Racine, WI Airbnb Market Data, Statistics, and Occupancy Rates

Racine Short-Term Rental Market Overview

Racine, WI earns an ROI score of 82 out of 100, placing it in

Key Market Statistics

According to Rabbu market data, the Racine short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Racine

Racine's above-average revenue-to-price ratio and strong occupancy stability make it an attractive entry point for investors seeking affordable lakeside STR exposure in Wisconsin.

Expert Market Assessment

"Racine presents a strong opportunity for short-term rental investors, anchored by an above-average revenue-to-price ratio and stable occupancy trends. Seasonality is pronounced—July revenue of $5,254 is nearly four times what hosts earn in March ($1,244)—so investors should plan for leaner winter months while capitalizing on robust summer demand driven by Lake Michigan tourism. The supply-demand balance warrants attention, as the 138% year-over-year listing growth signals an increasingly competitive landscape, but the relatively small total of 56 active listings means the market is still far from saturated."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Racine

Average revenue by month in Racine

Racine's revenue cycle is heavily seasonal, with July ($5,254) and August ($4,863) generating roughly four times the revenue of the slowest month, March ($1,244). Investors should budget for a pronounced winter dip but can expect strong cash flow from June through September, with shoulder months like October ($2,578) and May ($2,721) still performing near the annual average.

Active Airbnb listings by property size in Racine

Three-bedroom properties dominate Racine's supply with 19 listings, followed by 1-bedrooms (14) and 2-bedrooms (11), while 4-bedroom homes represent just 7 listings. The relatively thin supply of larger properties could signal an opportunity for investors targeting the 4-bedroom segment, where competition remains limited.

Average daily rate (ADR) by property size in Racine

ADR scales notably with size, jumping from $106 for 1-bedroom listings to $273 for 4-bedroom properties. Interestingly, 3-bedroom units ($181) price slightly below 2-bedrooms ($188), suggesting that 2-bedroom hosts may be capturing a premium through better positioning or amenity selection.

Average RevPAN by property size in Racine

Two-bedroom listings deliver the strongest RevPAN at $75, outperforming both 3-bedrooms ($62) and 4-bedrooms ($68) despite commanding a lower nightly rate than the latter. One-bedroom properties lag significantly at $31 RevPAN, indicating that the smallest units struggle to convert their availability into consistent revenue.

Average occupancy rates by property size in Racine

Two-bedroom properties lead the market with a 40% occupancy rate, the only size exceeding the 35% market average, making them the most dependable option for steady bookings. Four-bedroom listings, despite their high ADR, see just 25% occupancy—a trade-off investors should weigh carefully against the higher per-night earnings.

Average monthly revenue by property size in Racine

Monthly revenue climbs steadily with property size, from $1,539 for 1-bedroom units to $4,236 for 4-bedroom homes. The jump from 3-bedrooms ($2,926) to 4-bedrooms is particularly notable at over $1,300 per month, suggesting that larger group accommodations carry a significant revenue premium in this market.

Average annual revenue by property size in Racine

Four-bedroom properties lead annual earnings at $50,841, nearly triple the $18,474 generated by 1-bedroom listings and roughly 45% more than 3-bedrooms at $35,120. For investors focused on maximizing gross revenue, the 4-bedroom segment offers the strongest top-line potential, though the lower occupancy rate means careful pricing strategy is essential.

Most common amenities for Airbnb listings in Racine

Parking (96%), kitchen (93%), and self check-in (88%) are near-universal in Racine's listings, establishing them as baseline guest expectations rather than differentiators. The prevalence of outdoor amenities—backyard (66%), BBQ grill (64%), patio (63%), and outdoor furniture (61%)—along with lake access at 50%, underscores that guests come to Racine for lakeside leisure and expect properties equipped for outdoor enjoyment.

Understanding Racine's ROI Score: 82/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Racine's ROI score of 82 out of 100 places it in the "Standout Opportunity" tier, driven primarily by an above-average revenue-to-price ratio and above-average occupancy stability—two factors that together account for 70% of the score's weight. Market growth trend rates as average and supply/demand balance sits below average, reflecting the rapid 138% listing growth that could compress per-listing revenue if it continues unchecked. Investors should pair these data-driven insights with local regulatory research and a clear seasonal cash-flow plan to fully capitalize on Racine's potential.

Short-Term Rental Regulations in Racine

Understanding local STR regulations is essential before investing in Racine. Here's the current regulatory landscape:

Permit Requirements

Short-term rental operators in Racine, WI should verify whether a permit or registration is required with the City of Racine and the Wisconsin Department of Agriculture, Trade and Consumer Protection, which oversees tourist rooming house licensing at the state level. Requirements can change, so confirming current rules before listing is essential.

