Prescott, WI Airbnb Market Data, Statistics, and Occupancy Rates

Prescott Short-Term Rental Market Overview

Prescott, WI is a small but emerging short-term rental market situated at the confluence of the St. Croix and Mississippi rivers, drawing seasonal visitors seeking outdoor recreation and river-town charm. With just 21 active Airbnb listings and an average annual revenue of $21,690, the market is compact and highly seasonal — peaking in summer months when monthly revenue can exceed $3,000. The average daily rate of $241 sits well below Wisconsin's $368 state average, while occupancy at 20% also trails the 38% statewide benchmark, signaling that selective deal sourcing and strong seasonal marketing are essential for success here.

Key Market Statistics

According to Rabbu market data, the Prescott short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Prescott

Prescott's favorable supply/demand balance and strong summer tourism give selective investors a foothold in a market where competition is still thin.

Expert Market Assessment

"Prescott presents a competitive but narrowly seasonal opportunity that rewards disciplined deal sourcing. Revenue swings dramatically across the year — August peaks near $3,087 per month while April bottoms out around $755 — so investors need to underwrite for roughly five to six strong months and plan for lean winters. The ROI score of 53 out of 100 reflects this tension: supply/demand dynamics are favorable and growth trends are steady, but below-average revenue-to-price ratios tied to $600,006 average home values mean margins are thin without careful acquisition pricing. For the right property at the right price, the limited competition and loyal seasonal demand offer a viable niche play."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Prescott

Average revenue by month in Prescott

Prescott's revenue cycle is sharply seasonal, with August leading at $3,087 and April trailing at just $755 — a 4:1 peak-to-trough ratio. The five months from June through October each exceed $2,200, while the November–April stretch stays well below $1,700, underscoring the importance of maximizing summer bookings.

Active Airbnb listings by property size in Prescott

The entire active inventory is concentrated in 1-bedroom properties, which account for 15 of the 21 total listings. This heavy skew toward smaller units suggests a potential gap for investors who can offer larger properties that accommodate families or groups.

Average daily rate (ADR) by property size in Prescott

One-bedroom properties command an ADR of $142, well below the market-wide average of $241, indicating that the higher overall ADR is likely driven by the few non-1-bedroom listings in the market. Investors targeting 1-bedroom units should price expectations accordingly.

Average RevPAN by property size in Prescott

One-bedroom listings generate a RevPAN of just $19, reflecting the combination of a modest $142 ADR and low 14% occupancy. This metric highlights that revenue per available night is slim for smaller units, making operational efficiency and cost control critical.

Average occupancy rates by property size in Prescott

One-bedroom properties average only 14% occupancy, trailing the overall market average of 20%. This low fill rate indicates that smaller units are particularly affected by the seasonal demand patterns, and investors should budget for extended vacant stretches outside peak months.

Average monthly revenue by property size in Prescott

One-bedroom listings bring in an average of $1,263 per month, which is below the market-wide $1,807 average. This gap reinforces that larger or more unique properties in Prescott are likely capturing a disproportionate share of the market's revenue.

Average annual revenue by property size in Prescott

At $15,166 per year, 1-bedroom properties earn roughly 70% of the market-wide $21,690 annual average. Investors considering this configuration should weigh acquisition cost carefully against this more modest revenue ceiling to ensure viable returns.

Most common amenities for Airbnb listings in Prescott

Parking, pet-friendliness, and self check-in are offered by 100% of Prescott listings, making them table-stakes amenities rather than differentiators. A workspace (81%) and kitchen (76%) are also widespread, while outdoor features like patios, backyards, and BBQ grills appear in about a third of listings — presenting an opportunity for operators to stand out by investing in outdoor living spaces.

Understanding Prescott's ROI Score: 53/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Prescott's ROI score of 53 out of 100 places it in the Competitive Opportunity band, where strong investor interest meets tighter margins that demand careful deal selection. The below-average revenue-to-price ratio is the primary drag, as $600K+ home values are difficult to justify against $21,690 in average annual revenue — but the above-average supply/demand balance and steady occupancy stability provide a foundation for operators who source properties below market average. Pairing this data with thorough local regulatory research and a realistic seasonal revenue model will help investors determine whether Prescott fits their portfolio.

