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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Pooler offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Pooler, GA is a growing suburb just west of Savannah that presents an attractive short-term rental opportunity for investors seeking exposure to coastal Georgia's tourism and travel corridors. With an average annual revenue of $31,053 and a 41% occupancy rate that outpaces the state average of 32%, the market demonstrates solid guest demand relative to its size. Average daily rates of $182 sit well below the Georgia state average of $299, keeping the barrier to entry more accessible while still generating meaningful income on a per-night basis.
According to Rabbu market data, the Pooler short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 58 |
| Average Daily Rate (ADR) | vs. $299 state avg. | $182 |
| Average Occupancy Rate | vs. 32% state avg. | 41% |
| RevPAN | ADR * Occupancy Rate | $74 |
| Average Monthly Revenue | Historical 12-month average | $2,587 |
| Average Annual Revenue | Historical 12-month average | $31,053 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.
Pooler's combination of above-average occupancy, proximity to Savannah's tourism draw, and relatively moderate property prices makes it an appealing option for STR investors targeting southeastern Georgia.
Key investment factors
"Pooler represents a moderate-to-attractive opportunity for STR investors, earning a 62 out of 100 on the Rabbu ROI Score. The market's revenue-to-price ratio and occupancy stability both land at average levels, providing a reliable foundation without exceptional upside on either metric alone. Seasonality is pronounced — March through July consistently delivers monthly revenues above $3,000, while the winter months from January through February dip to the $1,300–$1,900 range. The rapid 120% year-over-year growth in active listings does flag a below-average supply/demand balance, suggesting investors should differentiate their properties to maintain competitive occupancy."
— Rabbu Market Analysis Team
Pooler's revenue peaks sharply in March at $3,782 and stays elevated through July ($3,480), creating a strong five-month earning window. January is the softest month at just $1,281 — nearly a 3x spread from peak to trough — signaling pronounced seasonality that investors should plan for with reserve funds or dynamic pricing.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$1,281 |
| February |
|
$1,868 |
| March |
|
$3,782 |
| April |
|
$3,316 |
| May |
|
$3,093 |
| June |
|
$3,361 |
| July |
|
$3,480 |
| August |
|
$2,593 |
| September |
|
$2,131 |
| October |
|
$2,365 |
| November |
|
$1,964 |
| December |
|
$1,814 |
Three-bedroom properties dominate supply with 29 of the market's 58 listings (50%), followed by 14 four-bedroom homes and just 7 two-bedroom units. The relatively thin supply of two-bedroom listings could represent either limited demand for smaller units or an underserved niche worth exploring for investors targeting budget-conscious travelers.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
7 |
| 3 bedrooms |
|
29 |
| 4 bedrooms |
|
14 |
ADR scales predictably with size: two-bedroom listings average $139/night, three-bedrooms $168, and four-bedrooms command a $223 premium. The jump from three to four bedrooms ($55 more per night) is proportionally larger than from two to three ($29), suggesting that larger homes capture a meaningful pricing premium in this market.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$139 |
| 3 bedrooms |
|
$168 |
| 4 bedrooms |
|
$223 |
Three-bedroom properties deliver the highest RevPAN at $79, edging out four-bedrooms at $73 despite the latter's higher ADR — a reflection of the 14-point occupancy gap between the two sizes. Two-bedroom units trail at $49 RevPAN, making three-bedrooms the clear sweet spot for revenue efficiency in Pooler.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$49 |
| 3 bedrooms |
|
$79 |
| 4 bedrooms |
|
$73 |
Three-bedroom homes lead occupancy at 47%, well above the market average, while two-bedroom (36%) and four-bedroom (33%) units lag noticeably. This suggests that three-bedroom properties hit the demand sweet spot for group size in Pooler, offering investors the most reliable cash-flow consistency.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
36% |
| 3 bedrooms |
|
47% |
| 4 bedrooms |
|
33% |
Four-bedroom properties narrowly lead monthly revenue at $2,754, with three-bedrooms close behind at $2,703, while two-bedroom units generate $2,032. The modest $51 gap between three- and four-bedroom monthly earnings — combined with three-bedrooms' higher occupancy — makes the mid-size configuration particularly compelling from a risk-adjusted standpoint.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$2,032 |
| 3 bedrooms |
|
$2,703 |
| 4 bedrooms |
|
$2,754 |
Four-bedroom homes top annual revenue at $33,052, with three-bedrooms producing $32,441 — a difference of just $611 despite significantly higher nightly rates. Two-bedroom properties trail at $24,391, suggesting that investors targeting maximum annual return should focus on three- or four-bedroom configurations, with three-bedrooms offering a slight edge when factoring in lower acquisition and maintenance costs.
