Princeville, HI Airbnb Market Data, Statistics, and Occupancy Rates

Princeville Short-Term Rental Market Overview

Princeville sits on Kauai's coveted North Shore, where resort-quality scenery and consistent visitor demand fuel a robust short-term rental market. With 978 active Airbnb listings generating an average annual revenue of $72,525 and a 65% occupancy rate, the market demonstrates solid earning potential despite elevated property values averaging $2,225,342. An ADR of $362 — roughly half the state average — paired with above-average occupancy stability suggests steady, reliable bookings rather than extreme rate volatility, making Princeville an appealing option for investors seeking dependable island cash flow.

Key Market Statistics

According to Rabbu market data, the Princeville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Princeville

Princeville's blend of high-end resort appeal, above-average occupancy stability, and year-round Hawaiian tourism demand makes it a compelling — if capital-intensive — STR market.

Expert Market Assessment

"Princeville earns a 60 out of 100 ROI score — an "Attractive Opportunity" designation driven primarily by above-average occupancy stability and balanced supply-demand dynamics, tempered by a below-average revenue-to-price ratio reflecting the area's premium real estate costs. Seasonality is moderate: March leads at $7,378 in average monthly revenue while September dips to $4,798, a roughly 35% swing that is manageable compared to many seasonal resort markets. Investors targeting larger properties will find the most compelling revenue profiles, with 4-bedroom units averaging $183,198 annually, though the entry cost will be correspondingly higher. Overall, the market rewards operators who can deliver a polished resort experience and price strategically through the softer fall months."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Princeville

Average revenue by month in Princeville

Princeville shows a winter-spring peak, with March topping the chart at $7,378 and January close behind at $7,045, while September marks the low point at $4,798 — a roughly 35% seasonal swing. The relatively moderate spread suggests the market sustains meaningful revenue even in off-peak months, reducing the feast-or-famine risk that plagues many vacation destinations.

Active Airbnb listings by property size in Princeville

Two-bedroom units dominate supply with 339 listings, followed closely by 1-bedrooms at 313, while 4-bedroom (47) and 5-bedroom (6) properties are strikingly scarce. The limited inventory of larger homes, combined with their premium ADR and RevPAN, may signal an opportunity for investors willing to enter at a higher price point.

Average daily rate (ADR) by property size in Princeville

ADR scales steeply with property size in Princeville, climbing from $203 for studios to $1,160 for 5-bedroom homes — nearly a 6x premium. The sharpest jump occurs between 3-bedroom ($508) and 4-bedroom ($832) units, suggesting that group-sized properties capture a significant rate premium that could offset higher acquisition and operating costs.

Average RevPAN by property size in Princeville

RevPAN follows a clear upward trajectory, from $141 for studios to $846 for 5-bedroom properties, confirming that larger units don't just charge more — they also convert that pricing into superior per-night revenue after accounting for occupancy. Four-bedroom properties at $524 RevPAN represent a notable sweet spot given their relatively solid 63% occupancy rate.

Average occupancy rates by property size in Princeville

Occupancy is remarkably consistent across property sizes, ranging from 60% for 3-bedrooms to 73% for 5-bedrooms, with studios and 1-bedrooms both hitting 70%. This tight band suggests stable demand across all configurations, giving investors flexibility in choosing a property size without worrying about dramatic occupancy drop-offs.

Average monthly revenue by property size in Princeville

Monthly revenue ranges from $3,637 for studios to $25,348 for 5-bedroom properties, with 3-bedrooms earning a respectable $8,714 — nearly double the studio figure. The jump from 3-bedroom to 4-bedroom monthly revenue ($8,714 to $15,266) is particularly noteworthy, as it represents a 75% increase that far outpaces the incremental cost of adding one bedroom.

Average annual revenue by property size in Princeville

At the top end, 5-bedroom properties generate $304,184 annually while 4-bedrooms bring in $183,198, figures that can help offset Princeville's elevated purchase prices. Even mid-range 2-bedroom units at $74,376 per year offer meaningful income, closely matching the overall market average of $72,525.

Most common amenities for Airbnb listings in Princeville

Parking (93%), kitchens (91%), and washer/dryer access (85%/83%) are near-universal, reflecting guest expectations for self-sufficient resort-style stays. Pool access at 82% and hot tubs at 62% set a high amenity bar — investors entering this market without these features risk falling behind competitors on both bookings and nightly rates.

Understanding Princeville's ROI Score: 60/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Princeville's ROI score of 60 out of 100 places it in the "Attractive Opportunity" band, reflecting a market with genuine earning potential that is partially offset by premium property prices. The below-average revenue-to-price ratio is the primary drag on the score, while above-average occupancy stability and average marks for both market growth and supply/demand balance provide a reassuring foundation. Investors should pair this data with thorough research into Kauai County's TVR permit landscape and current zoning regulations to ensure their specific property can legally operate as a short-term rental.

