Pryor, OK Airbnb Market Data, Statistics, and Occupancy Rates

Pryor Short-Term Rental Market Overview

Pryor, OK is a small but emerging short-term rental market with just 17 active Airbnb listings and an ROI score of 71 out of 100, placing it in the "Attractive Opportunity" tier. The market outperforms the Oklahoma state average on occupancy (36% vs. 28%) and benefits from above-average market growth and a favorable supply/demand balance. With average annual revenue of $29,737 against home values around $362,128, investors can find a reasonable revenue-to-price ratio in a market that hasn't yet become saturated.

Key Market Statistics

According to Rabbu market data, the Pryor short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Pryor

Pryor's combination of affordable property prices, above-state-average occupancy, and limited existing supply creates a compelling entry point for STR investors looking at smaller Oklahoma markets.

Expert Market Assessment

"Pryor presents a moderate-to-strong opportunity for STR investors willing to operate in a smaller, less established market. Revenue peaks sharply in the summer—July leads at $4,100 in average monthly revenue—while January bottoms out at just $714, creating pronounced seasonality that investors need to plan around. The favorable supply/demand dynamics and above-average occupancy relative to the state suggest genuine demand rather than speculative oversupply. Pairing a well-positioned 3-bedroom property with strategic pricing during the May–October high season could yield results well above the market average."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Pryor

Average revenue by month in Pryor

Pryor exhibits strong seasonality, with July ($4,100) and October ($3,603) representing the revenue peaks, while January ($714) marks the clear low point—a nearly 6x spread that investors must account for in cash flow planning. The warm-weather months from May through October consistently outperform, suggesting demand tied to seasonal activities and regional events.

Active Airbnb listings by property size in Pryor

The market's 17 listings are concentrated in 2-bedroom (7 listings) and 3-bedroom (6 listings) configurations, with other sizes making up the remainder. This tight clustering could signal an opportunity for investors willing to differentiate with larger or more unique property types.

Average daily rate (ADR) by property size in Pryor

Two-bedroom properties command a surprisingly higher ADR of $273 compared to $173 for 3-bedrooms, which may reflect boutique-style or premium-positioned smaller units in the market. Despite the lower nightly rate, 3-bedroom listings compensate through significantly higher occupancy.

Average RevPAN by property size in Pryor

Three-bedroom properties deliver a stronger RevPAN of $96 versus $73 for 2-bedrooms, driven by their substantially higher occupancy rates that more than offset the lower daily rate. This makes 3-bedroom units the more efficient revenue generators on a per-available-night basis.

Average occupancy rates by property size in Pryor

Three-bedroom listings dominate on occupancy at 56%, more than double the 27% rate for 2-bedroom properties—a significant gap that points to stronger demand for family-sized accommodations in Pryor. Investors targeting cash-flow stability should note that the higher occupancy of 3-bedrooms translates to more consistent booking patterns.

Average monthly revenue by property size in Pryor

Three-bedroom properties lead with $2,686 in average monthly revenue compared to $2,341 for 2-bedrooms, a 15% premium driven primarily by their superior occupancy rather than pricing. The gap is meaningful enough to influence acquisition strategy, particularly in a market with limited inventory.

Average annual revenue by property size in Pryor

On an annual basis, 3-bedroom listings generate approximately $32,243 versus $28,095 for 2-bedroom units, a difference of about $4,100 that could meaningfully impact returns. For investors weighing property size against acquisition cost, the 3-bedroom configuration currently offers the strongest revenue potential in Pryor.

Most common amenities for Airbnb listings in Pryor

Kitchen and parking top the amenity list at 94% prevalence, followed closely by dryer and self check-in at 88%, signaling that guests in Pryor expect a home-like, self-sufficient experience. Outdoor amenities like backyards (82%), patios (59%), and BBQ grills (53%) are also common, reflecting the market's appeal to guests seeking relaxed, outdoor-oriented stays.

Understanding Pryor's ROI Score: 71/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Pryor's ROI score of 71 out of 100 lands it in the "Attractive Opportunity" band, reflecting a market where revenue relative to property prices is average but growth momentum and supply/demand dynamics both rate above average. Occupancy stability sits at an average level, consistent with the pronounced seasonality visible in the monthly revenue data. Investors should pair these metrics with thorough local regulatory research and realistic seasonal cash-flow modeling to determine if Pryor's emerging market profile aligns with their investment goals.

