Presque Isle, WI Airbnb Market Data, Statistics, and Occupancy Rates

Presque Isle Short-Term Rental Market Overview

Presque Isle, WI is a small lakefront market in Wisconsin's Northwoods that draws seasonal vacationers seeking waterfront cabins and outdoor recreation. With just 30 active Airbnb listings and an average annual revenue of $37,232, the market remains intimate and relatively uncrowded. A 67% year-over-year growth in listings signals rising investor interest, while the favorable supply/demand balance and above-average market growth trend support an ROI score of 60 out of 100.

Key Market Statistics

According to Rabbu market data, the Presque Isle short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Presque Isle

Investors are drawn to Presque Isle for its combination of scarce lakefront supply, strong summer pricing power, and relatively manageable competition across only 30 active listings.

Expert Market Assessment

"Presque Isle represents an attractive but seasonal opportunity best suited for investors comfortable with pronounced revenue swings. The market's peak months of July ($8,813) and August ($7,657) account for a disproportionate share of annual income, while spring months like March and April dip below $900. That said, strong summer pricing, a favorable supply/demand dynamic, and limited competition among just 30 listings create meaningful upside for well-positioned lakefront properties. Investors should plan cash-flow reserves for the quieter months and consider strategies — such as snowmobile-friendly amenities or winter promotions — to smooth out the earnings curve."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Presque Isle

Average revenue by month in Presque Isle

Presque Isle's revenue cycle is heavily summer-weighted, with July ($8,813) and August ($7,657) generating roughly four to ten times what hosts earn in the slowest months of March ($836) and April ($489). This extreme seasonality means investors should budget for lean spring and late-fall periods while capitalizing aggressively on the June–September window.

Active Airbnb listings by property size in Presque Isle

Supply is distributed fairly evenly across bedroom counts, with 3-bedroom units slightly leading at 8 listings, followed by 2- and 4-bedroom properties at 7 each and 1-bedrooms at 5. The lack of a dominant size category suggests room for investors to differentiate, particularly with larger 4+ bedroom homes that command premium rates.

Average daily rate (ADR) by property size in Presque Isle

ADR rises sharply with size — 4-bedroom properties command $400 per night versus $196 for 2-bedrooms, representing more than a 2× premium. Interestingly, 1-bedroom listings ($211) slightly outprice 2-bedrooms, possibly reflecting boutique lakefront cabins with unique appeal.

Average RevPAN by property size in Presque Isle

Three-bedroom properties deliver the strongest RevPAN at $91, outperforming even 4-bedrooms ($77) thanks to a better balance of nightly rate and occupancy. One-bedroom units trail significantly at $22, indicating that smaller properties struggle to generate consistent booking revenue in this market.

Average occupancy rates by property size in Presque Isle

Two-bedroom listings achieve the highest occupancy at 33%, while 1-bedroom units lag significantly at just 11%, suggesting limited demand for the smallest configurations. Three- and 4-bedroom properties fall in between at 28% and 19% respectively, with larger homes trading some fill rate for substantially higher nightly pricing.

Average monthly revenue by property size in Presque Isle

Monthly revenue scales predictably with size: 4-bedroom properties lead at $4,046, followed by 3-bedrooms at $3,367, 2-bedrooms at $2,465, and 1-bedrooms at $1,664. The jump from 1-bedroom to 2-bedroom revenue ($801/month) is proportionally the largest step, making 2-bedrooms an appealing entry point for cost-conscious investors.

Average annual revenue by property size in Presque Isle

Four-bedroom properties top annual revenue at $48,552, with 3-bedrooms close behind at $40,415 — both meaningfully exceeding the market-wide average of $37,232. Investors targeting the strongest absolute returns should focus on these larger configurations, though the higher acquisition cost of lakefront 4-bedroom homes should be weighed against the incremental $8,137 revenue advantage over 3-bedroom units.

Most common amenities for Airbnb listings in Presque Isle

Lake access (90%), waterfront positioning (87%), and BBQ grills (87%) dominate the amenity mix, underscoring that guests come to Presque Isle for an outdoor lakefront experience above all else. Kitchen access is universal at 100%, and parking is nearly so at 93%, signaling that these are table-stakes amenities investors must provide to compete.

Understanding Presque Isle's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

With a score of 60 out of 100, Presque Isle falls into the "Attractive Opportunity" band — suggesting meaningful upside for investors who manage the market's inherent seasonality. The revenue-to-price ratio scores average given the relatively high home values ($713,933 ZHVI) against moderate annual revenue, while below-average occupancy stability reflects the sharp summer-to-winter swings. On the upside, above-average marks for both market growth trend and supply/demand balance point to a market that hasn't yet tipped into oversupply — investors should pair these signals with thorough local regulatory research before committing.

