Powder Springs, GA Airbnb Market Data, Statistics, and Occupancy Rates

Powder Springs Short-Term Rental Market Overview

Powder Springs is a small but rapidly growing short-term rental market in Georgia, with just 24 active Airbnb listings and an impressive 89% year-over-year growth in supply. The market's average daily rate of $188 sits well below the $299 state average, while occupancy at 19% also trails Georgia's 32% benchmark — signaling that the market is still maturing. Average annual revenue of $12,226 per listing reflects modest per-property returns, making this a market where selective deal sourcing and operational efficiency will matter most.

Key Market Statistics

According to Rabbu market data, the Powder Springs short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Powder Springs

Powder Springs appeals to investors seeking early-mover advantage in an emerging suburban Atlanta STR market where supply growth and demand signals are both trending upward.

Expert Market Assessment

"Powder Springs presents a competitive opportunity where strong growth momentum is tempered by below-average occupancy and modest per-listing revenue. Seasonality is notable — July peaks at $1,432 in average monthly revenue while February dips to $762, creating a roughly 2x spread between the best and weakest months. The rapid influx of new listings (89% YoY growth) means investors need to be strategic about pricing and property differentiation to stand out. Overall, this market rewards those who can source deals below the $535,503 average home value and operate efficiently enough to generate positive cash flow during softer months."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Powder Springs

Average revenue by month in Powder Springs

Revenue in Powder Springs follows a clear summer-heavy pattern, peaking in July at $1,432 and bottoming out in February at $762 — a spread of nearly $670 between the strongest and weakest months. Investors should plan for roughly 5 months of above-average performance (May through September) and budget accordingly for the slower winter period.

Active Airbnb listings by property size in Powder Springs

The market's active supply is concentrated entirely in 1-bedroom listings, with all 10 reportable properties falling in that category. This extreme concentration suggests a significant gap in larger property types, which could represent an opportunity for investors willing to bring 2+ bedroom units to market.

Average daily rate (ADR) by property size in Powder Springs

One-bedroom listings in Powder Springs command an average daily rate of just $60, a figure far below the market-wide ADR of $188. This disparity indicates that any larger or more premium properties in the market are driving overall ADR substantially higher, and investors targeting higher nightly rates should consider multi-bedroom configurations.

Average RevPAN by property size in Powder Springs

One-bedroom properties generate a RevPAN of $21, reflecting the combination of a low $60 ADR and a 35% occupancy rate. While this is modest, the limited data across property sizes makes it difficult to benchmark — investors should watch for RevPAN data on larger units as supply diversifies.

Average occupancy rates by property size in Powder Springs

One-bedroom units achieve a 35% occupancy rate, which is notably higher than the market-wide average of 19%. This suggests smaller units are finding more consistent demand, likely from budget-conscious travelers and short-stay guests, providing relatively steadier cash flow compared to the broader market.

Average monthly revenue by property size in Powder Springs

One-bedroom properties average $493 per month in revenue, roughly half the market-wide monthly average of $1,018. This gap reinforces that larger or higher-end properties in Powder Springs are generating disproportionately more revenue per unit.

Average annual revenue by property size in Powder Springs

At $5,917 in average annual revenue, one-bedroom units deliver modest returns that would require very low acquisition costs to pencil out as standalone investments. Investors eyeing stronger return potential should explore whether larger property formats can capture more of the market's revenue upside.

Most common amenities for Airbnb listings in Powder Springs

Parking dominates at 92% prevalence, followed by kitchens (79%), backyards (71%), and washer/dryer combos (71%/67%) — reflecting guest expectations for suburban home-style convenience. Workspace availability at 63% signals meaningful remote-work traveler demand, while the low pool penetration (13%) could offer a differentiation lever for investors willing to invest in that amenity.

Understanding Powder Springs's ROI Score: 39/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Powder Springs earns an ROI Score of 39 out of 100, placing it in the 'Competitive Opportunity' band where strong investor interest meets real constraints like below-average occupancy stability and an average revenue-to-price ratio. On the positive side, both market growth trend and supply/demand balance rate above average, suggesting the underlying trajectory is favorable even if current returns require careful deal selection. Pairing this data with thorough local regulatory research and a conservative underwriting approach will be essential for investors looking to enter this market successfully.

