Potosi, MO Airbnb Market Data, Statistics, and Occupancy Rates

Potosi Short-Term Rental Market Overview

Potosi, MO is a small but compelling short-term rental market where lake-oriented tourism drives seasonal demand and an above-average revenue-to-price ratio rewards investors willing to enter a niche destination. With just 12 active Airbnb listings, average annual revenue of $47,202, and average home values around $308,910, the math tilts in favor of cash-flow investors looking for affordable entry points. The market's 79/100 ROI score — rated a "Standout Opportunity" — reflects strong pricing dynamics relative to acquisition cost, even as occupancy runs close to the Missouri state average of 28%.

Key Market Statistics

According to Rabbu market data, the Potosi short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Potosi

Affordable home prices paired with meaningful seasonal revenue create an attractive revenue-to-price ratio that draws investors to Potosi's lake-driven STR market.

Expert Market Assessment

"Potosi earns its "Standout Opportunity" designation largely on the strength of its revenue-to-price fundamentals. Seasonality is the defining characteristic here — monthly revenue swings from roughly $560 in January to nearly $7,922 in August, meaning investors must budget for quiet winters to capitalize on lucrative summers. The favorable supply/demand balance and limited competition provide pricing power during peak months, while the average occupancy of 27% reflects the reality of a seasonal leisure market rather than a weakness. Investors who plan for cash-flow lumpiness and manage expenses conservatively through the off-season stand to benefit from one of the more attractive return profiles among small Missouri markets."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Potosi

Average revenue by month in Potosi

Potosi exhibits extreme seasonality: August leads at $7,922 in average monthly revenue while January bottoms out at just $560, a 14x spread that underscores the importance of summer tourism to annual returns. The April-through-September window accounts for the vast majority of income, so investors should plan cash reserves to cover the quieter November-through-February stretch.

Active Airbnb listings by property size in Potosi

The entire active supply consists of 1-bedroom properties (6 listings), indicating that larger configurations are either absent or not yet represented in the market. This could signal an opportunity for investors to differentiate with 2- or 3-bedroom homes that cater to families and groups visiting the lake area.

Average daily rate (ADR) by property size in Potosi

One-bedroom listings in Potosi command an average daily rate of $123, well below the market-wide ADR of $196 — a gap that suggests larger or premium properties (not yet tracked in the breakdown) are pulling the overall average up. Investors targeting 1-bedroom units should price competitively while focusing on amenities that justify rate premiums.

Average RevPAN by property size in Potosi

One-bedroom properties deliver a RevPAN of $43, reflecting the interplay between a $123 ADR and 35% occupancy. While modest on a per-night basis, this figure is consistent with a seasonal leisure market where revenue concentrates in peak months rather than distributing evenly throughout the year.

Average occupancy rates by property size in Potosi

One-bedroom listings maintain a 35% average occupancy rate, notably above the market-wide average of 27%, suggesting smaller units capture a larger share of available demand. This higher fill rate provides relatively steadier cash flow within the confines of Potosi's seasonal booking patterns.

Average monthly revenue by property size in Potosi

One-bedroom properties average $2,783 per month, providing a baseline for investors evaluating smaller, lower-cost entry points. Given the seasonal revenue curve, actual monthly income for these units likely peaks well above this average during summer and drops below it from November through February.

Average annual revenue by property size in Potosi

At $33,398 in average annual revenue, 1-bedroom listings offer a more conservative return compared to the market-wide average of $47,202. The gap suggests that properties beyond the 1-bedroom category — likely larger lakefront homes — are generating significantly higher annual income and may represent the stronger return opportunity.

Most common amenities for Airbnb listings in Potosi

Parking (100%) and lake access (92%) top the amenity list, confirming that Potosi's STR market is built around lake-based recreation and drive-to accessibility. Kitchens (83%), backyards (75%), and patios (75%) round out the essentials, signaling that guests expect a self-sufficient, outdoor-oriented stay — investors who deliver these basics plus differentiators like hot tubs (42%) can stand out.

