Rancho Mirage, CA Airbnb Market Data, Statistics, and Occupancy Rates

Rancho Mirage Short-Term Rental Market Overview

Rancho Mirage, CA is a desert resort community in the Coachella Valley where short-term rental performance is heavily shaped by seasonal tourism. With an average daily rate of $382 and occupancy at 47%, the market generates roughly $32,870 in annual revenue per listing — but against average home values of $1,522,199, the revenue-to-price ratio is thin. The 77 active listings and pronounced winter-spring peak season mean investors need to underwrite carefully and plan for significant summer softness.

Key Market Statistics

According to Rabbu market data, the Rancho Mirage short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026.

Why Investors Consider Rancho Mirage

Investors look at Rancho Mirage for its desert resort appeal and premium nightly rates, though the high cost of entry and seasonal demand patterns require careful underwriting.

Expert Market Assessment

"Current data points to limited overall investment potential in Rancho Mirage, driven primarily by the gap between high home values and modest annual revenue. The market exhibits dramatic seasonality: April leads at $5,407 in average monthly revenue while September bottoms out at $1,756 — a spread of over $3,600 that creates uneven cash flow. Investors who can acquire properties below the market median or focus on larger, premium homes may still find workable numbers, but broad-market returns look challenging without careful deal-level analysis."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Rancho Mirage

Average revenue by month in Rancho Mirage

Revenue in Rancho Mirage peaks sharply in April at $5,407 and drops to a low of $1,756 in September — a 3x seasonal swing that underscores how dependent this market is on the winter-spring desert tourism window. Investors should plan for four to five months of below-average revenue during the summer and early fall.

Active Airbnb listings by property size in Rancho Mirage

Three-bedroom properties dominate supply with 30 of the 77 active listings, followed by 2-bedrooms at 19. Four- and 5-bedroom homes are relatively scarce (9 and 5 listings respectively), which may present an opportunity given their stronger revenue metrics.

Average daily rate (ADR) by property size in Rancho Mirage

ADR rises steeply with size, from $270 for 1-bedroom units to $956 for 5-bedroom properties — a 3.5x premium. The jump from 3 bedrooms ($330) to 4 bedrooms ($488) is particularly notable and suggests group-travel and family demand drives significant rate power for larger homes.

Average RevPAN by property size in Rancho Mirage

RevPAN follows a clear upward trajectory with size, from $107 for 1-bedroom listings to $376 for 5-bedroom properties. Four-bedroom homes deliver $271 in RevPAN and pair that with the highest occupancy rate in the market (56%), making them a strong contender for revenue efficiency.

Average occupancy rates by property size in Rancho Mirage

Occupancy varies meaningfully across sizes: 4-bedroom listings lead at 56% and 2-bedrooms follow at 53%, while 5-bedroom properties sit lowest at 39%. The relatively low occupancy for the largest homes suggests their premium ADR of $956 limits the booking pool, though their total revenue still tops the market.

Average monthly revenue by property size in Rancho Mirage

Five-bedroom properties are the clear top earners at $5,610 per month on average, nearly double the next closest tier (2-bedrooms at $3,170). One-bedroom units trail at $2,009 monthly, highlighting the outsized revenue advantage of offering larger, resort-style desert homes.

Average annual revenue by property size in Rancho Mirage

Annual revenue ranges from $24,115 for 1-bedroom listings to $67,321 for 5-bedroom homes, a spread that reinforces the case for larger properties in Rancho Mirage. Two-bedroom ($38,040) and 4-bedroom ($37,485) properties cluster together, while 3-bedrooms lag somewhat at $28,839 despite being the most common listing type.

Most common amenities for Airbnb listings in Rancho Mirage

Dryers, kitchens, and washers are near-universal at 95–97%, but the standout is that 90% of listings offer a pool and 83% include a hot tub — reflecting strong guest expectations for resort-style outdoor living in the desert. Investors entering this market without a pool and outdoor entertaining setup would face a significant competitive disadvantage.

Understanding Rancho Mirage's ROI Score: 20/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

With an ROI Score of 20 out of 100, Rancho Mirage falls into the "Limited" investment potential band, primarily weighed down by a below-average revenue-to-price ratio and below-average occupancy stability. Market growth trend and supply/demand balance both rate as average, suggesting the market isn't deteriorating but isn't generating enough revenue relative to the $1.5M+ average home price to make broad returns attractive. Investors interested in this market should pair the data with thorough local regulatory research and focus on property-specific deals — particularly larger homes — where the numbers may pencil more favorably.

Short-Term Rental Regulations in Rancho Mirage

Understanding local STR regulations is essential before investing in Rancho Mirage. Here's the current regulatory landscape:

Permit Requirements

The City of Rancho Mirage in California may require a short-term rental permit or registration before operating an STR property. Investors should verify current permit requirements directly with the city's planning or licensing department, as local rules can change.

