Prairie Du Chien, WI Airbnb Market Data, Statistics, and Occupancy Rates

Prairie Du Chien Short-Term Rental Market Overview

Prairie Du Chien, WI is a small but intriguing short-term rental market situated along the Mississippi River, where low property values relative to revenue create an appealing entry point for investors. With an average home value of $308,537 and annual revenue averaging $22,994 across just 12 active listings, the revenue-to-price ratio stands above average for the state. Occupancy currently sits at 20% — well below Wisconsin's 38% average — but the limited supply and strong seasonal peaks suggest room for well-positioned operators to capture outsized returns during high-demand months.

Key Market Statistics

According to Rabbu market data, the Prairie Du Chien short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Prairie Du Chien

Investors are drawn to Prairie Du Chien for its favorable revenue-to-price ratio and limited competition in a market with clear seasonal demand drivers.

Expert Market Assessment

"Prairie Du Chien presents an attractive but niche investment opportunity best suited for investors comfortable with pronounced seasonality. Revenue swings sharply from winter lows around $788 in February to summer highs of $3,379 in August, meaning cash-flow planning needs to account for several lean months. The ROI score of 63 out of 100 reflects genuine upside — particularly the above-average revenue-to-price ratio and favorable supply/demand dynamics — tempered by below-average occupancy stability and modest growth trends. For investors who can acquire property affordably and optimize for the May-through-October peak corridor, this market offers meaningful return potential."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Prairie Du Chien

Average revenue by month in Prairie Du Chien

Prairie Du Chien exhibits sharp seasonality, with August ($3,379) and July ($3,270) delivering peak revenue roughly four times greater than February's low of $788. The warm-weather corridor from May through October consistently outperforms winter months, making seasonal pricing and minimum-stay strategies critical for maximizing annual returns.

Active Airbnb listings by property size in Prairie Du Chien

The entire reportable supply in Prairie Du Chien consists of 5 two-bedroom listings, which is the only property size with enough data to track. This extremely narrow supply base could signal opportunity for investors willing to list larger or smaller configurations that aren't yet represented in the market.

Average daily rate (ADR) by property size in Prairie Du Chien

Two-bedroom properties command an ADR of $160, which is below the market-wide average of $197, suggesting that higher-earning listings in other bedroom counts (not yet large enough to report individually) are pulling the overall average up. Investors considering two-bedroom units should note the modest nightly rate and focus on occupancy optimization to drive revenue.

Average RevPAN by property size in Prairie Du Chien

Two-bedroom listings generate a RevPAN of just $17, reflecting the combination of a $160 ADR and an 11% occupancy rate. This underscores that while the nightly rate is reasonable, low booking frequency significantly compresses effective per-night revenue for this property size.

Average occupancy rates by property size in Prairie Du Chien

Two-bedroom properties average only 11% occupancy, well below the market-wide 20% average, indicating these units face meaningful demand challenges outside of peak season. Investors in this size category will need to employ aggressive seasonal pricing, flexible cancellation policies, and strong marketing to improve fill rates.

Average monthly revenue by property size in Prairie Du Chien

Two-bedroom listings average $1,291 per month, falling short of the market-wide $1,916 monthly average. This gap suggests that properties with more bedrooms or unique amenities in the market are commanding substantially higher monthly income.

Average annual revenue by property size in Prairie Du Chien

At $15,503 in average annual revenue, two-bedroom properties earn about 67% of the market-wide average of $22,994. Investors seeking stronger annual returns in Prairie Du Chien may want to explore larger property configurations or units with standout features like waterfront access to capture premium rates.

Most common amenities for Airbnb listings in Prairie Du Chien

Every listing in Prairie Du Chien offers parking (100%), and the vast majority include kitchen, washer, and dryer (92% each), reflecting guest expectations for self-sufficient vacation stays. Outdoor amenities like backyards (83%), patios (75%), and BBQ grills (67%) are prevalent, signaling that the market caters heavily to leisure travelers who value outdoor living — a differentiator for listings that can add waterfront access (currently only 25%) or hot tubs (8%).

Understanding Prairie Du Chien's ROI Score: 63/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Prairie Du Chien's ROI score of 63 out of 100 places it in the 'Attractive Opportunity' band, driven primarily by an above-average revenue-to-price ratio and a favorable supply/demand balance that keeps competition low. However, below-average marks in occupancy stability and market growth trend indicate that consistent year-round cash flow isn't guaranteed and the market is still maturing. Investors should pair these data points with thorough local regulatory research and a conservative cash-flow model that accounts for the pronounced seasonal swings.