Short-Term Rental Regulations in Powder Springs

Understanding local STR regulations is essential before investing in Powder Springs. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Powder Springs, Georgia may be required to obtain a business license or STR-specific permit before listing their property. Investors should verify current permit and registration requirements directly with the City of Powder Springs and Cobb County authorities, as local rules can change.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum stay requirements, noise and parking regulations, and potential HOA covenants that prohibit or limit short-term rentals. Some Georgia municipalities also impose caps on the number of STR permits issued in certain zones, so confirming zoning compliance early in due diligence is essential.

Tax Obligations

Short-term rental hosts in Georgia are typically subject to state sales tax and local hotel/motel excise taxes on bookings. Platforms like Airbnb often collect and remit some of these taxes automatically, but operators should confirm their full obligations with a tax professional to ensure compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Powder Springs can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"With supply nearly doubling year-over-year, Powder Springs is clearly attracting investor attention, and the above-average market growth trend supports continued interest over the next 12–18 months. However, occupancy stability currently sits below average, so new entrants should anticipate occupancy rates hovering in the 18–22% range unless demand catches up to rapidly expanding supply. ADR could remain steady or see modest compression as competition intensifies among a growing number of listings. Investors who time purchases well and differentiate on amenities and guest experience stand to benefit as the market finds its equilibrium."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Powder Springs, GA

What is the average Airbnb occupancy rate in Powder Springs?

The average Airbnb occupancy rate in Powder Springs is currently 19%, which is below the Georgia state average of 32%. This lower occupancy reflects the market's emerging status, with supply growing rapidly as the area attracts new investor interest. One-bedroom properties specifically show a higher occupancy rate of 35%, suggesting smaller units are finding guests more consistently.

How much do Airbnb hosts make in Powder Springs?

Airbnb hosts in Powder Springs earn an average of $1,018 per month, which translates to approximately $12,226 in average annual revenue based on trailing 12-month performance. Revenue varies significantly by season, with July averaging $1,432 and February coming in at $762. Individual results depend heavily on property quality, pricing strategy, and the amenities offered.

Is Powder Springs a good market for Airbnb investment?

Powder Springs earns a Rabbu ROI Score of 39 out of 100, placing it in the 'Competitive Opportunity' category. The market shows above-average growth and a favorable supply/demand balance, but occupancy stability is below average and the revenue-to-price ratio is average. This means investors need to be selective in deal sourcing — properties purchased below average home values with strong amenity packages are most likely to generate meaningful returns.

What is the average daily rate (ADR) for Airbnb in Powder Springs?

The average daily rate for Airbnb listings in Powder Springs is $188, which is well below the Georgia state average of $299. For one-bedroom properties specifically, the ADR drops to $60. This gap between the overall market ADR and the one-bedroom rate suggests that larger or more premium properties in the area command significantly higher nightly prices.

Are short-term rentals legal in Powder Springs?

Short-term rentals are generally permissible in Powder Springs, Georgia, though operators may need to obtain the appropriate permits or business licenses. Regulations can vary based on zoning, HOA restrictions, and local ordinances, so prospective hosts should confirm current rules with the City of Powder Springs and Cobb County before listing a property.

When is peak season for Airbnb in Powder Springs?

Peak season for Airbnb in Powder Springs runs through the summer months, with July leading at $1,432 in average monthly revenue, followed by August at $1,169 and June at $1,168. The softest months are February ($762) and January ($888). This seasonal pattern aligns with typical suburban Georgia travel demand, driven by warmer weather and family travel.

How many Airbnbs are there in Powder Springs?

There are currently 24 active Airbnb listings in Powder Springs as of April 2026. This is a relatively small market, but it's growing quickly — the number of active listings has increased by 89% year-over-year. The compact size means new entrants can meaningfully impact local competition and pricing dynamics.

How is Airbnb revenue calculated in Powder Springs?

The annual and monthly revenue figures for Powder Springs are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data for active listings in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month historical averages and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.