Red Bluff, CA Airbnb Market Data, Statistics, and Occupancy Rates

Red Bluff Short-Term Rental Market Overview

Red Bluff, CA is a small, rural Northern California market with just 47 active Airbnb listings and an average annual revenue of $15,889 per property. At an average daily rate of $169—well below the $551 state average—the market offers an affordable entry point for investors, though occupancy sits at 40%, slightly under the 43% state average. With average home values around $455,010 and a 165% year-over-year increase in active listings, competition is ramping up quickly and deal selection will be critical.

Key Market Statistics

According to Rabbu market data, the Red Bluff short-term rental market shows:

Data sources: Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026.

Why Investors Consider Red Bluff

Red Bluff appeals to investors seeking an affordable California foothold with low acquisition costs, though tighter competition and below-average returns demand careful property selection.

Expert Market Assessment

"Red Bluff presents a competitive opportunity with meaningful caveats. The ROI score of 45 out of 100 reflects below-average revenue-to-price ratios, occupancy stability, and market growth trends, offset only by an average supply/demand balance. Seasonality is relatively mild—revenue ranges from a low of $1,046 in June to a high of $1,618 in August—meaning there's no dramatic peak to anchor cash flow around. Investors who source deals well below the average home price and target 3-bedroom properties stand the best chance of generating workable returns in this market."

— Rabbu Market Analysis Team

Key Airbnb Metrics & Trends in Red Bluff

Average revenue by month in Red Bluff

Revenue in Red Bluff peaks in August at $1,618 and dips to its lowest point in June at $1,046, creating a relatively narrow seasonal spread of about $572. This mild seasonality means investors won't experience dramatic off-season drops, but they also can't count on a blockbuster peak to carry weaker months.

Active Airbnb listings by property size in Red Bluff

The 47 active listings skew toward 1-bedroom (18 listings) and 3-bedroom (17 listings) properties, with 2-bedroom units notably underrepresented at just 7 listings. This gap in 2-bedroom supply could represent a niche opportunity for investors, though demand signals should be validated before committing.

Average daily rate (ADR) by property size in Red Bluff

ADR nearly doubles from 1-bedroom ($109) to 3-bedroom ($215) properties, showing a strong pricing premium for larger units. The jump from 2-bedroom ($151) to 3-bedroom is particularly steep at $64 per night, suggesting that the extra bedroom commands meaningful value with guests in this market.

Average RevPAN by property size in Red Bluff

RevPAN climbs steadily from $42 for 1-bedroom listings to $87 for 3-bedroom properties, more than doubling across the size spectrum. This confirms that larger properties aren't just charging more—they're converting that rate advantage into meaningfully higher revenue per available night even after accounting for similar occupancy levels.

Average occupancy rates by property size in Red Bluff

Occupancy rates are nearly identical across all property sizes, ranging from 39% for 1-bedrooms to 41% for 3-bedrooms. This uniformity suggests that demand in Red Bluff doesn't strongly favor any particular configuration, so revenue differences are driven almost entirely by nightly rate rather than booking frequency.

Average monthly revenue by property size in Red Bluff

Three-bedroom properties lead monthly revenue at $1,824, significantly outpacing 2-bedrooms ($1,162) and 1-bedrooms ($1,021). The $800+ monthly gap between the smallest and largest units underscores that scaling up in property size is the primary lever for boosting cash flow in this market.

Average annual revenue by property size in Red Bluff

At $21,888 per year, 3-bedroom listings generate nearly 79% more annual revenue than 1-bedroom properties ($12,261) and about 57% more than 2-bedrooms ($13,949). For investors evaluating return potential, the 3-bedroom configuration clearly offers the strongest top-line performance in Red Bluff.

Most common amenities for Airbnb listings in Red Bluff

Parking and kitchen access are virtually universal at 98% of listings, while self check-in (85%), washer (72%), and workspace (70%) round out the top amenities. The high prevalence of workspace and parking signals a guest mix that likely includes road-trippers and remote workers, and any new listing should treat these amenities as baseline expectations rather than differentiators.

Understanding Red Bluff's ROI Score: 45/100

Rabbu's ROI Score is a proprietary metric that evaluates short-term rental investment potential based on multiple factors.

How the ROI Score is Calculated

What This Means for Investors

Red Bluff's ROI score of 45 out of 100 places it in the 'Competitive Opportunity' band, meaning the market has investor appeal but requires sharper deal sourcing to achieve solid returns. The score is weighed down by below-average marks across revenue-to-price ratio, occupancy stability, and market growth trend, with only the supply/demand balance rating as average. Investors should pair this data with on-the-ground regulatory research and conservative underwriting to determine whether specific properties can pencil in this environment.

Short-Term Rental Regulations in Red Bluff

Understanding local STR regulations is essential before investing in Red Bluff. Here's the current regulatory landscape:

Permit Requirements

Investors operating short-term rentals in Red Bluff, California should verify whether a business license, STR permit, or registration is required by the City of Red Bluff or Tehama County. Regulations in smaller California municipalities can vary widely, so contacting local planning and zoning offices before purchasing is strongly recommended.

