Prescott, AZ Airbnb Market Data, Statistics, and Occupancy Rates

Prescott Short-Term Rental Market Overview

Prescott, AZ draws short-term rental investors with its mountain-town charm, outdoor recreation appeal, and a growing visitor base that keeps demand consistent across much of the year. With 486 active Airbnb listings and an average annual revenue of $27,493, the market rewards operators who target the right property size and pricing strategy. However, average home values of $902,312 paired with an ADR of $183 — well below the $434 Arizona state average — mean that deal sourcing needs to be sharp to generate meaningful returns.

Key Market Statistics

According to Rabbu market data, the Prescott short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Prescott

Prescott's blend of year-round outdoor recreation, a loyal repeat-visitor base, and above-average occupancy stability creates a resilient — if competitive — STR opportunity that rewards well-positioned properties.

Expert Market Assessment

"Prescott presents a competitive but navigable opportunity for STR investors willing to be selective. The market's above-average occupancy stability and diversified seasonal demand — peaking in spring and autumn rather than a single summer window — provide a more balanced revenue profile than many resort-driven Arizona markets. That said, a below-average revenue-to-price ratio means not every property pencils out; investors should target 3- to 5-bedroom homes where RevPAN and annual revenue meaningfully outperform the market average. Pairing the right property configuration with high-demand amenities like hot tubs and outdoor living spaces can help close the gap between acquisition costs and income potential."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Prescott

Average revenue by month in Prescott

Prescott's revenue peaks sharply in March at $3,391 and stays elevated through April ($2,924) before dipping to summer lows around $1,882–$1,922 in June through August. A secondary autumn bump in October ($2,552) rounds out a roughly 2x spread between peak and off-peak months, giving investors a relatively manageable seasonal swing compared to single-season markets.

Active Airbnb listings by property size in Prescott

One- and two-bedroom properties dominate Prescott's supply with 140 and 144 listings respectively, followed by 115 three-bedroom units. Larger properties are notably scarce — only 10 five-bedroom and 5 six-plus-bedroom listings — which may represent an opportunity for investors targeting higher-revenue group accommodations with limited competition.

Average daily rate (ADR) by property size in Prescott

ADR climbs steadily from $104 for studios to $572 for 5-bedroom properties, though 6+ bedroom listings average a slightly lower $520. The steepest rate premium appears between 3-bedroom ($209) and 4-bedroom ($315) properties, suggesting that the jump to a larger family- or group-sized home unlocks meaningful pricing power.

Average RevPAN by property size in Prescott

Five-bedroom properties lead RevPAN at $158 per available night — more than double the market average of $64 — while studios lag at just $31. The jump from 4-bedroom ($84) to 5-bedroom ($158) RevPAN is especially pronounced, indicating that the handful of large-format listings in Prescott are capturing disproportionate revenue relative to their availability.

Average occupancy rates by property size in Prescott

One-bedroom units achieve the highest occupancy at 39%, with two- and three-bedroom properties close behind at 36% and 35%. Larger 4+ bedroom properties drop to the 23–28% range, suggesting that while their nightly rates compensate with higher per-booking revenue, investors in these sizes should expect fewer booked nights and plan cash flow accordingly.

Average monthly revenue by property size in Prescott

Monthly revenue scales from $1,159 for studios to $6,318 for 6+ bedroom properties, with a notable jump at the 5-bedroom tier ($6,008). Three-bedroom homes at $2,992 per month offer a solid middle ground, generating above-market-average revenue without the acquisition costs and lower occupancy that come with the largest configurations.

Average annual revenue by property size in Prescott

Annual revenue ranges from $13,910 for studios up to $75,817 for 6+ bedroom properties, with 5-bedroom homes close behind at $72,106. Given limited supply at the larger end, investors who can secure a well-located 4- or 5-bedroom property — earning $44,964 to $72,106 annually — stand to benefit from both strong revenue and reduced direct competition.

Most common amenities for Airbnb listings in Prescott

Kitchen (98%) and parking (97%) are near-universal, reflecting guest expectations in a drive-to mountain market where self-catering is the norm. Outdoor-oriented amenities like patios (81%), outdoor furniture (74%), and BBQ grills (66%) are also widespread, while hot tubs — present in just 12% of listings — represent a potential differentiator for hosts looking to boost bookings and nightly rates.

Understanding Prescott's ROI Score: 52/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Prescott's ROI score of 52 out of 100 places it in the Competitive Opportunity band, reflecting a market where demand and occupancy stability are solid but elevated home prices compress the revenue-to-price ratio below average. The above-average occupancy stability is a genuine strength, signaling reliable booking volume that reduces cash-flow risk, while market growth and supply-demand dynamics both rate as average. Investors should pair this data with thorough local regulatory research and focus on property configurations — particularly 3- to 5-bedroom homes — where revenue meaningfully outpaces the market average to improve their return profile.