Short-Term Rental Regulations in Pryor

Understanding local STR regulations is essential before investing in Pryor. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Pryor, Oklahoma may need to obtain a business license or STR permit depending on local zoning and municipal requirements. Investors should verify current permit and registration obligations directly with the City of Pryor and Mayes County offices before listing a property.

Key Restrictions

Common restrictions that may apply to STR properties in smaller Oklahoma cities include occupancy limits, noise ordinances, parking requirements, and HOA covenants for properties within governed communities. Some areas may also impose minimum stay requirements or limit the number of permits issued, so reviewing local codes is an essential step before purchasing.

Tax Obligations

STR hosts in Oklahoma are generally subject to state and local lodging taxes, including the Oklahoma Tourism Promotion Act tax and applicable municipal hotel/motel taxes. Major booking platforms often collect and remit these taxes on behalf of hosts, but operators should confirm their specific obligations with the Oklahoma Tax Commission.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Pryor can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Pryor's short-term rental market is expected to continue growing, supported by above-average market growth trends and a supply/demand balance that still favors hosts. Seasonal peaks in the summer months (May through August) and a secondary October surge suggest demand tied to regional events and outdoor activities, which should hold steady. ADR may see modest increases in the range of 2–5% as the market matures, and occupancy is estimated to remain around 34–40% market-wide. Investors entering now benefit from a relatively uncrowded field, though new supply growth—listings surged 263% year-over-year—warrants close monitoring."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Pryor, OK

What is the average Airbnb occupancy rate in Pryor?

The average Airbnb occupancy rate in Pryor is currently 36%, which is notably higher than the Oklahoma state average of 28%. Occupancy varies considerably by property size, with 3-bedroom listings achieving approximately 56% occupancy compared to 27% for 2-bedroom properties.

How much do Airbnb hosts make in Pryor?

Airbnb hosts in Pryor earn an average of $2,478 per month, or roughly $29,737 per year based on trailing 12-month performance data. Three-bedroom properties tend to outperform, averaging $2,686 monthly ($32,243 annually), while 2-bedroom listings bring in about $2,341 per month ($28,095 annually).

Is Pryor a good market for Airbnb investment?

Pryor scores 71 out of 100 on Rabbu's ROI Score, placing it in the "Attractive Opportunity" category. The market benefits from above-average growth trends and a favorable supply/demand balance, with occupancy rates well above the state average. With only 17 active listings and affordable home values around $362,128, there's room for new entrants, though the pronounced seasonality means investors should plan for slower winter months.

What is the average daily rate (ADR) for Airbnb in Pryor?

The average daily rate for Airbnb listings in Pryor is $195, which falls slightly below the Oklahoma state average of $219. Interestingly, 2-bedroom properties command a higher ADR of $273 compared to $173 for 3-bedroom units, likely reflecting differences in property type, amenities, or positioning within the market.

Are short-term rentals legal in Pryor?

Short-term rentals are generally permitted in Pryor, Oklahoma, though operators may need to comply with local licensing, zoning, and tax requirements. Regulations can change, so prospective hosts should verify current rules with the City of Pryor and consult with local authorities or a real estate attorney before listing a property.

When is peak season for Airbnb in Pryor?

Peak season for Airbnb in Pryor runs from May through October, with July being the highest-earning month at an average of $4,100 in revenue. October also sees strong performance at $3,603. The slowest months are January ($714) and February ($1,156), so investors should budget for reduced winter income.

How many Airbnbs are there in Pryor?

There are currently 17 active Airbnb listings in Pryor as of April 2026. The market is split primarily between 2-bedroom (7 listings) and 3-bedroom (6 listings) properties, with the remaining listings in other configurations. Year-over-year listing growth has been significant at 263%, indicating rising investor interest.

How is Airbnb revenue calculated in Pryor?

The annual and monthly revenue figures for Pryor are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and roll the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Pryor, OK market
• Average daily rates, occupancy rates, and revenue per available night metrics
• Monthly and annual revenue trends based on trailing 12-month booking data
• Property size breakdowns for listings, rates, occupancy, and revenue
• Home value data sourced from the Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and market conditions may have shifted since the most recent update. Local regulations, HOA rules, and tax obligations can change; always verify current requirements with local authorities before investing.