Puyallup, WA Airbnb Market Data, Statistics, and Occupancy Rates

Puyallup Short-Term Rental Market Overview

Puyallup, WA is a growing short-term rental market with 89 active Airbnb listings and an average annual revenue of $27,488 per property. With an average daily rate of $161—well below Washington's $393 state average—and a 33% occupancy rate, the market offers accessible entry pricing but demands careful deal selection. The 126% year-over-year growth in listings signals rising investor interest, making property-level due diligence especially important in this competitive landscape.

Key Market Statistics

According to Rabbu market data, the Puyallup short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Puyallup

Puyallup attracts investor attention due to its relatively affordable home prices compared to nearby Seattle-Tacoma metro markets, combined with diverse demand drivers spanning events, corporate travel, and regional tourism.

Expert Market Assessment

"Puyallup represents a competitive opportunity for STR investors willing to be selective. The ROI score of 51 out of 100 reflects below-average revenue-to-price ratios and a tightening supply-demand balance, meaning not every deal will pencil—but the right property type can still perform well. Seasonality is pronounced, with August revenues ($3,684) more than double January's ($1,625), so cash reserves for slower winter months are essential. Investors targeting 2- and 4-bedroom properties stand to capture the best occupancy and RevPAN metrics in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Puyallup

Average revenue by month in Puyallup

Revenue in Puyallup follows a strong seasonal pattern, peaking in August at $3,684 and bottoming in January at $1,625—a spread of over 125%. Investors should plan for robust summer earnings from June through September while budgeting conservatively for the November-through-February slow period.

Active Airbnb listings by property size in Puyallup

One-bedroom listings dominate supply with 37 of 89 total properties (42%), while 2- and 3-bedroom homes are more evenly distributed at 17 and 16 listings respectively. The relative scarcity of 4-bedroom properties (only 10 listings) combined with their top revenue performance may signal an underserved niche worth exploring.

Average daily rate (ADR) by property size in Puyallup

ADR rises sharply with property size, from $106 for 1-bedroom units to $268 for 4-bedroom homes—a 153% premium. The jump from 3-bedroom ($193) to 4-bedroom ($268) is particularly notable, suggesting strong willingness among guests to pay for additional space in this market.

Average RevPAN by property size in Puyallup

Four-bedroom properties deliver the highest RevPAN at $93, followed by 2-bedrooms at $71 and 3-bedrooms at $53, while studios and 1-bedrooms tie at just $34. The 2-bedroom segment stands out for combining solid RevPAN with above-average occupancy, making it a strong value play alongside the top-performing 4-bedroom tier.

Average occupancy rates by property size in Puyallup

Two-bedroom listings lead occupancy at 42%, meaningfully ahead of 4-bedrooms (35%) and 1-bedrooms (33%), while studios lag at 24% and 3-bedrooms at 28%. This spread suggests that 2-bedroom properties offer the most consistent booking flow, which can translate to more predictable cash flow for investors.

Average monthly revenue by property size in Puyallup

Monthly revenue climbs steadily with size: 4-bedroom homes top the chart at $3,695/month, nearly 2.4x what studios and 1-bedrooms generate ($1,570 and $1,580 respectively). Three-bedroom listings earn $2,740/month while 2-bedrooms bring in $2,460, offering a middle ground between revenue potential and operational complexity.

Average annual revenue by property size in Puyallup

Four-bedroom properties lead annual revenue at $44,344, followed by 3-bedrooms at $32,884 and 2-bedrooms at $29,523, while studios and 1-bedrooms cluster near $18,900. For investors evaluating return potential against acquisition and furnishing costs, the 4-bedroom segment offers the strongest gross revenue, though higher purchase prices and carrying costs should be factored into the full ROI picture.

Most common amenities for Airbnb listings in Puyallup

Parking (98%) and kitchens (90%) are near-universal, reflecting guest expectations in a car-dependent suburban market where extended and family stays are common. Washer/dryer sets (81%), self check-in (78%), and workspaces (65%) round out the essentials, while differentiators like hot tubs (11%) and pet-friendliness (39%) offer opportunities to stand out from the competition.

Understanding Puyallup's ROI Score: 51/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Puyallup's ROI score of 51 out of 100 places it in the "Competitive Opportunity" band, reflecting a market where investor demand is real but returns aren't automatic. The below-average revenue-to-price ratio and supply/demand balance signal that home prices are high relative to rental income and new supply is entering quickly, while average occupancy stability and market growth suggest steady—but not explosive—demand fundamentals. Pairing this data with thorough local regulatory research and targeting higher-performing property sizes will be key to sourcing deals that outperform the market average.

