Poplar Bluff, MO Airbnb Market Data, Statistics, and Occupancy Rates

Poplar Bluff Short-Term Rental Market Overview

Poplar Bluff, MO is a compact short-term rental market with just 16 active Airbnb listings and average home values around $279,345, creating a low barrier to entry for investors. The market posts an average annual revenue of $19,259 per listing, and with a 90% year-over-year growth in active listings, investor interest is clearly accelerating. While occupancy sits at 24% — slightly below the Missouri state average of 28% — the favorable supply/demand balance and above-average market growth trend help keep this market on the radar for value-oriented investors.

Key Market Statistics

According to Rabbu market data, the Poplar Bluff short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Poplar Bluff

Poplar Bluff appeals to investors seeking affordable entry into a growing small-market STR opportunity with favorable supply/demand dynamics.

Expert Market Assessment

"With an ROI score of 61 out of 100, Poplar Bluff lands in the "Attractive Opportunity" tier — a market where revenue relative to property prices creates a workable investment equation, even if occupancy isn't the strongest. Revenue peaks dramatically in July at $3,828 per listing, nearly eight times the February low of $504, so cash flow will be highly seasonal. The market's above-average growth trend and favorable supply/demand balance are encouraging signals, but investors need realistic expectations around the softer winter months. For those comfortable with pronounced seasonality and willing to optimize pricing strategy, this small-market play offers a compelling entry point."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Poplar Bluff

Average revenue by month in Poplar Bluff

Poplar Bluff's revenue profile is sharply seasonal — July dominates at $3,828 per listing, roughly 7.6 times the February trough of $504. Investors should budget for a pronounced dip from December through March and target May through October as the core earning window.

Active Airbnb listings by property size in Poplar Bluff

The market's 16 active listings are split almost evenly between 2-bedroom (7 listings) and 3-bedroom (6 listings) properties, with very limited representation of other sizes. This concentration could signal opportunity for investors willing to differentiate with larger properties or unique configurations.

Average daily rate (ADR) by property size in Poplar Bluff

Three-bedroom properties command a meaningfully higher ADR of $143 compared to $96 for 2-bedroom units — a 49% premium that reflects the added space. For investors weighing acquisition costs, the jump from 2 to 3 bedrooms offers a clear pricing advantage per night.

Average RevPAN by property size in Poplar Bluff

RevPAN edges higher for 3-bedroom listings at $26 versus $22 for 2-bedrooms, reflecting the ADR premium even as occupancy dips slightly. The gap is modest, suggesting both property sizes generate comparable revenue efficiency on a per-available-night basis.

Average occupancy rates by property size in Poplar Bluff

Two-bedroom properties maintain a higher occupancy rate of 23% compared to 18% for 3-bedrooms, likely benefiting from lower nightly rates that attract a wider pool of guests. For cash-flow planning, the 2-bedroom format offers somewhat steadier booking volume, though overall market occupancy remains below state averages.

Average monthly revenue by property size in Poplar Bluff

Two-bedroom listings lead in average monthly revenue at $1,675 versus $1,526 for 3-bedrooms, driven by their higher occupancy rates more than offsetting the lower nightly rate. The difference is relatively narrow, so both configurations remain viable depending on acquisition price and investor goals.

Average annual revenue by property size in Poplar Bluff

On an annual basis, 2-bedroom properties generate roughly $20,105 compared to $18,315 for 3-bedroom units, a gap of about $1,790. Given Poplar Bluff's average home values, the 2-bedroom configuration may offer slightly better yield — though investors should factor in individual property pricing and location.

Most common amenities for Airbnb listings in Poplar Bluff

Self check-in is universal across Poplar Bluff listings (100%), and kitchens, parking, washers, and dryers are near-standard at 88–94%. The prevalence of outdoor amenities like backyards (81%), patios (63%), and BBQ grills (56%) signals that guests in this market expect a home-like, leisure-oriented experience — properties without these features may struggle to compete.

Understanding Poplar Bluff's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Poplar Bluff's ROI score of 61 out of 100 places it in the "Attractive Opportunity" band, driven primarily by above-average market growth trends and a favorable supply/demand balance that offset the below-average occupancy stability. The revenue-to-price ratio sits at an average level, reflecting modest annual earnings of $19,259 against home values of $279,345 — workable for investors who can manage seasonal cash-flow swings. Pairing this data with local regulatory research and on-the-ground property analysis will give the clearest picture of whether a Poplar Bluff investment fits your portfolio.

