Plymouth, WI Airbnb Market Data, Statistics, and Occupancy Rates

Plymouth Short-Term Rental Market Overview

Plymouth, WI stands out as a small but compelling short-term rental market, earning an ROI score of 74 out of 100 — classified as an "Attractive Opportunity." With an average daily rate of $538 (well above the $368 Wisconsin state average) and average annual revenue of $52,542 against an average home value of $486,915, the revenue-to-price ratio is notably above average. The market's 38 active listings and strongly seasonal demand profile suggest a niche, lake-and-recreation-driven destination where larger properties command premium rates during summer months.

Key Market Statistics

According to Rabbu market data, the Plymouth short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Plymouth

Plymouth's above-average revenue-to-price ratio and premium ADR make it appealing for investors seeking strong seasonal returns in a smaller Wisconsin market.

Expert Market Assessment

"Plymouth represents a seasonally driven market with genuine upside for investors who understand its rhythms. Revenue swings dramatically from a low of roughly $1,156 in February to a peak of $10,107 in July — a nearly ninefold difference — making cash-flow planning essential. The market's above-average revenue-to-price ratio and premium nightly rates are real strengths, though the 27% average occupancy rate (below the state average of 38%) reflects the concentrated summer demand pattern. For investors willing to ride the seasonal wave and target 4-bedroom properties — which lead in both occupancy (33%) and annual revenue ($86,907) — Plymouth offers a tangible return profile that pairs well with the area's recreational draw."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Plymouth

Average revenue by month in Plymouth

Plymouth exhibits extreme seasonality, with July revenue ($10,107) nearly nine times higher than February ($1,156). The summer corridor from June through August generates the lion's share of annual income, while the November–March period sees monthly revenues drop below $2,600 — a pattern investors should account for when modeling cash flow.

Active Airbnb listings by property size in Plymouth

Four-bedroom homes represent the largest supply segment with 11 listings, while 2-bedroom (7), 3-bedroom (8), and 5-bedroom (6) units are relatively evenly distributed. The moderate concentration across sizes suggests no single property type is dramatically oversaturated, though 5-bedroom homes are the least represented and may offer a differentiation opportunity.

Average daily rate (ADR) by property size in Plymouth

ADR rises steeply with property size — from $232 for 2-bedroom units to $872 for 5-bedroom homes — reflecting the market's appeal to larger groups willing to pay premium nightly rates. The jump from 3-bedroom ($450) to 4-bedroom ($816) is particularly notable, suggesting the 4-bedroom tier captures a significant pricing premium.

Average RevPAN by property size in Plymouth

Four-bedroom properties deliver the strongest RevPAN at $267, substantially outpacing 5-bedroom ($226), 3-bedroom ($54), and 2-bedroom ($48) units. This gap highlights that while 5-bedroom homes carry higher nightly rates, the combination of rate and occupancy makes the 4-bedroom configuration the most efficient revenue generator per available night.

Average occupancy rates by property size in Plymouth

Occupancy varies widely by size, with 4-bedroom properties leading at 33% and 3-bedroom units trailing at just 12%. Two-bedroom (21%) and 5-bedroom (26%) listings fall in between, suggesting that guests in this market tend to book larger homes — likely groups or families visiting for recreational getaways.

Average monthly revenue by property size in Plymouth

Four-bedroom properties top the monthly revenue chart at $7,242, followed closely by 5-bedroom homes at $6,816. Smaller units produce significantly less — $2,661 for 2-bedroom and $2,404 for 3-bedroom listings — underscoring that the premium end of the market is where the strongest monthly returns are found.

Average annual revenue by property size in Plymouth

Annually, 4-bedroom homes generate $86,907 — more than 2.7 times the $31,937 earned by 2-bedroom units and roughly triple the $28,850 from 3-bedroom listings. Five-bedroom properties are close behind at $81,800, making the 4- to 5-bedroom range the clear sweet spot for investors targeting maximum annual revenue in Plymouth.

Most common amenities for Airbnb listings in Plymouth

Parking (95%), kitchens (90%), and backyards (84%) dominate the amenity landscape in Plymouth, signaling a market oriented toward self-sufficient family and group stays. Outdoor-oriented amenities like patios (76%), outdoor furniture (66%), and BBQ grills (63%) are also prevalent, while differentiators like hot tubs and lake access appear in only 13% of listings — representing a potential competitive advantage for properties that offer them.

Understanding Plymouth's ROI Score: 74/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Plymouth's ROI score of 74 out of 100 places it in the "Attractive Opportunity" band, driven primarily by an above-average revenue-to-price ratio — the single most heavily weighted factor in the calculation. Occupancy stability and supply/demand balance are both rated average, while market growth trend scores below average, reflecting that the rapid 176% increase in listings could pressure future returns if demand doesn't keep pace. Investors should pair these data points with thorough local regulatory research and on-the-ground due diligence to validate the opportunity.