Short-Term Rental Regulations in Puyallup

Understanding local STR regulations is essential before investing in Puyallup. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Puyallup, Washington may need to obtain a business license or STR permit through the City of Puyallup, and the state of Washington requires a general business license (UBI number) for rental activity. Investors should verify current permit and registration requirements directly with local planning and licensing departments before listing a property.

Key Restrictions

Common STR restrictions in markets like Puyallup can include occupancy limits, minimum stay requirements, noise ordinances, parking mandates, and rules set by homeowners' associations. Permit caps or zoning limitations may also apply, so it's important to review both city-level ordinances and any HOA covenants that could affect rental operations.

Tax Obligations

Washington State does not levy a personal income tax, but STR operators in Puyallup are typically subject to state and local sales tax, a lodging or transient accommodation tax, and potentially a tourism promotion area assessment. Many booking platforms collect and remit some of these taxes automatically, though hosts should confirm their full obligations with the Washington Department of Revenue.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Puyallup can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Puyallup's STR market is expected to maintain its seasonal rhythm, with peak revenues in July and August likely reaching $3,300–$3,700 per month before tapering through winter. Occupancy rates may hold steady in the 30–36% range given average market growth trends and expanding supply. ADR could see modest increases of 1–3% as newer listings professionalize their pricing strategies, though the rapid supply growth (126% YoY) may temper gains. Investors who time acquisitions ahead of peak season and optimize for higher-occupancy property types should be best positioned."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Puyallup, WA

What is the average Airbnb occupancy rate in Puyallup?

The average Airbnb occupancy rate in Puyallup is currently 33%, which is slightly below the Washington state average of 36%. Occupancy varies meaningfully by property size—2-bedroom listings lead at 42%, while studios trail at 24%. Investors who choose the right property configuration and implement dynamic pricing can often outperform the market average.

How much do Airbnb hosts make in Puyallup?

Based on trailing 12-month booking data, the average Airbnb host in Puyallup earns approximately $2,290 per month or $27,488 per year. Earnings vary significantly by property size: 4-bedroom listings average $3,695/month ($44,344/year), while 1-bedroom units average $1,580/month ($18,962/year). Peak summer months like August can generate $3,684, while January dips to around $1,625.

Is Puyallup a good market for Airbnb investment?

Puyallup scores a 51 out of 100 on Rabbu's ROI Score, placing it in the "Competitive Opportunity" category. This means demand and investor interest are healthy, but higher home prices relative to rental income and growing competition require more selective deal sourcing. Investors who target larger properties—particularly 4-bedroom homes averaging $44,344 in annual revenue—and plan for seasonal cash-flow swings will find the strongest opportunities here.

What is the average daily rate (ADR) for Airbnb in Puyallup?

The average daily rate for Airbnb listings in Puyallup is $161, which is significantly lower than the Washington state average of $393. ADR scales with property size, ranging from $106 for 1-bedroom listings to $268 for 4-bedroom properties. This lower ADR reflects Puyallup's positioning as a more affordable alternative to nearby metro markets.

Are short-term rentals legal in Puyallup?

Short-term rentals do operate in Puyallup, with 89 active Airbnb listings currently in the market. However, STR regulations can vary and may require local business licenses, permits, or compliance with zoning rules. Investors should verify current requirements with the City of Puyallup and the Washington State Department of Revenue before purchasing or listing a property.

When is peak season for Airbnb in Puyallup?

Peak season in Puyallup runs from June through September, with August being the strongest month at an average revenue of $3,684 per listing. July follows closely at $3,378, while June ($2,778) and September ($2,616) round out the high season. The slowest months are January ($1,625) and February ($1,657), creating a seasonal spread of more than 2x between peak and off-peak periods.

How many Airbnbs are there in Puyallup?

As of April 2026, there are 89 active Airbnb listings in Puyallup. The market has experienced significant growth, with a 126% year-over-year increase in active listings. One-bedroom properties make up the largest segment with 37 listings, followed by 2-bedrooms (17) and 3-bedrooms (16).

How is Airbnb revenue calculated in Puyallup?

The annual and monthly revenue figures shown for Puyallup are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the results up to a market-level historical average. This approach anchors figures to what hosts have actually earned recently while naturally reflecting seasonal peaks and slower months, since each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for Puyallup and surrounding areas
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue benchmarks based on trailing 12-month booking data
• Home value data from the Zillow Home Value Index (ZHVI) for investment analysis
• Data aggregated from multiple providers including Rabbu proprietary analytics

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Local regulations may change; investors should verify current STR rules with the City of Puyallup and Washington State agencies before purchasing. Individual property results will vary based on location, condition, management quality, and pricing strategy.