Key Restrictions

Common restrictions that may apply include occupancy limits, minimum-stay requirements, noise and nuisance ordinances, parking mandates, and HOA rules that could limit or prohibit short-term rental use. Some California jurisdictions also cap the number of STR permits available, so prospective hosts should confirm availability early in their due diligence.

Tax Obligations

Short-term rental operators in California are typically subject to transient occupancy taxes (TOT) collected at the local level, and platforms like Airbnb often handle collection and remittance on behalf of hosts. Investors should also confirm whether additional state or county sales-tax obligations apply to their rental income.

Regulations subject to change. Always verify with local authorities before purchasing. A Rabbu partner agent specializing in Red Bluff can provide current regulatory guidance.

Future Outlook & Long-Term Forecast

"Over the next 12–18 months, we estimate Red Bluff's occupancy rate will remain in the 38–42% range as new supply continues to enter the market following that sharp 165% listing growth. Revenue seasonality suggests modest peaks in summer and the holiday corridor (November–December), with softer stretches in winter and early spring. ADR increases may be limited to 1–3% given the competitive pricing environment and the market's budget-friendly positioning relative to the rest of California. Investors should plan for uneven cash flow and budget conservatively around the quieter months."

— Rabbu Market Analysis Team

Frequently asked questions about Airbnb in Red Bluff, CA

What is the average Airbnb occupancy rate in Red Bluff?

The average Airbnb occupancy rate in Red Bluff is currently 40%, which trails slightly behind the 43% California state average. Occupancy is remarkably consistent across property sizes, ranging from 39% for 1-bedroom listings to 41% for 3-bedroom properties.

How much do Airbnb hosts make in Red Bluff?

On average, Airbnb hosts in Red Bluff earn approximately $1,324 per month or $15,889 per year based on trailing 12-month booking data. Earnings vary significantly by property size—1-bedroom listings average $12,261 annually while 3-bedroom properties bring in around $21,888 per year.

Is Red Bluff a good market for Airbnb investment?

Red Bluff carries an ROI score of 45 out of 100, placing it in the 'Competitive Opportunity' category. The market offers affordable entry relative to California peers, but below-average revenue-to-price ratios and occupancy stability mean investors need to be selective with deal sourcing. Targeting larger properties (3 bedrooms) and keeping acquisition costs well-managed are key strategies for generating positive returns here.

What is the average daily rate (ADR) for Airbnb in Red Bluff?

The average daily rate in Red Bluff is $169, significantly below the California state average of $551. ADR scales with property size: 1-bedroom listings average $109 per night, 2-bedrooms come in at $151, and 3-bedroom properties command $215 per night.

Are short-term rentals legal in Red Bluff?

Short-term rentals are generally permitted in Red Bluff, though specific permit, licensing, or registration requirements may apply at the city or county level. Investors should verify current regulations with the City of Red Bluff and Tehama County planning departments before listing a property, as California municipalities frequently update their STR policies.

When is peak season for Airbnb in Red Bluff?

Based on trailing 12-month revenue data, the strongest months for Airbnb in Red Bluff are July ($1,532) and August ($1,618), followed by a secondary bump in November ($1,444) and December ($1,461). The softest months are February ($1,072) and June ($1,046), though the overall seasonal swing is relatively modest compared to many vacation markets.

How many Airbnbs are there in Red Bluff?

As of April 2026, there are 47 active Airbnb listings in Red Bluff. The supply is split primarily between 1-bedroom listings (18) and 3-bedroom listings (17), with only 7 two-bedroom properties currently active. Notably, active listings grew 165% year over year, indicating rapidly increasing investor interest.

How is Airbnb revenue calculated in Red Bluff?

The annual and monthly revenue figures for Red Bluff are derived from the trailing 12 months of historical booking performance across active comparable Airbnb listings in the market—they are not forward-looking projections. We average each comparable listing's actual revenue per available night (RevPAN) by month over the past year, remove regional outliers, and aggregate the results into a market-level historical average. Because each month uses its own historical performance data, the figures naturally reflect seasonal peaks and slower periods. Individual results can vary meaningfully based on property quality, pricing strategy, and how actively a host manages their listing.

About Rabbu Market Data

Rabbu provides Airbnb and short-term rental market data and statistics across the United States. Our mission is to empower investors with accurate insights and easy-to-use tools, so they can confidently identify and act on the best opportunities in the Airbnb market.

What this data includes

• Regularly updated active Airbnb and STR listing counts for the Red Bluff market
• Average daily rate, occupancy, and RevPAN trends across property sizes
• Monthly and annual revenue metrics based on trailing 12-month booking data
• Popular amenity prevalence across active listings
• Data sourced from Rabbu proprietary analytics and Zillow Home Value Index (ZHVI)

Sources and disclaimers

Rabbu proprietary analytics as of Apr, 27 2026 and Zillow Home Value Index (ZHVI) as of Apr, 27 2026. Revenue projections are estimates based on comparable properties and do not guarantee future performance. Data reflects trailing 12-month averages as of April 2026 and may not capture very recent market shifts. Local regulations, HOA rules, and tax obligations vary and should be independently verified before investing.