Pocatello, ID Airbnb Market Data, Statistics, and Occupancy Rates

Pocatello Short-Term Rental Market Overview

Pocatello, ID is a smaller short-term rental market with 117 active Airbnb listings and an average annual revenue of $14,213 per listing. With an ADR of $120—well below the Idaho state average of $277—and occupancy sitting at 30% versus the 41% state average, this market rewards investors who can source deals at the right price point and target underserved property sizes. The 138% year-over-year listing growth signals rising investor interest, though it also means competition is intensifying quickly.

Key Market Statistics

According to Rabbu market data, the Pocatello short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Pocatello

Pocatello appeals to investors seeking affordable Idaho real estate with STR income potential, though the competitive landscape demands careful deal selection and operational efficiency.

Expert Market Assessment

"Pocatello presents a competitive opportunity where selective deal sourcing matters more than in higher-performing Idaho markets. Revenue peaks sharply in the summer—August leads at $1,746 per month—while January bottoms out at $837, creating a roughly 2:1 seasonal spread that investors must plan around. The below-average revenue-to-price ratio and supply/demand balance suggest this isn't a market for passive, set-it-and-forget-it investing; instead, operators who optimize pricing, target higher-earning property sizes like 3-bedroom or 6+ bedroom units, and manage expenses carefully stand the best chance of generating meaningful returns."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Pocatello

Average revenue by month in Pocatello

Pocatello shows clear summer seasonality, with August topping out at $1,746 and January sitting at just $837—a spread of more than 2x. Revenue builds from February through the summer peak and tapers off through fall, meaning investors should budget for softer winter months and consider dynamic pricing to capture maximum summer demand.

Active Airbnb listings by property size in Pocatello

One- and 2-bedroom listings dominate supply with 33 and 30 listings respectively, accounting for more than half the market. Larger properties (4-bedroom and 6+ bedroom) are relatively scarce at 16 and 6 listings, which could represent an opportunity for investors willing to acquire bigger homes in a less crowded segment.

Average daily rate (ADR) by property size in Pocatello

ADR climbs steadily from $68 for studios to $131–$134 for 3- and 4-bedroom properties, then jumps dramatically to $442 for 6+ bedroom listings. The premium on larger homes is striking, though investors should weigh higher acquisition and operating costs against the substantially higher nightly rates.

Average RevPAN by property size in Pocatello

Six-plus bedroom properties deliver the highest RevPAN at $140, far outpacing every other category, while 3-bedroom listings come in second at $44. One-bedroom units lag at just $23 RevPAN, suggesting that despite their prevalence in the market, they may not be the most efficient revenue generators on a per-night basis.

Average occupancy rates by property size in Pocatello

Studios lead occupancy at 48%, well above the market average of 30%, while 4-bedroom properties trail at just 22%. The middle ground belongs to 3-bedroom units at 34%, which combine decent occupancy with strong ADR—a combination that supports more predictable cash flow.

Average monthly revenue by property size in Pocatello

Monthly revenue ranges from $807 for 1-bedroom listings to $3,311 for 6+ bedroom properties, with 3-bedroom units earning a solid $1,577. The jump from 2-bedroom ($1,093) to 3-bedroom revenue represents the steepest incremental gain, suggesting 3-bedroom properties offer a compelling revenue step-up without the operational complexity of much larger homes.

Average annual revenue by property size in Pocatello

At $39,738 annually, 6+ bedroom properties earn roughly four times what a 1-bedroom listing generates ($9,690), making them the clear top performers for investors focused on gross revenue. Three-bedroom units at $18,927 annually also stand out as a strong mid-tier option, offering above-average returns with more moderate acquisition costs.

Most common amenities for Airbnb listings in Pocatello

Parking (99%) and a full kitchen (94%) are near-universal in Pocatello listings, reflecting guest expectations for home-like convenience and easy car access in this regional market. Self check-in (86%) and laundry (76% washer, 74% dryer) round out the essentials, while differentiators like hot tubs (3%) and EV chargers (4%) remain rare—potentially offering a way to stand out from the competition.

Understanding Pocatello's ROI Score: 43/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Pocatello's ROI score of 43 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where deals exist but require more careful underwriting. The below-average revenue-to-price ratio and supply/demand balance are the primary headwinds, while average occupancy stability and market growth trends provide a floor of reliability. Investors should pair this data with thorough local regulatory research and focus on property types—particularly 3-bedroom and 6+ bedroom units—that outperform the market average.

