Prescott Valley, AZ Airbnb Market Data, Statistics, and Occupancy Rates

Prescott Valley Short-Term Rental Market Overview

Prescott Valley, AZ is a compact short-term rental market with just 39 active Airbnb listings and an average annual revenue of $24,537 per property. The market's ADR of $150 sits well below Arizona's $434 state average, reflecting the area's positioning as an affordable getaway rather than a premium destination. With average home values around $621,422 and a revenue-to-price ratio rated below average, investors will need to be strategic about deal sourcing and property configuration to generate meaningful returns.

Key Market Statistics

According to Rabbu market data, the Prescott Valley short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Prescott Valley

Prescott Valley appeals to investors seeking entry into a small, growing Arizona market where larger properties can still deliver respectable per-night revenue despite below-average occupancy.

Expert Market Assessment

"Prescott Valley represents a competitive opportunity where selective deal-finding matters more than in higher-yielding markets. The pronounced seasonality—March revenue is roughly double the August low—means cash-flow planning should account for meaningful slow periods. At a 38% average occupancy rate and $57 RevPAN, the market's overall performance is moderate, though 4-bedroom properties significantly outperform with $108 RevPAN and 51% occupancy. Investors who target larger, well-equipped homes and price aggressively during spring and fall shoulder seasons stand the best chance of outperforming the market average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Prescott Valley

Average revenue by month in Prescott Valley

Revenue in Prescott Valley peaks sharply in March at $3,026, nearly double the August low of $1,679, revealing a strongly seasonal market driven by spring travel. A secondary bump in October ($2,278) suggests fall foliage or events also boost demand, giving investors two windows of elevated income.

Active Airbnb listings by property size in Prescott Valley

Three-bedroom properties dominate supply with 18 of the market's 39 listings, while 4-bedroom homes are the scarcest at just 5 listings. The limited 4-bedroom inventory, combined with their superior revenue and occupancy metrics, may signal an underserved segment worth targeting.

Average daily rate (ADR) by property size in Prescott Valley

ADR climbs steadily from $93 for 1-bedroom units to $215 for 4-bedroom homes, a 131% premium that reflects guests' willingness to pay more for space. The jump from 3-bedroom ($166) to 4-bedroom ($215) represents the largest absolute increase, suggesting a meaningful pricing sweet spot for larger configurations.

Average RevPAN by property size in Prescott Valley

Four-bedroom properties deliver the strongest RevPAN at $108, more than quadruple the 1-bedroom figure of $24 and nearly 70% higher than 3-bedrooms at $64. This gap underscores how occupancy and rate advantages compound in favor of larger homes, making them the most efficient earners on a per-night basis.

Average occupancy rates by property size in Prescott Valley

Occupancy rates range from 27% for 1-bedroom listings to 51% for 4-bedroom homes, with 2-bedrooms (43%) outpacing 3-bedrooms (39%). The lower fill rates for smaller units suggest limited demand for compact accommodations in this market, potentially making them riskier for cash-flow consistency.

Average monthly revenue by property size in Prescott Valley

Monthly revenue roughly triples from 1-bedroom listings ($1,066) to 4-bedroom homes ($3,038), with a relatively modest gap between 2-bedroom ($2,127) and 3-bedroom ($2,241) units. Investors seeking the highest monthly cash flow should focus on 4-bedroom properties, which earn nearly $1,000 more per month than the next-best size.

Average annual revenue by property size in Prescott Valley

At $36,467 annually, 4-bedroom properties generate nearly three times the revenue of 1-bedroom units ($12,797) and roughly $10,000 more than 3-bedrooms ($26,902). The relatively tight spread between 2-bedroom ($25,526) and 3-bedroom annual revenue suggests that stepping up to four bedrooms is where the most significant return improvement occurs.

Most common amenities for Airbnb listings in Prescott Valley

Kitchens and parking lead at 95% prevalence, followed closely by washer (92%) and dryer (90%), signaling that guests in Prescott Valley expect home-like convenience and easy vehicle access. Outdoor features like backyards (85%), BBQ grills (72%), and patios (72%) are also widespread, reflecting the market's appeal as an outdoor-oriented getaway destination.

Understanding Prescott Valley's ROI Score: 50/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Prescott Valley's ROI score of 50 out of 100 places it in the "Competitive Opportunity" band, meaning the market has genuine demand but requires disciplined deal-finding to generate attractive returns. The below-average revenue-to-price ratio is the primary drag, reflecting $621,422 average home values that compress yield against $24,537 in average annual revenue. Occupancy stability and supply/demand balance both rate as average, so investors who can acquire below-market properties and optimize for larger bedroom counts should pair this data with thorough local regulatory research to identify workable deals.

