Prosser, WA Airbnb Market Data, Statistics, and Occupancy Rates

Prosser Short-Term Rental Market Overview

Prosser, WA is a small but rapidly growing short-term rental market in Washington's wine country, with just 23 active Airbnb listings and a striking 122% year-over-year growth in supply. The market averages $29,045 in annual revenue per listing on a $225 average daily rate, though occupancy sits at 22% — well below the state average of 36%. With an average home value of $646,292 and a below-average revenue-to-price ratio, investors will need to be selective about deal sourcing to make the numbers work.

Key Market Statistics

According to Rabbu market data, the Prosser short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Prosser

Prosser attracts investor attention because of its position in Washington's wine country tourism corridor, though higher property prices relative to rental income require careful deal selection.

Expert Market Assessment

"Prosser presents a competitive but nuanced opportunity for STR investors. The market's ROI score of 54 out of 100 reflects solid demand signals — particularly the favorable supply/demand balance — tempered by a below-average revenue-to-price ratio driven by home values near $646,000. Revenue peaks sharply in summer with July averaging $3,294, while January dips to just $1,482, creating meaningful seasonality that investors must plan around. For those who can source properties below the market average price or optimize operations to capture shoulder-season bookings, Prosser's small-market dynamics and wine tourism appeal offer a workable entry point."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Prosser

Average revenue by month in Prosser

Prosser shows pronounced seasonality with July ($3,294) as the clear peak and January ($1,482) as the slowest month, creating a 2.2x spread between high and low points. The summer surge from May through August accounts for the bulk of annual earnings, so investors should budget for significantly leaner winter months.

Active Airbnb listings by property size in Prosser

The market is dominated by two-bedroom listings (10 units) followed by one-bedrooms (5 units), with no larger property sizes tracked in the current data. This concentrated supply in smaller configurations could signal an opportunity for investors willing to offer larger homes that accommodate groups or families visiting wine country.

Average daily rate (ADR) by property size in Prosser

ADR is remarkably similar across property sizes, with one-bedrooms at $183 and two-bedrooms at $187 — just a $4 premium for the extra room. This minimal pricing gap suggests the market hasn't yet differentiated strongly on size, and investors in two-bedroom properties capture nearly the same nightly rate while attracting a broader guest base.

Average RevPAN by property size in Prosser

Two-bedroom properties deliver a significantly stronger RevPAN at $55 compared to $38 for one-bedrooms, a 45% advantage driven largely by their higher occupancy rates. This makes two-bedrooms the more efficient revenue generators on a per-available-night basis in Prosser.

Average occupancy rates by property size in Prosser

Two-bedroom units lead occupancy at 30%, while one-bedrooms trail at 21% — a 9-percentage-point gap that meaningfully impacts cash flow consistency. Both segments fall below the state average of 36%, but two-bedrooms come closer and offer more predictable booking patterns for investors.

Average monthly revenue by property size in Prosser

Two-bedroom properties average $2,417 per month compared to $2,176 for one-bedrooms, an 11% revenue advantage. While the gap isn't dramatic in dollar terms, it compounds over the year and pairs with stronger occupancy to make two-bedrooms the more reliable earner.

Average annual revenue by property size in Prosser

On an annual basis, two-bedroom listings generate approximately $29,011 versus $26,114 for one-bedrooms — a difference of nearly $2,900 per year. Given the similar ADRs, the revenue gap is almost entirely driven by occupancy, reinforcing two-bedrooms as the stronger configuration for return potential in Prosser.

Most common amenities for Airbnb listings in Prosser

Every listing in Prosser offers parking (100%), reflecting the car-dependent nature of wine country visits, while patios/balconies (87%) and kitchens (83%) round out the top three. Washer, dryer, and workspace amenities each appear in 78% of listings, signaling that guests expect home-like comfort — investors who skip these basics risk falling behind the competition.

Understanding Prosser's ROI Score: 54/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Prosser's ROI score of 54 out of 100 places it in the 'Competitive Opportunity' band, meaning the market shows genuine investor appeal but requires careful deal selection to pencil out. The below-average revenue-to-price ratio is the primary drag — $29,045 in annual revenue against $646,292 average home values leaves thin margins at market pricing — while average occupancy stability and an above-average supply/demand balance offer more encouraging signals. Pairing this data with thorough local regulatory research and targeting properties priced well below the market average will be key to unlocking viable returns.