Short-Term Rental Regulations in Pocatello

Understanding local STR regulations is essential before investing in Pocatello. Here's the current regulatory landscape:

Permit Requirements

Pocatello, Idaho may require a short-term rental permit or business registration before listing a property on platforms like Airbnb. Investors should verify current requirements directly with the City of Pocatello and Bannock County, as regulations can evolve quickly in markets experiencing rapid STR growth.

Key Restrictions

Common restrictions in Idaho STR markets can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants may also impose additional limitations, so it's important to review any community-level restrictions before purchasing a property intended for short-term rental use.

Tax Obligations

Short-term rental hosts in Idaho are generally subject to state sales tax and local lodging or occupancy taxes. Many booking platforms collect and remit these taxes on behalf of hosts, but investors should confirm their specific obligations with the Idaho State Tax Commission and local authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Pocatello can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Pocatello's STR market is likely to face continued supply pressure given the rapid 138% year-over-year listing growth, which could keep occupancy rates in the 28–33% range unless demand catches up. Seasonal patterns suggest summer months (June through August) will remain the primary revenue window, with monthly averages potentially reaching $1,500–$1,800 during peak periods. ADR growth may remain modest—likely in the 1–3% range—given the market's price sensitivity relative to Idaho's resort-driven destinations. Investors who focus on 3-bedroom or 6+ bedroom configurations and manage costs tightly are best positioned to capture above-market returns."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Pocatello, ID

What is the average Airbnb occupancy rate in Pocatello?

The average Airbnb occupancy rate in Pocatello is currently 30%, which sits below the Idaho state average of 41%. Occupancy varies significantly by property size—studios lead at 48%, while 4-bedroom properties see the lowest occupancy at 22%. Investors can improve their individual occupancy through competitive pricing, strong amenity offerings, and flexible booking settings.

How much do Airbnb hosts make in Pocatello?

On average, Airbnb hosts in Pocatello earn approximately $1,184 per month or $14,213 per year based on trailing 12-month booking data. Earnings vary considerably by property size: 1-bedroom listings average $9,690 annually, while 6+ bedroom properties lead with roughly $39,738 per year. Actual income depends on factors like property quality, pricing strategy, seasonality management, and guest experience.

Is Pocatello a good market for Airbnb investment?

Pocatello carries an ROI score of 43 out of 100, placing it in the 'Competitive Opportunity' category. The market's below-average revenue-to-price ratio means investors need to be selective about acquisition costs and property type. Larger properties—particularly 3-bedroom and 6+ bedroom listings—deliver stronger returns, and operators who can differentiate their listings and manage seasonality effectively will fare best.

What is the average daily rate (ADR) for Airbnb in Pocatello?

The average daily rate for Airbnb listings in Pocatello is $120, compared to the Idaho state average of $277. ADR scales with property size, ranging from $68 for studios up to $442 for 6+ bedroom properties. The lower ADR relative to the state reflects Pocatello's positioning as a regional city rather than a resort destination.

Are short-term rentals legal in Pocatello?

Short-term rentals generally operate in Pocatello, but local regulations may apply. The City of Pocatello and the State of Idaho may require permits, business registrations, and compliance with zoning, safety, and tax obligations. We recommend contacting local government offices directly to confirm current rules before purchasing or listing a property.

When is peak season for Airbnb in Pocatello?

Peak season in Pocatello runs from June through August, with August delivering the highest average monthly revenue at $1,746. July follows at $1,589 and June at $1,476. The slowest month is January at $837, meaning hosts should plan for a meaningful seasonal dip during winter months.

How many Airbnbs are there in Pocatello?

As of April 2026, there are 117 active Airbnb listings in Pocatello. The supply is dominated by 1-bedroom (33 listings) and 2-bedroom (30 listings) properties, with 3-bedroom units also well-represented at 23 listings. Notably, listing growth has been substantial—138% year-over-year—indicating growing investor interest in this market.

How is Airbnb revenue calculated in Pocatello?

The annual and monthly revenue figures shown for Pocatello are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, and because each month uses its own historical data, seasonal peaks and slower periods are naturally reflected. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Pocatello and surrounding areas
• Occupancy rates, average daily rates, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking performance
• Home value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions as of the dates noted; individual results may vary based on property quality, pricing, and management. Local regulations, permit requirements, and tax obligations are subject to change—always verify with local authorities before investing.