Port Washington, WI Airbnb Market Data, Statistics, and Occupancy Rates

Port Washington Short-Term Rental Market Overview

Port Washington, WI, is a compact lakeside market with just 28 active Airbnb listings, offering investors a low-competition environment along Lake Michigan's western shore. With an ROI score of 58 out of 100 and above-average marks for both occupancy stability and supply/demand balance, the market rewards well-positioned properties — especially during the strong summer season when monthly revenues climb above $3,800. Average annual revenue sits at $26,206 against a median home value of $525,112, making careful property selection essential to hitting attractive yield targets.

Key Market Statistics

According to Rabbu market data, the Port Washington short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Port Washington

Port Washington appeals to investors seeking a small-market coastal play with limited competition, above-average occupancy stability, and a clear summer revenue peak tied to Lake Michigan tourism.

Expert Market Assessment

"Port Washington presents a moderate-to-attractive opportunity for investors comfortable with pronounced seasonality. The summer months — particularly July and August — carry the revenue load, with August alone averaging $3,810, while the winter trough (February at $870) underscores the need for conservative cash-flow planning. The market's above-average occupancy stability and favorable supply/demand dynamics partially offset the lower-than-state-average ADR of $180 versus $368 statewide, reflecting Port Washington's positioning as an affordable lakeside getaway rather than a premium resort destination."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Port Washington

Average revenue by month in Port Washington

Port Washington shows stark seasonality: August leads at $3,810 and July follows at $3,706, while the winter months of January ($994) and February ($870) represent the annual low point — a nearly 4.4× spread between peak and trough. Investors should plan for roughly 55–60% of annual revenue to arrive between May and September.

Active Airbnb listings by property size in Port Washington

The market's supply is concentrated in smaller units, with 12 one-bedroom and 9 two-bedroom listings making up the bulk of the 28 active properties. The absence of larger 3+ bedroom inventory could represent either limited demand for bigger homes or an underserved niche worth exploring for group and family travel.

Average daily rate (ADR) by property size in Port Washington

ADR differences between property sizes are modest — one-bedrooms average $153 per night versus $159 for two-bedrooms, just a $6 premium. This tight spread suggests that the incremental cost of acquiring a second bedroom is repaid primarily through higher occupancy rather than a significant nightly rate advantage.

Average RevPAN by property size in Port Washington

Two-bedroom properties deliver a RevPAN of $63, over 60% higher than the $39 RevPAN for one-bedrooms. This gap is driven largely by the occupancy differential, making two-bedroom units the clear efficiency winner for revenue generation on a per-available-night basis.

Average occupancy rates by property size in Port Washington

Two-bedroom listings book at a 40% occupancy rate — well above the market average of 29% and significantly ahead of one-bedrooms at 26%. For investors prioritizing cash-flow consistency, the larger configuration offers a notably more reliable booking cadence throughout the year.

Average monthly revenue by property size in Port Washington

Two-bedroom properties average $2,710 per month, roughly 58% more than one-bedrooms at $1,710. This $1,000 monthly gap makes two-bedroom units the stronger revenue generators and likely justifies any incremental acquisition or furnishing costs.

Average annual revenue by property size in Port Washington

At $32,521 per year, two-bedroom properties earn nearly $12,000 more annually than one-bedrooms ($20,528). Against Port Washington's average home value of $525,112, investors should target well-priced two-bedroom properties to maximize the revenue-to-price ratio.

Most common amenities for Airbnb listings in Port Washington

Every listed property includes a kitchen (100%), and parking (93%) and self check-in (89%) are near-universal — signaling these are baseline guest expectations rather than differentiators. Amenities like lake access (32%), beach access (11%), and pet-friendliness (14%) remain less common and could serve as meaningful competitive advantages for new listings.

Understanding Port Washington's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Port Washington's ROI score of 58 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where demand fundamentals are sound even if the revenue-to-price ratio lands at average levels given home values above $525K. The above-average ratings for occupancy stability and supply/demand balance are encouraging signs that the market isn't oversaturated despite rapid listing growth. Investors should pair these metrics with a thorough review of local STR regulations and property-level financials to confirm that individual deals pencil out.

