Purcellville, VA Airbnb Market Data, Statistics, and Occupancy Rates

Purcellville Short-Term Rental Market Overview

Purcellville, VA is a small but growing short-term rental market nestled in Loudoun County's wine country, where just 47 active Airbnb listings command a notably high average daily rate of $441—well above the $339 Virginia state average. With average annual revenue of $54,783 and home values averaging $1,271,075, the revenue-to-price ratio presents a challenge, but larger properties (4–5 bedrooms) generate outsized returns that can shift the math considerably. Active listing counts have surged 124% year-over-year, signaling strong investor interest in this rural-luxury niche.

Key Market Statistics

According to Rabbu market data, the Purcellville short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Purcellville

Investors are drawn to Purcellville for its premium nightly rates and proximity to Northern Virginia's affluent traveler base, though higher property costs demand careful deal sourcing.

Expert Market Assessment

"Purcellville represents a competitive opportunity where high nightly rates and a distinctive rural-luxury positioning offset a below-average revenue-to-price ratio. The market's pronounced seasonality—August revenue nearly triples January's—means investors need to plan cash flow carefully around a strong May-through-October core season. Occupancy at 29% trails the 34% state average, partly reflecting the premium pricing strategy and weekend-heavy booking patterns common in getaway markets. For investors willing to source selectively and target larger properties, the combination of limited supply and affluent demand creates a viable, if not effortless, investment thesis."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Purcellville

Average revenue by month in Purcellville

Purcellville shows strong seasonality, with August topping out at $6,842 in average monthly revenue and January bottoming at $2,467—a spread of nearly $4,400. The May-through-October window consistently delivers above-average earnings, making it critical for investors to maximize occupancy during this six-month stretch.

Active Airbnb listings by property size in Purcellville

One-bedroom units lead supply with 13 listings, followed by 10 two-bedroom properties, while 3-, 4-, and 5-bedroom homes are more evenly distributed at 6–7 each. The relative scarcity of larger properties is notable given their significantly higher revenue potential, suggesting an opportunity for investors who can acquire 4- or 5-bedroom homes.

Average daily rate (ADR) by property size in Purcellville

ADR scales aggressively with size in Purcellville, jumping from $179 for 1-bedroom units to $821 for 5-bedroom properties—a 4.6x premium. The steepest rate increase occurs between 2 bedrooms ($226) and 3 bedrooms ($371), making mid-size and larger properties particularly attractive from a pricing perspective.

Average RevPAN by property size in Purcellville

Revenue per available night climbs steadily with property size, from $60 for 1-bedrooms to $256 for 5-bedroom listings. Notably, 2-bedroom units underperform at just $43 RevPAN despite moderate ADR, while 3-bedroom properties jump to $133, suggesting the sweet spot for revenue efficiency begins at three bedrooms.

Average occupancy rates by property size in Purcellville

Occupancy rates are fairly tight across most property sizes (31–36%), but 2-bedroom listings are a clear outlier at just 19%, likely reflecting pricing pressure or an oversupplied niche relative to demand. Three-bedroom properties lead at 36% occupancy, offering the most consistent booking frequency in the market.

Average monthly revenue by property size in Purcellville

Five-bedroom properties dominate monthly revenue at $9,412, roughly 3.4 times the $2,761 that 1-bedroom listings earn. Two-bedroom units trail the pack at $2,291 per month, reinforcing that investors should carefully evaluate the 2-bedroom segment before committing capital in Purcellville.

Average annual revenue by property size in Purcellville

Annual revenue ranges from $27,498 for 2-bedroom properties to $112,945 for 5-bedroom homes, with each additional bedroom above two adding roughly $20K–$37K in yearly income. Four-bedroom listings at $75,769 and 5-bedroom properties at $112,945 offer the strongest return potential, particularly for investors who can negotiate below the market's average home value.

Most common amenities for Airbnb listings in Purcellville

Parking is universal at 100% and kitchens appear in 98% of listings, while outdoor amenities dominate—92% offer backyards, 87% have patios or outdoor furniture, and 55% include a BBQ grill. This amenity profile signals that guests expect a full rural retreat experience, and investors should prioritize outdoor living spaces and self check-in (85%) to remain competitive.

Understanding Purcellville's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Purcellville's ROI score of 51 out of 100 places it in the "Competitive Opportunity" band, indicating that while the market has real potential, investors will need to be selective. The below-average revenue-to-price ratio—driven by home values averaging $1.27 million—is the primary drag on the score, while occupancy stability and market growth trends register as average. Pairing this data with thorough local regulatory research and targeting higher-bedroom-count properties can help investors improve their odds of a strong return.