Short-Term Rental Regulations in Prairie Du Chien

Understanding local STR regulations is essential before investing in Prairie Du Chien. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Prairie Du Chien, Wisconsin may be required to obtain a local permit or register their property with the city. Investors should verify current requirements directly with the City of Prairie Du Chien and the Wisconsin Department of Revenue before listing.

Key Restrictions

Common restrictions in Wisconsin STR markets can include occupancy limits tied to bedroom count, minimum stay requirements, noise ordinances, parking provisions, and HOA or neighborhood-level covenants that may prohibit or limit rental activity. Investors should also confirm whether any permit caps or zoning restrictions apply in their specific neighborhood.

Tax Obligations

Wisconsin requires short-term rental operators to collect and remit state sales tax and applicable local room taxes, and some municipalities impose additional tourism or occupancy taxes. Platforms like Airbnb often collect state-level taxes automatically, but hosts should confirm all local obligations are covered.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Prairie Du Chien can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, we anticipate Prairie Du Chien's STR market will continue to benefit from seasonal tourism drawn to the Mississippi River corridor and the area's outdoor recreation opportunities, with peak-season monthly revenues likely sustaining in the $2,500–$3,400 range during July through October. Active listings grew 186% year-over-year, signaling rising investor interest, though occupancy stability remains below average, suggesting the market may need time to absorb new supply. Investors should expect ADR to hold steady around $190–$210 and plan conservatively for winter months when revenue can dip below $1,000."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Prairie Du Chien, WI

What is the average Airbnb occupancy rate in Prairie Du Chien?

The average Airbnb occupancy rate in Prairie Du Chien is currently 20%, which is below the Wisconsin state average of 38%. This lower figure reflects the market's strong seasonality — occupancy climbs considerably during summer and fall months when tourism peaks, but drops off during the winter. Investors should plan their pricing and availability strategies around this seasonal pattern.

How much do Airbnb hosts make in Prairie Du Chien?

Airbnb hosts in Prairie Du Chien earn an average of $1,916 per month and approximately $22,994 per year based on trailing 12-month booking data. Revenue varies significantly by season, with August being the highest-earning month at $3,379 and February the lowest at $788. Individual results depend on property quality, amenities, guest reviews, and pricing strategy.

Is Prairie Du Chien a good market for Airbnb investment?

Prairie Du Chien scores 63 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market's strengths include an above-average revenue-to-price ratio and a favorable supply/demand balance with only 12 active listings. However, occupancy stability and market growth trend score below average, so investors should be comfortable with seasonal revenue swings and plan accordingly.

What is the average daily rate (ADR) for Airbnb in Prairie Du Chien?

The average daily rate for Airbnb listings in Prairie Du Chien is $197, which is below the Wisconsin state average of $368. This more affordable nightly rate reflects the market's small-town character and is paired with relatively low property acquisition costs, contributing to the area's above-average revenue-to-price ratio.

Are short-term rentals legal in Prairie Du Chien?

Short-term rentals operate in Prairie Du Chien, with 12 active Airbnb listings currently in the market. However, Wisconsin municipalities may have specific permitting, registration, or zoning requirements for STR operators. Prospective investors should consult with the City of Prairie Du Chien and the Wisconsin Department of Revenue to confirm all applicable regulations before purchasing or listing a property.

When is peak season for Airbnb in Prairie Du Chien?

Peak season in Prairie Du Chien runs from June through October, with the strongest months being July ($3,270) and August ($3,379). October also performs well at $2,766, likely driven by fall foliage and outdoor activities along the Mississippi River. The slowest months are January and February, when monthly revenue drops below $1,000.

How many Airbnbs are there in Prairie Du Chien?

There are currently 12 active Airbnb listings in Prairie Du Chien as of April 2026. This represents 186% year-over-year growth in active listings, indicating rising investor interest in the market. The small total supply means there is limited competition, but it also means market-level data can shift meaningfully as new listings come online.

How is Airbnb revenue calculated in Prairie Du Chien?

The annual and monthly revenue figures for Prairie Du Chien are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Prairie Du Chien market
• Average daily rates, occupancy rates, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. With only 12 active listings, market-level averages can shift significantly as individual properties are added or removed. Local regulations and tax obligations may change; investors should verify current requirements with municipal and state authorities before purchasing.