Pottsboro, TX Airbnb Market Data, Statistics, and Occupancy Rates

Pottsboro Short-Term Rental Market Overview

Pottsboro sits along the shores of Lake Texoma in north Texas, drawing seasonal visitors who fuel a small but growing short-term rental market. With 70 active Airbnb listings and an average annual revenue of $24,505, the market skews heavily toward summer lake-season demand. A 72% year-over-year increase in active listings signals strong investor interest, though a 15% average occupancy rate — well below the 33% Texas state average — suggests the supply surge is outpacing current demand. Investors who can secure lakefront or larger properties may still find workable returns, but selective deal sourcing is essential.

Key Market Statistics

According to Rabbu market data, the Pottsboro short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Pottsboro

Pottsboro appeals to investors seeking seasonal lake-tourism revenue from larger properties, though the market's competitive dynamics require careful property selection to achieve strong returns.

Expert Market Assessment

"Pottsboro presents a competitive opportunity where property selection matters more than in most markets. The wide revenue gap between property sizes — 1-bedroom units averaging just $4,991 annually versus $64,334 for 5-bedroom homes — means the investment thesis depends almost entirely on acquiring the right property type. Seasonality is pronounced: July revenue of $3,617 per listing is more than four times the January figure of $892, creating real cash-flow variability during the off-season. Investors with a tolerance for seasonal swings and the capital to acquire larger lakeside properties are best positioned here, while smaller-unit strategies face significant headwinds from low occupancy and modest nightly rates."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Pottsboro

Average revenue by month in Pottsboro

Revenue in Pottsboro peaks sharply in July at $3,617 and dips to just $892 in January — a 4:1 ratio that underscores heavy summer seasonality tied to Lake Texoma recreation. The shoulder months of March ($2,170) and September–October (~$1,900–$2,000) offer moderate earnings, but investors should plan for meaningful cash-flow gaps from November through February.

Active Airbnb listings by property size in Pottsboro

Three-bedroom homes lead Pottsboro's supply with 21 active listings, followed by 2-bedrooms (17) and 1-bedrooms (12). The relative scarcity of 4-bedroom (10) and 5-bedroom (5) units — which also happen to generate the highest revenue — may represent an opportunity for investors willing to acquire larger properties in a segment with less direct competition.

Average daily rate (ADR) by property size in Pottsboro

ADR climbs steeply with bedroom count, from $124 for 1-bedroom units to $545 for 5-bedroom homes, reflecting strong group and family demand at Lake Texoma. The jump from 3-bedroom ($212) to 4-bedroom ($421) is particularly notable — nearly doubling the nightly rate — suggesting a significant pricing premium for properties that accommodate larger parties.

Average RevPAN by property size in Pottsboro

RevPAN scales linearly with size, from just $7 for 1-bedroom listings to $75 for 5-bedroom properties, indicating that larger units not only command higher rates but convert enough bookings to deliver superior revenue per available night. The gap between 3-bedroom ($44) and 4-bedroom ($58) RevPAN suggests a meaningful efficiency gain for investors stepping up to bigger properties.

Average occupancy rates by property size in Pottsboro

Three-bedroom listings achieve the highest occupancy at 21%, while 1-bedroom units trail at just 6% — a stark difference that highlights weak demand for smaller accommodations in this lake-vacation market. Four- and 5-bedroom properties each sit at 14% occupancy, solid relative to the market average but indicative of the seasonal demand patterns that affect all property sizes.

Average monthly revenue by property size in Pottsboro

Monthly revenue ranges from $415 for 1-bedroom listings to $5,361 for 5-bedroom homes, a nearly 13x difference that makes property size the single most important revenue driver in Pottsboro. Even the step from 3-bedroom ($1,780) to 4-bedroom ($3,744) more than doubles monthly income, reinforcing the outsized returns available to larger-property investors.

Average annual revenue by property size in Pottsboro

Five-bedroom properties lead with $64,334 in average annual revenue, followed by 4-bedrooms at $44,930 — both figures that begin to look more compelling against average home values of $585,530. One-bedroom units generate only $4,991 annually, making them difficult to justify as investment properties in this market without significant ancillary value.

Most common amenities for Airbnb listings in Pottsboro

Parking (96%), kitchens (87%), and BBQ grills (86%) dominate Pottsboro listings, reflecting a market oriented around lakeside family stays where guests expect outdoor entertaining space and self-catering. Lake access appears in 46% of listings, and while only 16% offer a hot tub, adding one could differentiate a property in a market where outdoor amenities clearly drive guest expectations.

Understanding Pottsboro's ROI Score: 36/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Pottsboro's ROI Score of 36 out of 100 places it in the 'Competitive Opportunity' band, reflecting a market where investor interest is high but returns require careful positioning. The revenue-to-price ratio sits at average levels, while occupancy stability and supply/demand balance both rate below average — largely driven by the 72% surge in new listings. The above-average market growth trend is a bright spot, and investors should pair this data with thorough local regulatory research and a focus on larger, lake-proximate properties to maximize their chances of success.

