Point Pleasant Beach, NJ Airbnb Market Data, Statistics, and Occupancy Rates

Point Pleasant Beach Short-Term Rental Market Overview

Point Pleasant Beach commands a premium average daily rate of $592—well above New Jersey's $430 state average—driven by its Jersey Shore location and strong summer demand. With average annual revenue reaching $108,254 across 61 active listings, the market rewards hosts who can capitalize on an intensely seasonal calendar. Property values averaging roughly $1.56M set a high entry bar, but the revenue-to-price ratio remains in line with market norms, and the ROI score of 62 out of 100 flags this as an attractive opportunity for investors comfortable with a beach-market profile.

Key Market Statistics

According to Rabbu market data, the Point Pleasant Beach short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Point Pleasant Beach

Investors are drawn to Point Pleasant Beach for its premium nightly rates, iconic Jersey Shore tourism appeal, and the outsized revenue potential of larger properties during peak summer months.

Expert Market Assessment

"Point Pleasant Beach presents an attractive but sharply seasonal investment profile. The bulk of revenue is concentrated from June through August—August tops the chart at $32,273 per listing—while winter months dip below $1,500, creating a wide revenue spread that investors must plan cash flow around. Larger properties, particularly 4-bedroom homes, stand out with annual revenue potential near $225,854 and occupancy rates that outperform smaller units. The supply-demand balance is rated below average, so newcomers should differentiate through amenities, pricing strategy, and guest experience rather than relying on scarcity alone."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Point Pleasant Beach

Average revenue by month in Point Pleasant Beach

Revenue in Point Pleasant Beach is extremely seasonal: August peaks at $32,273 and July follows at $29,138, while January bottoms out at just $1,238—a spread of over $31,000. Investors should plan for roughly 70% of annual income arriving between June and August, with meaningful shoulder revenue only in May and September.

Active Airbnb listings by property size in Point Pleasant Beach

Three-bedroom homes dominate the supply with 28 of 61 listings (46%), while 4-bedroom (6 listings) and 6+ bedroom (5 listings) properties are comparatively scarce. The limited supply of larger homes, paired with their higher revenue and occupancy metrics, suggests an opportunity for investors who can acquire or develop bigger properties.

Average daily rate (ADR) by property size in Point Pleasant Beach

ADR climbs steeply with size, from $418 for 2-bedroom units to $1,519 for 6+ bedroom homes—a nearly 4x premium. The jump from 3-bedroom ($495) to 4-bedroom ($697) represents a particularly compelling step-up, adding over $200 per night for one additional bedroom.

Average RevPAN by property size in Point Pleasant Beach

Five-bedroom properties deliver the strongest RevPAN at $312, followed by 4-bedrooms at $259, reflecting both premium pricing and solid occupancy. Notably, 6+ bedroom homes drop to just $100 RevPAN despite their high ADR, indicating that very low occupancy (7%) erodes their per-night revenue efficiency significantly.

Average occupancy rates by property size in Point Pleasant Beach

Occupancy rises with property size up to 5 bedrooms, which lead the market at 43%, while 4-bedrooms follow at 37% and 3-bedrooms at 31%. The 6+ bedroom segment is an outlier at only 7% occupancy, suggesting these large homes are either priced out of consistent demand or used primarily for peak-season bookings.

Average monthly revenue by property size in Point Pleasant Beach

Four-bedroom listings are the top monthly earners at $18,821, followed by 6+ bedrooms at $16,408 and 5-bedrooms at $10,905. Two-bedroom properties average $6,364 per month, roughly one-third of the 4-bedroom figure, illustrating how much additional bedrooms move the revenue needle in this beach market.

Average annual revenue by property size in Point Pleasant Beach

Four-bedroom properties lead annual revenue at $225,854—nearly three times the $76,375 earned by 2-bedroom units—making them the standout configuration for return potential. Five-bedroom homes follow at $130,865, while 6+ bedrooms come in at $196,905, though their very low occupancy makes that figure more volatile and concentrated in peak weeks.

Most common amenities for Airbnb listings in Point Pleasant Beach

Parking (100%) and a kitchen (98%) are essentially table stakes in Point Pleasant Beach, while BBQ grills (82%), washer/dryer (80%), and patio or balcony access (72%) round out the expected beach-house package. Beach access is listed at only 28%, suggesting that explicitly marketing proximity or direct access could be a meaningful differentiator for listings that have it.

Understanding Point Pleasant Beach's ROI Score: 62/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Point Pleasant Beach's ROI score of 62 out of 100 places it in the "Attractive Opportunity" band, reflecting average revenue-to-price ratios and steady (if seasonal) occupancy relative to property costs. The market growth trend and occupancy stability both register as average, though the supply/demand balance scores below average—likely a result of the 127% year-over-year jump in active listings. Investors should pair these data points with on-the-ground regulatory research and a realistic cash-flow model that accounts for the deep seasonality of this Jersey Shore market.