Short-Term Rental Regulations in Port Washington

Understanding local STR regulations is essential before investing in Port Washington. Here's the current regulatory landscape:

Permit Requirements

Port Washington and the broader state of Wisconsin may require short-term rental operators to obtain a Tourist Rooming House license through the Wisconsin Department of Agriculture, Trade and Consumer Protection, along with any local permits the City of Port Washington mandates. Investors should verify current requirements directly with local planning and licensing offices before listing a property.

Key Restrictions

Common restrictions in Wisconsin STR markets can include occupancy limits, minimum-stay requirements, noise and parking regulations, and compliance with building or fire codes. Some properties may also be subject to HOA covenants that limit or prohibit short-term rentals, so reviewing all applicable deed restrictions is strongly recommended.

Tax Obligations

Wisconsin generally requires STR operators to collect and remit state sales tax and local room taxes on stays of less than 30 days; many booking platforms handle collection automatically on behalf of hosts. Investors should confirm the specific room tax rate applicable in Ozaukee County and the City of Port Washington to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Port Washington can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Port Washington's summer-driven demand pattern should hold steady, with peak months (June through August) continuing to deliver the bulk of annual income. Listing counts have surged 140% year over year, so investors entering now should monitor whether supply growth pressures occupancy or ADR. We estimate average daily rates may edge up 1–3% as the market matures, while occupancy could settle in the 28–32% range annually if new supply is absorbed. Investors who target 2-bedroom properties — which already book at a 40% occupancy rate — are best positioned to weather any seasonal softness."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Port Washington, WI

What is the average Airbnb occupancy rate in Port Washington?

The average occupancy rate for Airbnb listings in Port Washington is currently 29%, which falls below the Wisconsin state average of 38%. However, two-bedroom properties outperform this benchmark at 40% occupancy, suggesting that choosing the right property size can meaningfully improve booking frequency.

How much do Airbnb hosts make in Port Washington?

Based on trailing 12-month data, the average Airbnb host in Port Washington earns approximately $2,183 per month, or about $26,206 annually. Two-bedroom properties perform significantly better, averaging $2,710 per month and $32,521 per year, while one-bedroom units average $1,710 monthly and $20,528 annually.

Is Port Washington a good market for Airbnb investment?

Port Washington carries an ROI score of 58 out of 100, rated as an 'Attractive Opportunity.' The market benefits from above-average occupancy stability and a healthy supply/demand balance, though its revenue-to-price ratio is average given home values near $525,112. Investors who focus on two-bedroom properties and optimize for summer peak season are best positioned to generate solid returns.

What is the average daily rate (ADR) for Airbnb in Port Washington?

The current average daily rate in Port Washington is $180, compared to the Wisconsin state average of $368. ADR varies modestly by property size, with one-bedroom listings averaging $153 and two-bedroom listings averaging $159 per night.

Are short-term rentals legal in Port Washington?

Short-term rentals generally operate in Port Washington, WI, though operators should expect to comply with Wisconsin's Tourist Rooming House licensing requirements and any local ordinances. It's always advisable to check with the City of Port Washington and Ozaukee County for the most current regulations before purchasing or listing a property.

When is peak season for Airbnb in Port Washington?

Peak season in Port Washington runs from June through August, driven by Lake Michigan's summer tourism appeal. August is the single highest-earning month at $3,810 in average revenue, closely followed by July at $3,706. The shoulder months of May, September, and October also perform well, with revenues between $2,235 and $2,564.

How many Airbnbs are there in Port Washington?

As of late April 2026, there are 28 active Airbnb listings in Port Washington. The supply is split between 1-bedroom properties (12 listings) and 2-bedroom properties (9 listings), with the remaining listings falling into other configurations. Notably, listing counts have grown 140% year over year, indicating rising investor interest.

How is Airbnb revenue calculated in Port Washington?

The annual and monthly revenue figures shown for Port Washington are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month uses its own historical data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Port Washington and surrounding areas
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence data across active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations are subject to change; always verify with municipal authorities before investing. Individual property results may vary significantly based on location, condition, pricing strategy, and management quality.