Pullman, WA Airbnb Market Data, Statistics, and Occupancy Rates

Pullman Short-Term Rental Market Overview

Pullman, WA is a compact college-town market with 43 active Airbnb listings and an average annual revenue of $24,708 per property. With an ADR of $236—well below the Washington state average of $393—and a 35% occupancy rate, the market caters primarily to university-driven demand around Washington State University events, move-in periods, and football weekends. An ROI score of 61 out of 100 places Pullman in the "Attractive Opportunity" tier, supported by above-average market growth and a manageable supply base that keeps competition relatively low.

Key Market Statistics

According to Rabbu market data, the Pullman short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Pullman

Pullman appeals to investors seeking an affordable entry point into a market where university-anchored demand creates predictable seasonal spikes and limited competition.

Expert Market Assessment

"Pullman presents a moderate but targeted investment opportunity, best suited for investors who understand its university-driven demand cycle. Revenue swings meaningfully across the year—from a low of $907 in January to peaks near $2,892 in November—so cash-flow planning around the academic and football calendars is essential. The market's above-average growth trend and low supply count create room for well-positioned properties to capture outsized share, particularly larger homes that serve groups attending games or family events. Investors willing to manage through quieter summer and winter stretches will find the peak-season returns compelling enough to sustain annual performance."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Pullman

Average revenue by month in Pullman

Revenue in Pullman follows a pronounced seasonal pattern, peaking in November ($2,892), August ($2,883), and September ($2,865) before dropping sharply to a January low of just $907. The roughly 3x spread between peak and trough months underscores the importance of strategic pricing and calendar management around university events and football season.

Active Airbnb listings by property size in Pullman

One-bedroom units dominate supply with 23 of the 43 active listings (54%), while 2-, 3-, and 4-bedroom properties each account for just 6 listings apiece. The scarcity of larger properties—combined with their significantly higher revenue—may represent an opportunity for investors willing to acquire multi-bedroom homes.

Average daily rate (ADR) by property size in Pullman

ADR increases steeply with property size, jumping from $127 for 1-bedroom units to $692 for 4-bedroom homes—a premium of more than 5x. The sharpest rate jump occurs between 3-bedroom ($194) and 4-bedroom properties, suggesting that group-travel demand for game weekends and university events drives willingness to pay a substantial premium for larger spaces.

Average RevPAN by property size in Pullman

Revenue per available night tells a dramatic story: 4-bedroom properties generate $338 in RevPAN versus just $39 for 1-bedrooms, meaning larger homes earn nearly 9x more per available night even after factoring in their higher occupancy. Three-bedroom listings at $81 RevPAN also outperform smaller units meaningfully, making mid-to-large configurations the clear efficiency leaders.

Average occupancy rates by property size in Pullman

Occupancy climbs steadily with bedroom count—from 31% for 1-bedrooms to 49% for 4-bedroom properties. This pattern suggests that larger homes serving groups have more consistent demand, offering better cash-flow predictability for investors despite the market's overall 35% average occupancy rate.

Average monthly revenue by property size in Pullman

Four-bedroom properties lead monthly revenue at $6,140—nearly four times the $1,649 average for 1-bedroom listings. Even 3-bedroom homes at $3,465 per month substantially outperform smaller units, reinforcing that investors targeting higher absolute returns should focus on properties that accommodate groups.

Average annual revenue by property size in Pullman

Annual revenue ranges from $19,793 for 1-bedroom listings to $73,690 for 4-bedroom properties, a nearly 4x difference that highlights the outsized earning potential of larger homes in this university market. Three-bedroom properties at $41,591 also represent a strong middle ground for investors seeking meaningful revenue without the higher acquisition cost of a 4-bedroom home.

Most common amenities for Airbnb listings in Pullman

Parking is a universal amenity at 100% of listings—unsurprising for a smaller city without extensive public transit—while self check-in (84%) and kitchen access (77%) round out the top three. Laundry amenities (washer/dryer at 61%) and outdoor spaces (backyard, patio, BBQ grill all above 50%) signal that guests expect home-like comfort, likely reflecting longer stays around university events.

Understanding Pullman's ROI Score: 61/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Pullman's ROI score of 61 out of 100 places it in the "Attractive Opportunity" band, reflecting average revenue-to-price ratios and occupancy stability balanced by above-average market growth trends. The supply/demand balance remains average, which means the market isn't oversaturated—but investors should still monitor the 83% year-over-year listing growth to ensure supply doesn't outpace demand. Pairing this score with thorough local regulatory research and a pricing strategy tuned to the university calendar will help investors capture the full potential this market offers.