Short-Term Rental Regulations in Prescott

Understanding local STR regulations is essential before investing in Prescott. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Prescott, AZ should verify whether a city business license or STR registration is required before listing a property. Arizona's state law generally preempts local bans on vacation rentals, but the City of Prescott may still impose registration, safety, and nuisance-related requirements that hosts must satisfy.

Key Restrictions

Common restrictions in Arizona STR markets include occupancy limits tied to bedroom count, noise and nuisance ordinances, parking requirements for guests, and potential HOA covenants that limit or prohibit short-term rentals. Investors should also check for any minimum-stay rules and confirm that the property meets local fire and safety codes before hosting.

Tax Obligations

Hosts in Prescott are typically responsible for Arizona Transaction Privilege Tax (TPT) and any applicable local lodging or bed taxes on short-term rental income. Platforms like Airbnb often collect and remit state-level taxes on behalf of hosts, but operators should confirm local tax obligations directly with the Arizona Department of Revenue and the City of Prescott.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Prescott can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Prescott's STR market is expected to maintain steady demand with moderate seasonal swings, led by spring peaks in March and April where monthly revenue can exceed $3,000. Occupancy stability scores above average for the market, which should help cushion any softness during slower summer months. ADR may see incremental gains of 1–3% as the supply base matures, though the 129% year-over-year growth in active listings could temper pricing power if new inventory outpaces visitor demand. Investors entering now should plan conservatively and focus on differentiated properties that can command above-market nightly rates."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Prescott, AZ

What is the average Airbnb occupancy rate in Prescott?

The average Airbnb occupancy rate in Prescott is currently 35%, which sits below the Arizona state average of 53%. Occupancy varies by property size, with 1-bedroom units leading at 39% and larger 6+ bedroom properties averaging around 23%. Despite the lower headline number, occupancy stability in Prescott scores above average, suggesting consistent — if not aggressive — booking patterns throughout the year.

How much do Airbnb hosts make in Prescott?

On average, Airbnb hosts in Prescott earn approximately $2,291 per month, or about $27,493 annually based on trailing 12-month performance. Revenue scales significantly with property size: studios average $13,910 per year, while 5-bedroom homes bring in roughly $72,106 annually. Choosing the right property configuration is one of the biggest levers hosts have for maximizing income in this market.

Is Prescott a good market for Airbnb investment?

Prescott earns an ROI score of 52 out of 100, placing it in the 'Competitive Opportunity' category. The market benefits from above-average occupancy stability and balanced supply-demand dynamics, but the revenue-to-price ratio falls below average due to elevated home values averaging $902,312. Investors who source deals below the market median and target higher-earning property sizes — particularly 3- to 5-bedroom homes — are best positioned to generate attractive returns.

What is the average daily rate (ADR) for Airbnb in Prescott?

The average daily rate for Airbnb listings in Prescott is $183, which is considerably lower than the $434 Arizona state average. ADR increases with property size, ranging from $104 for studios up to $572 for 5-bedroom properties. This relatively accessible pricing helps drive bookings across a wide guest demographic, from couples to larger groups.

Are short-term rentals legal in Prescott?

Yes, short-term rentals are legal in Prescott, AZ. Arizona state law generally prevents municipalities from banning vacation rentals outright. However, the City of Prescott may still require registration, enforce safety standards, and apply nuisance or noise regulations. Investors should confirm current local requirements and any HOA restrictions before purchasing a property for STR use.

When is peak season for Airbnb in Prescott?

Peak season in Prescott centers on spring, with March generating the highest average monthly revenue at $3,391, followed by April at $2,924. A secondary uptick occurs in October ($2,552) and November ($2,268), likely driven by fall foliage and pleasant weather. The slowest months are January ($1,684) and August ($1,882), creating a roughly 2x spread between peak and off-peak revenue.

How many Airbnbs are there in Prescott?

There are currently 486 active Airbnb listings in Prescott as of April 2026. The supply has grown significantly, with 129% year-over-year growth in active listings. One- and two-bedroom properties make up the bulk of inventory, with 140 and 144 listings respectively, while larger properties (5+ bedrooms) remain relatively scarce.

How is Airbnb revenue calculated in Prescott?

The annual and monthly revenue figures for Prescott are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Prescott, AZ market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value benchmarks sourced from Zillow Home Value Index (ZHVI)
• Popular amenity prevalence across active listings to guide property optimization

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data is current as of the dates noted and may not reflect the most recent market shifts or regulatory changes. Individual property results will vary based on location, condition, pricing strategy, and operational quality.