differentiation. The small total supply and solid summer-fall demand window make this a market where a well-run listing can stand out, but investors should approach with realistic expectations about winter and spring softness."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Plymouth

Average revenue by month in Plymouth

Plymouth's revenue cycle is heavily summer-weighted, with August ($5,561) delivering more than 4.5 times April's trough ($1,223). A notable secondary bump in October ($3,280) suggests foliage-driven demand, while winter months like February ($3,127) benefit from ski season — investors should budget for significant revenue swings between peak and off-peak periods.

Active Airbnb listings by property size in Plymouth

Supply is distributed fairly evenly across 1-bedroom (6), 2-bedroom (8), and 3-bedroom (6) listings, with 2-bedrooms holding a slight edge. The absence of larger 4+ bedroom properties could represent an untapped niche for group and family travelers visiting the White Mountains region.

Average daily rate (ADR) by property size in Plymouth

ADR roughly doubles from 1-bedroom ($147) to 3-bedroom ($298), indicating strong pricing power for larger properties that can accommodate groups. The jump from 1-bedroom to 2-bedroom is particularly steep at $94 per night, suggesting the premium-to-cost trade-off is most favorable at the 2-bedroom tier.

Average RevPAN by property size in Plymouth

Three-bedroom properties lead RevPAN at $112 per available night, only marginally ahead of 2-bedrooms at $106, while 1-bedrooms lag at $62. The narrow gap between 2- and 3-bedroom RevPAN suggests that 2-bedroom units may offer a stronger efficiency play given their higher occupancy and lower acquisition costs.

Average occupancy rates by property size in Plymouth

Occupancy is tightest among 1- and 2-bedroom properties at 43% and 44% respectively, while 3-bedroom listings dip to 38%. The lower fill rate for larger units is typical in seasonal leisure markets and means 3-bedroom investors need to rely more heavily on their higher ADR to compensate.

Average monthly revenue by property size in Plymouth

Three-bedroom listings edge out 2-bedrooms for top monthly revenue at $2,953 versus $2,914, but the difference is modest — just $39. One-bedroom properties trail at $2,133 per month, generating roughly 28% less than the larger configurations and highlighting the revenue ceiling for smaller units in this market.

Average annual revenue by property size in Plymouth

At $35,438 annually, 3-bedroom properties narrowly outpace 2-bedrooms ($34,971), while 1-bedroom units generate $25,598 — a roughly $10,000 annual gap. For investors weighing acquisition cost against return potential, the 2-bedroom tier stands out as a strong middle ground with nearly identical revenue to 3-bedrooms at likely lower purchase prices.

Most common amenities for Airbnb listings in Plymouth

Kitchen and parking dominate at 96% prevalence, reflecting the car-dependent, self-catering nature of a mountain-area rental market. Outdoor amenities like patios (75%), backyards (58%), and BBQ grills (58%) are also widespread, while the 21% ski-in/ski-out presence confirms winter sport access as a differentiating feature for select properties.

Understanding Plymouth's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Plymouth's ROI score of 61 out of 100 places it in the "Attractive Opportunity" band, driven by an average revenue-to-price ratio and stable (though not exceptional) occupancy. Market growth trend scores below average, reflecting the rapid influx of new listings that could dilute per-property returns if sustained. Investors should pair this score with local regulatory research and a realistic seasonal cash-flow model to determine whether Plymouth's peak-season strength offsets its quieter months.

Short-Term Rental Regulations in Plymouth

Understanding local STR regulations is essential before investing in Plymouth. Here's the current regulatory landscape:

Permit Requirements

Plymouth, NH may require short-term rental operators to register or obtain a permit before listing a property. Investors should verify current requirements directly with the Town of Plymouth and the State of New Hampshire, as local rules can change and enforcement varies.

Key Restrictions

Common restrictions in New Hampshire communities include occupancy limits tied to bedroom count, noise and nuisance ordinances, parking requirements for guests, and potential HOA or condominium association rules that may prohibit or limit short-term rentals. Some municipalities also impose minimum-stay requirements or cap the total number of STR permits issued, so confirming these details before purchasing is essential.