Understanding Potosi's ROI Score: 79/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Potosi's ROI score of 79 out of 100 places it in the "Standout Opportunity" band, driven primarily by an above-average revenue-to-price ratio that reflects affordable home values relative to earning potential. Occupancy stability is rated average and market growth trends sit below average, meaning returns depend more on strong seasonal performance than on rapid market expansion. Pairing these data points with a thorough review of local STR regulations and property-specific due diligence will help investors determine whether Potosi's lake-market fundamentals align with their investment goals.

Short-Term Rental Regulations in Potosi

Understanding local STR regulations is essential before investing in Potosi. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Potosi, Missouri may need to obtain a local business license or STR permit before listing a property; investors should verify current requirements with Washington County or the City of Potosi directly, as rules can change.

Key Restrictions

Common STR restrictions in similar Missouri communities include occupancy limits tied to bedroom count, minimum-stay requirements during certain periods, noise ordinances, and parking mandates — the 100% parking amenity rate in Potosi suggests hosts already take this seriously. HOA covenants, if applicable, can impose additional caps or outright bans on short-term rentals, so due diligence on the specific property is essential.

Tax Obligations

Missouri levies a state sales tax on short-term lodging, and Washington County may impose an additional transient occupancy tax; platforms like Airbnb often collect and remit some or all of these taxes on behalf of hosts, but operators should confirm their full obligation with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Potosi can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Potosi's short-term rental performance should continue to be shaped by its pronounced summer peak, with July and August likely driving the bulk of annual income. ADR may see modest gains in the 1–3% range as supply remains limited (just 12 listings) and lake-access properties command premiums. Occupancy could hover around 25–30% on an annualized basis given the seasonal nature of demand, though summer months should comfortably exceed that floor. Investors entering now benefit from a tight supply environment, though the below-average market growth trend suggests the area is expanding slowly rather than experiencing a breakout surge."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Potosi, MO

What is the average Airbnb occupancy rate in Potosi?

The average occupancy rate for Airbnb listings in Potosi is currently 27%, which sits just below the Missouri state average of 28%. Because Potosi is a seasonal, lake-oriented market, occupancy swings significantly throughout the year — expect much higher occupancy during the summer months and lighter bookings in winter.

How much do Airbnb hosts make in Potosi?

Based on trailing 12-month data, Airbnb hosts in Potosi earn an average of $3,933 per month and roughly $47,202 per year. Revenue is heavily concentrated in the summer, with August generating nearly $7,922 on average and January bringing in around $560. Individual results will vary depending on property quality, pricing strategy, and guest experience.

Is Potosi a good market for Airbnb investment?

Potosi scores 79 out of 100 on Rabbu's ROI Score, earning a "Standout Opportunity" rating. The market's above-average revenue-to-price ratio is its strongest factor, driven by affordable home values (around $308,910) relative to annual revenue potential ($47,202). Investors comfortable with pronounced seasonality and a small market will find the fundamentals appealing, though it's important to verify local regulations and plan for slower winter months.

What is the average daily rate (ADR) for Airbnb in Potosi?

The average daily rate in Potosi is $196, which comes in below the Missouri state average of $240. This lower ADR is consistent with the area's positioning as an affordable lake getaway. One-bedroom properties specifically average an ADR of $123.

Are short-term rentals legal in Potosi?

Short-term rentals are generally permitted in Potosi, MO, though operators may need to secure a local business license or STR registration. Regulations can vary and evolve, so it's advisable to check directly with the City of Potosi or Washington County for the most current rules before purchasing or listing a property.

When is peak season for Airbnb in Potosi?

Peak season in Potosi runs from late spring through summer, with July and August standing out as the strongest months. August leads at roughly $7,922 in average monthly revenue, followed closely by July at $7,858. Revenue drops sharply after October, and January and February are the softest months of the year.

How many Airbnbs are there in Potosi?

There are currently 12 active Airbnb listings in Potosi as of April 2026. This limited supply keeps competition low and supports pricing power for well-positioned properties, particularly those with lake access. Year-over-year listing growth is 150%, though the absolute numbers remain small.

How is Airbnb revenue calculated in Potosi?

The annual and monthly revenue figures shown for Potosi are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This methodology anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Potosi, MO market
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax requirements can change; investors should verify current rules with local authorities before purchasing.