Short-Term Rental Regulations in Pullman

Understanding local STR regulations is essential before investing in Pullman. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Pullman, WA may need to obtain a business license or STR-specific permit from the City of Pullman. Investors should verify current requirements directly with the city's planning or business licensing department before listing a property.

Key Restrictions

Common restrictions in Washington college towns can include occupancy limits, noise ordinances, parking requirements for guests, and minimum stay rules during certain periods. HOA covenants in some Pullman neighborhoods may also limit or prohibit short-term rental activity, so reviewing CC&Rs before purchasing is essential.

Tax Obligations

Short-term rental hosts in Washington State are generally subject to state sales tax, local lodging tax, and any applicable tourism-related assessments. Platforms like Airbnb often collect and remit some of these taxes automatically, but hosts should confirm their full obligations with the Washington Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Pullman can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"With 83% year-over-year growth in active listings, Pullman's STR market is expanding rapidly, though the small absolute number (43 listings) means a few new entrants can swing that percentage. Over the next 12–18 months, we estimate ADR could hold steady or edge up 1–3% as supply growth moderates, while occupancy is likely to remain in the 33–38% range given the seasonal nature of university demand. Peak months like August, September, and November—likely tied to move-in, football season, and homecoming—should continue to anchor annual revenue. Investors who time their pricing around the academic calendar stand the best chance of outperforming market averages."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Pullman, WA

What is the average Airbnb occupancy rate in Pullman?

The average occupancy rate for Airbnb listings in Pullman is currently 35%, which is just slightly below the Washington state average of 36%. Occupancy varies significantly by property size—1-bedroom units average 31%, while 4-bedroom properties reach 49%. This reflects the group-travel nature of much of Pullman's demand, where larger homes fill more consistently around university events.

How much do Airbnb hosts make in Pullman?

Airbnb hosts in Pullman earn an average of $2,059 per month or roughly $24,708 per year based on trailing 12-month performance data. Earnings vary widely by property size: 1-bedroom listings average about $19,793 annually, while 4-bedroom properties bring in approximately $73,690 per year. Revenue is heavily seasonal, with peak months like November ($2,892) earning more than triple the slowest month, January ($907).

Is Pullman a good market for Airbnb investment?

Pullman earns an ROI score of 61 out of 100 from Rabbu, placing it in the "Attractive Opportunity" tier. The market benefits from above-average growth trends and a small, manageable supply of just 43 active listings. Larger properties (3–4 bedrooms) deliver particularly strong returns, with 4-bedroom homes averaging $73,690 in annual revenue. The main consideration is seasonality—demand is closely tied to Washington State University's academic and athletic calendar, so investors should plan for quieter periods in winter and early summer.

What is the average daily rate (ADR) for Airbnb in Pullman?

The market-wide average daily rate in Pullman is $236, which is below the Washington state average of $393. ADR scales significantly with property size: 1-bedroom listings average $127, 2-bedrooms $156, 3-bedrooms $194, and 4-bedroom properties command $692 per night. The large premium for 4-bedroom homes reflects strong group demand willing to pay top dollar for event-weekend accommodations.

Are short-term rentals legal in Pullman?

Short-term rentals are generally permitted in Pullman, WA, though operators may need to obtain local business licenses or STR-specific permits. Regulations can change, so prospective investors should contact the City of Pullman's planning department and review any applicable HOA restrictions before purchasing a property for short-term rental use.

When is peak season for Airbnb in Pullman?

Peak season in Pullman aligns closely with the university calendar. The highest-revenue months are November ($2,892), August ($2,883), and September ($2,865), likely driven by football season, move-in weekends, and homecoming. October and April also perform well at $2,497 and $2,385 respectively. The slowest period is January at just $907, followed by February at $1,333—typical of a college-town market during winter break.

How many Airbnbs are there in Pullman?

As of April 2026, there are 43 active Airbnb listings in Pullman. The supply is dominated by 1-bedroom properties (23 listings), with 2-bedroom, 3-bedroom, and 4-bedroom units each accounting for 6 listings. This relatively small and concentrated supply base means there's limited direct competition, particularly for larger properties that serve group travelers.

How is Airbnb revenue calculated in Pullman?

The annual and monthly revenue figures shown for Pullman are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently and naturally reflects seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Pullman, WA market
• Average daily rate, occupancy, and RevPAN metrics tracked over time
• Monthly and annual revenue estimates based on trailing 12-month booking performance
• Property size breakdowns for listings, rates, occupancy, and revenue
• Home value data sourced from Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing performance and may not account for recent regulatory changes or market shifts. Individual property results will vary based on location, condition, pricing strategy, and management quality.