Short-Term Rental Regulations in Presque Isle

Understanding local STR regulations is essential before investing in Presque Isle. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Presque Isle, Wisconsin may be required to obtain a tourist rooming house license through the state as well as any local permits mandated by Vilas County or the Town of Presque Isle. Investors should verify current permit and registration requirements with local authorities before listing a property.

Key Restrictions

Common restrictions in Wisconsin STR markets can include occupancy limits, minimum-night stay requirements, noise and nuisance ordinances, parking provisions, and rules imposed by homeowner associations. Because Presque Isle is a lakefront community, environmental setback and septic-capacity regulations may also apply, so consulting with local planning departments is advisable.

Tax Obligations

Wisconsin imposes a state sales tax and a room tax on short-term rentals, and Vilas County may levy an additional local room tax. Many booking platforms collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with the Wisconsin Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Presque Isle can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Demand in Presque Isle is heavily summer-driven, with July and August generating the lion's share of annual income — a pattern unlikely to shift materially over the next 12–18 months. However, above-average market growth and a still-limited supply base suggest ADR could edge up 2–4% during peak season as competition for lakefront stays intensifies. Winter bookings for snowmobile and ice-fishing enthusiasts provide a modest secondary revenue window, and investors who market those shoulder seasons effectively may see occupancy rise from the current 26% toward the low 30s. These are estimates rather than guarantees, and local conditions — including weather and travel trends — will ultimately shape results."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Presque Isle, WI

What is the average Airbnb occupancy rate in Presque Isle?

The average occupancy rate for Airbnb listings in Presque Isle is currently 26%, which falls below the Wisconsin state average of 38%. This reflects the market's strong seasonality — lakefront demand surges in summer but tapers significantly during spring and late fall. Properties with 2 bedrooms achieve the highest occupancy at 33%, while 1-bedroom units sit at just 11%. Investors who optimize pricing and market winter activities can work toward narrowing that gap.

How much do Airbnb hosts make in Presque Isle?

On average, Airbnb hosts in Presque Isle earn approximately $3,102 per month and $37,232 per year, based on trailing 12-month booking data. Revenue varies considerably by property size: 4-bedroom listings lead at roughly $48,552 annually, while 1-bedroom properties average around $19,973. The bulk of that income is concentrated in the summer months, with July alone averaging $8,813 per listing.

Is Presque Isle a good market for Airbnb investment?

Presque Isle earns a Rabbu ROI Score of 60 out of 100, placing it in the "Attractive Opportunity" category. The market benefits from above-average growth trends and a favorable supply/demand balance, though occupancy stability is below average due to sharp seasonality. With only 30 active listings and strong summer ADR of $301, there's room for investors who acquire quality lakefront properties and manage the off-season cash-flow dip effectively.

What is the average daily rate (ADR) for Airbnb in Presque Isle?

The average daily rate in Presque Isle is $301, compared to the Wisconsin state average of $368. ADR scales meaningfully with property size — 1-bedroom listings average $211, 2-bedrooms come in at $196, 3-bedrooms reach $325, and 4-bedroom properties command $400 per night. The premium for larger homes reflects guest demand for group-friendly lakefront retreats.

Are short-term rentals legal in Presque Isle?

Short-term rentals can be operated in Presque Isle, WI, though hosts may need to obtain a Wisconsin tourist rooming house license and comply with any local permitting requirements from Vilas County or the Town of Presque Isle. Regulations can evolve, so prospective investors should check directly with local government offices and review any HOA restrictions before purchasing a property for STR use.

When is peak season for Airbnb in Presque Isle?

Peak season in Presque Isle runs from June through August, with July being the single strongest month at $8,813 in average revenue per listing. August follows closely at $7,657, while June marks the ramp-up at $4,068. The off-peak period spans roughly March through April, when monthly revenue drops below $900. January and February see a modest winter bump around $2,100–$2,172, likely driven by snowmobile and winter recreation tourism.

How many Airbnbs are there in Presque Isle?

As of April 2026, there are 30 active Airbnb listings in Presque Isle. Supply is fairly evenly distributed: 8 are 3-bedroom properties, 7 each have 2 or 4 bedrooms, and 5 are 1-bedroom units. The market has experienced notable 67% year-over-year growth in listings, signaling increasing investor interest.

How is Airbnb revenue calculated in Presque Isle?

The annual and monthly revenue figures shown for Presque Isle are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while still naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how effectively an owner manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Presque Isle market
• Occupancy, ADR, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026; actual conditions may shift with seasonal demand, regulatory changes, or economic factors. Individual property results will vary depending on location, condition, pricing strategy, and management approach.