Short-Term Rental Regulations in Poplar Bluff

Understanding local STR regulations is essential before investing in Poplar Bluff. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Poplar Bluff, Missouri may be required to obtain a business license or STR-specific permit before listing their property. Investors should verify current requirements with the City of Poplar Bluff and the State of Missouri, as local rules can evolve as markets grow.

Key Restrictions

Common restrictions in small Missouri markets can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants may also apply in certain neighborhoods, so it's important to review any deed restrictions before purchasing a property intended for short-term rental use.

Tax Obligations

Missouri generally requires short-term rental hosts to collect and remit state and local sales taxes, as well as any applicable transient guest or occupancy taxes. Platforms like Airbnb often collect some of these taxes automatically, but hosts should confirm their obligations with the Missouri Department of Revenue and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Poplar Bluff can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Poplar Bluff's STR market is likely to continue expanding as new hosts enter the space, though the rapid 90% listing growth could temper per-listing revenue if demand doesn't keep pace. Seasonal patterns suggest that summer months — particularly July — will remain the revenue engine, with ADR potentially holding steady or ticking up 1–3% as the market matures. Occupancy rates may fluctuate in the 22–26% range annually, with stronger performance from May through October. Investors should plan for meaningful revenue swings between peak and off-peak months and price conservatively during the slower winter window."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Poplar Bluff, MO

What is the average Airbnb occupancy rate in Poplar Bluff?

The average occupancy rate for Airbnb listings in Poplar Bluff is currently 24%, which falls slightly below the Missouri state average of 28%. Occupancy varies by property size, with 2-bedroom listings averaging 23% and 3-bedroom listings at 18%. Seasonal demand — particularly during the summer months — can push occupancy meaningfully higher during peak periods.

How much do Airbnb hosts make in Poplar Bluff?

Airbnb hosts in Poplar Bluff earn an average of $1,604 per month, which works out to approximately $19,259 per year based on trailing 12-month booking data. Two-bedroom properties tend to earn slightly more at $20,105 annually, while 3-bedroom properties average $18,315. Revenue is heavily seasonal, with July being the strongest month at $3,828 and February the softest at $504.

Is Poplar Bluff a good market for Airbnb investment?

Poplar Bluff scores a 61 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average growth trends and a favorable supply/demand balance, with average home values around $279,345 keeping acquisition costs manageable. However, below-average occupancy stability and significant seasonal revenue swings mean investors should plan for leaner months and price strategically during peak demand periods.

What is the average daily rate (ADR) for Airbnb in Poplar Bluff?

The average daily rate in Poplar Bluff is $127, which is well below the Missouri state average of $240. ADR varies by property size: 2-bedroom listings average $96 per night, while 3-bedroom listings command $143. The lower ADR reflects Poplar Bluff's positioning as a more affordable small-market destination.

Are short-term rentals legal in Poplar Bluff?

Short-term rentals generally operate in Poplar Bluff, but specific permit, licensing, and zoning requirements can vary. Investors should consult with the City of Poplar Bluff and review Missouri state regulations before listing a property. Local rules may include business license requirements, occupancy limits, and tax collection obligations.

When is peak season for Airbnb in Poplar Bluff?

Peak season in Poplar Bluff runs primarily from June through October, with July standing out as the clear revenue leader at $3,828 in average monthly revenue per listing. August ($2,551) and October ($2,119) are also strong months. The slowest period falls in January and February, when monthly revenue dips to $658 and $504, respectively.

How many Airbnbs are there in Poplar Bluff?

As of April 2026, there are 16 active Airbnb listings in Poplar Bluff. The market has seen significant growth, with a 90% year-over-year increase in active listings. The supply is concentrated in 2-bedroom (7 listings) and 3-bedroom (6 listings) properties, with the remaining listings in other configurations.

How is Airbnb revenue calculated in Poplar Bluff?

The annual and monthly revenue figures shown for Poplar Bluff are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, drops regional outliers, and rolls the remainder up into a market-level historical average. This approach anchors figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Poplar Bluff market
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and market conditions may have changed since the reporting period. Local regulations, licensing requirements, and tax obligations should be independently verified before making an investment decision.