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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Priest River presents a competitive opportunity: investor interest and demand are strong, but higher prices or tighter competition may require more selective deal sourcing.
Priest River, ID is a small but growing short-term rental market nestled in the Idaho panhandle, where outdoor recreation and lakeside appeal draw seasonal visitors. With just 20 active Airbnb listings and an average daily rate of $284 — slightly above the Idaho state average — the market remains compact enough that individual properties can meaningfully stand out. Average annual revenue sits at $35,384, though a pronounced summer peak and below-average occupancy (33% vs. 41% statewide) mean investors need to plan carefully around seasonality to maximize returns.
According to Rabbu market data, the Priest River short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 20 |
| Average Daily Rate (ADR) | vs. $277 state avg. | $284 |
| Average Occupancy Rate | vs. 41% state avg. | 33% |
| RevPAN | ADR * Occupancy Rate | $94 |
| Average Monthly Revenue | Historical 12-month average | $2,948 |
| Average Annual Revenue | Historical 12-month average | $35,384 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Priest River appeals to investors seeking a niche, recreation-driven market with limited competition and premium nightly rates, though seasonal cash-flow swings require careful financial planning.
Key investment factors
"Priest River represents a competitive but niche opportunity for STR investors willing to navigate sharp seasonal swings. The market's revenue story is dominated by summer — August alone averages $6,795, while April dips to just $1,242 — so annual profitability hinges on maximizing the June-through-September window. With an ROI score of 52 out of 100 and below-average occupancy stability, this isn't a set-it-and-forget-it market; selective deal sourcing and strong property positioning are key. That said, the combination of premium nightly rates, a tiny competitive set, and growing demand creates a viable path for investors who approach it with realistic expectations."
— Rabbu Market Analysis Team
Priest River's revenue profile is heavily seasonal, with August ($6,795) and July ($6,221) generating more than five times the revenue of the slowest month, April ($1,242). The summer surge from June through September accounts for the bulk of annual earnings, making off-season cost management critical for investors.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$2,165 |
| February |
|
$2,466 |
| March |
|
$2,046 |
| April |
|
$1,242 |
| May |
|
$2,042 |
| June |
|
$3,444 |
| July |
|
$6,221 |
| August |
|
$6,795 |
| September |
|
$3,393 |
| October |
|
$1,892 |
| November |
|
$1,294 |
| December |
|
$2,380 |
The entire active supply in Priest River consists of 3-bedroom properties (10 listings), meaning there is no reported competition from studios, 1-bedroom, 2-bedroom, or 4+ bedroom configurations. This concentration could signal an opportunity for investors to differentiate with alternative property sizes.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
10 |
Three-bedroom listings — the only reported size — command an ADR of $294, which is above the market-wide average of $284. This premium reflects guest preference for spacious homes suited to family and group getaways in the area.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$294 |
Three-bedroom properties deliver a RevPAN of $107, which accounts for occupancy alongside nightly rates. While the ADR is healthy, the moderate occupancy tempers revenue per available night, underscoring the importance of maximizing bookings during peak months.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$107 |
Three-bedroom listings average a 36% occupancy rate, slightly above the market-wide 33% figure. While this is below the Idaho state average, it's consistent with the market's seasonal demand pattern and suggests that well-marketed properties could outperform during high-traffic summer months.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
36% |
Three-bedroom properties generate an average of $2,909 per month, closely tracking the overall market average of $2,948. This consistency makes sense given that 3-bedrooms represent the entirety of the reported supply in Priest River.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$2,909 |
At $34,919 in average annual revenue, 3-bedroom properties offer a baseline for return expectations in this market. Against an average home value of $898,472, investors should carefully model their purchase price and financing to ensure the numbers work.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$34,919 |
Kitchens (95%), washers (90%), and parking (90%) are near-universal, reflecting guest expectations for self-sufficient, home-like stays. Outdoor-oriented amenities like BBQ grills (75%), outdoor furniture (70%), and backyards (60%) are also highly prevalent, while differentiators like lake access (25%) and hot tubs (25%) remain less common — suggesting these could serve as competitive advantages for new listings.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
95% |
| Washer |
|
90% |
| Parking |
|
90% |
| Dryer |
|
85% |
| BBQ Grill |
|
75% |
| Self Check-in |
|
75% |
| Outdoor Furniture |
|
70% |
| Backyard |
|
60% |
| Patio or Balcony |
|
60% |
| Workspace |
|
45% |
| Pets |
|
45% |
| Lake Access |
|
25% |
| Hot Tub |
|
25% |
| Waterfront |
|
20% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Priest River Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Average | 40% |
| Occupancy Stability | Below average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Priest River's ROI score of 52 out of 100 places it in the Competitive Opportunity band, meaning investor interest and demand are present but returns require more deliberate deal sourcing. The score reflects an average revenue-to-price ratio and market growth trend, paired with below-average occupancy stability — a direct consequence of the area's sharp seasonality. Investors should combine this data with thorough local regulatory research and conservative cash-flow modeling to determine whether a specific property can deliver adequate returns.
Understanding local STR regulations is essential before investing in Priest River. Here's the current regulatory landscape:
Short-term rental operators in Priest River, Idaho may be required to obtain permits or register their property with local authorities. Investors should verify current STR permit requirements with Bonner County and the City of Priest River before listing a property.
Common restrictions that may apply include occupancy limits, minimum stay requirements, noise ordinances, and parking regulations. HOA rules can also impose additional constraints on short-term rental activity, so reviewing any applicable covenants is essential before purchasing.
Idaho requires STR operators to collect and remit state sales tax, and local lodging or resort taxes may also apply. Many booking platforms handle tax collection automatically, but hosts should confirm compliance with Idaho Tax Commission guidelines.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Priest River can provide current regulatory guidance.
Financing an Airbnb investment in Priest River requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Priest River's STR market is likely to see continued interest as listing counts have grown sharply year over year (140% growth). Summer months should remain the primary revenue driver, with July and August alone capable of generating $6,000+ per month. Occupancy rates may stabilize in the 30–38% range annually as new supply is absorbed, while ADR could see modest 2–4% increases driven by limited inventory and rising home values. Investors entering this market should budget for meaningful off-season softness from November through April."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local STR regulations can vary and change; investors should independently verify permit, zoning, and tax requirements before purchasing.
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