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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Ponca City offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Ponca City, OK presents a small but growing short-term rental market with just 29 active Airbnb listings and average annual revenue of $15,512 per property. With average home values sitting at $251,622 and a 114% year-over-year increase in active listings, this market is attracting new investor attention even as ADR ($126) and occupancy (25%) remain below Oklahoma state averages. The compact supply base and affordable entry point create a window for operators who can differentiate on quality and amenities.
According to Rabbu market data, the Ponca City short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 29 |
| Average Daily Rate (ADR) | vs. $219 state avg. | $126 |
| Average Occupancy Rate | vs. 28% state avg. | 25% |
| RevPAN | ADR * Occupancy Rate | $31 |
| Average Monthly Revenue | Historical 12-month average | $1,292 |
| Average Annual Revenue | Historical 12-month average | $15,512 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Ponca City appeals to investors seeking affordable entry into STR ownership with revenue that, while modest in absolute terms, reflects a reasonable ratio to local property values.
Key investment factors
"Ponca City's ROI score of 62 out of 100 places it in the 'Attractive Opportunity' band — not a slam dunk, but a market with genuine upside for the right property and operator. Revenue is clearly seasonal: July leads at $2,108 in average monthly revenue while March dips to $761, so cash-flow planning around these swings is important. The combination of affordable property prices and reasonable revenue-to-price ratios gives Ponca City an edge for budget-conscious investors, though below-state-average occupancy (25% vs. 28%) suggests there's work to be done on demand capture and listing optimization."
— Rabbu Market Analysis Team
Ponca City shows pronounced seasonality, with July peaking at $2,108 in average monthly revenue and March bottoming out at $761 — a nearly 3x spread. May and November also perform well above the annual average, suggesting both summer tourism and fall events contribute to demand.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$865 |
| February |
|
$915 |
| March |
|
$761 |
| April |
|
$1,127 |
| May |
|
$1,894 |
| June |
|
$1,467 |
| July |
|
$2,108 |
| August |
|
$1,142 |
| September |
|
$1,213 |
| October |
|
$1,382 |
| November |
|
$1,574 |
| December |
|
$1,058 |
Two-bedroom properties dominate supply with 13 of the 29 active listings, followed by 7 one-bedrooms and just 5 three-bedrooms. The relatively thin supply of 3-bedroom homes could represent an opportunity for investors, given that size commands the highest revenue.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
7 |
| 2 bedrooms |
|
13 |
| 3 bedrooms |
|
5 |
ADR climbs steadily with bedroom count: 1-bedrooms average $71, 2-bedrooms $101, and 3-bedrooms $159 per night. The jump from 2 to 3 bedrooms is especially significant at nearly 57%, suggesting guests are willing to pay a premium for larger spaces in this market.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$71 |
| 2 bedrooms |
|
$101 |
| 3 bedrooms |
|
$159 |
Two-bedroom units deliver the strongest RevPAN at $34 per available night, outpacing 3-bedrooms ($29) and far exceeding 1-bedrooms ($8). This makes 2-bedrooms the most efficient earners when factoring in both rate and occupancy, though 3-bedrooms still generate more total monthly revenue.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$8 |
| 2 bedrooms |
|
$34 |
| 3 bedrooms |
|
$29 |
Occupancy rates vary dramatically by size: 2-bedroom listings lead at 34%, 3-bedrooms sit at 19%, and 1-bedrooms trail at just 12%. Investors eyeing smaller units should be cautious about cash-flow consistency, while 2-bedroom properties offer the most reliable demand.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
12% |
| 2 bedrooms |
|
34% |
| 3 bedrooms |
|
19% |
Three-bedroom properties earn the most at $1,684 per month on average, followed by 2-bedrooms at $1,124 and 1-bedrooms at $646. The gap between 1- and 2-bedroom revenue is substantial, making 2-bedrooms the minimum viable size for most investment strategies in Ponca City.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$646 |
| 2 bedrooms |
|
$1,124 |
| 3 bedrooms |
|
$1,684 |
Annual revenue ranges from $7,762 for 1-bedroom units to $20,216 for 3-bedrooms, with 2-bedrooms landing at $13,491. Three-bedroom properties offer the strongest gross revenue potential, and when weighed against Ponca City's affordable home values, they may present the best return profile.
| Size | Trend | Value |
|---|---|---|
| 1 bedroom |
|
$7,762 |
| 2 bedrooms |
|
$13,491 |
| 3 bedrooms |
|
$20,216 |
Parking is universal across all 29 listings (100%), and kitchen access (93%), self check-in (86%), backyard (83%), and laundry facilities (83%) are near-standard. The high prevalence of home-like amenities signals that guests in Ponca City expect a comfortable, residential experience — standout features like hot tubs (7%) or pools (3%) remain rare and could serve as strong differentiators.
| Amenity | Trend | Value |
|---|---|---|
| Parking |
|
100% |
| Kitchen |
|
93% |
| Self Check-in |
|
86% |
| Backyard |
|
83% |
| Dryer |
|
83% |
| Washer |
|
83% |
| Outdoor Furniture |
|
66% |
| Patio or Balcony |
|
59% |
| Workspace |
|
59% |
| BBQ Grill |
|
55% |
| Pets |
|
24% |
| Hot Tub |
|
7% |
| Beach Access |
|
3% |
| Pool |
|
3% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Ponca City Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Ponca City's ROI score of 62 out of 100 places it in the 'Attractive Opportunity' tier, reflecting average marks across all four key factors: revenue-to-price ratio, occupancy stability, market growth trend, and supply/demand balance. No single factor stands out as a weakness, but none is particularly exceptional either — this is a market where disciplined operators can generate solid returns without relying on exceptional tailwinds. Pairing this data with local regulatory research and a property-level underwriting analysis will help investors determine whether Ponca City fits their portfolio goals.
Understanding local STR regulations is essential before investing in Ponca City. Here's the current regulatory landscape:
Ponca City, Oklahoma may require short-term rental operators to obtain a permit or business registration before listing a property. Investors should verify current requirements with the City of Ponca City and Kay County authorities, as local STR regulations can change.
Common restrictions in Oklahoma markets can include occupancy limits, minimum stay requirements, noise and nuisance ordinances, and parking regulations. Homeowners' association rules may also apply and can be more restrictive than municipal codes, so checking HOA covenants before purchasing is essential.
Short-term rental hosts in Oklahoma are typically responsible for collecting and remitting state and local occupancy and sales taxes. Many booking platforms handle tax collection automatically, but operators should confirm their obligations with the Oklahoma Tax Commission to ensure compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Ponca City can provide current regulatory guidance.
Financing an Airbnb investment in Ponca City requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Ponca City's STR market is likely to continue expanding as new hosts enter, though the rapid supply growth (114% YoY) could put downward pressure on occupancy if demand doesn't keep pace. Revenue is expected to remain seasonal, with summer months driving the bulk of annual income — investors should plan for monthly revenue ranging from roughly $760 to $2,100 depending on the time of year. ADR may see modest gains in the 1–3% range as operators refine pricing strategies, but occupancy stability will be the metric to watch as supply catches up with demand."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations and tax obligations can change — always verify current requirements with municipal and state authorities before investing.
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