Short-Term Rental Regulations in Point Pleasant Beach

Understanding local STR regulations is essential before investing in Point Pleasant Beach. Here's the current regulatory landscape:

Permit Requirements

Point Pleasant Beach, New Jersey may require short-term rental operators to obtain a local permit or register with the borough before listing. Investors should verify current permit requirements directly with Point Pleasant Beach municipal offices and the State of New Jersey's Division of Taxation.

Key Restrictions

Common restrictions in New Jersey shore communities can include occupancy limits tied to bedroom count, minimum stay requirements (especially during peak summer weekends), noise ordinances, designated parking rules, and potential caps on the number of active STR permits. HOA or condo association rules may impose additional limits, so reviewing governing documents before purchasing is essential.

Tax Obligations

Short-term rental hosts in New Jersey are generally subject to the state's Sales and Use Tax as well as local occupancy or tourism taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm with a tax professional that all state and municipal obligations are fully covered.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Point Pleasant Beach can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, expect the pronounced summer peak to remain the revenue engine: July and August alone account for over half of annual income, so nightly rates in those months could push another 2–5% higher as shore demand stays robust. Off-season occupancy—currently just 27% on average—may see incremental gains if hosts pursue competitive winter pricing and pet-friendly setups, though it's unlikely to shift the fundamentally seasonal character of the market. With active listings having grown 127% year over year, supply is expanding quickly, and investors should watch whether occupancy holds or compresses as more properties come online."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Point Pleasant Beach, NJ

What is the average Airbnb occupancy rate in Point Pleasant Beach?

The average occupancy rate for Airbnb listings in Point Pleasant Beach is currently 27%, which is below the New Jersey state average of 34%. This reflects the market's highly seasonal nature—occupancy surges during the summer beach season and drops significantly in the colder months. Larger properties (4–5 bedrooms) tend to achieve higher occupancy, with 5-bedroom homes averaging 43%.

How much do Airbnb hosts make in Point Pleasant Beach?

On average, Airbnb hosts in Point Pleasant Beach earn approximately $9,021 per month, which translates to about $108,254 in annual revenue based on trailing 12-month historical data. Revenue varies dramatically by season—August averages $32,273 while January drops to around $1,238—and by property size. Four-bedroom properties lead with roughly $225,854 in average annual revenue.

Is Point Pleasant Beach a good market for Airbnb investment?

Point Pleasant Beach earns a Rabbu ROI score of 62 out of 100, placing it in the "Attractive Opportunity" tier. The market offers strong summer revenue and premium daily rates well above the state average. However, investors should account for high property values (averaging $1.56M), pronounced seasonality, and a supply-demand balance that is currently below average due to rapid listing growth. Those who target the right property size and invest in standout amenities are best positioned to succeed.

What is the average daily rate (ADR) for Airbnb in Point Pleasant Beach?

The average daily rate in Point Pleasant Beach is $592, significantly higher than the $430 New Jersey state average. ADR scales with property size: 2-bedroom listings average $418, while 6+ bedroom homes command $1,519 per night. This premium pricing reflects the desirability of the Jersey Shore for summer vacationers.

Are short-term rentals legal in Point Pleasant Beach?

Short-term rentals currently operate in Point Pleasant Beach, but local regulations may require permits, registration, or compliance with specific zoning rules. New Jersey shore communities often have their own STR ordinances, and rules can change. Prospective investors should check directly with the Borough of Point Pleasant Beach and consult a local attorney or real estate professional to confirm current legal requirements before purchasing or listing a property.

When is peak season for Airbnb in Point Pleasant Beach?

Peak season runs from June through August, with August being the single highest-earning month at an average of $32,273 per listing, followed closely by July at $29,138. Revenue begins ramping up in May ($6,895) and tapers off sharply in September ($9,363). The winter months from November through March are the slowest, with monthly revenue generally ranging from $1,238 to $2,903.

How many Airbnbs are there in Point Pleasant Beach?

As of April 2026, there are 61 active Airbnb listings in Point Pleasant Beach. Three-bedroom properties make up the largest share with 28 listings, followed by 2-bedroom homes (12 listings). The number of active listings has grown 127% year over year, indicating strong and growing investor interest in the market.

How is Airbnb revenue calculated in Point Pleasant Beach?

The annual and monthly revenue figures shown for Point Pleasant Beach are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remaining data up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Point Pleasant Beach market
• Average daily rate, occupancy, and RevPAN metrics based on current active listings
• Historical monthly and annual revenue figures derived from trailing 12-month booking data
• Property-value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to identify guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance as of April 2026 and may not capture very recent regulatory, seasonal, or market shifts. Local short-term rental regulations and tax obligations can change; investors should verify current rules with municipal authorities before purchasing.