| Size | Trend | Value |
|---|---|---|
| 2 bedrooms |
|
$24,391 |
| 3 bedrooms |
|
$32,441 |
| 4 bedrooms |
|
$33,052 |
Self check-in and parking are near-universal at 98%, alongside essentials like washer, dryer, and kitchen at 97%, setting a high baseline for guest expectations. Backyard access (81%), workspace (79%), and outdoor furniture (79%) are also widely offered, while premium differentiators like hot tubs and waterfront access remain rare at just 5% — presenting a potential opportunity for hosts to stand out.
| Amenity | Trend | Value |
|---|---|---|
| Self Check-in |
|
98% |
| Parking |
|
98% |
| Dryer |
|
97% |
| Washer |
|
97% |
| Kitchen |
|
97% |
| Backyard |
|
81% |
| Workspace |
|
79% |
| Outdoor Furniture |
|
79% |
| Patio or Balcony |
|
71% |
| BBQ Grill |
|
69% |
| Pets |
|
57% |
| Lake Access |
|
5% |
| Hot Tub |
|
5% |
| Waterfront |
|
5% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Pooler Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Below average | 15% |
Pooler's ROI Score of 62 out of 100 places it in the 'Attractive Opportunity' band, driven by average marks across revenue-to-price ratio, occupancy stability, and market growth trend, with supply/demand balance rated below average due to the rapid influx of new listings. The score reflects a market where demand fundamentals are sound but competition is intensifying, making property differentiation and operational excellence increasingly important. Investors should pair this data with local regulatory research and a clear understanding of seasonal cash-flow patterns before committing.
Understanding local STR regulations is essential before investing in Pooler. Here's the current regulatory landscape:
Short-term rental operators in Pooler, Georgia may be required to obtain permits or register their property with local authorities before listing. Investors should verify current requirements directly with the City of Pooler and Chatham County, as regulations can evolve.
Common STR restrictions in Georgia communities like Pooler can include occupancy limits, minimum stay requirements, noise ordinances, parking regulations, and HOA covenants that may limit or prohibit short-term rentals. Some municipalities also impose caps on the number of permits issued, so checking local zoning and community rules before purchasing is essential.
Short-term rental hosts in Georgia are generally subject to state and local occupancy taxes, sales taxes, and potentially tourism-related assessments. Platforms like Airbnb often collect and remit some of these taxes on behalf of hosts, but operators should confirm their full tax obligations with Georgia's Department of Revenue and local tax authorities.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Pooler can provide current regulatory guidance.
Financing an Airbnb investment in Pooler requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Pooler's STR market is expected to see continued demand supported by its proximity to Savannah's tourism economy and steady suburban growth. Seasonal patterns suggest revenue could peak in the $3,400–$3,800 range during spring and summer months, with softer winter periods pulling monthly averages closer to $1,300–$1,900. ADR may see modest increases in the 2–4% range as the market matures, though the 120% year-over-year growth in active listings signals that supply is expanding quickly — something investors should monitor for its potential impact on occupancy stability."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and market conditions as of the date shown; future results may differ due to regulatory changes, market shifts, or economic conditions. Individual property performance will vary based on location, quality, management, and pricing strategy.
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