Short-Term Rental Regulations in Prescott Valley

Understanding local STR regulations is essential before investing in Prescott Valley. Here's the current regulatory landscape:

Permit Requirements

Operators considering short-term rentals in Prescott Valley, Arizona should be aware that the city or Yavapai County may require registration, a business license, or a specific STR permit before listing a property. Investors are strongly encouraged to verify current permit requirements directly with the Town of Prescott Valley and the Arizona Department of Revenue.

Key Restrictions

Common restrictions that may apply include occupancy limits tied to bedroom count, minimum stay requirements, noise ordinances, parking mandates, and potential caps on the number of permits issued in certain areas. HOA covenants can also restrict or prohibit short-term rentals in specific neighborhoods, so reviewing CC&Rs before purchasing is essential.

Tax Obligations

Short-term rental operators in Arizona are generally required to collect and remit Transaction Privilege Tax (TPT), which covers state and local sales tax obligations, as well as any applicable lodging or tourism taxes. Many booking platforms collect these taxes automatically, but hosts should confirm compliance with both state and local tax authorities.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Prescott Valley can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Prescott Valley's STR market is likely to see continued seasonal swings, with spring months like March and April driving the strongest bookings and summer through winter hovering closer to $1,500–$2,000 per month. The 188% year-over-year growth in active listings signals rising investor interest, but this rapid supply expansion could put downward pressure on occupancy rates, which currently sit at 38%—well below the 53% state average. Investors should anticipate that ADR gains, if any, will be modest (likely 1–3%) and that maintaining competitive occupancy will require sharp pricing and standout amenities. Targeting larger properties—particularly 4-bedroom units—may offer the best hedge against softening demand, given their significantly higher RevPAN."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Prescott Valley, AZ

What is the average Airbnb occupancy rate in Prescott Valley?

The average Airbnb occupancy rate in Prescott Valley is currently 38%, which falls below Arizona's 53% state average. Occupancy varies considerably by property size: 1-bedroom listings average 27%, while 4-bedroom properties reach 51%. Investors considering this market should factor in the lower overall occupancy and weigh it against the higher fill rates achievable with larger homes.

How much do Airbnb hosts make in Prescott Valley?

Based on trailing 12-month data, Airbnb hosts in Prescott Valley earn an average of $2,044 per month, or approximately $24,537 annually. Earnings vary significantly by property size—1-bedroom listings bring in about $12,797 per year, while 4-bedroom homes average $36,467 annually. Revenue is also seasonal, with March generating around $3,026 per listing and August closer to $1,679.

Is Prescott Valley a good market for Airbnb investment?

Prescott Valley earns an ROI score of 50 out of 100, classified as a "Competitive Opportunity." Investor interest and traveler demand are present, but higher home values relative to rental income (the revenue-to-price ratio is below average) mean returns require careful deal selection. Larger properties tend to outperform, and investors who can secure properties below the $621,422 average home value while offering standout amenities are best positioned to generate solid returns.

What is the average daily rate (ADR) for Airbnb in Prescott Valley?

The average daily rate in Prescott Valley is $150, significantly lower than the Arizona state average of $434. ADR scales with property size: 1-bedroom listings average $93 per night, 2-bedrooms command $138, 3-bedrooms reach $166, and 4-bedroom properties average $215. This pricing reflects the market's appeal as an accessible, value-oriented destination.

Are short-term rentals legal in Prescott Valley?

Arizona is generally considered STR-friendly at the state level, but local municipalities including Prescott Valley may impose their own registration, licensing, or permitting requirements. Investors should verify current rules directly with the Town of Prescott Valley and review any applicable HOA restrictions before purchasing a property for short-term rental use.

When is peak season for Airbnb in Prescott Valley?

Peak season in Prescott Valley centers on spring, with March leading all months at an average revenue of $3,026 per listing, followed by April at $2,608. A secondary uptick occurs in October ($2,278) and November ($2,026). The slowest months are August ($1,679) and January ($1,502), creating a nearly 2x revenue spread between peak and off-peak periods.

How many Airbnbs are there in Prescott Valley?

As of April 2026, there are 39 active Airbnb listings in Prescott Valley. The supply is dominated by 3-bedroom properties (18 listings), followed by 1-bedrooms (8), 2-bedrooms (7), and 4-bedrooms (5). Notably, active listings have grown 188% year-over-year, indicating rising investor and host interest in this market.

How is Airbnb revenue calculated in Prescott Valley?

The annual and monthly revenue figures shown for Prescott Valley are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Prescott Valley market
• Average daily rate, occupancy, and RevPAN metrics across property sizes
• Monthly and annual revenue trends based on trailing 12-month booking performance
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Popular amenity prevalence data across active listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, HOA restrictions, and tax requirements may change; verify all rules with local authorities before investing. Individual property results will vary based on location, condition, amenities, pricing strategy, and management quality.