Provo, UT Airbnb Market Data, Statistics, and Occupancy Rates

Provo Short-Term Rental Market Overview

Provo's short-term rental market features 184 active Airbnb listings with an average daily rate of $345 and annual revenue averaging $34,340 per property. While occupancy sits at 33%—below the Utah state average of 42%—the market's above-average occupancy stability and growth trend suggest underlying demand resilience, particularly for larger properties that command significantly higher nightly rates. Provo's proximity to Brigham Young University, outdoor recreation in the Wasatch Range, and a growing tech corridor all contribute to a diverse guest base that keeps this market on investors' radar.

Key Market Statistics

According to Rabbu market data, the Provo short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Provo

Provo attracts STR investors because of its blend of university-driven demand, outdoor tourism, and a tech-fueled economy that diversifies the guest base across seasons.

Expert Market Assessment

"Provo presents an attractive but nuanced opportunity for STR investors. Revenue heavily favors larger properties—6+ bedroom units earn nearly ten times what studios bring in—so property selection is critical to achieving strong returns. Seasonality is moderate: July peaks at $4,206 in average monthly revenue while February dips to $2,165, creating a roughly 2:1 spread that demands thoughtful pricing strategy during slower months. The supply/demand balance rates below average, reflecting the rapid 77% listing growth, which means investors entering this market should differentiate through property quality and amenity offerings rather than competing purely on price."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Provo

Average revenue by month in Provo

Provo's revenue peaks sharply in July at $4,206 and dips to its lowest point in February at $2,165, creating a roughly 2:1 seasonal spread. The summer months (June–August) clearly dominate, while a modest December bump to $2,754 hints at holiday-driven demand that savvy hosts can capitalize on.

Active Airbnb listings by property size in Provo

One-bedroom units lead the supply at 50 listings, closely followed by 2-bedrooms (44) and 3-bedrooms (37), while 5-bedroom and 6+ bedroom properties total just 24 combined. The relative scarcity of larger homes—paired with their substantially higher revenue potential—may represent an opportunity for investors willing to target that segment.

Average daily rate (ADR) by property size in Provo

ADR escalates steeply with size in Provo: studios and 1-bedrooms cluster around $130–$135 per night, but 4-bedrooms jump to $599 and 6+ bedroom properties command $1,162. The premium-to-size relationship is especially pronounced above 3 bedrooms, suggesting that group-oriented properties capture outsized per-night pricing power.

Average RevPAN by property size in Provo

Revenue per available night tells a clear story—6+ bedroom properties lead at $304, nearly 10x the $31 RevPAN for studios. Even after accounting for lower occupancy rates among larger properties, the sheer ADR advantage keeps their RevPAN dominant, with 4-bedrooms at $171 and 5-bedrooms at $219 also standing out.

Average occupancy rates by property size in Provo

Occupancy is tightest among 1-bedroom (35%) and 2-bedroom (36%) listings, while studios lag at 24% and larger 5-bedroom and 6+ bedroom properties settle around 26–29%. For investors prioritizing cash-flow consistency, mid-sized properties offer the most reliable fill rates, though larger units more than compensate for lower occupancy through higher nightly rates.

Average monthly revenue by property size in Provo

Monthly revenue ranges from $1,074 for studios to $9,780 for 6+ bedroom properties—a nearly 9x gap. The jump from 3-bedroom ($2,767) to 4-bedroom ($5,930) is particularly notable, more than doubling monthly income and marking a clear inflection point for revenue potential in Provo.

Average annual revenue by property size in Provo

At the top end, 6+ bedroom properties average $117,367 annually, while 5-bedrooms bring in $95,696—both figures that can meaningfully offset the carrying costs of a $718,013 average home value. Studios and 1-bedrooms at $12,890–$15,532 per year are better suited as supplemental income plays rather than standalone investment vehicles.

Most common amenities for Airbnb listings in Provo

Kitchens (94%) and parking (92%) are near-universal among Provo listings, followed by washers and dryers at 85–86%, signaling that guests expect a home-like, self-sufficient experience. Workspaces appear in 63% of listings—a notable figure that reflects demand from remote workers and visiting academics—while differentiators like hot tubs (27%) and pools (6%) remain relatively rare and could help a property stand out.

Understanding Provo's ROI Score: 58/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Provo's ROI Score of 58 out of 100 places it in the 'Attractive Opportunity' band, reflecting a market where revenue relative to property prices is average but occupancy stability and growth trends both rate above average. The below-average supply/demand balance—driven by a 77% surge in new listings—is the primary factor tempering the score, so investors should focus on differentiation through property size and quality. Pairing this data with thorough local regulatory research and a clear target guest profile will help maximize the opportunity Provo presents.

