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View PropertiesAs of Apr, 27 2026
Rabbu ROI Score
Radford offers attractive short-term rental potential, with a balance of healthy demand and revenue relative to property values.
Radford, VA presents an intriguing small-market opportunity for short-term rental investors, anchored by an above-average revenue-to-price ratio and a compact supply of just 24 active Airbnb listings. With average annual revenue of $33,863 against average home values of $423,380, the yield dynamics here outpace many larger Virginia markets. The market's strong seasonality—peaking in summer months—and proximity to Radford University and the New River Valley's outdoor recreation corridor provide identifiable demand drivers worth evaluating.
According to Rabbu market data, the Radford short-term rental market shows:
| Metric | Context | Value |
|---|---|---|
| Active Airbnb Listings | As of Apr, 27 2026 | 24 |
| Average Daily Rate (ADR) | vs. $339 state avg. | $242 |
| Average Occupancy Rate | vs. 34% state avg. | 29% |
| RevPAN | ADR * Occupancy Rate | $69 |
| Average Monthly Revenue | Historical 12-month average | $2,821 |
| Average Annual Revenue | Historical 12-month average | $33,863 |
Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.
Radford's favorable revenue-to-price ratio and limited existing supply make it a market where early movers can establish position before competition intensifies.
Key investment factors
"Radford earns an "Attractive Opportunity" designation driven primarily by its strong revenue-to-price ratio, the standout factor in its ROI profile. The market exhibits pronounced seasonality: July and August each generate roughly $4,800–$4,900 in average monthly revenue, while January dips to just $738—a spread that demands careful cash-flow planning through winter months. Occupancy at 29% trails the Virginia state average of 34%, partly reflecting the seasonal trough and the recent surge in new listings, but the ADR of $242 suggests guests are willing to pay a meaningful nightly rate. Investors who can weather the off-season and capitalize on summer and fall demand windows will find the most to work with here."
— Rabbu Market Analysis Team
Radford shows dramatic seasonality, with July ($4,895) and August ($4,838) delivering more than six times the revenue of January ($738). This pronounced swing means investors should budget for lean winter months while capturing strong cash flow from May through October.
| Month | Trend | Revenue |
|---|---|---|
| January |
|
$738 |
| February |
|
$1,028 |
| March |
|
$1,443 |
| April |
|
$2,286 |
| May |
|
$3,567 |
| June |
|
$3,144 |
| July |
|
$4,895 |
| August |
|
$4,838 |
| September |
|
$3,477 |
| October |
|
$3,524 |
| November |
|
$2,925 |
| December |
|
$1,993 |
The market's tracked supply is evenly split between 3-bedroom and 4-bedroom properties at 7 listings each, suggesting these are the established configurations for Radford STRs. Smaller property sizes (1–2 bedrooms) appear underrepresented, which could signal either limited demand or an untapped niche worth exploring.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
7 |
| 4 bedrooms |
|
7 |
ADR jumps significantly from $178 for 3-bedroom properties to $276 for 4-bedrooms—a 55% premium that reflects the pricing power of larger homes likely accommodating groups. Investors considering the extra bedroom should weigh this rate premium against the higher acquisition and furnishing costs.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$178 |
| 4 bedrooms |
|
$276 |
Three-bedroom listings deliver a stronger RevPAN of $66 compared to $48 for 4-bedroom properties, largely because their higher occupancy rate more than compensates for the lower nightly rate. This suggests 3-bedroom units offer better revenue efficiency per available night despite commanding a lower ADR.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$66 |
| 4 bedrooms |
|
$48 |
Three-bedroom properties maintain a significantly higher occupancy rate of 37% versus just 17% for 4-bedroom homes, indicating more consistent demand for the smaller configuration. The gap suggests that while 4-bedroom listings earn a premium per night, they sit vacant far more often—an important consideration for cash-flow planning.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
37% |
| 4 bedrooms |
|
17% |
Despite the large occupancy gap, 3-bedroom ($3,123/month) and 4-bedroom ($3,141/month) properties generate nearly identical monthly revenue, as the 4-bedroom's higher ADR offsets its lower booking frequency. This near-parity means investors in either size can expect similar top-line income, with the trade-off between consistent bookings and fewer but higher-value stays.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$3,123 |
| 4 bedrooms |
|
$3,141 |
Annual revenue is remarkably close across both tracked sizes: $37,477 for 3-bedroom and $37,692 for 4-bedroom listings. Given that 3-bedrooms typically cost less to purchase and maintain, they may offer a modestly better return on investment in the Radford market.
