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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Powell offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Powell, WY is a small but intriguing short-term rental market with just 13 active Airbnb listings and a pronounced summer-driven revenue cycle. Average annual revenue sits at $26,201, with an ADR of $122—well below the Wyoming state average of $569—yet the market's low listing count and above-average occupancy stability suggest limited competition and steady baseline demand. With an ROI score of 64 out of 100, Powell offers an attractive entry point for investors seeking affordable Wyoming exposure near outdoor recreation corridors.
According to Rabbu market data, the Powell short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 13 |
| Average Daily Rate (ADR) | vs. $569 state avg. | $122 |
| Average Occupancy Rate | vs. 48% state avg. | 27% |
| RevPAN | ADR * Occupancy Rate | $32 |
| Average Monthly Revenue | Historical 12-month average | $2,183 |
| Average Annual Revenue | Historical 12-month average | $26,201 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Investors are drawn to Powell for its low competition, affordable property values relative to Wyoming resort markets, and reliable summer tourism demand tied to the region's outdoor attractions.
Key investment factors
"Powell represents a moderate-to-attractive opportunity for STR investors willing to work within a highly seasonal revenue pattern. The market's peak months of June and July generate average revenues of $4,114 and $5,596 respectively, while winter months like January and February dip below $520—a tenfold spread that demands careful financial planning. The combination of above-average occupancy stability and market growth, paired with average revenue-to-price and supply/demand metrics, positions Powell as a market where operational excellence during the summer window can make or break annual returns."
— Rabbu Market Analysis Team
Revenue in Powell follows an extreme seasonal curve, peaking at $5,596 in July and bottoming out at $491 in February—a spread of more than 10x. The four-month window from June through September accounts for the vast majority of annual income, making summer optimization critical for investors.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$517 |
| February |
|
$491 |
| March |
|
$808 |
| April |
|
$1,193 |
| May |
|
$2,458 |
| June |
|
$4,114 |
| July |
|
$5,596 |
| August |
|
$4,495 |
| September |
|
$3,193 |
| October |
|
$1,731 |
| November |
|
$893 |
| December |
|
$708 |
Property size breakdown data is not currently available for Powell's 13 active listings. Investors should monitor this metric as the market matures to identify which bedroom configurations are most and least represented.
| Size | Trend | Value |
|---|
ADR data by property size is not yet available for Powell. With an overall market ADR of $122, investors should evaluate comparable properties individually to understand how rates scale with bedroom count in this micro-market.
| Size | Trend | Value |
|---|
RevPAN breakdown by property size is not currently available for Powell. The market-wide RevPAN of $32 reflects the combined effect of a $122 ADR and 27% occupancy, and granular size data may emerge as listing counts grow.
| Size | Trend | Value |
|---|
Occupancy data segmented by property size is not yet available for this market. The overall 27% average occupancy suggests that understanding which property types stay fullest could be a meaningful edge as more listings come online.
| Size | Trend | Value |
|---|
Monthly revenue by property size data is not currently reported for Powell. Given the market's small listing count of 13, size-specific revenue patterns should become clearer as supply grows and more performance data accumulates.
| Size | Trend | Value |
|---|
Annual revenue by property size is not yet broken out for Powell. The market-wide average of $26,201 provides a baseline, but investors should conduct property-level analysis to estimate returns for specific bedroom configurations.
| Size | Trend | Value |
|---|
Kitchen and parking are universal in Powell at 100% of listings, while self check-in (92%) and dryer (85%) are near-standard. Backyard access (69%), washer (69%), and pet-friendliness (39%) signal a market oriented toward road-trippers and families who expect home-like conveniences—investors adding outdoor amenities like BBQ grills or patio furniture could differentiate their listings.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
100% |
| Self Check-in |
|
92% |
| Dryer |
|
85% |
| Backyard |
|
69% |
| Washer |
|
69% |
| Patio or Balcony |
|
54% |
| Outdoor Furniture |
|
46% |
| BBQ Grill |
|
39% |
| Pets |
|
39% |
| Workspace |
|
23% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Powell Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Above average | 30% |
| Market Growth Trend | Above average | 15% |
| Supply/Demand Balance | Average | 15% |
Powell's ROI score of 64 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by above-average occupancy stability and market growth trends that suggest strengthening demand fundamentals. Revenue-to-price ratio and supply/demand balance score at average levels, indicating that while the market isn't a standout on raw yield, it offers a reasonable balance of affordability and income potential. Investors should pair these metrics with thorough local regulatory research and a clear plan for navigating the market's pronounced seasonality.
Understanding local STR regulations is essential before investing in Powell. Here's the current regulatory landscape:
Short-term rental operators in Powell, Wyoming may need to obtain local permits or register their property with the city. Investors should verify current requirements directly with the City of Powell and Park County officials before listing.
Common STR restrictions in Wyoming communities can include occupancy limits, noise ordinances, parking requirements, and minimum-stay rules. HOA covenants may impose additional limitations, so prospective hosts should review any applicable neighborhood agreements alongside municipal codes.
STR hosts in Wyoming are generally subject to state and local lodging taxes, and platforms like Airbnb often collect and remit these on behalf of hosts. It's wise to confirm current tax rates and filing obligations with the Wyoming Department of Revenue and local tax authorities.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Powell can provide current regulatory guidance.
Financing an Airbnb investment in Powell requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Powell's STR market is expected to maintain its strong seasonal pattern, with summer months (June–August) continuing to drive the bulk of annual revenue. Above-average occupancy stability and market growth trends suggest listing-count increases of a few more properties could materialize, though demand should keep pace given the area's proximity to Yellowstone-area tourism. Investors can reasonably expect ADR to hold steady in the $120–$130 range, with annual revenue estimates between $25,000 and $28,000 depending on property quality and pricing strategy during peak weeks."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and current snapshots as of April 2026; market conditions may shift. Local regulations, permit requirements, and tax obligations should be independently verified before investing.
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