Short-Term Rental Regulations in Purcellville

Understanding local STR regulations is essential before investing in Purcellville. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Purcellville, Virginia may be required to obtain a permit or register with the Town of Purcellville and Loudoun County before listing a property. Investors should verify current requirements directly with local planning and zoning offices, as rules can change frequently in Virginia's smaller municipalities.

Key Restrictions

Common restrictions in Virginia STR markets include occupancy limits, minimum stay requirements, noise and parking regulations, and potential caps on the number of permits issued in a given area. Homeowner association rules are also worth investigating, as many communities in Loudoun County have covenants that may limit or prohibit short-term rentals.

Tax Obligations

STR hosts in Virginia are typically subject to state and local transient occupancy taxes, as well as applicable sales taxes on rental income. Platforms like Airbnb often collect and remit some of these taxes automatically, but operators should confirm their full obligations with Virginia's Department of Taxation and local revenue offices.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Purcellville can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Purcellville's STR market is likely to see continued supply growth as investors respond to the area's premium ADR potential, though the rapid 124% increase in listings could moderate occupancy rates if demand doesn't keep pace. Seasonal patterns suggest revenue will remain concentrated in the summer months—June through August historically deliver $5,900–$6,800 per listing—while winter months may dip below $2,500. We estimate ADR could hold steady or edge up 1–3% given the market's appeal to weekend getaway and event-driven travelers, with occupancy likely settling in the 27–32% range as supply stabilizes."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Purcellville, VA

What is the average Airbnb occupancy rate in Purcellville?

The average Airbnb occupancy rate in Purcellville is currently 29%, which falls below the Virginia state average of 34%. This is common in premium getaway markets where higher nightly rates attract weekend and seasonal travelers rather than consistent weeknight bookings. Occupancy varies by property size, with 3-bedroom listings achieving the highest rate at 36%.

How much do Airbnb hosts make in Purcellville?

On average, Airbnb hosts in Purcellville earn approximately $4,565 per month or $54,783 annually based on trailing 12-month historical performance. Earnings vary significantly by property size—1-bedroom listings average around $33,134 per year, while 5-bedroom properties generate approximately $112,945 annually. Peak earning months like August can bring in close to $6,842, while slower months like February may yield around $2,429.

Is Purcellville a good market for Airbnb investment?

Purcellville carries an ROI score of 51 out of 100, placing it in the "Competitive Opportunity" category. The market's strengths include a high average daily rate of $441 and growing demand, but the revenue-to-price ratio is below average given home values near $1.27 million. Investors targeting larger 4–5 bedroom properties may find the strongest return potential, as these configurations generate $75,769–$112,945 in annual revenue. Careful deal sourcing is essential in this market.

What is the average daily rate (ADR) for Airbnb in Purcellville?

The average daily rate for Airbnb listings in Purcellville is $441, which is about 30% higher than the Virginia state average of $339. ADR scales significantly with property size, ranging from $179 for 1-bedroom units up to $821 for 5-bedroom properties. This premium pricing reflects the market's appeal as a rural-luxury destination in Loudoun County.

Are short-term rentals legal in Purcellville?

Short-term rentals operate in Purcellville, as evidenced by the 47 active Airbnb listings in the market. However, operators may need permits or registrations from the Town of Purcellville and Loudoun County. Regulations can vary and are subject to change, so prospective investors should consult local zoning and planning offices before purchasing a property for STR use.

When is peak season for Airbnb in Purcellville?

Peak season in Purcellville runs from May through October, with August being the highest-earning month at an average of $6,842 in revenue. June and July are also strong, averaging around $6,018 and $5,945 respectively. The slowest months are January and February, when average revenue drops to roughly $2,400–$2,500, creating a seasonal spread of nearly 2.8x between peak and off-peak months.

How many Airbnbs are there in Purcellville?

As of April 2026, there are 47 active Airbnb listings in Purcellville. The supply is fairly distributed across property sizes, with 1-bedroom listings being the most common at 13 units, followed by 10 two-bedroom listings. Active listing counts have grown 124% year-over-year, indicating rapidly increasing investor interest in the market.

How is Airbnb revenue calculated in Purcellville?

The annual and monthly revenue figures for Purcellville are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. This approach anchors the figures to what hosts have actually earned recently, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance data. Individual results can vary based on property quality, pricing strategy, and how actively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts, including breakdowns by property size
• Average daily rate, occupancy, and RevPAN metrics benchmarked against state averages
• Trailing 12-month revenue data by month and property size for historical performance analysis
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active listings to inform property setup decisions

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations, permit requirements, and tax obligations are subject to change; always verify with municipal authorities before investing. Individual property results will vary based on location, condition, pricing strategy, and management quality.