| Size | Trend | Value |
|---|---|---|
| 3 bedrooms |
|
$37,477 |
| 4 bedrooms |
|
$37,692 |
Kitchen, parking, and self check-in are universal across Radford listings (100%), establishing them as non-negotiable guest expectations. Outdoor amenities like patios (79%), backyards (75%), and outdoor furniture (63%) are also prevalent, reflecting the market's appeal as an outdoor recreation destination where guests expect usable outdoor space.
| Amenity | Trend | Value |
|---|---|---|
| Kitchen |
|
100% |
| Parking |
|
100% |
| Self Check-in |
|
100% |
| Dryer |
|
88% |
| Washer |
|
88% |
| Patio or Balcony |
|
79% |
| Backyard |
|
75% |
| Workspace |
|
71% |
| Outdoor Furniture |
|
63% |
| Pets |
|
50% |
| BBQ Grill |
|
46% |
| Lake Access |
|
17% |
| Waterfront |
|
17% |
| Hot Tub |
|
8% |
Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.
| Factor | Radford Performance | Weight |
|---|---|---|
| Revenue-to-Price Ratio | Above average | 40% |
| Occupancy Stability | Average | 30% |
| Market Growth Trend | Average | 15% |
| Supply/Demand Balance | Average | 15% |
Radford's ROI Score of 70 out of 100 places it in the "Attractive Opportunity" band, driven most heavily by its above-average revenue-to-price ratio—meaning the income potential looks favorable relative to what you'd pay for a property here. Occupancy stability, market growth, and supply/demand balance all register as average, reflecting a market that's functional but not yet firing on all cylinders. Pairing this score with a close look at local STR regulations and the pace of new supply entering the market will give you the most complete picture before making an investment decision.
Understanding local STR regulations is essential before investing in Radford. Here's the current regulatory landscape:
Short-term rental operators in Radford, Virginia may need to obtain a business license or STR-specific permit from the city. Investors should verify current requirements directly with the City of Radford's planning or zoning department before listing a property.
Common restrictions that may apply include occupancy limits, minimum-stay requirements, noise and parking regulations, and potential HOA restrictions for properties within managed communities. Some Virginia localities also impose caps on the number of STR permits issued, so confirming availability early in the process is advisable.
Virginia requires the collection of state sales tax and applicable local transient occupancy taxes on short-term rentals. Platforms like Airbnb often remit a portion of these taxes automatically, but hosts should confirm with the Virginia Department of Taxation and the City of Radford to ensure full compliance.
Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Radford can provide current regulatory guidance.
Financing an Airbnb investment in Radford requires lenders who understand STR income. Rabbu partner lenders offer:
"Over the next 12–18 months, Radford's STR market is likely to see continued supply growth after a 119% year-over-year increase in active listings, which could moderate occupancy rates slightly from their current 29% average. Summer months should remain the revenue engine, with July and August estimates in the $4,800–$4,900 range per listing, while winter softness will keep annual averages grounded. ADR may hold steady or tick up 1–3% as new hosts compete on quality rather than price, though investors should watch how quickly additional supply absorbs into the market's relatively thin demand base."
— Rabbu Market Analysis Team
Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.
Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, tax obligations, and permit requirements are subject to change; always verify with municipal authorities before investing.
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