Key Restrictions

Common restrictions in California desert communities can include occupancy limits based on bedroom count, minimum-stay requirements, noise ordinances with specified quiet hours, and designated parking mandates. HOA rules in resort-style communities may impose additional limitations, and some jurisdictions cap the total number of STR permits issued — so confirming availability before purchasing is essential.

Tax Obligations

Short-term rental operators in California are typically subject to transient occupancy taxes, and Rancho Mirage may levy its own local TOT in addition to any county obligations. Platforms like Airbnb often collect and remit some taxes on behalf of hosts, but investors should confirm their full tax liability with a local tax professional.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Rancho Mirage can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, Rancho Mirage is likely to maintain its sharp seasonal pattern, with the strongest bookings concentrated from February through April and softer summer months dragging annual averages down. ADR may hold relatively steady or see modest 1–3% increases during peak season as the Coachella Valley remains a popular snowbird and event destination. Occupancy could fluctuate in the 44–50% range year-round, and investors should budget for several months of below-average cash flow between June and October. Market growth trend is tracking at an average pace, so dramatic supply shifts are unlikely, but the listing base contracted modestly year over year, which could provide a small tailwind for remaining operators."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Rancho Mirage, CA

What is the average Airbnb occupancy rate in Rancho Mirage?

The average Airbnb occupancy rate in Rancho Mirage is currently 47%, which sits slightly above the California state average of 43%. Occupancy varies significantly by property size, with 4-bedroom listings leading at 56% and 5-bedroom properties trailing at 39%. The desert climate drives strong seasonal demand in winter and spring months, with softer occupancy through the summer.

How much do Airbnb hosts make in Rancho Mirage?

On average, Airbnb hosts in Rancho Mirage earn approximately $2,739 per month and $32,870 per year based on trailing 12-month booking data. Earnings vary substantially by property size — 5-bedroom homes average $67,321 annually while 1-bedroom units bring in about $24,115. Peak months like April can generate $5,407, whereas slower months like September average closer to $1,756.

Is Rancho Mirage a good market for Airbnb investment?

Rancho Mirage currently carries a Rabbu ROI Score of 20 out of 100, indicating limited investment potential on a broad basis. The primary challenge is a below-average revenue-to-price ratio — average annual revenue of $32,870 against home values averaging $1,522,199 makes returns difficult without favorable acquisition pricing. That said, larger properties (4–5 bedrooms) generate meaningfully higher revenue, and the relatively small supply of 77 listings means well-positioned properties can still capture strong bookings during the peak winter-spring season.

What is the average daily rate (ADR) for Airbnb in Rancho Mirage?

The average daily rate for Airbnb listings in Rancho Mirage is $382, which is below the California state average of $551. ADR scales considerably with property size — 1-bedroom listings average $270 per night, while 5-bedroom properties command $956 per night. This premium for larger homes reflects the resort-style travel patterns typical of the Coachella Valley.

Are short-term rentals legal in Rancho Mirage?

Short-term rentals operate in Rancho Mirage, but the city and the State of California may impose specific permitting, registration, and tax requirements. Regulations can include permit caps, occupancy limits, noise restrictions, and parking mandates. Investors should confirm current rules directly with the City of Rancho Mirage before purchasing, as local STR ordinances can change.

When is peak season for Airbnb in Rancho Mirage?

Peak season in Rancho Mirage runs from roughly February through April, coinciding with the desert's most pleasant weather and major Coachella Valley events. April is the highest-earning month at $5,407 in average revenue, followed by March at $4,559 and February at $3,228. The slowest months are September ($1,756) and October ($1,786), when summer heat suppresses desert tourism.

How many Airbnbs are there in Rancho Mirage?

There are currently 77 active Airbnb listings in Rancho Mirage. The supply is concentrated in 3-bedroom properties (30 listings), followed by 2-bedrooms (19) and 1-bedrooms (12). Year-over-year, the active listing count has shifted to about 98% of its prior level, suggesting a slight contraction in supply.

How is Airbnb revenue calculated in Rancho Mirage?

The annual and monthly revenue figures shown for Rancho Mirage are derived from the trailing 12 months of historical booking performance for active comparable Airbnb listings in the market — they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary based on property quality, pricing strategy, and how effectively the listing is managed.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts by market and property size
• Average daily rate, occupancy, and RevPAN metrics across multiple bedroom configurations
• Monthly and annual revenue trends based on trailing 12-month historical booking data
• Home value estimates sourced from the Zillow Home Value Index (ZHVI)
• Amenity prevalence data across active short-term rental listings

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Mar, 17 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects historical booking activity and market conditions as of the dates noted; future performance may differ due to regulatory changes, economic shifts, or competitive dynamics. Local short-term rental regulations vary and may impact permissibility and profitability — investors should verify current rules before purchasing.