Short-Term Rental Regulations in Princeville

Understanding local STR regulations is essential before investing in Princeville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Princeville, Hawaii should be aware that Kauai County requires a Transient Vacation Rental (TVR) permit or a Nonconforming Use Certificate for properties used as vacation rentals. Investors are strongly encouraged to verify current permit availability and zoning requirements with Kauai County's planning department before purchasing, as permit caps and moratoriums have been considered in the past.

Key Restrictions

Common restrictions in Kauai County include limits on the total number of TVR permits issued, requirements that rentals occur only in designated zoning districts, minimum stay durations in certain areas, and noise and parking regulations. HOA rules in Princeville's many resort communities can impose additional restrictions — including outright bans on short-term rentals — so reviewing CC&Rs before closing is essential.

Tax Obligations

Hawaii imposes both a General Excise Tax (GET) and a Transient Accommodations Tax (TAT) on short-term rental income, and Kauai County levies an additional county surcharge. Major platforms typically collect and remit portions of these taxes, but hosts should confirm compliance with the Hawaii Department of Taxation to ensure all obligations are met.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Princeville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Princeville's STR market is expected to maintain its seasonal rhythm, with winter and early spring months continuing to drive the strongest revenues. ADR could see modest increases in the 2–4% range as demand from mainland travelers remains healthy, while occupancy is likely to hold in the 63–67% corridor given the market's above-average stability score. Year-over-year listing growth of 106% bears watching — new supply could pressure rates if it outpaces demand — but Kauai's natural capacity constraints and the area's premium positioning should help absorb additional inventory. Investors entering now should plan for softer September–November months and budget accordingly."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Princeville, HI

What is the average Airbnb occupancy rate in Princeville?

The average Airbnb occupancy rate in Princeville is currently 65%, which tracks close to the Hawaii state average of 67%. Occupancy is notably consistent across most property sizes, with studios and 1-bedrooms leading at 70% and 5-bedroom homes reaching 73%. This above-average stability is one of the market's strongest attributes for investors seeking predictable cash flow.

How much do Airbnb hosts make in Princeville?

Airbnb hosts in Princeville earn an average of $6,043 per month, which translates to roughly $72,525 per year based on trailing 12-month performance. Revenue scales significantly with property size — studios average $3,637 monthly while 5-bedroom properties can generate approximately $25,348 per month. Peak earning months like March can push monthly revenue above $7,300, whereas September is the softest month at around $4,798.

Is Princeville a good market for Airbnb investment?

Princeville scores a 60 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average occupancy stability and balanced supply-demand conditions, though the high average home value of $2,225,342 results in a below-average revenue-to-price ratio. Investors willing to accept a longer payback period in exchange for steady Hawaiian tourism demand and strong appreciation potential will find Princeville compelling, particularly with larger properties that command premium nightly rates.

What is the average daily rate (ADR) for Airbnb in Princeville?

The average daily rate for Airbnb listings in Princeville is $362, which is below the Hawaii state average of $709. This reflects the market's mix of smaller condo-style units alongside larger homes. ADR scales sharply with size: studios average $203, while 4-bedroom properties command $832 and 5-bedroom homes reach $1,160 per night.

Are short-term rentals legal in Princeville?

Short-term rentals are permitted in Princeville, but operators must comply with Kauai County's permitting requirements, which typically involve obtaining a Transient Vacation Rental (TVR) permit or operating under a Nonconforming Use Certificate. Permit availability can be limited, and regulations may change, so prospective investors should verify current requirements with Kauai County's planning department. Additionally, many Princeville resort communities have HOA rules that may impose additional restrictions on short-term rental activity.

When is peak season for Airbnb in Princeville?

Peak season in Princeville runs from January through March, with March being the highest-earning month at an average of $7,378 in revenue. January ($7,045) and February ($6,517) also perform well, driven by mainland visitors escaping winter weather. The softest period is September through November, with September averaging just $4,798. Summer months like July ($6,444) offer a secondary peak as family travel picks up.

How many Airbnbs are there in Princeville?

As of April 2026, there are 978 active Airbnb listings in Princeville. The supply is concentrated in 1-bedroom (313 listings) and 2-bedroom (339 listings) properties, which together account for about two-thirds of the market. Larger 4- and 5-bedroom properties are relatively scarce at just 47 and 6 listings respectively, which helps explain their premium pricing and strong RevPAN figures.

How is Airbnb revenue calculated in Princeville?

The annual and monthly revenue figures for Princeville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks (like March) and slower months (like September) because each month draws from its own historical performance. Individual results can vary based on property quality, pricing strategy, location within Princeville, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Princeville market
• Average daily rates, occupancy rates, and RevPAN trends across property sizes
• Monthly and annual revenue benchmarks based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data reflecting current listing standards in the market

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local regulations, permit availability, and tax obligations are subject to change — always verify with local authorities before investing.