Short-Term Rental Regulations in Prescott

Understanding local STR regulations is essential before investing in Prescott. Here's the current regulatory landscape:

Permit Requirements

Operators in Prescott, Wisconsin should verify whether a short-term rental permit or tourist rooming house license is required through the City of Prescott and Pierce County authorities. Wisconsin state law also governs tourist rooming houses, so confirming compliance at both levels is recommended before listing a property.

Key Restrictions

Common restrictions that may apply include occupancy limits based on property size, noise and nuisance ordinances, parking requirements, and potential HOA rules if the property is in a managed community. Some Wisconsin municipalities also impose minimum stay requirements or cap the number of STR permits issued, so investors should confirm local ordinances early in their due diligence.

Tax Obligations

Short-term rental operators in Wisconsin are generally subject to the state's 5% sales tax and a 5% state room tax, along with any applicable local room taxes set by the municipality or county. Platforms like Airbnb often collect and remit some of these taxes on the host's behalf, but operators should verify which obligations remain their responsibility.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Prescott can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Prescott's STR performance is likely to remain closely tied to its warm-weather tourism season, with peak revenue concentrated between May and October. Occupancy rates may edge modestly higher if supply growth stays measured — the favorable supply/demand balance noted in the ROI analysis suggests room for well-positioned listings to capture incremental demand. ADR increases of 1–3% are plausible if operators invest in amenity upgrades and lean into the market's pet-friendly, outdoor-focused positioning. Investors should plan conservatively around the softer winter months, when revenue can dip below $800."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Prescott, WI

What is the average Airbnb occupancy rate in Prescott?

The average Airbnb occupancy rate in Prescott, WI is currently 20%, which falls below the Wisconsin state average of 38%. This figure reflects the market's heavy seasonality, with significantly stronger booking activity during the summer months and lighter demand through winter. Investors should factor in this seasonal swing when projecting cash flow.

How much do Airbnb hosts make in Prescott?

Airbnb hosts in Prescott earn an average of $1,807 per month and approximately $21,690 per year based on trailing 12-month booking data. Revenue varies significantly by season — August is the highest-earning month at around $3,087, while April dips to roughly $755. Individual results depend on property quality, pricing strategy, and how well operators capture peak-season demand.

Is Prescott a good market for Airbnb investment?

Prescott earns a Rabbu ROI Score of 53 out of 100, classified as a Competitive Opportunity. The market benefits from favorable supply/demand balance and steady growth trends, but its below-average revenue-to-price ratio — driven by home values averaging $600,006 — means investors need to be selective about acquisition cost. Properties that can maximize summer revenue and appeal to the outdoor recreation crowd have the best potential for solid returns.

What is the average daily rate (ADR) for Airbnb in Prescott?

The average daily rate for Airbnb listings in Prescott is $241, which is below the Wisconsin statewide average of $368. For 1-bedroom properties specifically, ADR comes in at $142. This pricing positions Prescott as a more affordable getaway compared to other Wisconsin destinations, which may help attract budget-conscious travelers.

Are short-term rentals legal in Prescott?

Short-term rentals operate in Prescott, WI, as evidenced by 21 active Airbnb listings in the market. However, Wisconsin regulates tourist rooming houses at the state level, and the City of Prescott or Pierce County may have additional permit or licensing requirements. Investors should contact local authorities directly to confirm current regulations before listing a property.

When is peak season for Airbnb in Prescott?

Peak season for Airbnb in Prescott runs from roughly May through October, with August being the top-performing month at an average revenue of $3,087 per listing. June, July, September, and October also deliver strong returns, each exceeding $2,200 in monthly revenue. The off-season from November through April sees significantly lower activity, with February and April being the softest months.

How many Airbnbs are there in Prescott?

There are currently 21 active Airbnb listings in Prescott, WI as of April 2026. The market has experienced notable year-over-year listing growth of 100%, indicating rising investor interest. Despite the growth, the overall supply remains small, which can work in favor of operators who differentiate their properties effectively.

How is Airbnb revenue calculated in Prescott?

The annual and monthly revenue figures for Prescott are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Prescott and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue estimates based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Data aggregated from multiple providers and Rabbu proprietary analytics for consistency

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture recent regulatory changes or market shifts. Individual property results will vary based on location, condition, pricing strategy, and management quality.