Short-Term Rental Regulations in Plymouth

Understanding local STR regulations is essential before investing in Plymouth. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Plymouth, WI may need to obtain a local permit or register their property with city authorities and comply with Wisconsin's statewide tourist rooming house licensing requirements. Investors should verify specific permit requirements directly with the City of Plymouth and the Sheboygan County clerk's office before listing a property.

Key Restrictions

Common STR restrictions in Wisconsin communities include occupancy limits based on bedroom count, noise and parking requirements, and minimum safety standards such as smoke detectors and fire extinguishers. Some areas impose minimum-stay requirements, and HOA rules may further restrict rentals in certain developments — investors should review all applicable covenants before purchasing.

Tax Obligations

STR operators in Wisconsin are generally subject to state and local room taxes, including the state sales tax and any applicable county or municipal tourism taxes. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm their obligations with the Wisconsin Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Plymouth can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Plymouth's STR performance will likely continue to follow its pronounced seasonal pattern, with peak summer months (June–August) driving the bulk of annual revenue. ADR is expected to remain elevated relative to state averages, though occupancy — currently at 27% versus the 38% state average — may see modest improvement as the market matures and hosts refine pricing strategies for shoulder seasons. Investors should anticipate annual revenue in the $50,000–$55,000 range for an average listing, with upside for well-positioned 4- and 5-bedroom properties that can capture weekend and holiday demand. Growth in active listings has been significant (176% year-over-year), so monitoring supply trends will be important to ensure returns remain healthy."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Plymouth, WI

What is the average Airbnb occupancy rate in Plymouth?

The average occupancy rate for Airbnb listings in Plymouth, WI is currently 27%, which falls below the Wisconsin state average of 38%. This reflects the market's highly seasonal demand, with occupancy concentrated in the summer months. Larger properties — particularly 4-bedroom homes — tend to outperform at 33% occupancy, while 3-bedroom units lag at around 12%.

How much do Airbnb hosts make in Plymouth?

On average, Airbnb hosts in Plymouth earn approximately $4,378 per month and $52,542 per year based on trailing 12-month booking data. Earnings vary significantly by property size: 4-bedroom homes lead with an average of $86,907 annually, followed by 5-bedroom properties at $81,800. Smaller 2- and 3-bedroom units generate around $31,937 and $28,850 per year respectively.

Is Plymouth a good market for Airbnb investment?

Plymouth earned an ROI score of 74 out of 100, placing it in the "Attractive Opportunity" category. Its above-average revenue-to-price ratio is a key strength, with annual revenue of $52,542 against average home values of $486,915. The market's ADR of $538 significantly exceeds the state average. However, investors should plan for highly seasonal demand and below-average occupancy during winter months.

What is the average daily rate (ADR) for Airbnb in Plymouth?

The average daily rate in Plymouth is $538, which is notably higher than the Wisconsin state average of $368. ADR scales sharply with property size — 2-bedroom listings average $232 per night, while 4- and 5-bedroom properties command $816 and $872 respectively. This premium pricing reflects the area's appeal as a destination for groups and families.

Are short-term rentals legal in Plymouth?

Short-term rentals operate in Plymouth, WI, though operators may need to comply with local permitting requirements and Wisconsin's tourist rooming house licensing rules. Regulations can change, so prospective investors should consult the City of Plymouth and relevant county offices for the most current requirements regarding permits, safety standards, and any zoning restrictions.

When is peak season for Airbnb in Plymouth?

Peak season in Plymouth runs from June through August, with July being the highest-earning month at an average of $10,107 in revenue. August follows closely at $9,220, and June averages $7,791. The off-peak winter months (January and February) see significantly lower revenue — around $1,156 to $1,240 — making the summer months critical for annual return targets.

How many Airbnbs are there in Plymouth?

As of April 2026, there are 38 active Airbnb listings in Plymouth, WI. The market has seen significant growth, with active listings increasing by 176% year over year. Supply is distributed across property sizes, with 4-bedroom homes making up the largest share at 11 listings, followed by 3-bedroom (8), 2-bedroom (7), and 5-bedroom (6) properties.

How is Airbnb revenue calculated in Plymouth?

The annual and monthly revenue figures for Plymouth are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally capture seasonal peaks and slower periods. Individual results will vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, broken down by property size and market area
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property value data sourced from the Zillow Home Value Index (ZHVI) for investment return context
• Amenity prevalence data across active listings to identify guest expectations and competitive differentiators

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of April 2026; market conditions may have shifted since the data was collected. Local regulations and tax obligations can change — investors should verify current requirements with Plymouth city officials and Wisconsin state agencies before purchasing.