Short-Term Rental Regulations in Provo

Understanding local STR regulations is essential before investing in Provo. Here's the current regulatory landscape:

Permit Requirements

Provo, Utah may require hosts to obtain a short-term rental permit or business license before listing a property. Investors should verify current requirements directly with the City of Provo and Utah County, as local ordinances can change and may include zoning-specific restrictions.

Key Restrictions

Common STR restrictions in Utah communities include occupancy limits tied to bedroom count, minimum stay requirements, noise and parking regulations, and potential caps on the number of permits issued in certain zones. HOA rules can add another layer of limitation, so reviewing CC&Rs before purchasing is essential.

Tax Obligations

Short-term rental hosts in Utah are generally required to collect and remit state and local transient room taxes, along with applicable sales tax. Many booking platforms handle tax collection automatically, but operators should confirm compliance with Utah state tax authorities to avoid surprises.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Provo can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Provo's above-average market growth trend suggests continued demand expansion, though the 77% year-over-year increase in active listings signals that new supply is entering the market quickly. Investors can expect summer months to remain the revenue peak, with July revenues potentially hovering around $4,000–$4,200 per listing, while winter months may settle in the $2,100–$2,500 range. ADR could see modest increases of 2–4% as larger, amenity-rich properties continue to command premium rates, but occupancy improvements will likely depend on how quickly supply growth is absorbed by rising demand."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Provo, UT

What is the average Airbnb occupancy rate in Provo?

The average Airbnb occupancy rate in Provo is currently 33%, which falls below the Utah state average of 42%. Occupancy varies by property size, with 1-bedroom and 2-bedroom units performing strongest at 35% and 36% respectively, while studios and larger 6+ bedroom properties tend to run in the mid-20s. Despite the headline number, Provo's occupancy stability is rated above average, meaning the rate holds relatively steady rather than swinging unpredictably.

How much do Airbnb hosts make in Provo?

On average, Airbnb hosts in Provo earn approximately $2,861 per month or $34,340 per year based on trailing 12-month booking data. However, revenue varies dramatically by property size. Studio and 1-bedroom listings average $12,890–$15,532 annually, while 4-bedroom properties earn around $71,164 and 6+ bedroom homes can bring in roughly $117,367 per year. Choosing the right property configuration is one of the biggest levers for maximizing income in this market.

Is Provo a good market for Airbnb investment?

Provo scores 58 out of 100 on Rabbu's ROI Score, placing it in the 'Attractive Opportunity' category. The market benefits from above-average occupancy stability and growth trends, though its supply/demand balance is currently below average due to rapid listing growth (77% year-over-year). Larger properties tend to deliver the strongest returns, so investors who target 4+ bedroom homes and differentiate with quality amenities are best positioned to succeed here.

What is the average daily rate (ADR) for Airbnb in Provo?

The average daily rate for Airbnb listings in Provo is $345, which is below the Utah state average of $494. ADR scales significantly with property size: studios and 1-bedrooms average $130–$135 per night, 3-bedrooms reach $262, and 6+ bedroom properties command an impressive $1,162 per night. This steep premium for larger homes reflects strong demand from groups visiting for outdoor recreation, university events, and family gatherings.

Are short-term rentals legal in Provo?

Short-term rentals operate in Provo, Utah, but hosts may need to obtain permits, business licenses, or meet specific zoning requirements. Regulations can vary by neighborhood and property type, so it's important to check directly with the City of Provo's planning department and review any HOA restrictions before purchasing. Utah also requires collection of transient room taxes and applicable sales taxes on short-term stays.

When is peak season for Airbnb in Provo?

Peak season for Airbnb in Provo runs from June through August, with July being the strongest month at $4,206 in average revenue per listing. August follows closely at $3,919, and June comes in at $3,402. The slowest months are February ($2,165) and November ($2,224). This summer-weighted pattern aligns with outdoor recreation demand in the Wasatch Range and university-related activity, though December shows a notable bump to $2,754, likely driven by holiday travel.

How many Airbnbs are there in Provo?

There are currently 184 active Airbnb listings in Provo as of April 2026. The supply has grown substantially, with a 77% year-over-year increase in active listings. One-bedroom units represent the largest segment at 50 listings, followed by 2-bedrooms (44) and 3-bedrooms (37). Larger properties with 5+ bedrooms are less common, totaling just 24 listings combined, which may signal less competition in that segment.

How is Airbnb revenue calculated in Provo?

The annual and monthly revenue figures shown for Provo are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Monthly and annual revenue trends based on trailing 12-month historical booking data
• Property value data sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local regulations, HOA rules, and tax obligations vary and should be independently verified before making investment decisions.