Short-Term Rental Regulations in Prosser

Understanding local STR regulations is essential before investing in Prosser. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Prosser, WA may be required to obtain a business license or STR permit through the City of Prosser or Benton County. Investors should verify current registration and permit requirements with local authorities before listing a property.

Key Restrictions

Common restrictions in Washington STR markets can include occupancy limits, minimum stay requirements, noise ordinances, and parking standards. HOA rules may impose additional limitations, particularly in planned communities, so reviewing any covenants or community guidelines is essential before purchasing.

Tax Obligations

Washington State imposes sales tax and lodging taxes on short-term rentals, and Benton County may levy additional transient accommodation taxes. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligation with the state Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Prosser can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, expect Prosser's STR supply to continue expanding as investor interest in Washington wine country grows. Seasonal patterns suggest summer months (June through August) will remain the revenue backbone, with monthly earnings likely ranging from $3,000 to $3,300 during peak periods. Occupancy could face downward pressure as new listings enter the market, though the above-average supply/demand balance score indicates demand is keeping pace for now. Investors who secure well-priced properties and optimize for shoulder-season bookings may see modest ADR gains in the 2–4% range."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Prosser, WA

What is the average Airbnb occupancy rate in Prosser?

The average occupancy rate for Airbnb listings in Prosser is currently 22%, which falls below the Washington state average of 36%. Two-bedroom properties tend to perform better at 30% occupancy, while one-bedroom units average around 21%. Seasonality plays a significant role, with summer months driving the strongest demand from wine country visitors.

How much do Airbnb hosts make in Prosser?

Airbnb hosts in Prosser earn an average of $2,420 per month or approximately $29,045 annually based on trailing 12-month performance data. Revenue varies significantly by season — July is the top-earning month at $3,294, while January brings in about $1,482. Two-bedroom properties average $29,011 annually, outpacing one-bedrooms at $26,114.

Is Prosser a good market for Airbnb investment?

Prosser earns an ROI score of 54 out of 100, placing it in the 'Competitive Opportunity' category. Investor interest and demand are strong, as reflected by the above-average supply/demand balance and 122% year-over-year listing growth. However, the below-average revenue-to-price ratio — driven by average home values around $646,292 against $29,045 in annual revenue — means deal sourcing and operational efficiency are critical to achieving attractive returns.

What is the average daily rate (ADR) for Airbnb in Prosser?

The average daily rate in Prosser is $225, which is notably lower than the Washington state average of $393. ADR by property size is relatively flat, with one-bedroom units at $183 and two-bedrooms at $187. This pricing reflects Prosser's positioning as a smaller wine country destination rather than a major metro or resort market.

Are short-term rentals legal in Prosser?

Short-term rentals operate in Prosser, WA, with 23 active Airbnb listings currently in the market. However, local regulations including permits, licensing, and tax obligations may apply. Investors should check with the City of Prosser and Benton County for the latest rules before purchasing or listing a property.

When is peak season for Airbnb in Prosser?

Peak season in Prosser runs from May through August, with July delivering the highest average monthly revenue at $3,294. June and August also perform well at $3,112 and $3,143 respectively. The slowest months are January ($1,482) and February ($1,571), creating a roughly 2:1 revenue spread between peak and off-peak periods.

How many Airbnbs are there in Prosser?

Prosser currently has 23 active Airbnb listings as of April 2026. The market has seen explosive growth with a 122% year-over-year increase in listings. The supply is concentrated in smaller properties, with 10 two-bedroom and 5 one-bedroom listings making up the tracked inventory.

How is Airbnb revenue calculated in Prosser?

The annual and monthly revenue figures for Prosser are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results to a market-level historical average. Because each month uses its own historical performance, the figures naturally reflect seasonal peaks (like July at $3,294) and slower months (like January at $1,482). Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Prosser market
• Average daily rate, occupancy, and RevPAN metrics by property size
• Monthly and annual revenue trends based on trailing 12-month booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Most common amenities across active listings to benchmark guest expectations

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local regulations, HOA restrictions, and tax obligations vary — investors should verify current requirements with relevant authorities before purchasing.