Key Restrictions

Common restrictions that may apply in Racine and similar Wisconsin markets include occupancy limits, parking requirements, noise ordinances, and minimum safety standards. HOA rules can also impose additional limitations, so investors should review any applicable covenants alongside municipal regulations.

Tax Obligations

Wisconsin imposes a state room tax and local municipalities may levy additional occupancy or tourism taxes on short-term rentals. Major booking platforms often collect and remit state-level taxes automatically, but hosts should confirm local obligations with the City of Racine to ensure full compliance.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Racine can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"B ased on Racine's seasonal revenue pattern—peaking strongly in July at $5,254 and holding respectable shoulder-season numbers through September and October—investors can expect summer demand to remain the primary revenue driver over the next 12–18 months. ADR currently sits at $205, well below Wisconsin's $368 state average, suggesting room for modest rate increases of 2–5% as hosts refine pricing strategies and the market matures. Occupancy may stabilize around 34–37% annually, with summer months pushing well above that baseline. Given the 138% year-over-year growth in active listings, supply absorption will be an important factor to monitor."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Racine, WI

What is the average Airbnb occupancy rate in Racine?

The average Airbnb occupancy rate in Racine is currently 35%, slightly below Wisconsin's 38% state average. Occupancy varies significantly by property size, with 2-bedroom units leading at 40% and 4-bedroom properties trailing at 25%. Summer months push occupancy well above the annual average, reflecting the seasonal nature of lakeside tourism demand.

How much do Airbnb hosts make in Racine?

Airbnb hosts in Racine earn an average of $2,702 per month and $32,424 per year based on trailing 12-month booking data. Revenue varies considerably by property size—1-bedroom listings average $18,474 annually, while 4-bedroom properties can bring in approximately $50,841 per year. Peak summer months like July see average revenues climb to $5,254, making seasonal optimization critical to maximizing returns.

Is Racine a good market for Airbnb investment?

Racine scores 82 out of 100 on Rabbu's ROI Score, earning a "Standout Opportunity" designation. The market benefits from an above-average revenue-to-price ratio, with average home values around $256,765 and annual revenues of $32,424. Above-average occupancy stability also contributes to more predictable income, though investors should factor in pronounced seasonality and growing competition from new listings.

What is the average daily rate (ADR) for Airbnb in Racine?

The average daily rate for Airbnb listings in Racine is $205, which is notably lower than the Wisconsin state average of $368. ADR scales with property size: 1-bedroom listings average $106 per night, 2-bedrooms come in at $188, 3-bedrooms at $181, and 4-bedroom properties command $273 per night. This lower ADR relative to the state average reflects Racine's more affordable positioning while still offering meaningful revenue potential.

Are short-term rentals legal in Racine?

Short-term rentals operate in Racine, with 56 active Airbnb listings currently on the market. Wisconsin requires tourist rooming house licenses for properties rented for fewer than 30 days, administered through the Department of Agriculture, Trade and Consumer Protection. Local regulations in Racine may impose additional requirements, so prospective hosts should verify current permitting rules and any zoning restrictions with city authorities before listing.

When is peak season for Airbnb in Racine?

Peak season in Racine runs from June through August, with July being the highest-earning month at $5,254 in average revenue. August follows closely at $4,863, and June brings in $3,845. The off-peak months of February and March see the lowest revenues, around $1,244–$1,364. This strong summer surge is driven by Lake Michigan tourism and outdoor recreation.

How many Airbnbs are there in Racine?

There are currently 56 active Airbnb listings in Racine as of April 2026. The market has seen significant growth, with a 138% year-over-year increase in active listings. Three-bedroom properties are the most common configuration with 19 listings, followed by 1-bedrooms (14), 2-bedrooms (11), and 4-bedrooms (7).

How is Airbnb revenue calculated in Racine?

The annual and monthly revenue figures for Racine are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market—not a forward-looking projection. Rabbu averages each comparable listing's actual revenue per available night (RevPAN) by month over the past year, removes regional outliers, and rolls the remainder up to a market-level historical average. This approach anchors the figures to what hosts have actually earned recently rather than to forecasts, while naturally reflecting seasonal peaks and slower months because each month uses its own historical performance. Individual results can vary based on property quality, pricing strategy, and operational management.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Occupancy rates, average daily rates, and revenue per available night trends
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Home value benchmarks sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence and property configuration breakdowns for competitive analysis

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages and may not capture very recent market shifts or regulatory changes. Local short-term rental regulations vary and should be independently verified before investing.