Short-Term Rental Regulations in Pottsboro

Understanding local STR regulations is essential before investing in Pottsboro. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Pottsboro, Texas may need to obtain local permits or register their property with the city or Grayson County before hosting guests. Investors should verify current requirements directly with Pottsboro municipal offices and Texas state agencies, as rules can change.

Key Restrictions

Common STR restrictions in Texas communities can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants are particularly relevant in lakeside developments around Pottsboro and may impose additional limitations or outright prohibitions on short-term rentals.

Tax Obligations

Texas requires STR operators to collect and remit state hotel occupancy tax, and Pottsboro or Grayson County may impose additional local lodging taxes. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with both state and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Pottsboro can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Pottsboro's STR market will likely continue to be shaped by its pronounced summer seasonality, with July and August driving the bulk of annual revenue. The above-average market growth trend suggests continued demand expansion, though the rapid 72% listing growth could pressure occupancy and ADR if supply additions outpace visitor gains. Expect occupancy to hover in the 14–18% range market-wide, with larger lakefront properties performing meaningfully better. ADR may see modest movement of 1–3% as hosts compete for bookings during shoulder and off-peak months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Pottsboro, TX

What is the average Airbnb occupancy rate in Pottsboro?

The average Airbnb occupancy rate in Pottsboro is currently 15%, which falls below the Texas state average of 33%. Occupancy varies significantly by property size — 3-bedroom listings lead at 21%, while 1-bedroom units see only about 6%. The lower market-wide figure reflects Pottsboro's strong seasonal demand cycle, with most bookings concentrated in summer months.

How much do Airbnb hosts make in Pottsboro?

Airbnb hosts in Pottsboro earn an average of $2,042 per month or approximately $24,505 per year based on trailing 12-month booking data. However, revenue varies dramatically by property size: 5-bedroom homes average $5,361 monthly ($64,334 annually), while 1-bedroom units bring in just $415 per month. Peak earnings occur in July, when the market-wide average reaches $3,617 per listing.

Is Pottsboro a good market for Airbnb investment?

Pottsboro earns a Rabbu ROI Score of 36 out of 100, categorized as a 'Competitive Opportunity.' The market has an average revenue-to-price ratio but faces below-average occupancy stability and a supply/demand imbalance driven by 72% year-over-year listing growth. Larger properties near Lake Texoma tend to perform well, but investors should be prepared for pronounced seasonality and should source deals carefully to achieve attractive returns.

What is the average daily rate (ADR) for Airbnb in Pottsboro?

The average daily rate for Airbnb listings in Pottsboro is $257, slightly below the Texas state average of $276. ADR scales steeply with property size: 1-bedroom units average $124 per night, while 5-bedroom homes command $545. This premium reflects the family and group vacation nature of Lake Texoma travel, where larger groups are willing to pay significantly more for spacious accommodations.

Are short-term rentals legal in Pottsboro?

Short-term rentals are generally permitted in Pottsboro, Texas, though operators may need to comply with local registration or permitting requirements. Texas state law allows STRs but gives municipalities some authority to regulate them. Investors should check with the City of Pottsboro and review any applicable HOA rules — especially in lakeside subdivisions — before purchasing a property for short-term rental use.

When is peak season for Airbnb in Pottsboro?

Peak season in Pottsboro runs from May through August, driven by Lake Texoma's summer recreation appeal. July is the highest-earning month with average revenue of $3,617 per listing, followed by August at $2,981 and June at $2,570. The slowest months are January ($892) and February ($1,078), creating a roughly 4:1 spread between peak and trough that investors should factor into cash-flow planning.

How many Airbnbs are there in Pottsboro?

There are currently 70 active Airbnb listings in Pottsboro. The market has seen substantial growth, with a 72% year-over-year increase in active listings. The supply is concentrated in mid-size properties: 3-bedroom units make up the largest segment with 21 listings, followed by 2-bedrooms (17) and 1-bedrooms (12). Larger 4- and 5-bedroom homes represent a smaller share with 10 and 5 listings respectively.

How is Airbnb revenue calculated in Pottsboro?

The annual and monthly revenue figures for Pottsboro are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Pottsboro market
• Average daily rate, occupancy, and RevPAN metrics based on current and trailing performance
• Monthly and annual revenue averages derived from 12 months of historical booking data
• Home value estimates sourced from Zillow Home Value Index (ZHVI)
• Amenity prevalence and property-size breakdowns across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Individual property results will vary based on location, amenities, pricing strategy, and management quality. Local regulations and tax requirements may change; investors should verify current rules with Pottsboro and Texas authorities before purchasing.