Tax Obligations

New Hampshire imposes a Meals and Rooms Tax that applies to short-term rental accommodations, and hosts are responsible for collecting and remitting this tax. Major booking platforms like Airbnb often handle collection on behalf of hosts, but operators should confirm their compliance obligations with the New Hampshire Department of Revenue Administration.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Plymouth can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, expect Plymouth's seasonal revenue pattern to remain anchored by strong summer and early fall performance, with August and July continuing to drive the lion's share of annual income. ADR could see modest upward pressure in the $270–$285 range as supply remains tight at just 24 listings, though occupancy may hold steady around 42–45% given the market's pronounced off-season. The 178% year-over-year growth in active listings signals rising investor interest, which bears monitoring — if new supply outpaces demand, per-listing revenue could compress. Investors entering now should plan conservatively for shoulder-month softness while positioning properties to capture peak-season premiums."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Plymouth, NH

What is the average Airbnb occupancy rate in Plymouth?

The average Airbnb occupancy rate in Plymouth, NH is currently 43%, which sits below the New Hampshire state average of 49%. Occupancy varies by property size, with 2-bedroom units performing slightly better at 44% while 3-bedroom properties average 38%. Seasonal demand swings — particularly strong summers and quieter spring months — drive much of this variation.

How much do Airbnb hosts make in Plymouth?

Airbnb hosts in Plymouth earn an average of $2,782 per month and approximately $33,394 per year based on trailing 12-month performance. Revenue varies significantly by property size: 1-bedroom listings average about $25,598 annually, while 2- and 3-bedroom properties earn roughly $34,971 and $35,438 respectively. Peak months like August can generate over $5,500, whereas April may bring in closer to $1,200.

Is Plymouth a good market for Airbnb investment?

Plymouth scores 61 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from limited competition (just 24 active listings), proximity to White Mountains recreation, and a workable revenue-to-price ratio against average home values of $531,073. Investors should factor in the pronounced seasonality and below-average occupancy rate when modeling returns, but the tight supply environment means well-positioned properties can capture outsized peak-season revenue.

What is the average daily rate (ADR) for Airbnb in Plymouth?

The average daily rate for Airbnb listings in Plymouth is $268, coming in below the New Hampshire state average of $322. ADR scales meaningfully with property size: 1-bedroom units average $147 per night, 2-bedrooms reach $241, and 3-bedroom properties command $298. Larger properties offer stronger per-night pricing, though investors should weigh this against the corresponding occupancy rates.

Are short-term rentals legal in Plymouth?

Short-term rentals operate in Plymouth, NH, as evidenced by 24 active Airbnb listings in the market. However, specific permit requirements, zoning restrictions, and compliance obligations can vary and may change over time. Prospective investors should contact the Town of Plymouth and review New Hampshire state regulations to confirm current rules before purchasing or listing a property.

When is peak season for Airbnb in Plymouth?

Peak season in Plymouth runs through July and August, when average monthly revenue reaches $4,572 and $5,561 respectively — the highest months of the year by a wide margin. A secondary strength appears in fall with October averaging $3,280, likely driven by foliage season. The slowest period is spring, with April bottoming out at $1,223 in average monthly revenue.

How many Airbnbs are there in Plymouth?

There are currently 24 active Airbnb listings in Plymouth, NH as of April 2026. The market has seen significant growth with a 178% year-over-year increase in active listings. Supply is distributed across 1-bedroom (6 listings), 2-bedroom (8 listings), and 3-bedroom (6 listings) properties, making it a compact market where individual listings can capture meaningful market share.

How is Airbnb revenue calculated in Plymouth?

The annual and monthly revenue figures for Plymouth are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently and naturally reflects seasonal peaks and slower months since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Plymouth, NH and surrounding areas
• Average daily rate, occupancy, and RevPAN trends tracked over time
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data aggregated from Rabbu proprietary analytics and Zillow Home Value Index

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.